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Domain: mojaveexperiment.com

Stories and comments across the archive that link to mojaveexperiment.com.

Stories · 2

  1. Microsoft Tries a New Ad Agency

    Tech · Microsoft · · posted by kdawson · from the pigs-and-lipstick dept. · 372 comments
    Diomidis Spinellis writes "An article in this week's Economist outlines Microsoft's marketing response to Vista's travails and Apple's hip Get a Mac campaign. Describing the recent Mojave Experiment as 'Microsoft at its worst,' the article's writer wonders whether hiring a new hot ad agency, Crispin Porter + Bogusky, to put together a $300m campaign can make Microsoft look cool. Can money buy you love?"

  2. Microsoft's "Mojave Experiment" Teaser Site Goes Live

    Tech · Windows · · posted by timothy · from the resculpting-expectations dept. · 464 comments
    MojoKid writes "Earlier this week, Microsoft was reported to be arranging a kind of 'blind taste test' to get die-hard Windows XP users to try Vista. They were told that they were trying a new OS, called Mojave. The report went on to suggest that users liked the OS, though they were actually running Vista. Now it appears Microsoft has put up a teaser site, with plans to show the actual video footage next week. Though the footage should at least have some entertainment value, it would be a bit of a reach to expect that the test methodologies were real-world enough such that users had to deal with things like user account control, driver updates, and broad application compatibility."