Slashdot Mirror
What's a Media Mogul To Do
Andy Kessler's been writing on his blog about the state of affairs for being a media mogul. The the final piece about the new state of affairs has been published, as has a consolidation piece of all of the parts. The comparison to media control to control of The Pipes is an apt comparison.
The fact is that the real big media moguls out there (like this guy) don't worry about these things--if you're a mogul, you have money so pay some geeks to advise you and listen to them.
Secondly, the whole point of this fourth piece is to "go wide" and then the spin on horizontal integration and "layerfication" comes back into the discussion. Well, I'm going to offer a simpler and more general rule of thumb for media moguls: Bring your services and information to your consumers with the latest/cheapest/fastest technology. Just because newspapers have been around for hundreds of years doesn't mean you shouldn't change it. I wake up, go to work and click on the Washington Post link
Most importantly, don't skimp on a website. Consumers take seconds to decide if they're going to do business with you based on your site. The more tech savvy society becomes, the faster we'll decide. Don't forget that. Hire someone who's good, shop around for people who can make your site interactive and fresh. That's it.
The recipe for success these days isn't hard but requires a lot of money and sometimes you already have to be the leader in that market. Take something that everyone loves (music, TV, movies have been done) and streamline the process of delivering to consumers by going digital.
I buy my loose leaf tea online.
Why? Because it's easy. E-commerce is obviously good for a business. Media moguls are no different. Offering goods & services through an online store is good. Automating your good or service and its delivery through "The Pipes" is great. Control the pipes, control the world. The same was said of news some time ago (and in a James Bond film).
The P2P part of this article makes a lot of sense though. If you could simplify/automate something like BitTorrent for your consumer, you'd on to something big. The big problem then becomes securing/controlling the spread of it by protecting your consumers and raking in their cash in some way.
My work here is dung.
Is that like a series of pipes?
The comparison to media control to control of The Pipes is an apt comparison.
Is Slashdot being edited by Dr Seuss now?
I am also confused....So I used to see everything as cake in the pipe....or vice versa.
Now the pictures in my brain are totally shuffled.
hilarious
"Most importantly, don't skimp on a website. Consumers take seconds to decide if they're going to do business with you based on your site."
If you skimp on the site, it won't take too many seconds to load. Look at www.google.com. Pretty skimpy, right? I understand it is an extremely popular page. Then go to www.msnbc.com. A slow-loading ugly colored jumble. I don't think they skimped here. That's why I never go to the site except to point it out as an example of how not to do a site.
Where were you when the voynix came?
This is the work of a media mongol? Every word he writes has been written twice a week since 1995. Bet he's got eMule burning away right now... Really, the first parts weren't so bad. They guys making a point, but it's a point that's been made a thousand times before.5 /metallica.php/
http://www.lyricslist.com/lyrics/artist_albums/34
It is dangerous to be right when the government is wrong.
Any good monopolist knows that when the competition begins to usurp your position, you can't beat a nice fat lobbying campaign. Craigslist undercutting your newspaper ads. Make it illegal. Online distributors selling songs "for a song". Make it illegal. VOIP undercutting your long distance cash cow. Make it illegal.
Never forget the Golden Rule. He who has the gold, makes the rules.
May the Maths Be with you!
Ok, English is not my mother language, but sometimes I wonder if I've just forgotten it all. I don't understand a thing about this article.
May be I'm getting old. Too old to care about all this mambo jumbo.
Fund Arecibo. Increase SETI research. Publish the results in the media. Of course!
Running Fedora here. Could you post a yum comparison as well? Sorry to be so much trouble. Thanks!
Tom Caudron
http://tom.digitalelite.com/
-Tom
Mogol really comes from Moghul which is Mongol in Persian.
As a Mongol/Moghul, I can say I don't know many 'media' Moghuls, least what is one to do.
Next: About tartars since we don't go into people's teeth.
"Give orange me give eat orange me eat orange give me eat orange give me you." -Nim Chimpsky
So, am I missing something here? Basically, the article is saying, "media is less consolidated now with the advent of the internet".
No duh. Not unlike the invention of the printing press, the internet allows MANY more people to publish than it's predecessors. Not exactly a huge revelation so I am wondering if I missed something in the article.