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You Too Can Be An Amazon Bestseller

Steve1960 writes "For $10,000 to $15,000, you, too, can be a best-selling author — on Amazon.com. Here's a cautionary tale on how easy it is to game Amazon's sales ranking numbers, and why authors who pay for this might be wasting their money. 'The targeted marketing campaigns contribute volatility to sales-ranking numbers that are inherently unstable. Outside the top 1% or so of books, few sell multiple copies a day, so little separates books with rankings tens of thousands, or even hundreds of thousands, apart. Morris Rosenthal, an author and publisher based in Springfield, Mass., who has studied the Amazon charts, says a day without a sale can send a book ranked 10,000 to as low as 50,000.'"

73 comments

  1. Good. by Anonymous Coward · · Score: 0

    I'm looking for more ways to earn money from the internet, ever since Google banned my Adsense account.

    1. Re:Good. by Anonymous Coward · · Score: 0

      I happen to work for Google (though I do not represent them) and your clicks are probably fraudulent. I'm not saying your site or even you were fraudulent, but if someone was creating invalid clicks for your account then we will disable it. We cannot examine every case of click fraud with a fine tooth comb. It is also true that we make a percentage on every transaction, fraudulent or not. The publisher will never see anything, the advertiser will be refunded, but trust me - we still make a piece.

      Anonymous because my boss will kill me.

  2. maybe by mastershake_phd · · Score: 3, Insightful

    Well does being able to write "Amazon.com Bestselling Author" on your book actually sell books?

    1. Re:maybe by Steve1960 · · Score: 3, Informative

      Here's more detail about this on the WSJ "Numbers Guy" blog.

    2. Re:maybe by dont_drop_tha_f-bomb · · Score: 1

      Possibly. But couldn't this be the same as simply saying that by slapping New York Times best-seller sticker on your book, sales would increase? It would be an interesting concept if it were true. I suppose it all depends on how gullable the consumer is.

  3. Bullshit List by Anonymous Coward · · Score: 0

    A bullshit book for a a bullshit list. Have you looked at that list? It's ridiculous. Maybe three of those books deserve to be on there ... but a book on CD!?

    If it's full of bullshit, that's what it's worth to me.

  4. Not really new? by Kaenneth · · Score: 4, Interesting

    I've heard that Scientologist used to buy L Ron's books, and ship them back to the seller as new, just to try and make them 'best sellers', Book store employees would open 'new' packages of books from the 'printer', and find they already had the store own labels on them...

    But that could have just been a malicious story. Point is, buying your own books to boost apperant popularity is nothing new.

    1. Re:Not really new? by voice_of_all_reason · · Score: 5, Funny

      No. You see, here's the problem: You don't know the history of Scientology!

    2. Re:Not really new? by ehrichweiss · · Score: 1

      Someone needs to mod you +Funny, Mr. Tom Cruise.;)

      --
      0x09F911029D74E35BD84156C5635688C0
    3. Re:Not really new? by rbanzai · · Score: 2, Informative

      In the late 1980s I worked at a chain bookstore. I walked in one morning and the front table was stacked high with an L. Ron title, 'Battlefield Earth' maybe?

      I'd never looked at his fiction so I picked one up and pretty much just laughed out loud and put it back.

      We never sold any of them. Not even one. It was crappy, even worse than the Honor Harrington series.

    4. Re:Not really new? by geekoid · · Score: 1

      1980's? no, that wouldn't be 'Battlefield Earth'. Probably 'Mission earth'. I recommend battlefield earth pretty highly.
      Mission earth had some interesting ideas going on, but the the the whackos at scientolifist took it over and made it pretty crapps. I think there ended up being 10 books in the series. I was a security guard at the time, and I was pretty much reading a book a night. I also got them for about 5 bucks a book. Those are the only two reasons I suffured through the series.

      Thee are worse books.
      I would also recommend only getting them from used book stores, or your local library. No sence and giving them any more money for torturing and killing people.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    5. Re:Not really new? by Anonymous Coward · · Score: 0

      Congratulations, you got the joke.

    6. Re:Not really new? by Anonymous Coward · · Score: 0

      I agree with the recommendation of Battlefield Earth. It has about as much historical credibility as the rest of Hubbard's writings.

    7. Re:Not really new? by smellsofbikes · · Score: 4, Interesting

      I used to work in a used bookstore and people -- I'm not making any blanket statements about what sort of people -- would come in with 40 brand-new copies of "Dianetics" and just give them to us since we wouldn't buy them (since, y'know, we already had eleventy three zillion.) That happened at least once a week for a while.

      In other news, my girlfriend got a job interview the other day. Phone interview, went in for an actual interview, all gussied up in her business suit, for a consultant job looking for people who had communications and management background. The interviewer handed her a paper to read and sign at the beginning of the interview, and one of the items on it was "I will read, learn, and obey the rules of L. Ron Hubbard." I'm not sure whether they were recruiting for the church or recruiting communications majors with psychology backgrounds to become recruiters for the church, but either way that's not how you want an interview to go. (She walked out.)

      --
      Nostalgia's not what it used to be.
    8. Re:Not really new? by WilliamSChips · · Score: 1

      I had once been given that book and read it--actually I think it might make a fairly good miniseries but only if done as comedy. It's okay but it's too ridiculous for anybody to actually take it seriously.

      --
      Please, for the good of Humanity, vote Obama.
    9. Re:Not really new? by rubycodez · · Score: 2, Funny

      and you don't know the history of Scientology on Slashdot jokes. The first rule of Scientology on Slashdot jokes is, we don't joke about Scientology on Slashdot.

    10. Re:Not really new? by Anonymous Coward · · Score: 0

      Something similar happened to me. I had a phone interview. Then I went in for a face-to-face interview. I handed the cashier $20 and he handed me a pizza, some change, and a receipt.

  5. Forget that... by Anonymous Coward · · Score: 0

    Tell me how to get on Oprah's Book List!

  6. Pitiful. by Stanistani · · Score: 3, Funny

    >Rick Frishman, who oversees the campaigns for Ruder Finn's Planned Television Arts, also is a client. His 2004 book "Networking Magic" went from a sales rank of 896,000 on barnesandnoble.com the morning it was published to No. 1 at 4 p.m. He has a poster in his office showing the sales chart he briefly topped. "I'm a nobody, but I was somebody for a day," he says.

    Hey, a cheap rifle with a scope, a perch in a high building - you can be somebody for a lot longer...

    1. Re:Pitiful. by geekoid · · Score: 3, Funny

      I like to tell my passengers that I am just one turn of the wheel from getting in the news.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
  7. TFA summed up by Rosco+P.+Coltrane · · Score: 4, Informative

    * Disgusting marketting company proposes astroturfing campaigns to shitty authors for way too much money
    * Shitty authors get top Amazon ranks for a little while
    * Ranks drop back down because, well, the authors are shitty and in the end, what they write doesn't sell and no amount of astroturfing can change that
    * Shitty authors disappointed

    Well, duh...

    --
    "A door is what a dog is perpetually on the wrong side of" - Ogden Nash
    1. Re:TFA summed up by julesh · · Score: 2, Insightful

      The problem is, there are a huge number of writers out there who think, "My writing's great! If only I could get my book in front of a few more people, I'd be selling thousands of copies..."

      Yes, they're deceiving themselves. But taking advantage of that is just downright rude.

    2. Re:TFA summed up by aardvarkjoe · · Score: 1

      Yes, they're deceiving themselves. But taking advantage of that is just downright rude.
      True enough. But sometimes, the cold, hard boot of reality is the only thing to snap the delusional out of their fantasies.
      --

      How can we continue to believe in a just universe and freedom to eat crackers if we have no ale?
  8. Does ranking mean that much on Amazon? by rizzo320 · · Score: 4, Insightful

    If I were an author (or a musician, or someone selling anything else on Amazon), I wouldn't care too much about the Amazon rankings. I have been shopping at Amazon since it opened, and have never bothered looking at any of the "Top Ranked" for suggestions.

    What definitely gets more customers looking is the "Other customers that purchased also purchased ..." feature. I know many times something of interest has popped up using this feature, especially with books, movies, and music.

    Spending $10k to bump up a ranking that not too many care about seems to be a misdirected waste of resources.

    1. Re:Does ranking mean that much on Amazon? by Rosco+P.+Coltrane · · Score: 2, Insightful

      I have been shopping at Amazon since it opened, and have never bothered looking at any of the "Top Ranked" for suggestions.

      In general, I tend to think a sizeable majority of the populace is a sad, ill-educated, TV addicted, if-my-neighbor-bought-that-I'll-buy-it-too bunch. As a result, I tend to avoid whatever seems popular, unless I have plenty of evidence that what people like en-masse is actually good. Therefore, I'll only buy things that I reckoned by myself are really what I want/need, or I'll buy after reading reviews from quality sources. By my reasoning, the "top ranked" rating is precisely the contrary: a pretty good indication that I *don't* want to read the book.

      --
      "A door is what a dog is perpetually on the wrong side of" - Ogden Nash
    2. Re:Does ranking mean that much on Amazon? by Pedrito · · Score: 4, Insightful

      If I were an author (or a musician, or someone selling anything else on Amazon), I wouldn't care too much about the Amazon rankings. I have been shopping at Amazon since it opened, and have never bothered looking at any of the "Top Ranked" for suggestions. What definitely gets more customers looking is the "Other customers that purchased also purchased ..." feature.

      I agree, that definitely drives people to see the book. What sells the book, in my opinion (assuming it has a decent sized market and a lot don't), is the customer reviews. I read the customer reviews and if the book is crap, it comes out in the reviews.

    3. Re:Does ranking mean that much on Amazon? by software_trainer · · Score: 5, Informative

      What definitely gets more customers looking is the "Other customers that purchased also purchased ..." feature.

      True, which is why if you're going to try to game the system, you might be better off spending that money buying multiple copies of your book along with a few selected, sustained best sellers. Then when someone looks at the best seller, they your book listed as something that other customers also published.

      Or if you'd like to participate in a more honest way, I recommend these tools on Amazon, which I've used to promote my Moodle and Training books:

      Create a So you'd like to... guide with your book on the guide. Make the guide relevant, not just an excuse for self promotion, and people will actually use your guide. The more people who click into items from your guide, the more Amazon will display it.

      Create a Listmania list with your book on it. Again, make it relevant and you'll get better results from that list.

      Make search suggestions that are relevant and accurate for your book. "You can specify the search for which you think the item should appear, along with your explanation of why it is relevant. Once approved, we'll show your suggestion in Amazon search to everyone."

      Participate in Amazon's Search Inside! program.

      Add descriptive content to your book's Amazon listing.

      Ditto for adding a cover image.

      And one that I've been too busy (lazy?) to use, participate in Amazon's blog program, AmazonConnect.

      These are all much longer-lasting ways of improving the sale of your book on Amazon. And they're much cheaper than paying someone thousands to game the system for you. But if people really thing it's worth all that money for one hour of dubious fame, I suppose it was inevitable that someone would offer a service to do it for them.

    4. Re:Does ranking mean that much on Amazon? by Rei · · Score: 3, Insightful

      You do know that people game those reviews, right? Agents encourage authors and their families to frontload sales for various online retail sites (that ) and to post good reviews.

      Of course, they can't un-post a negative review -- which is why negative reviews are more useful information to have. :)

      --
      "99 dead duelists of Dios on the wall. 99 dead duelists of Dios! Take one's ring, pass it around..."
    5. Re:Does ranking mean that much on Amazon? by Rei · · Score: 2, Interesting

      Posted too soon. The part in parentheses was supposed to read:

        "that is, to purchase a number of copies to kick off sales, since people are less likely to buy a book that only one or two people have purchased"

      --
      "99 dead duelists of Dios on the wall. 99 dead duelists of Dios! Take one's ring, pass it around..."
    6. Re:Does ranking mean that much on Amazon? by trentblase · · Score: 1
      "What definitely gets more customers looking is the "Other customers that purchased also purchased ..." feature. I know many times something of interest has popped up using this feature, especially with books, movies, and music.

      This is a nice feature, but usually I look at it and say "I've already got those".

    7. Re:Does ranking mean that much on Amazon? by Anonymous Coward · · Score: 0

      Nothing in your "reasoning" indicates there would be a negative correlation between the popularity and quality of a book.

    8. Re:Does ranking mean that much on Amazon? by jacobw · · Score: 1

      If I were an author (or a musician, or someone selling anything else on Amazon), I wouldn't care too much about the Amazon rankings. I have been shopping at Amazon since it opened, and have never bothered looking at any of the "Top Ranked" for suggestions.

      Rationally speaking, you are absolutely correct.

      However, the fact is that publishing a book is not an entirely rational act. My co-author and I have had two books published by a well-respected publisher, who was pleased enough with our sales to buy a third book from us. (The third book hits the stands in a week or two--see my sig if you're curious.) Yet if you add up the money we made, and divide it by the hours we spent writing, re-writing, selling, and publicizing the books... well, let's just say we did better than minimum wage, but both of us could be getting quite a bit more per hour in our day jobs.

      So, why would anybody write a book? Part of it is the slim change that you'll write a bestseller and suddenly get a huge payday. But most of the motivation is (a) the fun of writing it, and (b) the fun of knowing that people are reading and enjoying it.

      (B) means that, when the book comes out, you want to know how many people actually are reading it. Eventually, you will get sales reports from your publisher, but those take months and months to trickle in. And so the Amazon sales ranking takes on a psychological importance far out of proportion to its actual importance. I check mine regularly.. In fact, with a new book coming out--and I'm not too proud to admit this--I've been checking Charteous at least once a day to see how pre-orders of my book are doing. Rationally, I know the number is meaningless. But when you write a book, so much of your ego gets tied up in its success that it's hard to be completely objective about it. It's kind of like an ongoing video game score.

      And this author egotism is what the sales-rank manipulators in TFA are exploiting. Rationally speaking, if 10,000 people are going to buy your book, it doesn't matter whether they buy it all at once or over the course of a year. Irrationally, if somebody can orchestrate a simultaneous purchase to artificially inflate an Amazon sales rank, I can see where that would be an ego boost.

      Just to be clear, I'm not defending the guys who are selling this service. They're exploiting the emotions of new authors for profit, and that pisses me off. I'm just trying to analyze the emotions that they're exploiting.

    9. Re:Does ranking mean that much on Amazon? by jacobw · · Score: 1

      After writing up that long post, I just thought of a much better way of explaining this.

      You know how sometimes people who are dieting will shift around while they're standing on a scale, trying to make it register less weight, even though they know it's completely irrational to do so?

      Paying to inflate your Amazon sales ranking is just like that. (Only $10,000 more expensive.)

  9. That's simple by spun · · Score: 4, Funny

    Tell me how to get on Oprah's Book List!

    You have to, ah, 'service' Oprah. Candidates are advised to bring a snorkel. Trust me, you really don't want to know what it's for.

    --
    - None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
    1. Re:That's simple by Anonymous Coward · · Score: 1, Funny

      That's funny. I always thought the snorkel was for breathing....

    2. Re:That's simple by gfreeman · · Score: 1

      It is. Now pass the mindbleach.

      --
      Ceci n'est pas un sig.
    3. Re:That's simple by ATMD · · Score: 1

      Heh, I've heard that phrase before.

      You wouldn't happen to be a B3tan, would you?

      --
      Nobody else has this sig.
  10. hmm by mastershake_phd · · Score: 2, Insightful

    If your book was a cheap paper back, say $1.99, I bet you could get the #1 spot for a lot less.

    1. Re:hmm by Jeff+DeMaagd · · Score: 2, Insightful

      I'm not a publisher, but I am skeptical that there exists a volume of sales could ever make a $1.99 book profitable, unless maybe you used the dollar value from 1985 or earlier.

    2. Re:hmm by an.echte.trilingue · · Score: 1

      I'm not a publisher, but I am skeptical that there exists a volume of sales could ever make a $1.99 book profitable, unless maybe you used the dollar value from 1985 or earlier. It just has to be a very short book on very low quality paper, like this one:

      http://www.amazon.com/gp/reader/0671041266/ref=sib _dp_pt/102-6841453-0822545#reader-link

      --
      weirdest thing I ever saw: scientology advertising on slashdot.
    3. Re:hmm by Red+Flayer · · Score: 3, Interesting

      Sure there is. Per-book print costs for paperbacks are well under $1 each for large print runs, typically you can have 10,000 copies printed for just over 1.00 each now -- it's the marketing, shelf placement, shipping, etc that drive costs up. On Amazon, you get to remove shipping costs (not included in the $1.99 price).

      Also, look at the pricing structure over time. If you sell a few thousand books at 7.99, you may have just covered printing and marketing costs for tens of thousands of books. Lots of creative accounting in publishing -- say you expense all of the marketing costs during the first year of publication. All the sudden, you don't have to factor them into the margins on your reduced-price sales, if you reduce the price during the next calendar year.

      --
      "Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
    4. Re:hmm by geekoid · · Score: 1

      http://www.dgraphics.com/bookpub.html

      You can always find out.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
  11. Ancestor on Amazon by hansamurai · · Score: 2, Insightful

    Something similar is happening in the podcast world, Scott Sigler, an author who releases all his books for free via podcast, is releasing his second novel to hardcopy in about a week. He's going through a big promotion to try to get Ancestor number one on Amazon for at least a few minutes. Here's a link to his plea. Pretty interesting, but too bad it's probably my least favorite out of all the books he has written.

  12. Wow, if authors knew this sooner.... by 8127972 · · Score: 1

    ... They wouldn't have to work so hard to get onto Oprah.

    --
    This is my opinion. To make sure you don't steal it, it's covered by the DMCA.
    1. Re:Wow, if authors knew this sooner.... by Anonymous Coward · · Score: 0

      "They wouldn't have to work so hard to get onto Oprah."

      That was way cold.

  13. Who Cares? by Seumas · · Score: 2, Interesting

    Who cares what the amazon sales rank is? That is supposed to be a rank of the number of books that are selling. Not the other way around. Nobody actually buys a book because it's in the top ten Amazon books.

    1. Re:Who Cares? by Anonymous Coward · · Score: 0

      Nobody actually buys a book because it's in the top ten Amazon books.

      I'm not so sure. Many people buy books because they are on the Oprah list or the New York Times list. Amazon's list might not be so influential, but it can't hurt.

    2. Re:Who Cares? by QuantumHobbit · · Score: 1

      You're right no one buys a book becouse it's a bestseller, but everyone hears about a book that is a bestseller. The publicity of being listed in the top ten on Amazon's homepage will move a ton of paper, even if you're book is mediocre. There are so many books being published today that anything to get the publics attention is worth it.

    3. Re:Who Cares? by Anonymous Coward · · Score: 0

      even if you're book is mediocre

      'even if you are book is mediocre'? that doesn't make any sense.... did you mean 'even if your book is mediocre'?
  14. Unfortunately, we're likely to see more... by Garwulf · · Score: 4, Informative

    I've been writing professionally now for about nine years (wow - it really has been that long), and I hate to say it, but there are no shortage of scammers who want to take advantage of fresh young writers. And, since a lot of people want to be writers, there are no shortage of marks for these scammers.

    As the f'ing article says, the fact of the matter is artificial sales are not sales, and simply won't help. The best way for an author to maximize the sales of his/her book is to write a really good book, and then once it's in print, write another one. That's how you build an audience, and that helps a lot towards propelling your sales up. And, for most of us authors, it's not a short process. You have to love this craft to try to make a living at it, and that's probably as it should be.

    --
    Robert B. Marks
    Author, Demonsbane in Diablo Archive
    1. Re:Unfortunately, we're likely to see more... by metlin · · Score: 2, Insightful

      Sure, but then again book sales are also a function of publicity (which would explain why crappy, ghost-written books by famous people get sold). I remember reading an article on how the NYT bestselling list in itself is largely a publisher scam.

      So, I doubt if *just* good writing helps -- one just has to look at the "best sellers" anywhere. And I know several excellent authors who've just not sold enough or are not famous, yet their books (and writing) are phenomenal.

      Then again, my writing is largely limited to the crap I spew forth on Slashdot. =)

    2. Re:Unfortunately, we're likely to see more... by Rei · · Score: 4, Insightful

      Thanks for posting that -- and kudos to you for putting forth all of the work necessary to get published! As someone working towards being published, let me attest to the fact that it is a lot of work towards improving your craft. Have I removed unnecessary 'that's and other dead words from my dialogue? Have I struck the right balance between descriptive prose and pushing the plot ahead? Is the POV jumping around? Am I keeping track of persistent issues, such as injuries and the locations of objects? Have the characters' motives for their actions been made clear enough? Do plot and action elements catch the reader up soon enough? The list goes on and on. Looking back at my earlier drafts, I've come to realize why it's recommended that you go through a dozen proofreading/revision runs before you start to submit.

      Writing is a business in which supply vastly outweighs demand. It's intensely competitive -- especially in genre fiction (sci-fi, fantasy, horror), which I write. A query letter to an agent typically has less than a one in a thousand chance of landing representation. For the big agents, the number may be in the tens of thousands. There's a lot of junk out there, it's true -- but there's also an awful lot of talent that you're up against, and only a limited demand. It's not for money -- authors get 15% of sales (less if you buy from places that purchase in bulk, such as big chains). People just want to write. And with all of these people being rejected, there is a staggeringly huge market for scammers.

      All writers should know about this site: Preditors and Editors. Writers should live by this rule: You don't pay anything to agents or publishers; they pay you. Not reading fees, not representation fees, not editing fees, nothing. An agent may *deduct* their expenses from your 15% that the publisher pays, but this comes *after the sale*. You never give them money. Ever. Look for AAR representation in agents. If an agent isn't a member, figure out why before you submit. There are good reasons -- new agents starting out, agents who've been in the business for a long time and have a good reputation already, who subscribe to the AAR guidelines without paying for memembership, etc. But be extra cautious. Never submit to an agent without finding what they've sold recently. Double check.

      Scam agents aren't the only ones conning people; I've seen all sorts of grabs for writer cash. The "Sobel Prize" writing contest is a good example. There's bulk querying services that e-query your query letter for a fee (and ticks off a thousand agents at once). There's the POD People (Print On Demand**) -- companies that convince people to pay to self publish with them to bypass that evil publishing industry. They sway authors into believing that they'll get the books on the shelves and market authors to readership. Almost nobody stocks them, and almost nobody they publish ever gets heard of by the general public. The facts are that the publishing industry is very picky. There's far less demand than supply, so they have the right to be picky. Sure, they're not perfect. Almost every good author has a laundry list of rejections. But the cream does, overall, tend to rise to the top. If a hundred agents rejected you, you may want to pause for a minute and think about why. It's not them: it's you.

      In a way, the industry is biased *toward* new authors. Let's say a big house signs you, and you sell 25k copies. You better sell 50k copies with your next book, 100k with the one after that, and so on. Otherwise, they're not going to keep wanting your books; they want to clear space in their list for the next up and coming author who will sell a million books.

      Anyways, one final recommendation for unpublished authors: Miss Snark. If you have any nitwitted ideas about the publishing industry, she'll knock some sense into you.

      ** - Not all print on demand is bad. It

      --
      "99 dead duelists of Dios on the wall. 99 dead duelists of Dios! Take one's ring, pass it around..."
    3. Re:Unfortunately, we're likely to see more... by Anonymous Coward · · Score: 0

      A site for "serious writers" by someone who can't spell "predators"? I thought that was just your typo in reporting it, but on following the link, it turns out that no, that's the actual title of the site. I didn't read any further.

    4. Re:Unfortunately, we're likely to see more... by Anonymous Coward · · Score: 0

      "Have I removed unnecessary 'that's and other dead words from my dialogue? Have I struck the right balance between descriptive prose and pushing the plot ahead? Is the POV jumping around? Am I keeping track of persistent issues, such as injuries and the locations of objects? Have the characters' motives for their actions been made clear enough? Do plot and action elements catch the reader up soon enough?"

      That's all technical stuff - you forgot the most important part. Is it interesting? Is it good?
      Your point about clear motivations in particular I have to disagree with: it's OK to make the reader think hard about the characters before they understand them, just give them enough clues to do so.
      Phil Dick springs to mind as an example of someone whose work was usually unpolished but still fascinating.

    5. Re:Unfortunately, we're likely to see more... by Rei · · Score: 1

      Spinning an interesting plot is the easiest part for me. And actually, for most people. The harshest judgment tends to come down on "how well you can write". Your first stage is the query process: a query letter, usually a few pages from the beginning, and occasionally a few other things. A query letter is not a synopsis; it's more of a hook. How have you set up the tension? Are you being vague (it will probably show in your writing)? Are you taking a long time to get to the point (it will probably show in your writing)? Can you spell, and do you use proper grammar, or is your query full of comma splices (again, it will probably show in your writing)? Occasionally with a query, they'll ask for a synopsis; however, it's usually to make sure that, as Miss Snark puts it, "The aliens don't land in Chapter 23" (i.e., the plot doesn't go off on a wild tangent 3/4ths of the way through).

      If you get past the query letter, they request a partial. This is usually the first fifty pages or the first three chapters: not enough to get very far into the plot. Once again, it's not the whole of your plot that cuts you, but how well you write. All of the technicals about having clear, believable, interesting writing are what you're being judged on.

      Only once you get past the partial do they actually read your full novel. Over 99% of queriers have already been rejected by this point. Not only are you "almost there" if you get to this point, but you can, more often than not, count on a more descriptive rejection, explaining what the agent felt was wrong. If you get rejected in the query stage, you'll almost always get a useless form letter.

      Motivations are definitely something that people get selected on. Your choice of Dick is irrelevant; by the time he was advanced in his career, he could have written a proposal on a cocktail napkin and gotten a six or seven figure advance for it. If you're in some character's head (not just first person, but close third as well), agents and editors don't take kindly to the character doing something that doesn't make sense to them. Secondary characters? Sure, you're not in their heads. However, the MC(s) need to behave in a way that a reader will perceive as logical, or you cast the reader out from their close attachment to the character.

      You can always write in a way that's not close third -- even going so far as omniscient -- but that's not usually recommended, and a harder sell in fiction.

      --
      "99 dead duelists of Dios on the wall. 99 dead duelists of Dios! Take one's ring, pass it around..."
    6. Re:Unfortunately, we're likely to see more... by Rei · · Score: 1

      It's a play on words. PrEDITORs and EDITORs.

      Do a google blog search for writers, agents, and editors' blogs. You'll find it very highly recommended. It's the best resource for finding literary scammers out there.

      --
      "99 dead duelists of Dios on the wall. 99 dead duelists of Dios! Take one's ring, pass it around..."
    7. Re:Unfortunately, we're likely to see more... by bryan1945 · · Score: 1

      Well thanks for crushing all my hopes of ever writing a book. I like to write, and I'd thought maybe, hey, this might be good enough for someone to like it. If it takes that much work to even get someone to read it, screw it; I'll just give it to my family- I'm not trying to be Steven King or Tom Clancy.

      --
      Vote monkeys into Congress. They are cheaper and more trustworthy.
  15. Re:You Too Can Be A Racketeer: +1, Patriotic by Anonymous Coward · · Score: 0

    Way to go latching onto FP, Trout.

  16. Re:how about just using Amazon themselves? by Anonymous Coward · · Score: 0

    Your comment is completely irrelevant to this story and shows you didn't put the slightest bit of effort into knowing what's going on before you commented. This has nothing to do with Amazon Marketplace, it is about authors whose books are sold by Amazon.

  17. Blah... by __aaclcg7560 · · Score: 1

    It would be nicer if publishers were paying bigger advances for books. If the marketing department wants to spend $15K on Amazon, by all means let them do it. Just don't take it out of my royalities (if I had any).

    1. Re:Blah... by Rei · · Score: 4, Informative

      Blah, the advances are part of the problem. Two in three books never earn back their advance. Whenever you see a book that's getting a six figure advance, realize that you're looking at ten authors who didn't get published because of it.

      First off, how the advance system works. You sell a book, they give you an advance. This is money given to you upfront. Your agent (if you have one) skims their 15% cut off the top, and probably charges you various fees that take another few hundred from it. A big house's advance may well be over 10k. Medium size houses, a few k. Small houses, little to no advance. No matter what your book does from here on out, that money is yours; you never have to pay it back.

      Now, your book goes on sale. Both the publisher and agent push you like crazy to do publicity. They'll help you out a bit, but unless you're a big name author, they won't put much resources into it. Every book that sells from a small bookstore nets you 15%, minus the 15% of that amount taken by your agent, if you have one. Big bookstores, which purchase in bulk, get discounts, and they take part of that discount from you. Someone buys a book at Borders, you may well net only 8% or so, minus the agent's cut. Now, neither you nor your agent see a dime of those royalties *until* your royalties start exceeding the amount of the advance. The publisher gets your royalties until that point.

      When a publisher pays a big advance to someone, this limits the number of other authors they can afford to take on. That's money diverted from other advances, cover art, editing, and everything else that goes into bringing a book to market. It distorts the industry when they give away so much money, when more times than not they won't make it back.

      --
      "99 dead duelists of Dios on the wall. 99 dead duelists of Dios! Take one's ring, pass it around..."
  18. The long tail of books by audi100quattro · · Score: 1

    It's the long tail! Seriously, what else would you expect from a marketplace of millions of books, most of which aren't textbooks or NYT bestsellers.

  19. Oblig. Quote by BurningTyger · · Score: 1

    Step 1: Pay $10,000 to top Amazon best seller chart

    Step 2: ????

    Step 3: Profit !! (For Amazon & Marketing Company. Not the author)

  20. system definitely busted by f1055man · · Score: 2, Interesting

    My grandfather has written and "published" two books. The first was published in 1996 and is something of a travel memoir. It has a rank around 200,000. The second was published in 2003 and is an autobiography focusing on half a century spent coaching. It has a rank about 1.5million. While neither are big sellers (understatement) I know the second has sold more than the first. After a good 50 years of coaching there's plenty of former players out there that are interested. It has 8 copies available used. The first, older book, has 3 copies available, one with an inscription, so I know exactly who's copy it is (RIP, so no hard feelings). So a rank of 1.5million means no copies sold and at 200k no copies sold.

    1. Re:system definitely busted by Anonymous Coward · · Score: 0

      So a rank of 1.5million means no copies sold and at 200k no copies sold. No, a book with no copies sold would be unranked. Low ranks mean no copies sold *recently*. The 200k ranked book probably had a more recent sale than the 1.5 million ranked book. Perhaps about three weeks ago compared to about ten months ago.

      See http://www.rampant-books.com/mgt_amazon_sales_rank .htm for more discussion of this. Or if you're really interested, try http://www.amazonsellercommunity.com/forums/forum. jspa?forumID=21
  21. yep by Anonymous Coward · · Score: 0

    Another method is posting fake reviews. Amazingly, it works. Tucker Max, for example, made it to the tail of the NY Times best seller list by posting hundreds of fake reviews on amazon.com and spamming throughout the blogosphere (I can't believe I just typed that word).

  22. Whew ! by up2ng · · Score: 1

    You musta really been sweating through that lil' stinker...............Oh AC, no problem

    --
    Success is not the result of spontaneous combustion, you must set yourself on fire.
  23. Artist vs. artisan. by Anonymous Coward · · Score: 0

    Sadly, you sound like one of the workman/artisan writers who are more enrapt with the process of writing rather than writing itself: of planning, checklist-ticking, market-testing, publishing, attaining the sense of having the work under your belt, etc.

    Have you read a lot of books about writing and publishing? Attended seminars or workshops too, perhaps? Strip away all this exploitative, formulaic, min-maxing marketing hogwash and try to find some actual passion for the art. Stop quoting statistics or bullet points from instructional literature. No author ever heard of these things prior to the 20th Century, yet classical fiction is magnificent and widely held in better esteem than contemporary fiction.

    You write lucidly enough and seem to have a reasonable grasp of English grammar, syntax, tense, and so on. You don't need anything more to write well but a vigilant and curious mind.

    It just makes me sad to see posts from people like you who seem so earnest about learning the "process" of writing and publishing. How postmodern. Step away from the novel assembly line.

    Good luck.

  24. Re:how about just using Amazon themselves? by Danzigism · · Score: 1

    haha I got moderated offtopic yet my post had everything to do with the article? silly goose..

    --
    *plays the Apogee theme song music*