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Domain: phorm.com
Stories and comments across the archive that link to phorm.com.
Stories · 2
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EU Investigates Phorm's UK ISP Advertising System
MJackson writes "The European Commission has opened an infringement proceeding against the UK after a series of complaints by Internet users, and extensive communication with UK authorities, about the use of Phorm's behavioural advertising system, which uses Deep Packet Inspection (DPI) technology, by internet service providers. Phorm works with UK ISPs to monitor what websites you visit for use in targeted advertising campaigns, though its methods have raised more than a few fears about invasions of privacy. Similar services in the USA have caused an equal level of controversy." -
BT Silences Customers Over Phorm
An anonymous reader writes "The Register reports that BT, the UK's dominant telecom and internet service provider, has 'banned all future discussion of Phorm and its "WebWise" targeted advertising product on its customer forums, and deleted all past threads about the controversy dating back to February.' Phorm is a controversial opt-out system for delivering targeted advertising that intercepts traffic passing through an ISP in order to profile subscribers via an assigned unique ID based on their online activities. Subscribers can opt-out at the Webwise website but are opted-in again if the Phorm cookie is cleared. Firefox users can install Melvin Sage's Firephorm add-on to manage their interaction with Phorm and Webwise."