Slashdot Mirror

An anonymous reader quotes a report from International Business Times: According to a report from ProPublica, the world's largest social network knows far more about its users than just what they do online. What Facebook can't glean from a user's activity, it's getting from third-party data brokers. ProPublica found the social network is purchasing additional information including personal income, where a person eats out and how many credit cards they keep. That data all comes separate from the unique identifiers that Facebook generates for its users based on interests and online behavior. A separate investigation by ProPublica in which the publication asked users to report categories of interest Facebook assigned to them generated more than 52,000 attributes. The data Facebook pays for from other brokers to round out user profiles isn't disclosed by the company beyond a note that it gets information "from a few different sources." Those sources, according to ProPublica, come from commercial data brokers who have access to information about people that isn't linked directly to online behavior. The social network doesn't disclose those sources because the information isn't collected by Facebook and is publicly available. Facebook does provide a page in its help center that details how to get removed from the lists held by third-party data brokers. However, the process isn't particularly easy. In the case of the Oracle-owned Datalogix, users who want off the list have to send a written request and a copy of a government-issued identification in the mail to Oracle's chief privacy officer. Another data collecting service, Acxiom, requires users provide the last four digits of their social security number to see the information the company has gathered about them.

x-guru writes "CNN is reporting on the indictment of a Florida man on 144 identity theft charges including fraud, money-laundering, and obstruction of justice. Approximately 8.2 GB of data was stolen from Acxiom Corp, a company responsible for the storage of vast amounts of personal, financial and corporate data. It looks to be an inside job as six Acxiom employees have agreed to cooperate with the investigation." Acxiom was hacked last year as well.

Publishing and Broadcasting Ltd, Australia's biggest media company and allied to Microsoft, has teamed with IT services company, Acxiom, to create that country's biggest private data repository, according to this story. It will hold the cross-matched details of Australia's 20 million people culled from government electoral rolls, Microsoft-related Web sites including Hotmail and Passport, credit card reports, casino records, bank statements and a variety of undisclosed other sources to provide marketing profiles of the country's entire population. The plan is then to sell these to marketers, insurers, banks and others. Naturally, consumer advocates and privacy groups are wary. A similar Government-sponsored scheme, the Australia Card, was universally rejected by citizens more than ten years ago. Australians are generally not protected by any privacy laws. What do you think: is it ok for private enterprise to hold such detailed information on our private lives, offering these to the highest bidder? Is privacy dead?