Western Digital Touts New 'Green' Drives
An anonymous reader writes "Western Digital today announced the availability of a new line of serial ATA drives that are supposed to use 4 to 5 watts less than other competitive drives from Hitachi GST, Fujitsu and Seagate. The new "GreenPower" line comes in 500GB, 750GB and 1TB capacities. Western Digital says it achieves better power performance by balancing the platter's spin speed in order to make it more efficient, by optimizing seek speeds and by parking the read heads when the disk is idle, according to a Computerworld story."
Interesting - WD don't tell you the rotational speed! Must be the first drive that doesn't. In the rotational speed row it just says "IntelliPower" and below "A fine-tuned balance of spin speed, transfer rate, and caching algorithms designed to deliver both significant power savings and solid performance."
I guess I'd need to see some independent benchmarking before I would believe that performance is not hurt. Also is the power saving dependent on the drive not being used flat out?
ccalam - acoustic versions of new songs.
It's good to see manufacturers trying to reduce power consumption in their products, and I hope the trend continues (without impacting performance). However the big savings are more likely to be found in the manufacturing processes. How much energy could be saved there? How much "greener" could the chemical processes be?
It's neat, it's a start, I'm sure it'll produce a decent amount of ad copy for them, but it's not really very "Green".
Let me know when they save 50watts.
How much savings for a static memory drive?
Subject says all. Benchmarks by somewhat reputable sources I've read so far come up with read latencies and transfer rates that hint at the 5400 rpm / 4 platter geometry. "IntelliSpeed" merely means "we could take any of the drives of that series to 7200 rpm, (but we don't) and you're too stupid to understand that". All that said, the drive seems to be a reasonably energy efficient bulk storage device and more than sufficient for large media libraries. However, Samsung appears to be shipping Spinpoint F drives since yesterday.
Just as I have read this, I was reminded of my Toshiba MK2003GAH disk which is "so green" that you can't even disable the spindown and instead need to continuously read something from it to not park/unload heads after 5-15 sec. Unload and spindown reduces HD life. (Hidden attempt to boost sales?)
let's have green CPU fans, green memory, green chassis (made from wood?), green power plugs, green keyboards, green mice, green screens of death, green .... oh h*ll, I can't go on.
This is just a marketing ploy to try to differentiate the manufacturer from the competition.
If you want to save energy, turn the wretched thing off
politicians are like babies' nappies: they should both be changed regularly and for the same reasons
I can see that developers are getting round to the idea, but every engineer should always also optimize for energy effeciency. For the Fritzbox router that I have http://www.avm.de/de/Service/Service-Portale/Service-Portal/index.php?portal=FRITZ!Box_Fon_WLAN_7170 you can get a beta firmware that has savings features enabled, I think that's a great idea.
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now where is my paint.
I have excellent Karma and I am not afraid to Troll it.
How does this compare to solid state drives in terms of power efficiency?
(1.21 gigawatts) / (88 miles per hour) = 30 757 874 newtons
Call it "efficient" or "low power" and I might be interested. But, appeals to the naive desire for "green" products is me away, fast.
I'll be seriously looking at getting one or more of these. My home media server is under the television and the bulk of the noise is drive vibration.
If these drives consume less power, then they are going to be quieter. I don't care about the performance ; as people are pointing out, it will be more than good enough to for media service, which doesn't need low seek times. At most my server only ever copes with five streams (three tuners recording and two pre-recorded streams being watched) with a potential total IO of 40MBit/s.
If a couple of these could increase my storage space and decrease drive noise I'll jump at it. And the Wife Acceptance Factor will be awesome - she loves all that green stuff almost as much as she loves having all the Scrubs she can watch on tap.
Marketing people in technological companies often have no knowledge of technology and don't think it is important to have any.
Western Digital GreenPower Hard Drives seem to be heavily influenced by that attitude. There seems to be no information about actual speed, giving the impression that arrogant marketing people have decided that technically knowledgeable people can be manipulated, and won't notice that lack of specifications.
It's difficult to compete with Seagate's 5-Year Warranty, reliability is extremely important in most cases. The cost of a drive failure is far greater than any energy savings, except perhaps in large data centers with special software. The 5-year warranty says that Seagate management believes in the reliability of their hard drives, and will pay if they aren't reliable.
Both the Western Digital and Seagate web sites show the lack of interest in technology that is due to the arrogance of marketing people. The WD web site is heavily dependent on JavaScript; web site designers want to add JavaScript to their resume, but don't want to take the time to understand a complicated computer programming language, so JavaScript is often poorly written. The WD web site advises me that WD Enterprise Class GreenPower drives can hold "Up to 250,000 songs (MP3)". I imagine that will impress Slashdot readers who buy hardware for data centers. NOT.
The Seagate web site advises me that the search facility uses a certificate that is out of date. I am also advised to upgrade my version of Flash; I guess Seagate is sucked in by Macromedia/Adobe's method of advertising its name: Make everyone who visits web sites with Flash frequently see an advertisement to visit the Flash web site. Do that by bringing out numerous versions of Flash, and advising visitors to "updgrade".
The Seagate web site Flash is especially embarrassing. It says "Your On". Click on the Flash and it talks about "leveraging", a favorite word of those who don't understand technology. The CEO of Seagate supposedly tells us, "The explosive growth in digital devices, applications and content is breathtaking..."
The marketing of technical products is usually incompetent, dishonest, despicable, and self-destructive.
My laptop is rated as 20-60 Watts.
20 Watt = dimmed LCD, CPU at 800 MHz
60 Watt = bright LCD, CPU at 1800 MHz
I guess that 20=>15 W would prolong my battery time with an hour.
Look, WD, I don't care what color you spray paint your hard drives. After my failed HD was replaced by another that started clicking almost immediately, I ain't never going back.
But, there are plenty of situations where a consumer might wisely pay extra for these drives even if there is no overall positive environmental impact:
Prime numbers are exactly what Alan Greenspan says they are -S. Minsky
Yes. I'm sure WD is green. Their failure rate makes them some of the least power-consuming drives in the industry. Well done for being 10 years ahead of the curve.
Something I have not seen discussed is that 40% less power means 40% less heat generated. Potentially, this means fewer fans (and less fan noise), lower air conditioning costs if you have a lot of drives in a data center, and longer electronics life for the drive.
I really hate the term "green" when used to describe a products so-called friendliness with the environment. Just about every computer product touted as green has some form of toxic substance contained within it or uses nonrenewable energy to function. Anyhow, kudos on the HD power reduction technology by WD, but don't call it "GreenPower".
Iraq billions
a full-t18e GNAA halt. Even Emacs *BSD is dying Yet lizard - In other
Or it says that customers are gullible and think something is more reliable because it has a longer warranty. Warranty doesn't mean shit about reliability. All it means is, "we'll take back your garbage and send you a replacement piece of garbage to shut you up"
Maybe their next model will include a hamster that spins the platters.
Let me guess, you finally get up the nerve to ask out that cute girl in marketing and got turned down?
Recursive: Adj. See Recursive.
Anger problem
Is in Green in the same way that a 500GB disk holds 5,000,000,000 bytes (== 465 GBytes) rather than 536,870,912,000 bytes ?
It seems to be a trend. The world is full of disappointed techies in every IT-related field. Which is more likely, the disappointment is caused by that girl (irrespective of the genre of the techie) in the marketing or just wrongly targeted marketing communications ("Marketing Collateral Damage" or "The Friedly Fire of Marketing")?
Quote: Western Digital said that large data centers could save up to $100,000 annually if they replaced 10,000 standard drives with GreenPower drives. At a PC level, users might save $10 a year per drive.
Nonsense ! Assuming 5W savings (big if) AND 24hrs/day, 365days/yr AND 10 cents/kWh:
5x24x365= 44 kWh or $4.40
Who pays 25 cents/kWh? I pay 8 cents. I don't run 24 hrs a day. I MIGHT save two dollars a year. How much more is this drive going to cost me? Assuming 5-year life, if it's $10 more than a non-green, I save nothing.
I'm a little concerned about parking those heads all the time, however. Last thing I need is a cool-running drive with worn-out ramps...
The difference between spam and poop is that you don't have to dig through septic tanks looking for real food. -- Me
On one hand, you have every manufacturer these days putting eco-babble into their marketing. On the other hand, every alarmist "We're DOOOOOOOOOOOOOOOOOOOOOOOOOOMED" (imagine Bender) article I read, eventually turns into a sales pitch for some product.
And yet, I'm a callous fool for looking at all of it skeptically.
Myself, I "consume" as little as possible. I buy used cars and electronics, and am the type to repair my TV set if possible. Yet, society wants me to buy a new Prius, and ditch my TV in favor of one with no standby LED.
And all this "consuming" will help, how?
The vehicles on the road account for 5-20% of CO2 emissions, depending on who you ask, but the manufacturing industry (esp aluminum smelting!) account for the rest.
So, in order to gain an immeasurably small gain, we need to kick our manufacturers into overdrive, while we all trip over each other to buy Priuses, new washing machines, new nintendos, new phones, and new hard drives.
Bah, I'm tired of even thinking about it. It's tedious.
To me it seems like the average Joe found a way to shoehorn the wests throwaway culture into some environmentalist hogwash, to make himself feel better. I'd think the real answer would be to shift back to a service-based economy. We don't need to keep buying so fucking much new stuff. MAKING NEW STUFF WASTES MORE ENERGY AND MATERIALS THAN USING OUR OLD STUFF!
A shiny new Prius is so much more of a vanity purchase than my used Mustang.
How can people be walking around the mall talking about how they're "reducing their footprint" GACK
I don't need no instructions to know how to rock!!!!
can I get one in blue?
---- "Excuse me. Where's the children's gun section?"
So you'll see the savings in about 5 years... Hold onto the money or buy a carbon credit. This is a feel good purchase in the first round, the best part about buying it now would be voting with your dollars that this is a technology you want to see more developed.
Perhaps not - maybe the earlier poster has a lot of experience or awareness of what is going on around them. Marketing people are not all cocaine fuelled relatives of people in influence in a company but look at enough places and you'll find a lot who are. Companies on the path to destruction have the bitter Moorlocks in engineering and the pretty Eloi in marketing.
It's difficult to compete with Seagate's 5-Year Warranty If the 1TB WD drives are actually reviewed and available, though, that would be a big advantage over Seagate and Samsung's vaporware.
So much for Kotler.
From the business perspective, this is a seriously great move (although I'm surprised Slashdot picked this topic up now, these drives were benchmarked ages ago).
From WD's viewpoint - slower drives will be cheaper to make, less RPM means your drive heads don't have to be as accurate, it also makes cramming in a large data density per inch much easier. Thus, making these drives is no doubt cheaper, in a nutshell. Meanwhile, they are capitalising on the Green fad, pricing these drives similarly to 7200RPM competing drives, and as a result are most likely going to see far greater profit margins than their competitors.
I'm not bashing them or their drives at all though, I think they've come up with a good idea and it's gonna pay off and they deserve it. For my 24/7 NAS, these drives can be slower than the competition and result in a lower power bill and could even mean not having to get such a beefy power supply (after all, 8 drives by 5 watts as an example is already 40W less). Further, quieter is better for me as well.
Maybe everyone here is a young-un, but I distinctly remember the time when back in the dawn of time harddrives would fail because they parked all the damn time!
Considering China is building a new powerplant a month, does anyone really think that saving a few watts is actually going to help save the planet, especially when the life of the harddrive will be reduced, thereby increasing landfill requirements...and more mining to make the next harddrive...?
Sheesh! This is marketing spin at it's worst! (pun unintentional)