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Domain: deadlinehollywooddaily.com
Stories and comments across the archive that link to deadlinehollywooddaily.com.
Stories · 2
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Nielsen Struggles To Track Modern Viewing Habits
RobotRunAmok writes "The Nielsen Company has been the principal entity tracking TV shows' popularity, and, by extension, their potential profitability. But as our media consumption practices change, some believe that Nielsen's methods have not kept pace. A new consortium including networks owned by NBC Universal, Time Warner, News Corp, Viacom, CBS, Discovery, and Walt Disney — along with major advertisers — is calling for the creation of a new audience measurement service, and planning to solicit bids from outside firms by the fourth quarter of this year. Nielsen says they're not worried about so many of their customers ganging up on them, having just invested more than a billion dollars in research to stay modern. Except that today Nielsen announced they would pointedly not be adding weights to DVR households, and that adding weights for the presence of a personal computer or Internet access in under-represented households would provide 'no significant change or enhancement' to its national TV ratings sample. The pundits deride Nielsen's 'archaic' methodology and 'disco-era tactics,' but others scoff that such a consortium will only 'put the foxes in charge of the henhouse.' Stay tuned..." -
Columnist Fired For Reviewing Pirated Movie
Hugh Pickens writes "Roger Friedman, an entertainment columnist for FoxNews.com, discovered over the weekend just what Rupert Murdoch means by 'zero tolerance' when it comes to movie piracy. On Friday, the film studio 20th Century Fox — owned by the News Corporation, the media conglomerate ruled by Mr. Murdoch — became angry after reading Friedman's latest column, a review of 'X-Men Origins: Wolverine,' a big-budget movie that was leaked in unfinished form on the Web last week. Friedman posted a mini-review, adding, 'It took really less than seconds to start playing it all right onto my computer.' The film studio, which enlisted the FBI to hunt the pirate, put out a statement calling Friedman's column 'reprehensible' while News Corporation weighed in with its own statement, saying it had asked Fox News to remove the column from its Web site. 'When we advised Fox News of the facts,' the statement said, 'they promptly terminated Mr. Friedman.'"