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The subscription plan that made MoviePass explode in popularity is coming back. If you're willing to pay for a full year (via ACH payment), "MoviePass Uncapped" will cost the same as the original unlimited plan, namely $9.95 per month, and will allow you to get an unlimited number of 2D movie tickets. TechCrunch reports: Now, you may be thinking that this kind of deal is exactly what got MoviePass into so much trouble last year, to the point where it nearly ran out of money and began announcing new pricing plans and restrictions on a seemingly constant basis. However, the company's announcement today includes multiple references to its ability to "combat violations" of MoviePass' terms of use. And those terms do say that "MoviePass has the right to limit the selection of movies and/or the times of available movies should your individual use adversely impact MoviePass's system-wide capacity or the availability of the Service for other subscribers."

So if you're a heavy MoviePass user, the plan may not be truly unlimited. In addition, you'll only be able to reserve tickets three hours before showtime, and you'll need to check in to the theater between 10 and 30 minutes before the movie starts. Worth noting: the $9.95 per month rate is available only if you pay for a full year, otherwise it will cost $14.95 for a limited time. The regular price will be $19.95 per month.

MoviePass CEO Mitch Lowe told an audience at a Hollywood event last Friday that the app tracks moviegoers' locations before and after each show they watch. "We get an enormous amount of information," Lowe said. "We watch how you drive from home to the movies. We watch where you go afterwards." His talk at the Entertainment Finance Forum was entitled "Data is the New Oil: How will MoviePass Monetize It?" TechCrunch reports: It's no secret that MoviePass is planning on making hay out of the data collected through its service. But what I imagined, and what I think most people imagined, was that it would be interesting next-generation data about ticket sales, movie browsing, A/B testing on promotions in the app and so on. I didn't imagine that the app would be tracking your location before you even left your home, and then follow you while you drive back or head out for a drink afterwards. Did you? It sure isn't in the company's privacy policy, which in relation to location tracking discloses only a "single request" when selecting a theater, which will "only be used as a means to develop, improve, and personalize the service." Which part of development requires them to track you before and after you see the movie? A MoviePass representative said in a statement to TechCrunch: "We are exploring utilizing location-based marketing as a way to help enhance the overall experience by creating more opportunities for our subscribers to enjoy all the various elements of a good movie night. We will not be selling the data that we gather. Rather, we will use it to better inform how to market potential customer benefits including discounts on transportation, coupons for nearby restaurants, and other similar opportunities."