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Domain: marketingvox.com
Stories and comments across the archive that link to marketingvox.com.
Stories · 2
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Nielsen Struggles To Track Modern Viewing Habits
RobotRunAmok writes "The Nielsen Company has been the principal entity tracking TV shows' popularity, and, by extension, their potential profitability. But as our media consumption practices change, some believe that Nielsen's methods have not kept pace. A new consortium including networks owned by NBC Universal, Time Warner, News Corp, Viacom, CBS, Discovery, and Walt Disney — along with major advertisers — is calling for the creation of a new audience measurement service, and planning to solicit bids from outside firms by the fourth quarter of this year. Nielsen says they're not worried about so many of their customers ganging up on them, having just invested more than a billion dollars in research to stay modern. Except that today Nielsen announced they would pointedly not be adding weights to DVR households, and that adding weights for the presence of a personal computer or Internet access in under-represented households would provide 'no significant change or enhancement' to its national TV ratings sample. The pundits deride Nielsen's 'archaic' methodology and 'disco-era tactics,' but others scoff that such a consortium will only 'put the foxes in charge of the henhouse.' Stay tuned..." -
Firefox Downloads Reach 75 Million
WindozeSux writes "Today Mozilla Firefox has reached its 75 millionth download. The Mozilla staff find this a morale booster since recent security vulnerabilities have slightly lowered the browser's growth rate. 'We're beefing up the management on the project. The project is still very healthy. We're seeing continued corporate interest and have a lot of large organizations that want to do deployments,' said Chris Hoffman."