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I mean that the "market momentum" that is evaporating (as insightfully reported by a user below) is already becoming "industry momentum", as in the best plans on the Redmond giant.
I remember a few days ago a post on /. reporting something like Evangelism is War
Here's a link to a copy of what has been compared to a MS internal memo about .Net Evangelism.

Oh and also, I'm pretty sure Microsoft didn't give 2 shits about ushering in a new and innovative games with Windows 95 & DirectX. They saw all these gaming companies creating their own protected mode enviroments & gaming APIs in DOS, some even marketing the good ones so everyone doesn't have to reinvent the wheel. They saw this as someone else offering their own platform, something they need to dominate under fear of being not as important in the future. (Technical Evangelism anyone?)

They have that now, marketed, sold, exclusive, proprietary. It's amazing they still care about it at all now.

Natural is a good choice of words. North Americans are the most propagandized people in the world [5000+ words of advertising/day supported by extensive psych research, vast array of rhetorical images, plus exposure to corporate media] and we don't even like hearing the word capitalist, for the most part, it has a faint whiff of taboo. There has been a couple of hundred years of development in the 'naturalization' of capitalism, using everything from some pretty crank science to curriculum to the active squashing of real alternatives. In order to naturalize an idea/practise you have to make it 'like water to a fish'--inevitable and nigh unnoticeable. Once that is done, contradictions and paradigmatic problems are obscured fairly easily. This is the foundation of any ideology (in the political sense).

You are also mostly right about its success in developing capabilities... well, a narrow set of capabilities, I would argue, but it develops them well. In particular, entrepeneurialism ('the french don't even have a word for that' -- G.W.Bush) has been exalted into a near-saintly quality, and I see great emotional and infrastructural support for entrepeneurs, something that monopoly capitalism (read: soviet russia, china, and other so called communist states) doesn't. But the entrepeneurial spirit doesn't necessarily lead to healthy communities and families, or pure research, or amazing art, for instance.

I would also suggest that capitalism is about much more than money/capital as an end. The conglomeration of power and control with the willing participation of its subjects is always the intended end product of ideologies. Which brings us back to the richest man in the world, and by extension, the Bilderbergers. No mistake: in this context, Evangelism IS war.

Is the Windows Media file of the seattle earthquake.