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Domain: marketingpilgrim.com
Stories and comments across the archive that link to marketingpilgrim.com.
Stories · 3
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Facebook Launches Advanced AI Effort To Find Meaning In Your Posts
Hugh Pickens DOT Com writes "Tom Simonite reports at MIT Technology News that a new research group within Facebook is working on an emerging and powerful approach to artificial intelligence known as deep learning, which uses simulated networks of brain cells to process data. Applying this method to data shared on Facebook could allow for novel features, and perhaps boost the company's ad targeting. Deep learning has shown already potential to enable software to do things such as work out the emotions or events described in text even if they aren't explicitly referenced, recognize objects in photos, and make sophisticated predictions about people's likely future behavior. Facebook's chief technology officer, Mike Schroepfer, says that one obvious place to use deep learning is to improve the news feed, the personalized list of recent updates he calls Facebook's 'killer app.' Facebook already uses conventional machine learning techniques to prune the 1,500 updates that average Facebook users could possibly see down to 30 to 60 that are judged to be most likely to be important to them. 'The data set is increasing in size, people are getting more friends, and with the advent of mobile, people are online more frequently,' says Schroepfer. 'It's not that I look at my news feed once at the end of the day; I constantly pull out my phone while I'm waiting for my friend, or I'm at the coffee shop. We have five minutes to really delight you.'" -
Google Redesigns Image Search, Raises Copyright and Hosting Concerns
An anonymous reader writes "Google has recently announced changes to its image search. The search provides larger views of the images with direct links to the full-sized source image. Although this new layout is being praised by users for its intuitiveness, it has raised concerns amongst image copyright holders and webmasters. Large images can now easily be seen and downloaded directly from the Google image search results without sending visitors to the hosting website. Webmasters have expressed concerns about a decrease in traffic and an increase in bandwidth usage since this change was rolled out. Some have set up a petition requesting Google remove the direct links to the images." -
Google Website Optimizer
compuglot writes "Google has released the third leg of the stool in its quest to dominate online marketing. Google Website Optimizer is a multivariate testing application that allows users to test elements and combinations of elements in a website or landing page. The goal is increased conversions, and of course AdWords market share."