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This thing will sell like hotcakes if they can deliver on the promises.

Yeah, I want one too. Note that Mitsubishi is coming out with a laser projection TV based on this technology at CES, this month. By the way, Novalux is the company behind the technology. There's going to be both rear and front projection systems. And theater versions too. IMO, this is gonna be the end of LCD and plasma, and everything else. The next IPhone will have it, you can bet on it.

"but they actually have a lot of competitors with actual products to show, such as Novalux, Mitsubishi etc."
Did you even read the articles I posted to?

FTFA "Manufacturing company Arasor produces the unique optoelectronic chip central to the laser projection device being developed by Silicon Valley-based Novalux, which is being used by a number of television manufacturers."

And "With a worldwide launch date scheduled for Christmas 2007, under recognisable brands like Mitsubishi and Samsung, Novalux chief executive Jean-Michel Pelaprat is so bold as to predict the death of plasma."

So... erm... yeah, did you even bother to read the article before trying to debunk them.

As for the domain name:
http://www.arasor.com.au/ takes you right there, as does http://www.novalux.com/ for Novalux.

Really... that was some poor investigation.

And yes, I did post the original story, but I have no vested interest in it other than I wanted the Slashdot crew to nitpick it and show whether this had real legs or not. As if it does, I'm excited to see high def tvs get cheaper. :)

Novalux : http://www.novalux.com/

If you visit the site they have some nice projection technology, including video projectors that fit in your pocket. I wouldn't expect the TV would deviate from this technology and is probably a sort of laser-projector put into one package. Whether or not it's superior, we'll have to see...

If they were completely phony, I doubt they'd be presenting at all the major display technology industry conferences http://www.novalux.com/company/events.php) because their exposure to hype-killing doubters would open them to a lot of attacks. And Mitsubishi is really big in projection TV, so is a clear choice of manufacturing partner to use the laser modules Novalux produces. As for the cost issues, clearly the quickest time to market way to go is to replace conventional display components with this optical front end, and modify existing electronics - ie, Mitsubishi chassis - to handle the increased bandwidth. It all sounds feasible. Note they are demoing at the SMPTE conference next week; it's not like some Gizmondo handwaving. SMPTE attendees would smell phony a mile off.

Right. According to the developer's web site (click the "Home Theater" tab), the TV is capable of 500 nits. Modern flat panel displays already exceed 300 nits. So they're not much brighter, that way.

One thing being overlooked, though, is the fact that there is no video content available which takes advantage of the expanded color gamut. Only HDMI 1.3 has gamut capabilities approaching that of these laser displays, and it's not even out yet. I wonder how the displays will handle limited video signals? Just stretch the color information to fit the available gamut?

The linked article talks about Arasor International. If you read carfully, the real company behind this innovation is US company Novalux. Arasor just makes one of the chips.

Novalux has an interesting history. They first wanted to target long haul telecom with their technology (laser on a chip). As of 2002, they were developing lower powered lasers for short haul markets. Their web site also claims a forey into bioinstrumentation.

Certainly, this seems like a technology looking for a market. Will this be the right market? Will the products live up to claims? We'll see.

The linked article talks about Arasor International. If you read carfully, the real company behind this innovation is US company Novalux. Arasor just makes one of the chips.

Novalux has an interesting history. They first wanted to target long haul telecom with their technology (laser on a chip). As of 2002, they were developing lower powered lasers for short haul markets. Their web site also claims a forey into bioinstrumentation.

Certainly, this seems like a technology looking for a market. Will this be the right market? Will the products live up to claims? We'll see.

Novalux. Looks like the real deal.