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The Week in Gaming in Japan

Next Generation has a piece up today examining recent events on the gaming scene in Japan. From the article: "Ninety-Nine Nights - April 1 Arrival. This week's short interview of Mr. Maruyama reveals -- in addition to his outright declaration that Blue Dragon will sell a million -- that 'The launch period will last through until March.' Why's that? What happens in March? I check my schedule: well, Final Fantasy XI (pre-loaded onto every [Japanese] Xbox 360 sold at launch) snaps out of its beta phase? Ninety-Nine Nights releases on April 1st, and let's hope the joke is that the little witch girl's face isn't as creepy in the actual game as it's been in every piece of press. If they're banking on Japanese guys wasting more than half their disposable income on plastic figurines of that witch girl, they've got some rethinking to do." Relatedly, Forbes is running an article positing that the 360 has its work cut out for it on the Japanese market.

26 comments

  1. What ? by psergiu · · Score: 1

    Please translate this in english:
    ...and let's hope the joke is that the little witch girl's face isn't as creepy in the actual game as it's been in every piece of press

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    1. Re:What ? by spot35 · · Score: 1

      Here, I'll try (contractions removed for ease of understanding)

      "And let us hope the joke is that the little witch girl's face is not as creepy in the actual game as it has been in every piece of press."

    2. Re:What ? by psergiu · · Score: 1

      what little witch girl ? and why is her face a creepy joke ? is creepy because it has been in a press ? why ?

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    3. Re:What ? by NotWorkSafe · · Score: 1

      It's her face itself that is creepy. Come on, just look at it!

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    4. Re:What ? by psergiu · · Score: 1

      It's not creepy at all. I was expecting something more doom3-like.

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  2. Newsflash! by hal2814 · · Score: 1

    Japanese buyers don't like a console not made in Japan.

    Also, what's up with this? (from TFA):
    "'Unless we achieve meaningful success here, we cannot say we are a winner in the next-generation console battle,' Maruyama told a news conference."

    Only A winner? Aiming kind of low, aren't we? Shouldn't you want to be THE winner?

    1. Re:Newsflash! by Chosen+Reject · · Score: 1

      So maybe what they are really trying is to make it so difficult to program for the consoles that many companies just won't be able to develop and will drop out of the market. The ones that remain will only be able to develop for one console. Thus it is easier for one company to grab the majority of developers. A risky move, but seemingly in line with Microsoft's previous business practices. /puts on tin foil hat

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    2. Re:Newsflash! by Brantano · · Score: 0

      Japanese buyers dont like a console not made in japan because the games that are developed for them usually suck (for there market atleast). Take a look at the xbox and try to pick out a few titles that a japanese gamer would like to play, there arnt many. This is why the japanese dont really care about the x360, even though microsoft are trying there hardest to push into the market, such as lowering the price right at launch. But sadly its the games that really matter, and microsoft hasnt gotten this through there head yet, so until the japanese gamers see some games -they- would want to play, the console is dead in japan.

      This is the exact same reason why the playstation has the largest market share in the industry, because they have japanese games. There some of the most innovative, fun to play games to be released on any platform and they usually end up on either nintendo or sony's console, not microsofts.

    3. Re:Newsflash! by RoadDoggFL · · Score: 2, Informative

      Umm, what? I didn't RTFA but you just described Sony's console strategy, MS had tried to make game development as easy as possible.

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    4. Re:Newsflash! by Anonymous Coward · · Score: 0

      The point isn't that Japanese people are rejecting Xbox because it is American. The point is that Japanese people are disappointed with the product because it appeal to them.

      Go ask any Japanese person if they would rather own a BMW or a Lexus. Japanese take for more pride (and far more serioius pride, at that) in their automotive industry than in their gaming industry, but the honest answer to the question above would seem to disprove that. If Microsoft can't put the Xbox in the same kind of position, where it would compare favorably to local alternatives IN WAYS THAT LOCALS WOULD CARE ABOUT, then why does everybody on the fucking internet blame Japanese gamers? If anyone is to be faulted, would that not logically fall upon Microsoft? That's like blaming the Eskimos because your plan to sell icemakers in Alaska failed.

    5. Re:Newsflash! by Anonymous Coward · · Score: 0

      Whoops, make that "....Japanese people are disappointed with the product because it doesn't appeal to them."

    6. Re:Newsflash! by Anonymous Coward · · Score: 0

      Maruyama is expected to put on a good face and tow the company line, not lie outright.

      MS is not expecting to overtake anyone in Japan, and based on past performance it would be sheer arrogance to overstate (or overstake) their claims. On the other hand, a successful sale of one system into a multi-system household is still a successful sale regardless. That's how "a" works and "the" wouldn't have.

  3. Forbes by Anonymous Coward · · Score: 0

    "Forbes is running an article positing that the 360 has its work cut out for it on the Japanese market."

    I guess they needed to fill out a full article beyond:

    "Dreamcast 360 dead in Japan"

    Too much whitespace I guess...

  4. They'll love her. by Golias · · Score: 1

    This is Japan we're talking about. That kid is right up their alley.

    I'd say the fact that it creeps westerners out shows that they did their market research. If you don't think Japanese soft-core tastes are creepy, take a look at the free pencil box art that shipped with the "R.O.D the TV" DVD's sometime. Particularilly the pin-up of Hisa.

    Yeesh. I now need to somehow scrub my brain out after remembering the sight of it. Hello, beer!

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    1. Re:They'll love her. by Blakey+Rat · · Score: 1

      No kidding. It looks like every single computer-animated anime face I've ever seen before in my life... sure it's creepy, but so are all the others.

      (From what I've heard, Japanese men frequently take upskirt pictures of their favorite video game women and post them on upskirt porn sites as if they were real women. Source: http://www.heroine-sheik.com/2005/11/30/kasumi-ups kirt/ If they're doing that, I don't think a little creepiness is going to deter them.)

    2. Re:They'll love her. by Anonymous Coward · · Score: 0

      No. That pic looks fucking deformed, and I don't mean SD.

      It looks like what happens when you ask a French CG artist to design a character in a Japanese-influenced style. Ugh. That thing looks weirder than Kameo's face, or the faces from that Xbox smash-hit, Sudeki.

  5. X360 in stock! by ajservo · · Score: 3, Interesting

    Apparently the Lawson's (like 7-11) outside my friends apt will have this for sale on Saturday. There have been no preorder takers so far.

    He lives 2 hours north of Tokyo in a city with about a half million.

    1. Re:X360 in stock! by jdubois79 · · Score: 1

      And why would I go to a Lawson and deal with their horrible markup, when I can go to... oh... a VIDEO GAME STORE and buy it there cheaper?

      The Video Game stores (not convenience marts) where I am have a large number of pre-orders.

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  6. Uh, yeah, that'll work by Anonymous Coward · · Score: 0

    Why's that? What happens in March? I check my schedule: well, Final Fantasy XI (pre-loaded onto every [Japanese] Xbox 360 sold at launch) snaps out of its beta phase?

    Right. Like anyone in Japan will care that they'll be able to get a FOUR YEAR OLD game on their brand new XBox 360. Anyone in Japan who wants to play that game will have almost certainly ALREADY gotten it for the PS2.

    It's FOUR YEARS OLD in May of next year. I assume that's what the question mark is for. I can't believe either Microsoft or Square-Enix would be foolish enough to believe that a re-release of a FOUR YEAR OLD GAME would cause ANYONE to buy consoles.

    As an added insult, the already dated graphics for FFXI aren't even being upgraded! The XBox 360 version supports HDTV resolutions (and who cares, so does the PC version, it just won't let you select them in the configuration tool, but you can edit the registry to choose them), but it uses the SAME GRAPHICS. Apparently the clipping plane is pushed further out - but again, who cares?! You'll just be able to see MORE low poly-count models (relatively, before anyone jumps on that) and MORE textures intended for the PS2. Yay.

    The might sell a couple thousand for FFXI, but I doubt it. The only people I know excited about FFXI for the XBox 360 couldn't care less about FFXI but are instead excited about the possibility of OTHER MMORPGs on the XBox 360.

    Oh, yeah, and FFXI doesn't support XBox Live's voice communication - arguably because it can't since it shares servers with non-XBox 360 clients - but still, they essentially ignore Live support.

    It's hardly a showcase of anything other than FFXI is portable, which was already demonstrated by the PS2 and PC versions playing on the same servers. (And confirmed by the continued refusal to accept that there IS an MMORPG playing Mac market as Blizzard proved...)

    Some how I can't imagine the XBox 360 will do any better in Japan than it did the first time around. I expect it to dominate this generation in the US, though.

  7. no subject by 77Punker · · Score: 3, Funny

    If they're banking on Japanese guys wasting more than half their disposable income on plastic figurines of that witch girl, they've got some rethinking to do.

    With ideas like that, sounds like they've been smoking too much Maruyama!

  8. HAHA by shoptroll · · Score: 1

    As I was talking to one of my friends today about Microsoft's japanese strategy we pretty much decided the whole thing is a joke. I don't see how having FFXI and Sakaguchi making games for your system gives you a sure-fire sale in Japan. They must think the Japanese gamers are dumber than American gamers.

    Let's not forget how small the backwards compatibility list is for the system right now. I think there's no more than 20 titles on there. Oh wait, the first XBox barely sold 10k systems in Japan (i think, if this isn't right, the fact that they barely had any measure of market penetration isn't deniable), that must be all the titles they sold those 10,000 people.

    Are there any titles in the Japanese launch that weren't available at the US launch? The launch line-up here was pretty pathetic, I don't expect to hear good news on this one. Note, I said news, not Redmond, WA issued propaganda.

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    1. Re:HAHA by Anonymous Coward · · Score: 0
      Are there any titles in the Japanese launch that weren't available at the US launch?
      Tetris: the Grand Master Ace. It will almost certainly become the best tetris game ever released for a home console (since the arcade TGM games are without a doubt the best tetris games). Arika recently released some new videos of an expert playing TGM3, in order to promote TGM Ace. You can see how crazy and intense TGM gets.
    2. Re:HAHA by shoptroll · · Score: 1

      I've seen TGM2 before on MAME. And I thought Level 9 on the NES Tetris game was nuts.

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  9. View On The Ground by patio11 · · Score: 2, Interesting
    I live in Japan and had a business trip last week which required about 6 hours of trainrides, so I went to a local game chain to pick up a new DS game for the ride (ended up getting Naruto RPG 2 -- good game, by the way, if you're a fan of the manga/anime and like a fairly conventional console RPG its well worth your $30 if it comes out in the US). While I was there, I asked the manager when the new Microsoft console was coming out. He said, and I quote, "There is a new Microsoft console coming out?!", then one of the clerks said "Yes sir, XBox something or other." They then checked the big book of incoming inventory (its a chain store), and found out that they would get a shipment of two of them sometime in January or so, which were classified as "XBox Accessories". This is the newest, largest video game store in the second largest city in my prefecture.

    I'm not optimistic for this console rocking Japan's world.

    1. Re:View On The Ground by MeanderingMind · · Score: 1

      I'm a foreign student with nine days left of my overseas stay in Japan, and I can tell you things aren't much different up here in Sapporo.

      Up until about a month ago, none of the major game stores had any advertisements or information about the Xbox 360. Even now, only a few days before the console's release here, the Dreamcast, Super Famicom, Famicom and even the original Gameboy each have a display bigger than what the Xbox 360 has. Single DS and PS2 games get more space and advertisments.

      Quite simply, there isn't much reason to think that the Japanese even know, let alone care, about the Xbox 360.

      I have been wondering though, are they region encoded? It might be worthwhile to pick one up, bring it home, and ebay it.

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    2. Re:View On The Ground by patio11 · · Score: 1

      Fairly certain they are indeed region encoded.