Domain: heraldtribune.com
Stories and comments across the archive that link to heraldtribune.com.
Stories · 10
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Futurist Predicts AI Will Take Jobs, Benefiting the Rich But Not Workers (venturebeat.com)
Citing "significant" new corporate investments in AI technology, futurist Gary Grossman argues that AI "may be the fastest paradigm shift in the history of technology -- and warns there's a counter-argument to the theory that AI will create as many jobs as its displaces. "The other view is that this time is different, that we are not just automating labor but also cognition and many fewer people will be needed by industry." KPMG claims more than half of business executives plan to implement some form of AI within the next 12 months... The disruption is already beginning, with fully 75% of the organizations KPMG surveyed expecting intelligent automation to significantly impact 10 to 50% of their employees in the next two years. A Citigroup executive told Bloomberg that better AI could reduce headcount at the bank by 30%. In the face of all this change, many companies publicly state that AI will eliminate some dull and repetitive jobs and make it possible for people to do higher-order work. However, as a prominent venture capitalist relayed to me recently on this topic: "most displaced call center workers don't become Java programmers." It is not only low-skilled jobs that are at risk. Gartner analysts recently reported that AI will eliminate 80% of project management tasks....
A New York Times article noted that while many company executives pay public lip service to "human-centered AI" and the need to provide a safety net for those who lose their jobs, they privately talk about racing to automate their workforces "to stay ahead of the competition, with little regard for the impact on workers." The article also cites a Deloitte survey from 2017 that found 53% of companies had already started to use machines to perform tasks previously done by humans. The figure is expected to climb to 72% by next year.... The net of this dynamic is that workers are not a major factor in the economic calculus of the business drive to adopt AI, despite so many public statements to the contrary.
So perhaps it's not a surprise when the Edelman 2019 AI survey shows a widely held view that AI will lead to short-term job losses with the potential for societal disruption and that AI will benefit the rich and hurt the poor.
He also shares a sobering quote from historian, philosopher, and bestselling author Yuval Noah Harari on why Silicon Valley supports Universal Basic Incomes.
"The message is: 'We don't need you. But we are nice, so we'll take care of you.'" -
Source Code Access Denied in Disputed Race
MrMetlHed writes "A judge ruled Friday that congressional aspirant Christine Jennings has no right to examine the source code that runs the electronic voting machines at the center of a disputed Southwest Florida congressional race. From the article: 'The ruling Friday from Judge Gary prevents for now the Jennings camp from being able to use the programming code to try to show voting machines used in Sarasota County malfunctioned. Jennings claims that an unusually large number of undervotes (ballots that didn't show a vote) recorded in the race implies the machines lost the votes.'" -
Hugh Thompson Answers Voting Machine Security Questions
You posted your questions for Herbert H. Thompson, PhD, on November 3rd and 4th. He decided to wait to answer until after the election in case there was a flagrant voting machine problem he could include in his answers -- and there has been at least one, but it is probably not a "security" problem per se, and is a long way from being resolved in any case. So here we go. Good food for thought here.
1) paper trail?
by ummit
This is a really basic question and it seems I should know an answer, but it never seems to be discussed: Why are the electronic voting machine companies generally so dead-set against emitting verifiable and auditable paper records? It can't just be cost, because they could and would just pass that on to their customers.
Hugh: In some states the debate has already been settled in that there is legislation in place requiring a voter-verified paper trail. Verifiedvoting.org has a good tracker of this here.
There are a few points often cited by groups resistant to a voter-verified paper trail. A first argument is that printers can fail. In touch-screen - Direct Record Electronic or DRE machines - printers are often the only components with moving parts (although some systems do have hard drives) which increases the risk of mechanical failure. Printers also bring issues like running out of paper, jams, misprints, etc. Another reason (cited less frequently) is the cost of paper/printing, but as you pointed out, this is a cost that can be passed on to counties.
Some election officials have also made the argument that they've already bought machines that don't have a paper trail and retrofitting existing machines would be costly and painful. I've also heard the argument that having a paper receipt doesn't matter because in most cases they won't be referenced.
I don't think that the sum of these arguments against a paper trail come any where near countering the necessity of having some sort of redundant recording mechanism. A critical system should always failover securely and a voter verified paper trail, if implemented properly, can meet that need for DRE machines.
2) Re:paper trail?
by Thansal
Sort of a follow up, how do the states/districts decide what machine to go with? Is it a standard "go with the lowest bidder", is this why we see such shoddy machines going into action? Do the decision making organizations tend to have specific features they look for? Anything else you would like to share about the decision making processes that you have seen?
Hugh: There are a couple of key things to keep in mind. First, there are only a few main machine suppliers. Second, the Help America Vote act (see http://www.fec.gov/hava/law_ext.txt) provided a ton of money to invest in electronic voting machines within a short (debatably unrealistic) timeframe. Given these two factors, the sales that I've seen have boiled down to readily visible machine elements like purchase price, how many other places have used the machines successfully, deployment cost, maintainability, ongoing service/maintenance cost, personal relationships, etc.
Generally, buyers of this technology aren't factoring in security: the machines pass certification lab tests but the testing doesn't cover security well (or at all). The National Institute of Standards (NIST) is working on certification procedures to address this very problem and the hope is that security will factor prominently into buying decisions made in the future. Hopefully existing machines will be retrofitted to meet those new standards too.
3) Largest Inherent Flaw?
by eldavojohn
In your opinion, what is the largest inherent flaw within electronic voting systems today? Diebold's been in the news for having many potential problems ranging from securing the physical hardware to the ability to hack the software or firmware. I'm sure you're quite prepared to pose a case against implementations but can you think of a more intuitive scheme (encryption, network layout, verification scheme) to protect against "hacking our democracy?"
Hugh: The biggest problem with e-voting isn't technical; it's procedural. Ignoring the perennial social voting issues (voter suppression, dead people voting, etc.) there's no real guidance given to elections administrators on how to safely and effectively use electronic voting equipment. If one has no idea what a memory card is, why would you bother trying to secure it?
One glaring example of bad procedure is 'sleepovers', a practice where voting machines are sent home with poll workers before an election to make the process of transporting them to polling places on election day easier (see http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9002204 for some info on this). If one were dealing with a box to hold ballots, 'sleepovers' wouldn't be a problem because the morning of the election a group of poll workers could inspect the box and verify that it was empty (including the old false bottom trick; see 'Stuffer's ballot box' at http://americanhistory.si.edu/vote/paperballots.html). If election officials knew the risks of tampering with some of these electronic voting machines (just search Slashdot for 'e-voting' for examples) then a voting machine sleepover suddenly seems like a pretty bad idea.
Right now we're at a point where election supervisors and poll workers are given a technology that they don't understand with little or no guidance on how to use that technology safely and securely. That's a recipe for serious risk, for voting or anything else.
4) Here is my question...
by Noryungi
Let's assume for a moment the 2006 US House/Senate election goes this way: Republicans keep control of both through a series of smallish victories, Democrats gain a few seats, and the results are explained away in the mainstream media as "fluke results", "margin of error", etc...
How do you prove that foul play (hacking) has been involved?
Do you even have a plan in place to check the results?
Please note that this is a very serious question. There was a saying, a few years back, that said a novice hacker is someone known in a small circle, a confirmed hacker is someone who is known all over the Internet, and a great hacker is someone who is totally invisible.
What if the election was subtly hacked, in a way that left lingering doubts (51%-vs-48% kind of results and all that), but no solid proof?
Hugh: First it's important to define e-voting security as a technology issue and not a partisan politics issue; what we've seen so far has been bad software and bad procedures to administer that software. Given the types of vulnerabilities that have been found, proving (and sometimes even detecting) foul play can be very difficult if the malicious person is skilled and the effect is minor (meaning a small percentage of the actual votes cast). For the types of vulnerabilities uncovered in some of the touch screens, optical scan readers, and backend tabulation systems, exploits can be written for some of them that are 'self erasing.' This means that the last executed bits of code can change things so that it looks like the original which could make slight tampering difficult to detect or prove in purely electronic systems. I think this argument speaks to the need for a voter-verified paper receipt so that there will be at least a good answer to the recount question.
5) OSS?
by Xzzy
Does the HBO show spend any time discussing the three "sides" to the debate? E-Voting, open sourced e-voting software, and paper voting? The last Slashdot article on this topic, when Diebold's complaint was announced, spent some time on this. The worry being, the debate is nothing more than "e-voting good" or "e-voting bad", ignoring the possibility that "open source e-voting" might be a viable middle ground.
How do you think open source could fit into this issue? Or should it?
Hugh: When it comes to voting, I'm not sure if it's a matter of open vs. closed source but instead a matter of standards and inspection by people who understand security. I'd be a fan of any solution, open or closed source, that allows trusted, knowledgeable, and independent software and hardware security practitioners the ability to inspect the systems and the code that runs them.
For example, I believe that there should be some sort of standards organization that is chartered with inspecting the system AND has proven security expertise to act as a representative of the people. For airplanes we put faith in FAA and airline carrier safety and security inspections. This kind of process has worked pretty well for a long time for machines that we place our trust in like airplanes, elevators, etc. but we're still a long way away from it in voting unfortunately. If the voting systems were open source, this may come automatically as a function of the 'citizen inspector' and might get us to where things should be faster but I think its still possible in a closed-source environment.
6) Pen-and-paper voting
by NetDanzr
What, exactly, is the argument against pen-and-paper voting? It seems to me that everybody wants to migrate to voting machines - electronic or mechanical - but so far nobody has explained to me what's wrong with good old-fashioned "put an X next to your candidate's name" voting.
Hugh: There are some pretty interesting (and legitimate) drivers behind e-voting and I'll go through the biggest.
The first is a push for disabled voters to be able cast their ballot using the same mechanism as able-bodied voters in a non-assisted way. Many states have mandated that machines must be able to service blind and illiterate voters and section 301 of the Help America Vote Act (HAVA)requires that such facilities at least be available (see HAVA section 301 from http://www.fec.gov/hava/law_ext.txt). Most touch screen machines do this through audio output to a headphone jack.
Another driver is the desire to capture voter intent unambiguously. Every year thousands of votes aren't counted because there's some ambiguity in how the voter intended to vote. In pen and paper voting, someone can put Xs (or shaded-in ovals) next to two candidate names instead of one or make a stray mark on a paper ballot which may lead to some late night debates involving lawyers and magnifying glasses. One of the hopes for e-voting was to drastically reduce voter intent ambiguity by guaranteeing that someone couldn't vote for multiple candidates in the same race simultaneously.
Efficiency (theoretically) has been another driver, more so in counting than in the actual voting process itself.
The sum of these present a good case to at least rethink pen-and-paper as the answer but, as with any new system, care has to be taken that the solution fixes more problems than it creates.
7) Why is it so hard?
by gorbachev
As a software engineer I'm constantly amazed at how incompetent Diebold and other companies making e-voting applications appear to be. This stuff is not rocket science at all, but fairly uncomplicated, basic software engineering.
Why do you think it's so hard for Diebold and other companies to come up with solutions that work well? Is it a stubborn unwillingness to listen and learn from critics, sheer incompetence, or something else?
Hugh: We've certainly seen some pretty glaring security problems in voting machines that span touch screens, tabulators, and optical scan devices. We've really seen problems across vendors too. The biggest problem I think is that there's no real economic driver to make the systems more secure. The people that buy voting machines typically haven't discriminated based on the security quality of the machines because they have no visibility into it. It's like buying a car without something like consumer reports crash test ratings. Unless someone actually starts looking at machine security and comparing it then we're left to making buying decisions based on qualities we can see like purchase price, market share, and whatever unsubstantiated thing the vendor wants to tell us about features and quality. Even given some of the vulnerabilities that have been found, and supposedly fixed, we're still no better off. If you determine that company X has vulnerability Y in one of their voting systems who's to say if the competition's voting system is any better or worse? We are at the point now where we know the systems that have been looked at are sub-par with respect to security and hopefully that's enough to spur consumers (counties that buy the machines) to start asking some tough questions to vendors about security and get us to a place where they can factor security quality into their buying decisions.
8) On Open vs. Closed Networks
by the-banker
It has always seemed to me that the real Achilles heel of e-voting is the networked approach that most vendors have taken. With a networked approach, fraud can be perpetrated on a mass scale if entry is gained at one weakness.
As a former election judge, I have enough experience to know that rigging a paper election is a daunting, nearly impossible task, as there are literally thousands of ballot boxes that would have to be compromised for any sort of advantage (on a state or national scale).
Are these concerns balanced (or even discussed) when officials are purchasing equipment? Do local Board of Elections have not only the expertise, but the concern to ask the right questions? And how do BoE directors react when they hear about your concerns and research?
Hugh: I agree that networking machines together is a serious risk certainly from a scale-of-attack perspective and unfortunately some counties continue to modem in results from polling places using procedures that are insecure.
I think the bigger issue is visibility and awareness; election officials just aren't given procedural guidance on how to administer the systems securely. The result is risk and I think many of these risks aren't weighed with the proper magnitude by election officials because it's unfamiliar territory. I think that most Board of Elections officials are good people who want to do the right thing but just don't know what questions to ask vendors about security and don't know how to interpret their answers. This isn't just a problem in voting, it's a problem with software security in general and I think it's important that if you're investing heavily in a software-based solution that you ask hard questions about security. I think a good starter set of questions to throw at software vendors (voting or otherwise) is:- What process improvements have you made as a result of vulnerabilities reported in your software?
- What is your patch release (or update) strategy?
- Have you had an external (and reputable) security auditing or penetration testing firm evaluate your system? Can we see a summary of their report?
- Can we have our own security auditing firm evaluate your system?
- Do you have a dedicated team to assess and respond to security vulnerability reports in your products?
- What is your vulnerability response process?
- What training do your development and testing groups receive on security?
- What percentage of your test team is focused on security?
- What are the terms and period of your security support agreement?
- Do you offer security training, documentation or guidance to people that will be operating your system?
9) The greatest threat to e-voting?
by sharkb8
Do you think the greatest threat of an e-voting system being hijacked is during the voting itself, with one or more people influencing things at the polling place, during the processing, with untrained, nonaccountable poll workers and supervisors, or do you think a greater threat would be someone maliciously attacking an electronic vote counting repository/database?
Hugh: In terms of attack, the greatest risk is still probably a people risk; and that has existed for a long time. The concern with e-voting is that some of the vulnerabilities found make it so that the number of folks that would have to be involved to tamper with results is fewer than before and that their efforts may scale. From that perspective I think there's risk at each stage of the process from how voter registration databases are stored and secured, to how they are cast on election day, to when they get aggregated at the central tabulator. The 'riskiest' piece of the process actually varies from state to state and county to county based on the procedures they have around security. In some places the biggest threat may exist in registration databases that are stored on unprotected servers. In other counties risk may come from poll workers that election officials know very little about who are allowed to take voting machines home the night before elections to make the setup process easier the next day. In others, the biggest risk might lay in the central tabulator which is housed in an unlocked room, where many people enter and exit throughout the day.
Many of these risks could be reduced by poll worker training and procedural change on how machines are operated and secured.
10) Is the Harm Really that Great?
by logicnazi
I am saddened and dismayed by the poor engineering and ignorance of basic security practices that our electronic voting machines show. However, is this really something we should panic about or even the biggest problem in our election system?
All voting systems are vulnerable to fraud. What makes these electronic systems different is that one or a very small number of individuals can engineer a fraud. However, their ability to execute a fraud is limited by the media polls (we will suspect something if the results are inexplicably different than polled) and knowledge of precinct history. Thus the danger from individuals changing the vote seems to really be that they will shift a close race (say 10% apart) one way or another.
However, this sort of shifting close races doesn't greatly degrade the structural force of voting. All candidates will still try to enact policies to garner support whether they need 50% of the votes or only 45%. Much of voting is random, affected by things like personal charisma rather than policy questions so clearly the system doesn't work because we always have the person who 50% want but rather it works because of the structural pressure not to stray too far from what the people want. Or to put it in political science terms, what does all the work is the tendency of all candidates to shift to the middle so in the long run who actually wins each race isn't so important.
But now comparing the potential for electronic vote fraud to things like machine politics (with conventional ballot stuffing), safe districts, voter disenfranchisement efforts, felon lists etc.. etc.. it doesn't seem like it is such a big deal. Making sure the polling places in the inner city don't have enough machines has a much bigger structural effect, by making sure one group's votes don't count at all, than just giving one candidate a random 10% of the vote. Creating a safe district removes virtually all of the structural pressure of voters on government and it seems far more effective and less dangerous to accidentally strike the wrong people from the rolls or put too few voting machines in some precincts.
In short are we letting our concern over the technology of voting blind us to the bigger issues? Shouldn't we be paying more attention to who gets to vote, how districts are drawn and other conventional aspects of voting than to the potential for individuals to electronically cheat?
Hugh: I think that the flaws we've seen with electronic voting are only a piece of the problem and that the largest issues we have in voting are people ones. The technical flaws, though, may amplify some of the classic people threats. As you pointed out, some of the vulnerabilities may allow a malicious person's actions to scale or may mean that a smaller number of people to have a bigger influence. Even just within the space of e-voting security I'd argue that many of the risks that come from machine vulnerabilities can be greatly reduced if we had some sound broad procedures/education around using and administering the machines securely.
The voting process has always posed some significant challenges. E-voting security is a small piece of the larger problem. It is a piece that we know we can do something about, though, by establishing some basic security assessment standards for the machines themselves and some procedural and education standards for those that administer elections. The biggest sin would be that e-voting vulnerabilities merit a prominent place on the laundry list of voting problems in years to come. I think we're at a point where some simple things can be done to move it off that list and I hope that some of the standards efforts that have begun now in earnest get rolled out so attention can be focused on other ongoing voting challenges.
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Building the "Social Internet" From the Outside In
What initially struck me about Freecycle was that it was the first useful thing on the Internet I learned about by reading a newspaper instead of through the leading-edge online news sources I follow. The next thing I noticed about Freecycle was that, unlike Craigslist, Flickr, and other "Social Internet" phenomena, it wasn't centered on major cities but had local groups all over the place, even in towns like Apache Junction, Arizona, and Bradenton, Florida. And then, when I actually used my local Freecycle group, I discovered something else: A high percentage of users were over 50, female, or both. Note that Freecycle was not started in or near San Francisco or New York, and that it's a non-profit. It's decentralized, so anyone who wants to start a local Freecycle community, anywhere in the world, can go ahead and do it. Since it's essentially a collection of Yahoo! Groups, no technical knowledge is required, just time and patience.
Freecycle scales easily. If one group gets too crowded -- and many get hundreds of OFFERED and WANTED posts every day -- it's no big deal to split that group into two or more smaller sub-regional ones. And if more moderators are needed, training them is no problem, at least on the technical side. This is an ideal volunteer job for a retiree with a computer and Internet connection. There are plenty of retirees on my local Freecycle, and I'm sure there are many on other local Freecycles, too.
Support Your Local Blogfinder
TampaBLAB is meaningless to you unless you live in or near Tampa, Florida. It aggregates local blogs, and only local blogs. Founder/maintainer Brett Glisson put it online in September, 2005, and says it now gets "about 1000 to 1500 pageviews per day," and that it has "been picking up a lot of steam" in the past few weeks.
Brett got the idea from ORblogs, which calls itself "Oregon's Independent Weblog Community." He decided to do it as a regional thing rather than statewide because he liked the idea of it being intensely local.
Brett says, "This kind of site is something anyone with a bit of web-savvy could do."
TampaBLAB isn't as fancy as Dan Gillmor's Bayosphere or many of the other professionally-run regional blogs and "citizen journalism" sites out there, but it's not supposed to be a professional operation. It's something put together by one guy who has a day job in IT with a local financial service company, using "tweaked versions" of WordPress, FeedWordPress, the OZH Click Counter and "some custom graphics."
Brett has his own blog, My Addled Brain, but it is just one of 60+ blogs that now belong to TampaBLAB. A cabbie writes about the cab business. RANTING RIGHT WING HOWLER is exactly what you'd expect. Bitch | Lab ("because lefties and feminists have dirty mids too") is in a category of its own. Several "professional" bloggers from the St. Petersburg Times are listed. There's no set political agenda. There are neighborhood activism blogs, sports blogs, news blogs, opinion blogs, and silly random musings. It's a mix of pretty much everything and anything that anyone in the Tampa area might want to write about on the Internet.
At some point Brett hopes to interview some of the bloggers and perhaps try to have a get-together now and then in order to make it more of a community. And he may look for some local business sponsors, but has no expectation of ever earning a living either from his blog or by aggregating others' blogs.
The main thing here is that Brett has put together an easy way for locals to find what other locals are writing. It is an idea that can be duplicated anywhere the Internet reaches for next to no money, without a national company or big name behind it.
What Else is Out There?
Freecycle and TampaBLOG use existing software. They aren't hot Web 2.0 properties that have venture capitalists sniffing after them and get lots of buzz. But they are at least as important to the people who use them -- who are, remember, not necessarily computer sophisticates -- as Gmail or LinkedIn.
I'm sure there are plenty of other unheralded Web communities out there, quietly growing and attracting non-technical users. Most will never amount to much. But a few will become popular and influential, or at least will inspire imitators that might end up changing the way millions of people use the Internet.
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A Recipe for Newspaper Survival in the Internet Age
I've spent seven years working as a writer and editor for Slashdot's parent company. During this time I've been to at least a dozen mainstream journalists' and editors' conferences where the most-asked question was, "How do we adapt to the Internet?" You'd think, with all the smart people working for newspapers, that by now most of them would have figured out how to use the Internet effectively enough that it would produce a significant percentage of their profits. But they haven't. In this essay I will tell you why they've failed to adapt, and what they must do if they want to survive in a world where the Internet dominates the news business. I'm going to use the Bradenton Herald as an example, not because it's a bad newspaper but because I live in the middle of its circulation area. The Herald is a typical Knight Ridder small-city newspaper in every way except one: it serves Manatee County, an area with a fast-growing population where most new residents are old enough that they grew up reading newspapers every day. Despite these favorable factors, the Herald's circulation has declined by 3.5% in the last year. Of course, newspaper circulation declines are now normal rather than exceptional. Other newspapers have done far worse, with the San Francisco Chronicle recording a 16.4% drop in the last six months alone.
Readership vs. Circulation
Much of the Chron's circulation decrease was because it stopped giving away free papers. The Boston Globe also stopped a giveaway program and suffered a circulation decline as a result, although only about half as big a loss as the Chron's, but the Globe's marketing people have said that only half of the loss came from stopping the giveaways, and blamed the rest of it on the usual suspects, notably TV and the Internet.
These figures only measure paper newspaper circulation. They don't include Web readership, which generally seems to be trending (slowly) upwards on newspaper Web sites. Circulation figures can also be misleading because they only measure the total number of newspapers distributed, not the kind of people who read them. And readership quality can often be more important, in a business sense, than quantity. This is especially true for those newspapers (namely, just about all of them) that rely on advertising for the bulk of their income.
By definition, anyone who reads a newspaper online at home can afford a computer and an Internet connection, which means they aren't at the very bottom of the economic pile. Online readers are also likely to be more open to new experiences, products, and services than those who don't feel they need to use the Internet -- which by some estimates may be as many as half of all households within the Herald's circulation area, which has a higher percentage of retirees than all but a few other U.S. counties.
Journalism professor Douglas Fisher and media executive Alan Mutter have both talked about intentional circulation losses on their blogs. In his post, Fisher says, "The industry evolves to the point of small, expensive print publications and most of the 'mass' news on the Web somehow. Then, as we evolve toward paid content online will come issues such as whether a certain amount of 'base' information should be free for every person -- sort of like a public utility of information (perhaps presented as a social utility necessary in a functioning democratic society)."
Meanwhile, when newspapers talk about readership vs. circulation, they're typically trying to estimate how many people read each copy of their print product (pdf download) rather than come up with a total picture of their publication's readership, including its online presence. This is a mistake. Instead of treating their Web sites like unwelcome stepchildren, newspapers should turn them into their primary method of news delivery -- and teach their reporters, editors, and ad sales people how to work effectively with this new -- to them -- medium.
Slashdot Lessons
1. No matter how much I or any other reporter or editor may know about a subject, some of the readers know more. What's more, if you give those readers an easy way to contribute their knowledge to a story, they will.
Imagine a newspaper with a space for comments below each story on its Web site. This Slashdot story has comments directly attached to it, not tucked away from public view the way the Bradenton Herald's site hides reader comments on Bulletin Boards that aren't directly connected to any of the paper's articles or editorials. To make matters worse, the Herald's Bulletin Boards require a separate login to post. Even if you're a logged-in reader you must put in your username and password again to use them.
As a result of these posting barriers, you hardly see any reader comments on the Herald's site, and what few there are seem to come from a small group that posts over and over. Even the Herald's single (hard to find) blog, maintained by token hip-dude entertainment reporter Wade Tatangelo, draws so few daily comments that you could count them on the fingers of one hand -- and usually have four or five fingers left over.
By contrast, the Washington Post's Web site has two blogs, Achenblog and The Debate, prominently displayed on the Opinions page that almost always draw 100+ comments per post.
A truly Web-hip newspaper would not only allow but encourage reader comments on all of its stories, not just on a blog or two. With thousands of readers as fact-checkers, mistakes would rarely go uncorrected for long, and if there was any perceived bias in a controversial article, reader comments would make sure the other side got heard. Even better, a reader who witnessed an event the paper covered would be able to add his or her account of it to the reporter's, which would give other readers a richer and deeper view of it.
2. Not all readers know what they're talking about.
While some readers know more about any given topic than a professional journalist writing about it, most don't. Some, indeed, post anything about anything, including misleading or false information. This is why Slashdot has a moderation system, and why all newspaper Web sites need to have moderation systems in place before they allow reader posts attached directly to stories. Slashdot's, which is built into the code that runs the whole site, is probably too complicated for most newspapers, but everyone (including newspaper publishers) is free to download, use, and modify it. For those who don't want to use the code behind Slashdot, there are many other free (and proprietary) content management programs available that have similar -- and often simpler and less geeky -- moderation features built into them.
3. No matter what you do, some readers will post malicious and/or obscene comments
Slashdot removes posts only in response to Cease and Desist orders or legitimate copyright infringement complaints. We find that malicious or obscene posts are usually moderated into oblivion almost immediately, because our readers -- hundreds of whom have moderation power at any given moment -- have a sharp eye for stupid stuff.
A mainstream newspaper might choose to remove blatantly disgusting posts, which would take some staff time. There would also -- inevitably -- be second-guessing and complaints, including whines from readers who believed their posts were removed because they didn't follow the [fill in political party here] line, not because they used offensive language.
Moderation never makes everyone happy. Someone will always feel the rules are too loose, while someone else will believe they're too tight. And moderates -- I mean moderators -- will always get flak from ____-wingers who think they're biased. But these problems shouldn't stop grown-up newspaper people from soliciting and publishing readers' posts. They should already be accustomed to bias accusations.
4. What if readers post comments that advertisers don't like?
This is a problem, and one to which some newspapers are extremely sensitive --not just over readers' comments but sometimes over their own reporters' stories. A 1999 Washington Monthly article had some examples of how newspapers sometimes cater to advertisers instead of their readers. Allowing readers to comment on stories, and allowing them to post anything they want (other than obscenities, blatant hate speech, and personal attacks) increases readers' faith in the newspaper, which makes it a more effective advertising medium in the long run because some of that trust will rub off on advertisers that support it.
The Business Side of a Newspaper Web Site
Slashdot, like almost all other Web, broadcast, and print media outlets, depends on ad revenue for most of its income. For the first few years of its existence as a commercial entity, major advertisers were afraid to buy ads on Slashdot or other free-wheeling, community-driven sites. They worried that every time they touted a product, all the customers they'd ever irritated would post bad things about them. It's impossible to run a company of any scale without having at least a few dissatisfied customers, no matter how good your products and services are, so this was not an unjustified fear.
Luckily for Slashdot (and our parent company), many companies have learned that they are going to get criticized online whether they like it or not, so at the very worst, running ads on pages where they get slammed gives them a chance to tell their side of the story.
Keyword-based ad placement helps them do this. Imagine making software that's often knocked for its security vulnerabilities, while competing software is available that costs little or nothing and doesn't share your product's problems. You'd want to run a Get the FUD (Fear, Uncertainty, and Doubt) campaign on every Web page where the competing product was being discussed so that you could tell people who are (obviously) interested in the competing product how awful it is, and why they should buy yours instead.
On a local newspaper Web site, a developer intent on replacing pristine wilderness along a scenic river with ugly condominium towers in the face of opposition from local citizens' groups could run a keyword-targeted campaign explaining why their buildings would be better than a swampy, mosquito-ridden riverfront. They could stress the fact that they would reduce the population of turtles, spiders, alligators, shore birds, frogs, and other annoying wildlife, and that runoff from their chemically-fertilized landscaping would help keep local fish populations down by contributing to red tide, thereby reducing the number of smelly fishermen infesting the area.
Other, more sensible, businesses would use the same tactic -- keyword ad placement -- to sponsor discussions in a positive way. An obvious example here in Florida would be resort property owners linking ads to tourism-related stories and the discussions attached to them. With geotargeting becoming common on the Web, ads aimed at visitors could be visible to all of a Florida newspaper's online readers, while ads for a local business would only be shown to local residents -- unless the local advertiser was canny enough to realize that Florida has many thousands of seasonal residents, and that reaching these snowbirds through the local newspaper's Web site before they come South is a great way to get a leg up on competitors.
Some other ways to exploit the Web that newspapers don't seem to do well:
- Print-them-yourself coupons. This is lots cheaper than putting coupons in a print newspaper. Many newspapers boast that today's paper contains $___ worth of coupon savings. Why don't more papers make this boast about their online editions? TV stations could do this on their sites, too. This would be an entirely new source of revenue for them, since there is no way to put a coupon in a TV spot.
- Online ad circulars, similar to the paper ones that pack print newspapers on Sundays and holidays. The print ones are expensive to produce and deliver, especially in color. Online circulars would be far less costly.
- Selling sponsorships for community calendars and other "public interest" sections that should be on every newspaper's Web site -- but often aren't or are produced in too scattered a manner to be useful for readers. C'mon, newspaper (and local TV) people! A well-organized, database-driven events calendar is easy to produce. If you don't have one (and sponsors for it), you should.
- Sponsored, "free to individuals and small businesses," local classifieds. craigslist and eBay are busily taking the classified ad market away from newspapers, with Google getting ready to help them with this effort. The Poynter Institute's Steve Outing suggests that the best way to beat back this threat is to "Turn newspaper classifieds into an active and interactive community, instead of just static, dull listings. A cold-hearted newspaper classifieds database could well be smothered by Google classifieds. A local-focused interactive community may be less vulnerable."
I believe the future of not only classified ads but of local news gathering and distribution is the "local-focused interactive community." According to this article, craigslist founder Craig Newmark agrees with me. So do plenty of other Web entrepreneurs and venture capitalists who are busily building and financing "community" sites.
Local newspapers should have dominated all of this interactivity from the beginning. They had the name recognition and -- through their print editions -- the promotional muscle to make their Web sites into unassailable community hubs. But they didn't, and now they're reduced to playing catch-up.
If the Sarasota Herald-Tribune had followed through on its plans to incorporate reader-written blogs into its site, Suncoastblog.com probably wouldn't exist. This group blog is an admittedly lame effort, barely begun, put together by several people in this area (including me) who thought it would be nice to have a local site that might eventually cover events and places that don't make their way into the local papers. We know the Herald-Tribune, whose circulation area overlaps the Bradenton Herald's, had thought about hosting reader blogs at one point, because they asked readers to submit blog ideas several months ago. I submitted one and never heard back.
I also submitted a local computer business column concept to the Herald. I came up with it because the Herald has a Sunday business page it calls "Digital Manatee," on which I have never seen anything other than out-of-town wire service material even though there is more than enough local computer and Internet business activity to fill a weekly column, and enough local computer and computer service vendors to surround that column with profitable advertising.
The Herald's editor didn't respond to my proposal. I've written three computer-oriented books, and thousands of articles that have run online and in print all over the world, but I am apparently not worth even a polite turndown from my local paper's editor. No problem. A week later I was having lunch with a couple of local entrepreneur buddies. I told them what had happened. They suggested an online computer business magazine instead of a Herald column, and offered to finance it on the spot, out of their pockets.
I don't have time to start a new publication. But I am in a position to help someone else start one, and to write a story or two for it now and then. Financing's in place. So is a domain name. So at some point the Herald and Herald-Tribune may have (yet) another niche publication competing with them. It won't be a big competitor, but its ad revenue will come from lucrative business-to-business accounts you'd think a local newspaper would be eager to lock up with a weekly (or more frequent) column for local computer-using business people.
This doesn't mean the Herald has a bad editor or that another small paper would have reacted differently. I use this anecdote only to point out that it is now easier to start an online publication than for even a highly-qualified outsider to get his or her work into a local paper. Is it any wonder that local blogs and other online niche publications are springing up like mad? And as a corollary, is it any wonder that newspaper circulation and influence continues to decline?
Newspapers need to open up more to the communities around them. They need to stop confining their interaction with readers to advisory board meetings and questionnaires, and allow readers' stories, opinions, and thoughts to become an integral part of the newspaper itself. They should not allow readers to alter the newspaper's own words, as the Los Angeles Times did back in June with their laughable wikitorial experiment. Moderated comments are a much better way to give readers a voice. So are journals that allow (logged-in) readers the same level of freedom they'd have with their own blogs, but also give them the cachet of being published on a "major brand" Web site.
'Local' is the Key Word
The Herald, Herald-Tribune, and many other (if not most) local newspapers seem to think that they are still their readers' primary source of national and international news, just as they were 20 years ago. So that's what fills their front pages most of the time, with local and regional news stuck in a "B" or "C" section.
Welcome to the Internet age, local newspaper (and TV) people. I can and do get my national and international news from the New York Times, The Washington Post, BBC, Al Jazeera, Fox News, CNN, and other online media that cover faraway events better and faster than you ever will. I turn to you for local news. You tell me more about last week's home invasion robbery on 11th Street East than they ever will.
It's time for local newspapers to become truly local; to feature local news on the front pages of both their Web sites and print editions, with only a few out-of-the-area stories up front, augmented by an above-the-fold story list that tells readers where to find national and international news on their inside pages.
Add readers' stories and comments to the mix and you suddenly have a local online community, not just a newspaper. This will not take work away from professional reporters, photographers, and editors, who will still be the foundation of local news-gathering. In fact, increased interaction with local community members will probably give them more work than ever, because they will find themselves inundated with news tips and story suggestions they never would have found on their own. Some of these story ideas will be dreck and some will be invaluable. It will be up to the newspaper's editors to find the (rare) nuggets in the huge pile of dross they will need to sort through every day, and up to the newspaper's reporters to follow up on them.
One important thing a community-oriented, Web-based newspaper must do is credit readers for their story leads unless they specifically request anonymity. Another good idea is to pay readers who submit news stories that are written well enough that they can run with only routine editing and fact-checking. Those readers are, in effect, doing a reporter's work, and they should get some sort of compensation for it. Some may even turn into stringers capable of covering government meetings and other events when staff reporters aren't available, and a few of those stringers eventually ought to become staff members. After all, if a newspaper is going to be about, by, and for its local community, shouldn't that community be its primary recruiting ground?
Newspapers Will Not Die
Some newspapers (and newspaper chains) will probably not survive the shift from news-as-monologue to news-as-dialog. Most will, although those that wait too long to adjust will have much of their audience, influence, and ad revenue taken away by more agile competitors.
The smartest newspapers will follow my survival recipe or come up with their own way to become an integral part of their community instead of a building full of people who have been sprinkled with Secret Journalism Powder that makes them better and smarter than their readers. These newspapers will not only survive, but prosper. They may even become the prime outlets for bloggers in their communities, which will increase their readership and ad revenue. Extreme ____-wing bloggers won't want their words associated with the hated Mainstream Media, but most others will be happy to have a widely-read, influential outlet for their work.
Eventually, I expect print newspapers to become "snapshots" of their Web editions taken at 1 a.m. or another arbitrary time, poured into page templates and massaged a little by layout people, then sent to the printing presses, a pattern that has potential for significant production cost reductions if handled adroitly. From that point on, their paper editions will be distributed the same way newspapers are now.
Senior citizens and others who can't afford (or don't want) computers are and will continue to be a viable market. So will commuters who use public transportation. Then there are those -- a substantial part of the population -- who simply prefer reading words and looking at pictures on paper to seeing them on a screen. They will still want physical newspapers, even if they are not as up-to-date or as complete as what they'd get on the Web.
However it is delivered, text will not go away anytime soon. For a fast reader, it is the most efficient way to take in large quantities of information. Most people speak at a rate of between 130 and 200 words per minute. Most college students, according to a Virginia Tech student guide, can read non-technical material at 250 to 300 words per minute, and can increase that reading speed significantly with a little thought and practice. Listening to a city council meeting at 150 words per minute takes much longer than reading a meeting transcript at two, three, four or ten times that speed. Now have a skilled reporter -- whether a staff member, paid contributor or volunteer -- write an intelligent summary of that meeting, and even an average reader can learn what happened there in a few minutes instead of slogging through a two hour audio or video recording.
The Web version of that summary can be posted without waiting for the printing presses and delivery trucks to roll, and can have audio or video snippets embedded in it, but there is no reason not to make the text portion of it available on paper for those who prefer it in that form, unless the paper's editors decide so few people are interested in a city council meeting that it doesn't deserve a spot in the print version -- and tracking page readership on the Web version of the paper before the paper edition goes to press should give those editors a good idea of what they should and shouldn't put on paper.
Printed newspapers will have a significant following for many years to come. They may or may not become "expensive," as Professor Fisher predicts, but they will likely become smaller than they are now, and subscription sales efforts will probably be targeted more closely at groups unlikely to have Internet connections, especially senior citizens.
On the Web side, it's likely that newspapers will end up keeping most of their content free, with specialty sections (and posting privileges) reserved for logged-in users. Whether they'll be able to charge for some or all of their Web content is questionable. I paid $50 for a year's subscription to the NYT's Times Select program, and I don't think it's a good enough value that I'll renew my subscription when it runs out. I would be more likely to pay if I lived in New York and that subscription, in addition to what it gives me now, offered access to additional features like complete transcripts of government meetings. Indeed, I would happily pay at least $30 per year to the Bradenton Herald for a well-organized Web edition that gave me what I now get in the paper edition, plus government meeting transcripts and other useful subscriber-only features.
But if I paid for an online subscription to the Herald, I'd probably drop my subscription to the paper edition. I'd still be the same person, with the same interests, earning power and spending habits. The only thing that would change about me, from the newspaper's perspective, would be my news delivery preference.
The challenge for local newspapers that beef up their Web editions at the expense of their paper versions won't be to keep (or add) readers, but to teach advertisers that the Web, not paper, is the best way to reach their most lucrative potential customers.
This may not be easy, but it will be a lot easier than explaining to advertisers why they should keep spending money in a newspaper that has fewer readers, and less influence, every year. -
Infinium Targets Gamers For Stock Purchase After Split
Thanks to HeraldTribune.com for its article discussing the continuing fortunes of PC 'game console' manufacturer Infinium, following much controversy over their forthcoming Phantom console in recent weeks. Infinium CEO Timothy Roberts is quoted as saying, following a "four-for-one stock split", the second of the year, that "...part of Infinium's stock marketing effort will be aimed at video game aficionados, people who have contacted the company via e-mail because they are interested in using the product when it is rolled out and who may also have expressed interest in making a stock investment." With regard to this, it seems that, judging by current prices, "...even before it has a product to sell, Infinium has a market capitalization of $133 million ($5.80 times 23 million shares)." -
Bachus Talks Phantom Rehabilitation Tactics
Thanks to HeraldTribune.com for its article discussing prospects for the Phantom PC 'console' with new Infinium president Kevin Bachus. Bachus, a recent ex-Microsoft appointment to the PR-challenged Infinium Labs, discusses possible release dates: "The challenge I have given my team... is we've got to be out with a product for this holiday season." He also acknowledges skepticism over the product: "When I first heard about Infinium I was squarely in that camp as well", but suggests the PC compatibility for the 'console' means that "...there are thousands of people out there writing Phantom games today... They just don't know it." GameSpy also has an interview with Bachus in which he argues: "What's interesting about our service is that we can offer an outlet for independent developers. Will we have something that's the gaming equivalent of The Sundance Channel? Probably." -
Phantom Gets Insider Bonus, Ex-Xbox Bigshot
Thanks to loonyboi for pointing to a HeraldTribune.com article revealing new controversy and a surprising senior appointment for Phantom 'PC game console' makers Infinium. The article reveals: "Infinium Labs Inc. dished out a stealthy stock dividend to insiders as soon as it became a publicly traded company, and without bothering to tell the stock-trading public through traditional channels." Infinium executives "declined... to be interviewed about the four-for-one dividend", but it's also noted, by way of an SEC filing, that "...Infinium has hired Kevin Bachus, who helped Microsoft develop its XBox gaming system... Bachus, with nearly 20 years of experience in the game development industry, has assumed the role of president and chief operating officer." -
Narnia to be Created in New Zealand
SCS writes "It has been confirmed that the The Lion, the Witch, and the Wardrobe will be made in New Zealand as part of a five film line-up of C.S. Lewis's Narnia fantasy book series, with New Zealander Andrew Adamson of Shrek fame as its director. Filming begins next year, and Weta Digital has already started the graphics work. Also reported at the BBC and HeraldTribune.com." -
Slashback: Railing, Blocking, Scoffing
Slashback tonight brings you more information on homemade railguns, the future history of SCO (seen from the past), one website's response to alleged RIAA mendacity, a legal victory for famous web jerk Tucker Max, and more -- read on for the details.Please don't point that thing at me. BoomZilla writes "If you thought that the recent Gauss Gun article on Slashdot was spiffy, check out Jengel & Fatro's Rail Gun Page. Everything you need to know about the physics behind building your very own rail gun. Ever used the Quake rail gun and lusted after the real thing? Here's your opportunity."
Telepathic telegrams work as well as ever, though. markgo2k writes "After the web site experienced 'an unusually high number of visitors,' the White House modified the contact page and added a prominent link to president@whitehouse.gov. Here's the latest NYT story (once again, reprinted here in the non-subscription Seattle PI). Of course, the White House is still confused on the difference between the New York Times effect and the Slashdot effect. It's not mentioned in the story, but there is also now a feedback link to submit comments to the 'White House Web Development Team,' if you want to drop them a line..."
It's half-Greek to me. In response to the recent story on perpendicular data storage in next-generation hard drives, Anonymous Coward writes "Here is a better overview of Perpendicular HDD technology. Here is a real detailed scientific article that seems to be written in Greek."
They're off my Christmas card list, too. Techfocus ran an interview with Fred von Lohmann earlier this year. Now, an anonymous reader points to an update on their site: "Effective immediately, the RIAA and MPAA will need to find another way to get to Techfocus. In response to their legal targeting of individual file-swappers, access from their known networks to this site has now been blocked. While it may still be possible for them to access Techfocus via address ranges which we're not aware of, they'll otherwise have to use non-RIAA and non-MPAA networks to view the site."
Techfocus cites three reasons for the denial, the top one being that the RIAA took advantage of the interview with von Lohmann, "quoting him out of context in a manner which could lead readers of their materials to believe that we supported their efforts. This could not be further from the truth."
The secret is to predict enough things. An anonymous reader points out this article from early 2000 citing Gartner analyst Al Hilwa's prediction that Linux is "probably going to kill SCO UnixWare," writing "As you can read, SCO's end was predicted near perfectly." I think "hinted at" is more accurate, since SCO is still alive and at least making a good show of kicking, but it's interesting to revisit a story about SCO which mentions that "industry observers thought that the company would be Linux's first victim," back when Project Monterey was a going concern.
A victory for discourteous boors everywhere. aeaas writes "The beauty queen Katy Johnson dropped her suit against Tucker Max over the posting of stories from their relationship on his website. This story was first brought up in the context that he was forced to take down stories relating to her without holding a hearing or notifying Max prior to it. This is unusual in American law."
A quarter mil is a lot of suffering, even in Canadian money. Skippy321 writes "Justified or not, Ghyslain Raza--better known as the Star Wars Kid--is suing the four students who posted his homemade video of himself doing acrobatic "sword-fighting stunts" on the Internet for $250,000. He claims that he has suffered harassment and persecution. It's also interesting how the article states that he quit high school due to this video, at only 15 years of age. Although things aren't so bad for him -- here's a petition for him to get a role in Episode III."