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You obviously didn't read their FAQ here

"...but it really doesn't help their credibility to pass off "simulated" pictures as real..."

They don't. The description next to each of these images in their gallery notes that these are "Artist Renderings".

Yeah, seriously, it looks to my eye like all of the pictures showing a real application (as opposed to someone holding it) are doctored. I can understand that, but it really doesn't help their credibility to pass off "simulated" pictures as real. Especially this one, but also this and this.

Also, they mention that it costs less than similar fiber-composite structures, but that isn't really saying much since most composite materials are very expensive compared to steel/concrete/wood/aluminum/etc. It seems to me that it will take a lot of development to get the cost anywhere close to that of the traditional solutions. Sure the light weight is great, but it all comes down to cost, unfortunately. Now, if the lighter weight means that builders can save money on installation methods, then that might be a way to offset the higher material cost.

Yeah, seriously, it looks to my eye like all of the pictures showing a real application (as opposed to someone holding it) are doctored. I can understand that, but it really doesn't help their credibility to pass off "simulated" pictures as real. Especially this one, but also this and this.

Also, they mention that it costs less than similar fiber-composite structures, but that isn't really saying much since most composite materials are very expensive compared to steel/concrete/wood/aluminum/etc. It seems to me that it will take a lot of development to get the cost anywhere close to that of the traditional solutions. Sure the light weight is great, but it all comes down to cost, unfortunately. Now, if the lighter weight means that builders can save money on installation methods, then that might be a way to offset the higher material cost.

Yeah, seriously, it looks to my eye like all of the pictures showing a real application (as opposed to someone holding it) are doctored. I can understand that, but it really doesn't help their credibility to pass off "simulated" pictures as real. Especially this one, but also this and this.

Also, they mention that it costs less than similar fiber-composite structures, but that isn't really saying much since most composite materials are very expensive compared to steel/concrete/wood/aluminum/etc. It seems to me that it will take a lot of development to get the cost anywhere close to that of the traditional solutions. Sure the light weight is great, but it all comes down to cost, unfortunately. Now, if the lighter weight means that builders can save money on installation methods, then that might be a way to offset the higher material cost.

These MS Paint jobs remind me of "all your base are belong to pyramatrix" or something...

Now this is a great advertising picture. "See, even a girl can carry a 47 foot long pole of pyramatrix!"