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Apple will have to make the choice of whether to port their music/media software to Windows or will face losing most of those customers... who do not want to switch platforms (at a very high cost) just because of a music player.

Yeah they really should port iTunes, oh wait! They did! iTunes for windows

And why should they all the sudden make a change in their business from being a niche player to something that's doomed to fail?

I wouldn't go so far to say that "free always wins." If there is an artist I like, I *want* to support them, to the point of driving 8+ hours to see them.

And while I'm there, I buy stuff just to buy it, like an extra copy of the CD I already have, and a shirt. In this case, it's pop/rock, but hey, that's one of the kinds of music that I like. Some of the artists that I like are signed to majors, some aren't - the reality of it is that even if they are signed to a major, they likely aren't making enough money to make it really worth their while, unless they're overpromoted for their talent.

I'm not naive enough to say that those unsigned artists that even have time to tour will be totally supported by thing like t-shirt sales - that's silly, and to the point of an overused cliche.

At risk of being flamed badly, I'll even admit to subscribing the "new" Napster, though I do so with no misunderstanding about what I'm "buying," which is pretty much a crappy sampling experience. The iTunes store is somewhat better, but still leaves things to be desired. Perhaps in time, the music industry, as it sits today, will get a clue. If not, the solution HAS to be music without industry.

I want to be able to listen to a 3-5 minute tune without having to spend 17 on over an hour of filler, plus time/expenses getting to the shops/waiting for it to arrive in the post.

OK

It's a shame PSU couldn't figure out way to work with the cross-platform iTunes Music store.

I just figured it out how PSU students can use iTunes!

They can click here and download a copy of iTunes like 80% of those who use a digital audio player in the USA are doing. Or run around like fucking sheep with a Microsoft branded dildo up their asses.

Or get iTunes for free.

Maybe I'm suggesting the obvious, but why don't you try iTunes? It's both free and fully-featured, and it's extensible through QuickTime components.

That's AppleMusic.com.

iTunes.com is "Coming soon..."