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Domain: ybos.net

Stories and comments across the archive that link to ybos.net.

Stories · 2

  1. Getting Good PR for A Small Company?

    Ask · News · · posted by Cliff · from the appeasing-the-pundits dept. · 130 comments
    watanabe asks: "My company, Ybos, is a small Open Source software firm. We are a major partner to a larger firm that has just started to receive some decent PR thru C|Net stories and the like. It's clear that we need good press. It's also clear to me that I don't know the first thing about good PR, like: getting to know the journalists, getting them to cover us and our story, or abuot driving the interest in us. We hired a PR firm for a while, but they were a major money drain, and provided almost zero value." So what is the key in getting good PR? Is this all about well-written press releases or is there more subtlety involved?

    "Before I go any further, here's the short version of our story: We provide enterprise level database backends for web sites at one fifth of cost of our competititors, (those that are still around) and with a fast rollout. We use the ArsDigita Community System to help corporations roll out next generation integrated application community sites in very short timeframes -- under two or three months, usually, and sometimes in as little as two weeks.

    I think we have a great story, and a good product, so how do I tell the rest of the world? I'm sure there are some post-IPO types who know all about the press, managing them, whipping them into a frenzy, etc. This must be a question that every small software firm struggles with, and I hope the community finds it of interest. Thanks in advance for any and all advice offered."

  2. Getting Good PR for A Small Company?

    Ask · News · · posted by Cliff · from the appeasing-the-pundits dept. · 130 comments
    watanabe asks: "My company, Ybos, is a small Open Source software firm. We are a major partner to a larger firm that has just started to receive some decent PR thru C|Net stories and the like. It's clear that we need good press. It's also clear to me that I don't know the first thing about good PR, like: getting to know the journalists, getting them to cover us and our story, or abuot driving the interest in us. We hired a PR firm for a while, but they were a major money drain, and provided almost zero value." So what is the key in getting good PR? Is this all about well-written press releases or is there more subtlety involved?

    "Before I go any further, here's the short version of our story: We provide enterprise level database backends for web sites at one fifth of cost of our competititors, (those that are still around) and with a fast rollout. We use the ArsDigita Community System to help corporations roll out next generation integrated application community sites in very short timeframes -- under two or three months, usually, and sometimes in as little as two weeks.

    I think we have a great story, and a good product, so how do I tell the rest of the world? I'm sure there are some post-IPO types who know all about the press, managing them, whipping them into a frenzy, etc. This must be a question that every small software firm struggles with, and I hope the community finds it of interest. Thanks in advance for any and all advice offered."