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Domain: clickz.com
Stories and comments across the archive that link to clickz.com.
Stories · 5
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New York Attorney General Sues Spyware Company
DevanJedi writes "Reuters is reporting that New York Attorney General Eliot Spitzer has sued alleged spyware company Direct Revenue, charging the Internet marketer with secretly installing millions of spyware programs that sent unsolicited advertisements to users' computers. Direct Revenue settled a class action law suit last month in Illinois." -
AOL to Charge Senders for Incoming Email
pdclarry writes "AOL announced on January 30 that it will phase out its Enhanced Whitelist service in June in favour of Goodmail CertifiedEmail, which carries an as yet unspecified per-message fee. Until now, a mailing list gets on the AOL whitelist by following good e-mail practices, such as cleaning up dead addresses, making it easy for people to leave mailing lists, and of course not sending any spam. This is all going to be thrown out the window and replaced with the payment of hard currency to Goodmail. People who can afford to pay this fee will have the privilege of reaching AOL subscribers, others will end up in junk folders. Yahoo is expected to follow down the same path." -
Is "Marketingspeak" Killing Technology?
An anonymous reader writes "In this essay titled, inevitably, "SUNset?" an analogy is drawn between the car industry in Detroit, which failed in the 70s because the execs looked out their windows and saw nothing but American cars and so missed completely the threat from Japanese companies, and Sun Microsystems. "Sun is going to fail in this decade if it does nothing but send out surveys to customers asking them to validate marketing phrases of Sun's creation," says the author. He adds: "If you are someone who never gets tired of hearing 'proven,' 'best-of-breed,' 'cost-effective,' or 'taking the surprise out of business solutions,' then contact Sun and demand as much of their current marketing material as they can muster." But it isn't just Sun, surely. This is a failing of technology marketeers in general. Hmm, doubtless we can all come up with our own examples far equally awful as these from Sun. Who can come up with worse?" -
MPAA Piracy Survey - Junk Research
Cpt_Corelli writes "Alwayson network claims that a recent survey conducted by Online Testing Exchange (OTX) and distributed by the Motion Picture Association of America (MPAA) is crap. The MPAA's summary of the survey claims, among other hard-to-believe assertions, that 'about one in four Internet users have downloaded a movie.' (It turns out this isn't true, but this is the factoid that was heard around the world the following week.) When did you stop trusting sponsored 'research'?" -
More Online Publishers Inching Toward Paid Content
mattmcal writes "TheStreet.com reported its first quarterly profit with $18 million of its $26 million in revenues coming from subscriptions. WSJ.com is now up to 686,000 online subscribers. Several publishers have failed to build successful paid models in the past, such as the San Jose Mercury News, but subscription revenue is crucial during ad market dips. More and more publishers are testing these waters now that the evidence of success has become real. Washingtonpost.com and Media Guardian UK both announced recently they will require registration. This may be just the beginning of a mad rush to drop a registration gate on the major news sites."