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We've talked a lot about episodic gaming here on the site, considering both the good and the bad. The concerns of users, and the words of gaming commentators, focus on the limitations of the format. "Don't break up a game just to charge us more for it" is the prevalent thinking. The 'march of progress' has allowed game companies to come up with plenty of new ways to get our money, so it's an understandable fear. Until last month, though, I had never considered the possibility that the very essence of the episodic game may allow us to reflect on the past as well as the future. In the latest and most dramatic of retro-gaming coups, Sam and Max have returned to the modern PC landscape. They're colourful, they're wry, and their antics are very, very funny. Read on for my impressions of this first episode in the new Sam and Max series, and why I have high hopes for their future wacky antics.

• Title: Sam and Max: Culture Shock
• Publisher/Developer: TellTale Games
• System: PC

Steve Purcell's comic creations have had considerable success outside of videogames. First released in 1987, the Sam and Max comic series has been published in a number of places. Just the same, the anthropomorphic animal duo is probably best known to fans of LucasArts games for their 1993 adventure game Sam and Max Hit the Road. A sequel was announced about two years ago, but nothing ever came of it ... for LucasArts. Last month, Telltale games fulfilled the hopes of Freelance Police fans by releasing Sam and Max: Culture Shock via the GameTap service. As of earlier this week, the title is also available directly from the TellTale website.

Aside from the return of a beloved pair of gaming icons, what's exciting about Culture Shock is Telltale's novel approach to the game's structure. Instead of a single game spanning twenty to thirty hours, Sam and Max is being viewed as a 'game series', like the episodes of a cartoon.Culture Shock is the first in the series. The second episode is slated for the end of December, with each game after that just four weeks apart. The current run of the show is set to conclude with the sixth episode in April. In between the game episodes, reruns of the Adventures of Sam and Max: Freelance Police cartoon series will be available for download.

The quality of the Half-Life series (and bundles add-ons like Portal and Team Fortress) is keeping interest high for that series. Here, though, the effort Telltale is making here to keep series fans 'fed' with content seems like a winning strategy. Fickle gamers that might otherwise wander away from the story will have additional materials to keep them occupied in between game-play sessions.

Likewise, they're making the barrier to entry in the games themselves very low. Culture Shock makes no effort to frontload the game with ponderous backstory. The cynical pair starts the adventure in their familiar office. A simple problem faces them: a rat has stolen their phone. This humble beginning allows new players to familiarize themselves with the game's delightfully retro gameplay. It's via these first simple manipulations of the cartoonish world that we begin to establish the character of the titular duo. Sam and Max are introduced to players unfamiliar with their proclivities via a number of well-written and witty observations. Instead of beating us over the head with Max's homicidal tendencies or Sam's unique vocal tic, the pair's oddball reactions do a wonderful job of fleshing out the bounds of the story. Aside from the mechanical need to introduce the characters, these observations are highly chuckle-worthy.

The 'poke the object' style of gameplay used in titles such as Day of the Tentacle or Monkey Island survives here intact. Aside from a small inventory, exploratory clicking is the only thing you'll have to learn to manage. Instead of requiring timing a jump, puzzles are usually solved by leaps of logic and a good sense of humor. Some puzzles require the combination of an inventory item in-hand with clicking on an object or person, while others demand that you click on game elements in a specific pattern. There are also a few short driving sequences that require you to click with some amount of accuracy on a speeding car. Nothing about the individual game elements are particularly taxing, and even young players will quickly master the basic mechanics of the game.

Which, gratifyingly, is not to say the puzzles are easy. Some of the puzzles late in the sixish hours of play require some truly twisted leaps to unravel. You'll find yourself sitting back in your chair with your hand on your chin, wondering what exactly you're missing in an apparently simple situation. Equally gratifying is that even the toughest of puzzles won't require a FAQ to work out; given enough thought even the toughest brain teaser in the game can be unraveled. As long as you keep in mind that you're in a cartoon, you're going to have lots of success in Sam's world.

Once outside of the office, you're thrust into the heart of the game's short tale. Former TV star Brady Culture has apparently gone mad, and has brainwashed former child stars "The Soda Poppers" into doing his ineffectively evil bidding. They're passing out "Eye Workout" videos that will further spread Culture's sinister influence. You'll spend your time in-game assisting Sam and Max in freeing their neighborhood of the horrific child-star menace. As you may have already guessed here, the title's plot is very much tongue-in-cheek. A few moments of slapstick comedy are interspersed with wittily written puns, sight gags, and wordplay. The actual humor in the game is quite well done, and my only real complaint is the occasionally cheesy pop-culture reference. If the game had dragged out for twenty-some hours, even I probably would have quickly tired of the 80's-era plot setup.

That right there, though, is the beauty of episodic content. Folks new to adventure gaming, or who have been turned off to it in the past, will only be playing for about five hours. A game concept that could turn into a chore over the long haul is condensed into a bite-sized chunk. This is the way that comedy gaming should be done, and my hope is that Culture Shock is the start of a renaissance in this part of the gaming market.

As gaming has gained cultural acceptance and entered the world of big money, it's lost a lot of the charm and personality that made so many early games memorable. What Telltale is attempting, here, is no less than the resurrection of an genre of games all but forgotten by the average gamer. Titles like Dreamfall: The Longest Journey aside, there just isn't that much going on in the world of adventure gaming. And, in the world of cartoony LucasArts style games, there's been almost nothing to report since the cancellation of the proposed Sam and Max game two years ago. LucasArts has gone on record saying they're not interested in doing more of this type of game. They've moved on, and certainly whatever is the newest iteration of the Star Wars franchise will benefit from their decision. For those of us, though, who still pine for the days of Grim Fandango and Monkey Island, Culture Shock speaks of good days to come.

I have high hopes, then, for the success of the Sam and Max episodic series. The first outing here is strong, and with further refinement I can only hope future episodes will be even more polished. Adventure game fans will dive into this title with little prompting. In all likelihood they've already finished it by now. If you don't like adventure games, though, or have never played them and have held off from trying out Culture Shock, I suggest you give it a go. At eight bucks, you're looking at about $2/hour for some really funny stuff. Therein lies another beautiful angle of episodic content: if you don't like it, you can call it quits with little regret. I think you won't.

ThPhox writes "Uru has returned. Uru was originally released three years ago, but was canceled while still in beta testing due to a lack of funding. Shortly after it was canceled, Cyanworlds released a patch for the single player game called Until Uru, which allowed players to play for a small fee, without any new content, on player run servers. Originally supported by Ubisoft, the new Uru Live is supported by Turner Broadcasting's Gametap service." Next Generation has the related news that GameTap will be offering the episodic Sam and Max titles from TellTale Games, when those are released.

jvm writes "StarROMs, seller of legal arcade ROM downloads for use with MAME, is closing their virtual doors. Started in October 2003, the initial StarROMs catalog offered over 60 Atari arcade games including hits like Gauntlet and Asteroids but was later trimmed due to licensing issues. In a March 2004 interview, co-founder Frank Leibly gave more details on their business plan, including how they expected to compete with the widespread illegal distribution of arcade ROMs. Has the world embraced rental models like GameTap over the download model of StarROMs?"

Mirkon writes "Several months ago it was revealed that Turner Broadcasting was working on a service called GameTap, where a monthly subscription gives users access to an all-you-can-download buffet of games. As indicated by the "GameTap is Coming" box, the service has not yet launched - but it appears to be gearing up for a release in the very near future. An OReillyNet blog from a few days ago tells Brian Jepson's experience with the service: "Although it's not officially launched, they are letting users trickle in." But the real signs of an impending launch are from a comprehensive Web marketing campaign. You may have already seen commercials for the Institute for Additional Dimensional Adjustment Therapy, ending with the URL whatisadat.org. This imaginative site poses as an informational/educational source about and for a disorder called "3rd Demensia" and is full of videogame references. If you look closely at the banner advertisements throughout the site, you'll find that it's only one of a network of game-spoof sites (like First Person Getaways and the Department of Gameland Security), and by exploring these various sites you're bound to find semi-hidden "PowerUp" pages that allow you to sign up for the GameTap service. Unfortunately, the service requires Windows 2000 or XP, but even Mac and Linux users can enjoy the viral marketing campaign."

Neon Spiral Injector writes "Turner Broadcasting System, Inc. (TBS, Inc.), a Time Warner company, just put up a website for their new GameTap service. It appears to be a flatrate, all-you-can-play program that will allow ROMs to be downloaded to a PC and run through their software. Today's press release says that there are 17 publishers onboard with nearly 1000 games (300 available at launch)." This could be the first gauntlet into the ring a major media company. Who will be the next into the industry?

Neon Spiral Injector writes "Turner Broadcasting System, Inc. (TBS, Inc.), a Time Warner company, just put up a website for their new GameTap service. It appears to be a flatrate, all-you-can-play program that will allow ROMs to be downloaded to a PC and run through their software. Today's press release says that there are 17 publishers onboard with nearly 1000 games (300 available at launch)." This could be the first gauntlet into the ring a major media company. Who will be the next into the industry?