Slashdot Mirror
Domain: feedforall.com
Stories and comments across the archive that link to feedforall.com.
Comments · 7
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Re:Article from a biased company
And to top it off, the submitter's name links to NotePage, which operates the FeedForAll site as well. And yet, no "conflict of interest" warning from the submitter.
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Information on the Author/Submitter.
Taken from the bottom of the article:
About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com/ software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for FeedForDev http://www.feedfordev.com/ an RSS component for developers. In addition Sharon manages marketing for NotePage http://www.notepage.net/ a wireless text messaging software company.
Needless to say, submitting your own obviously biased, commercially inspired, and untrue article is a tad transparent, but what do I know? -
FUD, FUD, and more FUD
About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com/ software for creating, editing, publishing RSS feeds and podcasts.
Wow. It's a marketing plant trumpeting that RSS is now the standard, made by a company that specialises in RSS feeds.
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Mmm, now that's some tasty marketing!Okay, color me easily irritated, but read the bottom of the article:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com/ software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net/ a wireless text messaging software company
So, as nearly as I can tell, the marketing director for a company called Feed For All, who in the past has posted exactly one comment on Slashdot, writes an article for the company she works for as marketing director, then submits a Slashdot story about it.
Look, if the submission had said something like, "Hey, we make software that makes RSS feeds, come see how we think the software can be used," it would be one thing. But this is just a stealth product advertisement, couched as a real article. It's basically astroturf, the kind of thing that people are thinking about when they talk about how much they hate marketing directors. -
Mmm, now that's some tasty marketing!Okay, color me easily irritated, but read the bottom of the article:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com/ software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net/ a wireless text messaging software company
So, as nearly as I can tell, the marketing director for a company called Feed For All, who in the past has posted exactly one comment on Slashdot, writes an article for the company she works for as marketing director, then submits a Slashdot story about it.
Look, if the submission had said something like, "Hey, we make software that makes RSS feeds, come see how we think the software can be used," it would be one thing. But this is just a stealth product advertisement, couched as a real article. It's basically astroturf, the kind of thing that people are thinking about when they talk about how much they hate marketing directors. -
Whole Article is an Advert
About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com/ software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net/ a wireless text messaging software company.
The whole article is just a sort of advertisment for this company's RSS feed software. Just another example of companies pushing ad campaigns that look very similar to news stories. Bah!
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Site is already slow... article text:
Future of RSS is Not Blogs
Blogs vaulted RSS into the limelight but are unlikely to be the force that sustains RSS as a communication medium. The biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel.
Even now, businesses that were initially reluctantly evaluating RSS are beginning to realize the power and benefit of the RSS information avenue. The inherent capacity for consumers to select the content they wish to receive will be the driving mechanism for keeping advertisements to a minimum and content quality consistent.
Like the Internet when it first started, blogs were emboldened by the "cool factor". As the novelty of being new and cool wears off, Internet webmasters and bloggers alike are realizing that maintaining a website or blog is time-consuming. "Coolness" often wears off if a channel is not monetized. With the ease of blogging and the array of blogs available, only a handful will be able to sustain fresh, constant, unique content and generate any sort of reasonable or significant revenue. As a result, blogs as we know them today will fade into the background, with many blogs being abandoned.
RSS, being a tool that saves Internet surfers time and allows webmasters to re-purpose and re-package existing and new content will, in my opinion, continue to thrive. A business effectively using RSS can bring new site visitors, increase search engine positioning, and generate product interest. The flexibility of RSS as a communication medium and the expansion capabilities of the enclosure tag will allow RSS to flourish as an online marketing tool. Each day businesses are adopting new uses for RSS, and users are becoming accustomed to skimming content that *they* choose in a single centralized location.
As businesses adopt RSS and consumers experiment with feeds, the popularity of RSS will grow. Ultimately, consumers are the driving force behind technology. The convenience of RSS and increased popularity will set a precedent for consumer expectations. Businesses using RSS as a communication vehicle are able to create keyword-rich, themed content, establishing trust, reputation, and ongoing communication with current and prospective customers.
The big consumer benefit to RSS is that consumers opt-in to content of interest, totally controlling the flow of information they receive. If the quality of the content in the feed declines, users simply remove the feed from their RSS reader and they will not receive any additional updates from that source. The RSS reader acts as an aggregator, allowing users to view and scan multiple content streams in a timely fashion.
Consumer expectation will drive businesses that are slow to adopt. Ultimately, RSS will be a standard, like email addresses and websites are now a "must" for businesses. RSS feeds will join their ranks.
Unlike blogs, businesses can easily justify RSS feeds, as they will be increasing customer and corporate communication. RSS will create new revenue channels. RSS has the potential to help companies develop strong relationships with consumers and create brand loyalty. RSS Feeds will draw existing customers and prospective clients, translating to a new or renewed income stream. Businesses using RSS feeds as a communication medium to notify interested customers of specials, discounts, product announcements, technical support tips, news and industry studies will ultimately sustain RSS as a viable and valued communication medium.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com/ software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net/ a wireless text messaging software company.