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Stories and comments across the archive that link to ecommerce-guide.com.

Online Ads, Privacy Remain In FTC Crosshairs

Yro · Privacy · 2010-09-08 11:07 · posted by samzenpus · from the tracking-is-the-governments-job dept. · 95 comments

AC95 writes "The FTC wants to give users a browser-based tool for opting out of online behavioral tracking, a proposal that has privacy advocates cheering and online advertisers up in arms. A key issue, says FTC attorney Loretta Garrison, is that while most consumers know they're tracked online, they don't fully appreciate how much information is collected. Tim O'Reilly, founder and CEO of O'Reilly Media, worries about knee-jerk legislation criminalizing mistakes that are an inherent part of applying any new technology."
FTC Wants Browsers To Block Online Tracking

Yro · Privacy · 2010-07-28 20:19 · posted by samzenpus · from the poof-just-like-that-he's-gone dept. · 205 comments

storagedude writes "The FTC wants a do-not-track mechanism that would allow Web users to opt out of online behavioral tracking, similar to the national do-not-call registry. The agency's preferred method for accomplishing this would be a browser-based tool that would give users the option of blocking data collection across the Web. The only problem is that the agency may not have the authority to require this, thanks to concerted lobbying efforts by the advertising industry. The first step may just be voluntary measures, to be released this fall."