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Domain: perlworks.com

Stories and comments across the archive that link to perlworks.com.

Comments · 11

  1. How about Overture aka Yahoo... by truckaxle · · Score: 2, Insightful · on Google Agrees to Pay $90mln on Click Fraud Lawsuit

    Overture claims to provide "Click Protection" for their pay-per-click advertising service. In reality they fail to prevent the most basic and easiest to detect non-authentic clicks - that is competitors clicking on competitors. They do not even filter out a customer clicking on their own links from within the Overture manager. Nor do they provide a method for an advertiser to test their own ad rendered URL's - a necessary function as a means to test the validity of an entered URL. Since filtering out such clicks would be simple and straight forward using established cookies or session id's - I can only speculate the reasons for not patching this obvious flaw and question the "sophistication of Overtures "Click Protection".

  2. Overture (aka Yahoo) is worse at fraud detection by truckaxle · · Score: 1 · on Google Sued Over Click Fraud

    Overture now Yahoo are even worse at detecting click fraud. Check out this experience with Overtures click fraud protection

  3. PPC concept is doomed IMHO... by bitkid · · Score: 2, Informative · on Google Sues Click Inflators

    Inflated clicks are not the only problem PPC concepts have lately. It's a pretty challenging problem to prevent click-fraud; open-proxies/botnets and so on make this even harder.

    A bunch of interesting links:

  4. Overture "click protection" by Camel+Pilot · · Score: 3, Insightful · on Newsweek On Click Fraud, Search Engine Response
    A while back I had a frustrating exchange with Overture (aka Yahoo) on "Click Protection" on their PPC service. In the meantime I have back engineered their highly touted filter and it is a joke. I could write click bot with a few lines of Perl and a list of proxy servers. My experience has been that they will not pay attention to you until you have goon thru the trouble of documenting the event. Here is a summary of my experience.

    Overture claims to provide "Click Protection" for their pay-per-click advertising service. In reality they fail to prevent the most basic and easiest to detect non-authentic clicks - that is competitors clicking on competitors. They do not even filter out a customer clicking on their own links from within the Overture manager. Nor do they provide a method for an advertiser to test their own ad rendered URL's - a necessary function as a means to test the validity of an entered URL.

    Since filtering out such clicks would be simple and straight forward using established cookies or session id's - I can only speculate the reasons for not patching this obvious flaw and question the "sophistication of Overtures "Click Protection".

    For a complete write up see Overture Click Protection Paper
  5. Overture on the other hand encourages fraud clicks by Camel+Pilot · · Score: 1 · on Google Battles Fraudulent Clicks

    I had an interesting exchange with overture (aka Yahoo) on this very issue a while back. Their vaulted Click Protection is amaturistic at best. In fact inside the ad manager if you click on your own links to be sure they work you are charged. If you want to have a look at your competition to see what they are offering they will be charged. This is from inside their manager. For those interested see the paper that details my conversion with them.

  6. Overture on the other hand encourages fraud clicks by Camel+Pilot · · Score: 1 · on Google Battles Fraudulent Clicks

    I had an interesting exchange with overture (aka Yahoo) on this very issue a while back. Their vaulted Click Protection is amaturistic at best. In fact inside the ad manager if you click on your own links to be sure they work you are charged. If you want to have a look at your competition to see what they are offering they will be charged. This is from inside their manager. For those interested see the paper that details my conversion with them.

  7. Re:Overtures click Protection by Camel+Pilot · · Score: 1 · on Google's Fraud Squad Battles Phantom Clicks

    For anyone who cares I wrote up my experiences with Overture's click protection here

  8. In India... by Camel+Pilot · · Score: 5, Insightful · on India's Secret Army Of Online Ad 'Clickers'

    Perhaps in India people are cheaper than a script sufficeintly sophisticated to slip thru the "Click Protection" of PPC advertisers.

    Mind you Overtures' Click Protection leaves a lot to desired.

  9. Re:Or vice versa by Camel+Pilot · · Score: 4, Informative · on Man Accused of Attempting to Extort Google
    I have had similar experiences. Overture (aka yahoo) attempts to console you with their Click Protection buzz words. But in reality they do not filter out the even the most basic fraudulent clicks.

    Here is summary of my recent experience with Overture's Click Protection program. Overture e-mail responses are almost unbelievable.
    Overture claims to provide "Click Protection" for their pay-per-click advertising service. In reality they fail to prevent the most basic and easiest to detect non-authentic clicks - that is competitors clicking on competitors. They do not even filter out a customer clicking on their own links from within the Overture manager. Nor do they provide a method for an advertiser to test their own ad rendered URL's - a necessary function as a means to test the validity of an entered URL. Since filtering out such clicks would be simple and straight forward using established cookies or session id's - I can only speculate the reasons for not patching this obvious flaw and question the "sophistication of Overtures "Click Protection".
  10. Adwords -Clickbots by Camel+Pilot · · Score: 3, Interesting · on How Google Can Make or Break A Small Business
    I have been investigating what kind of protection or filtering Google and Overture provide against clickbots and competitor clicking. I am still evaulating Google but Overture (now Yahoo) does very little and will only take action against click fraud if you push them on the issue.

    Here is a paper describing my exchange with Overture on this issue. Summary of paper:

    Overture claims to provide "Click Protection" for their pay-per-click advertising service. In reality they fail to prevent the most basic and easiest to detect non-authentic clicks - that is competitors clicking on competitors. They do not even filter out a customer clicking on their own links from within the Overture manager. Nor do they provide a method for an advertiser to test their own ad rendered URL's - a necessary function as a means to test the validity of an entered URL.

    Since filtering out such clicks would be simple and straight forward using established cookies or session id's - I can only speculate the reasons for not patching this obvious flaw and question the "sophistication of Overtures "Click Protection".


    Since then I have determined by researching one of my own pay-per-click keywords is that Overture will filter out a client that has a cookie if it clicks more than once every 30 minutes.
  11. Re:CGI != c code "and do not use Templates" by Camel+Pilot · · Score: 1 · on Web Programming by printf()

    The cgi application processes a template which consists of replaceable parameters, this template is then sent to standard out - no html exists in the code and the template is viewable and editable using the browser/html editor of your choice. The process is sort of like this

    cgi_app.pl --|
    -----> std_out
    Template.html --|

    There are a variety of template processors out there (at least for Perl and Python far as I know), the one I use and have grown to love is TemplateRex