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Domain: ford.com

Stories and comments across the archive that link to ford.com.

Comments · 156

  1. Re:perhaps i should quit my job by bildstorm · · Score: 1 · on Universal Access
    Yeah, well, if that's truly the case, I would look for new work as well.

    Probably not for Ford, but somewhere else. Isn't ThinkGeek hiring?

  2. Send a copy to the RIAA by theonetruekeebler · · Score: 2 · on The Cluetrain Manifesto
    I think the RIAA--and the MPAA, for that matter--need to have this book read to them in a big way. The problem that I have with these fascists is not that they are trying to "protect" the interests of artists, but that they are trying to perpetuate an obsolete business model by interfering with the evolution of the new one. The old model of producers ramming products down the throats of consumers, regardless of what the consumers actually want--is being replaced with one in which consumers and producers discuss products--what is possible, what can and should be created and used.

    To put the RIAA's actions in Industrial Revolution terms, what they are doing is tantamount to buggy whip manufacturers filing injunctions against Ford Motor Company over the Model T.

    And that's my bad analogy for the day.

    --

  3. Ford and UAW Begin Another Social Revolution by dave_aiello · · Score: 2 · on Ford Giving Free PCs to All Employees
    Although at first glance, this appears to be a direct result of collective bargaining between Ford and the United Auto Workers union in the United States, the implications are more profound than that. This deal represents both a workforce communications and a fringe benefits revolution.

    Ford CEO Jac Nasser currently communicates with Ford's white-collar employees via a weekly e-mail newsletter. Putting computers in the homes of all Ford employees would allow him to access the automaker's entire work force via the Internet, even those employees who do not have desks because they work on assembly lines.

    Looked at from a historical perspective, this deal could represent a major social revolution. It appears that Ford will be the first major company to offer all of its employees home computers at no cost. It was also the company that pioneered the five dollar day. This dramatically boosted workers take home pay in the early 1900s and allowed assembly line workers to afford the Model Ts that they produced.

    This does not even consider the goodwill that the company and the union will engender in the workforce by providing a free computer for use in every employee's home. Think of the educational possibilities for the children of each Ford employee.

    What would happen if a benefit like this were available to the employees of other large companies?
    --

    Dave Aiello

  4. Wearable... by Butterwaffle+Biff · · Score: 1 · on Smell Mail to Replace E-mail?
    • ISmell + wearable computer = no baths :-O
    • www.ford.com
      • new car smell as you browse lot
      • get leather smell when you add leather bucket seats option
      • For estimating value of trade-ins: you enter odometer reading and use "odor-o-meter" slider to identify the condition of your trade-in. Ranges from exhaust+burnt oil+unburnt gas to new car smell.
    • Best smell on the web: IHOP
  5. Pointcasting billboards by theonetruekeebler · · Score: 2 · on Live or Memorex?
    There are several billboards at Turner Field here in Atlanta that could not possibly be of interest to someone in, say, Seattle. Ads for local grocery and hardware stores, for example. So would anybody have a problem if when NBC broacasts next season's World Series (of which I'm sure at least two games will be played in Atlanta, troll troll) they replace those boards with ones for national brands?

    How about this: Just as they do national / regional / local TV commercials, they can replace the local Atlanta boards with U.S. / northwest / Seattle boards in broadcasts seen in the metropolitan Seattle area? They may as well, since Seattle will be watching the series on TV instead of at their fancy new stadium, troll troll).

    Or even better: Now that TimeWarner Cable has access to everything its AOL subscribers have bought on-line for the last year (and every website they've visited), sooner or later maybe they can start replacing those bulletin boards with ones of interest to your household! Imagine visiting Ford's website one afternoon, then that weekend settling down to watch a ballgame only to see ads for Explorers and Tauruses (or Jimmy's and Bonnevilles and auto insurance companies) plastered all over the stadium. Hell, they could do that for the regular advertising, too! Ghod help you if you're watching the game with your S.O. and ads for divorce lawyers, escort services and rubber fetish 1-900 numbers start showing up.

    Just a paranoid raving. Or I'd think it was, if stuff like this didn't actually start happening every time I turned around...

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  6. dumb names like Winstar? by LocalYokel · · Score: 2 · on The Corporate Lame Name Game

    You know, the one with the ant commercials and red blocks that make you think it's a Dodge commercial, but the name that sounds like a Ford minivan.

    Of course, they have that loopy logo that looks like a Meta key on an Apple, and of course the obvious similarities to the name of a Microsoft product or fifteen...

    What is Winstar, anyway?