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Looking way down on their blog you see that Roolge is a temporary name. There is no motive for a Google buyout and they realize the name will not last. Check it out: blog entry

gone to the site lately? read the "about" page? it's just a test to gauge interest and promote a consulting company.

somebody just got a ton of free advertising, nothing more. says the functional system won't be operational for a couple of days. heh.

can we get stories with substance, please? not about an alpha stage website some dude threw together some day when it was snowing?

no, seriously:

This is from their about page:

There are a couple of things to understand here:

This was built as a technology experiment (or because it was snowing and I was stuck at home). Now that there's interest, it'll become much more real.
The final name is clearly very unlikely to be Roogle. I'm in the process of "de-rooglizing" the look and feel presently.
I appreciate your patience and interest.
-- Scott


followed by:


Hire Us
As we are a consulting company, we are available for engagements.

Please contact us via our FuzzyGroup site for information.

Among the types of projects we can handle:

Web application development using Open Source technologies. Roogle is built with 100% Open Source components.
Web site creation with a focus on serving the needs of non-profit organizations.
Custom search engines / Knowledge Management systems
Consulting on blogging / weblogging


and then contact information and so forth.

the bold is mine; for emphasis. go look for yourself, it'll probably still be there.

man, now I -really- wish it'd snow here. maybe I could get some free publicity on slashdot too!

These guys are meant to be seasoned pros in product management, project managemement and marketing, but they don't see a problem with what they have done??

If I was a client of theirs, I would be rather worried.

Now, if they do have a half a clue, isn't this a great way to get some eyeballs?

Youve been roogled up the ass!

What kind of sicko has been testing this engine?

...but the name and logo absolutely need to be changed. Google has gone after sites using their likeness in the past (not that they have much choice, they've got to do this otherwise they may lose protection).

Roogle as it stands is actually pretty functional. It's also extremely fast, especially considering it just got posted to Slashdot. FYI: "privacy" is another term which yields interesting results and is not listed among their suggestions. Oddly enough, the first match is entitled "Google's Privacy Problems."