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Lost Odyssey And Japan's Western Gaming Success

Gamasutra has on offer today an extremely honest interview with Feelplus president Ray Nakazato, a veteran of Capcom and Microsoft and an expert on the Japanese gaming market. Nakazato discusses a variety of topics with obvious candor, including struggle that western game companies have in Japan, the state of various in-development game titles (such as Lost Odyssey), and the history of the Japanese game market. "In the early days of the games market, Japanese games were pretty interesting back then, while many games from overseas were seen as being bad. Now, you'll find a lot of interesting and fun games coming from North America and Europe, but because of that experience that we have from the early 1990s, people tend to stay away from Western games.""

20 comments

  1. Maybe True by jrwr00 · · Score: 1

    maybe... if the game seems ok from the desc on the box i might by it, look at metroid prime for the GC, wasnt that made in the USA

    1. Re:Maybe True by SighKoPath · · Score: 1

      I haven't RTFA yet, but I'm going to assume that they are talking about Western games in Japan. Western games are accepted and do well in the West (assuming they're actually decent games), but often struggle in Japan.

    2. Re:Maybe True by SethraLavode · · Score: 3, Interesting

      The thing to keep in mind, though, is that Metroid isn't a very popular series in Japan. It's very much a franchise that Nintendo has kept around for its North American fans and tailored it with a Western audience in mind.

  2. Hmm..... by Anonymous Coward · · Score: 0

    In the early days of the games market, Japanese games were pretty interesting back then, while many games from overseas were seen as being bad. Now, you'll find a lot of interesting and fun games coming from North America and Europe, but because of that experience that we have from the early 1990s, people tend to stay away from Western games It is my experience that there are still quite a few interesting titles coming in from Japan. That being said, I certianly hope Japan gives Western games as fair, if not more fair, a chance as the US gave Japanese games. Considering that the US video game market had crashed just prior to the NES, I'd say that the Japanese got a pretty fair reception.
    1. Re:Hmm..... by Anonymous Coward · · Score: 1, Insightful

      But not because they were Japanese. It was because they were good games taht people like to play. We hear this argument all the time with xbox. As if the Japanese somehow "owe" "us" because we like their game systems. You know, I'm from America and I don't like xbox. Maybe if we start making games that a large number of players over there will like and want to play they'll actually buy them.

      It might take a while, given how long we've tried to just shove American-style games down their throats without any consideration of their tastes or sensibilities. To start I'd recommend making every male lead look like Meg Ryan.

    2. Re:Hmm..... by Anonymous Coward · · Score: 0

      "Maybe if we start making games that a large number of players over there will like and want to play they'll actually buy them.
      "

      Why would we ? I couldn't care less for all that junk that passes as games in Japan ... and I would never buy this stuff coming from a western publisher.

      In other words, if they start making japanese style junk, we will stop buying and they will have to decide what is more profitable for them.

  3. Gotta do it... by Corpuscavernosa · · Score: 0, Redundant
    All your Western games are belong to us!

    I sincerely apologize... shit.

    --
    We figured out a long time ago that it's easier to elect seven judges than to elect 132 legislators.
    1. Re:Gotta do it... by SighKoPath · · Score: 0, Redundant

      In Soviet Russia, All us are belong to your Western games!

  4. Different culture likes different things by Astarica · · Score: 2, Insightful

    Japan is hostile to foreign games to begin with. For example you don't actually hear World of Warcraft talking about how they do in Japan even though they seem to own the rest of the world, because Japanese prefer FF11 over that. But even if that's not the case, there's no reason to assume one culture has to like the games from another culture. It is probably safe to say that the USA will never be into dating sims line the way Japanese are. This doesn't inherently say anything about the quality of the said games, but merely a reflection of the culture.

    1. Re:Different culture likes different things by Frumply · · Score: 2, Interesting

      WoW is not talked about in Japan because there is no official service for WoW in Japan. I believe the reason was that it wasn't a worthwhile venture to enter Japan, where everything would have to be retranslated, and having to compete in a market where MMOs with cutesy characters (Ragnarok Online, FF11) are extremely popular and styles similar to WoW not entirely appreciated.

      Also, I'm not sure about your impression of the 'dating sim' genre, but that is just another very small piece of game sales in Japan. I mean, within the genre sales of 10,000 copies is consider a hit, and 100,000 is astronomical. Social prejudice against fans of comics/animation/games is still very strong (they would probably let it slide if you were a gaijin), and like the way you have politicians blaming GTA for school shootings you have news crews blaming those dating sims for child kidnappings. There are insane amounts of third-party figurines, comics, etc produced within this genre for sure, but it is still confined to a very niche market.

    2. Re:Different culture likes different things by Anonymous Coward · · Score: 2, Insightful

      FFXI has one thing going for it that WoW doesn't, though: it runs on consoles. Specifically, the PS2 and Xbox 360 (both versions require a hard drive). PC games have never been that big in Japan - there's a reason you routinely see Japanese games available for consoles and never see any in the PC game section.

      Given that distributing internationally for PCs is even easier than for consoles (no NTSC/PAL issues, no region restrictions, etc.), it should tell you something about the Japanese PC gaming market.

      If FFXI weren't available on consoles, it'd have no traction in Japan. It's essentially a Japanese rip-off of EverQuest. It's about the only MMORPG available for console owners right now, so it remains afloat solely due to that.

    3. Re:Different culture likes different things by Astarica · · Score: 1

      The article mentions Diablo sold over 200K. There's like 2 or 3 dating sims that sold more than 100K. Consider Diablo probably sell well over 2 million outside of Japan, that'd be equivalent of having a dating sim sell 1 million here if the markets are at all comparable. Clearly they are not. Also a niche market where you can occasionally sell 100K is still better than 0, which is the size of the market for domestic dating sim in the USA (none exists, you can always import though).

  5. Interesting. by MaWeiTao · · Score: 4, Insightful

    I found some of the insight into the Japanese gaming industry to be interesting. Particularly how they develop games out there. It explains why interfaces in Japanese games, and electronics in general, tend to be so convoluted and controls in some cases unnecessarily complex. Its would help explain why Japanese consoles tend to be harder to develop for.

    I also find it interesting that Nakazato finds Japan game developers tend to be behind in terms of technology and innovation. I guess it depends on what is defined as innovation. Many argue a unique controller is innovative. Others argue that more sophisticated, realistic gameplay supported by advanced graphics is innovation. Both are valid in their own right.

    I could argue that many Wii and some DS games are glorified, repackaged flash games. I could also argue that advanced graphics add nothing at all to gameplay and in fact draw away resources that could be used to produce a better game. But that isn't always true in either case. Both have their place.

    But I do agree than in general Western games, well PC games in particular, have always been sophisticated, at least on the back-end. Of course, this doesn't necessarily mean that those games are move fun. And Americans generally only have access to the best Japanese games, so we don't see all the drivel flooding the Japanese market.

    1. Re:Interesting. by blahplusplus · · Score: 1

      "But I do agree than in general Western games, well PC games in particular, have always been sophisticated, at least on the back-end. Of course, this doesn't necessarily mean that those games are move fun."

      I have yet to experience any earth shattering games like civilization from Japan. IMHO many of the best games are american. Japan has lost the title for best games, many japanese companiesare international now and are more "american" / western.

    2. Re:Interesting. by Talgrath · · Score: 1

      And I personally didn't find Civilization all that interesting; it's a matter of taste.

  6. Redundancy, for moderating morons by Corpuscavernosa · · Score: 0
    From Wikipedia:

    Redundancy, in general terms, refers to the quality or state of being redundant, that is: exceeding what is necessary or normal; or duplication.

    When one makes a bad "all your base are belong to us" or Soviet Russia joke, the mod shouldn't be Redunant, you complete and utter moron. Offtopic? Sure. I'd even buy Troll or Flamebait because there isn't an unfunny mod. But redunant has a very clear meaning, one you clearly haven't figured out. Fuck you.

    --
    We figured out a long time ago that it's easier to elect seven judges than to elect 132 legislators.
    1. Re:Redundancy, for moderating morons by ZombieRoboNinja · · Score: 1

      It's redundant in a broader sense, because everyone on Slashdot has read it a million times already.

    2. Re:Redundancy, for moderating morons by Corpuscavernosa · · Score: 1

      Alright, I'll give you that but still...

      --
      We figured out a long time ago that it's easier to elect seven judges than to elect 132 legislators.
  7. Dating Sims sales are good. by MMInterface · · Score: 1

    His point was valid. He didn't actually overstate the size of dating sims in Japan. He just said they would never do as well in the US. But the sales are really good. Ignoring mega hits that commonly top the charts like To Heart, the market is saturated, the games are cheap to make and they are $80-100 dollars a pop. You would not see lines around the block like this in the US and there is a nich market for otaku goods in the US, it just is nowhere near as big and our good christian fellow would never put up with some good old loli harem story where you spank the naked bunny at the end if people were lining up to get it. I live in Japan part time and have played some of these games. There are things there that would never fly here because of cultural differences and it doesn't always involve a niche market. An example would be reading erotic manga in public. Otakus prefer to do that in their own den while its the more casual readers you see doing it in public. In the end we are talking about video games. The hardcore people often set the buzz and inform everyone. In Japan its even more tipped towards the niche to the point where they aren't a niche but powerfull group both in purchasing power and influence. I wouldn't say their preferences in games are mcuh different than the rest of Japan, just more excessive. Most of the Japanese gamers I know really don't attempt to give western games a chance and are really stuborn. It would take an extreme attention gathering method to even get their attention. MS has always gone at this half as*** so that just makes matters worse. It kind of goes both ways I guess; the Japanese are biased towards western games and western companies don't accomodate them. There is a misconception amongst them that western games lack quality, a storyline and are all shooters. If anything I think some of their preferences are rubbing off and western games are getting sexier and are including more female characters that are used by male players as well as female.