Details of Initial "Disc to Digital" Program Emerge
MojoKid writes with an excerpt from an article at Hot Hardware: "Walmart's burgeoning partnership with the Ultraviolet DRM system backed by major Hollywood studios and their plans to 'assist' customers in registering DVDs with the Ultraviolet system, made headlines not long ago. Walmart has also since announced additional details to the program and it's a clever attempt to drive more users to Vudu, Walmart's subsidiary movie streaming service. Here's how the service works. 'Starting April 16th, 2012 in more than 3,500 stores, Walmart customers will be able to bring their DVD and Blu-ray collections to Walmart and receive digital access to their favorite titles from the partnering studios. An equal conversion for standard DVDs and Blu-ray discs will be $2. Standard DVDs can be upgraded to High-Def (HD) for $5.' Anyone who doesn't have a Vudu account will have one created for them as part of this process. That's part of the genius to the plan. If customers embrace the offer, Walmart signs up hundreds of thousands, possibly millions of people for Vudu. Even better, from Walmart's perspective, is that first-time users who pony up $2 for a digital version of their DVDs are effectively paying to create Vudu accounts."
I can see this being aimed at tech-dumb parents/grandparents. Might be huge for my "business-smart but tech-dumb" bro-in-law who doesn't mind paying a fortune for a mobile data plan. I don't see how this gives any halfway tech-literate person anything better than what they can do on their own with a good ripper and a NAS. If they also provided a local DRM-Free file for home/traveling non-streamed viewing when you take your disc in, I could see it being more popular, but as is, I am not interested in the slightest.
Studios continue to charge again and again for the same media... Lucas pioneered this and we're sheep to continue to pay and repay for movies/music/etc.
They'll let me pay them for the privilege of watching something I already own in a different format? How magnanimous of them.
no point in doing this when you can rip your bought dvds at home for free.
So this is only for analog discs? Walmart will convert my old Laserdiscs?
I'd pay $2 for that.
... they let me trade in a DVD for a DRM-free 10-15GB h.264 MKV with the digital HD audio track. I'll happily pay money for that because it adds value for me. I could just buy the Bluray but this would save me filling up my house with those infernal things and would save me a fair chunk of transcoding time. I don't even care if you watermark the hell out of them (if the watermarks aren't visible) - just as long as they're DRM-free, so I can use them how I like.
I'm not going to spend extra money so I can trade one crappy format for another.
And just remember TPB offers this service for free. That's who you're competing against.
Paying to gaining digital access to something that you already own in a digital format and already have digital access to is pretty ridiculous...If you mean paying for online access, well that is another thing. That being said, since you already own a digital copy on DVD, you should be able to make your own digital copies that you can play on your PC, iPhone etc. Of course, that requires a little more intelligence of the customer and our legal system. I don't see either of those changing.
For as many problems as UltraViolet has I actually think this is a good idea. I would prefer $1 a movie as a token gesture, but $2 still accomplishes that. Considering I've paid $3 to $5 dollars for a large portion of my DVD's as outlets $2 is rather steep.
Ultraviolet has the potential to be the DRM system (they hate it when you call it that) that actually benefits consumers as much as it does the companies. It's hard to pirate an Ultraviolet movie - good for the studios, the movies are theoretically (though not in actuality see above link) accessible on everything you own, without lock in. The problem with the current digital copy system is you're stuck with Sony, Microsoft, or Apple with limited ability to copy/transfer in between the three. With Ultraviolet platform neutrality is the name of the game, except for Sony and Paramount. Sony refuses to allow Linux clients to log in, Paramount insist on Silverlight so everything but the last step - actually watching the movie - works.
I as concept don't like DRM, but if they address all the reasons I don't like it I don't have a problem with it since I'm not a pirate. I would gladly pay $2 each to have all of my DVD's accessible online so I didn't have to worry about storing the files or yet another theft. Ultraviolet comes close, enough people making fun of Sony might get them to fix their crap and Paramount to it's credit doesn't appear to be intentionally excluding anyone, it's just their crappy choice of streaming software.
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Even better, from Walmart's perspective, is that first-time users who pony up $2 for a digital version of their DVDs are effectively paying to create Vudu accounts.
No, users are effectively paying $2 more for the same content they already paid for. Eff You!
Now if Walmart can tie Vodo to gaming consoles and content streamers (Roku), they will make a killing.
Hardly news for nerds...
"When information is power, privacy is freedom" - Jah-Wren Ryel
I've come to believe that the term "digital" to describe paid downloads over a computer network is an extrapolation of the copyright law term "digital phonorecord delivery", as defined in 17 USC 115(d).
...incoinvience as we are currently suffering server cloudy day technical difficulty.
Hey, lets put everything in the cloud that way we can allow the authorities or hacker or the NWO powers that be control your life more than they do now.
Oops! Big sun spot at the same time we were under attack but military strength EMP cannon..... Can you show proof you ever existed in the cloud and did you make a backup you can send us to restore our service.... uh your account?
Anyone want to borrow my DVD collection so you can have digital access to movies you don't have?
Apple showed very well that allowing DRM gives a huge amount of power to the distributor, at the expense of the copyright holder. Why does the movie industry not learn the lesson that the music industry demonstrated? Requiring DRM does not do anything to reduce piracy, but it does do a lot to allow people further down the supply chain than you to control the prices that you can charge.
I am TheRaven on Soylent News
So does their service provide every DVD and BluRay movie on earth, or if I go in with my obscure DVD collection am I going to be told "Sorry, don't have that one, sorry don't have that one, ...". I assume they're not actually ripping disks, just scanning the barcodes on the box or inserting the disc in a reader for a few seconds to ID it.
If you're too honest to download torrents, but not quite honest enough to pay full price, it seems as though there is a big opportunity to borrow your friends disc collections and stop by Walmart and get your own access to all of them for $2 each.
I wonder if their system can identify burned DVD and distinguish them from the real thing (image of dim Walmart employee happily feeding DVD-R disks with hand written labels into the system...
G.
Does walmart keep the original disk or somehow mark that it has been converted?
Or for two bucks a disk can I get a copy of my buddies movie collection?
You mean if I pick up a $10 DVD it'll only cost 20% extra for a DRM-encumbered streaming copy that doesn't actually reside on my hard drive and can disappear at any moment the studio changes it's mind?
I'm IN!
NOT.
I do not fail; I succeed at finding out what does not work.
That would be an actual content upgrade, worth a token payment.
To a Lisp hacker, XML is S-expressions in drag.
...but with worse selection, less convenient, a lot more expensive, and a few years too late...
Guess the middleman is thrashing around a bit on its way out.
The timing on this is WAAAY too coincidental...that's because the studios rolled this out now so that they could tell the Librarian of Congress that there exists a commercial ability to rip DVDs to digital files for use in the iOS infrastructure and therefore Exemption Class 10 and the position of Public Knowledge is unnecessary. Read the comments and replies, you'll see.
Which makes this all the more insidious. They could have rolled this AGES ago, but they're doing it now to stop American consumers from exercising their Free Use rights for another 3 years...during which, I'm sure, there will be another shift in their business strategy that they will take advantage of to bilk consumers. Ironically, the reason they gave during the arguing of the DMCA for this provision was NOT anti-consumer; instead it was compliance with licensing of hardware manufacturers. How thin that veil was! Because now they're back transparently arguing against the consumer. This needs to stop NOW! The studios stood by and watched the revolution; their loss. Consumers have hundreds/thousands of dollars of DVDs and Blu-rays and capable hardware to do the conversions at their fingertips, just as with CDs and iTunes. Exempt the DMCA and give us the ability to exercise our rights without being labeled "pirates".
Scott
"Hokey religions and ancient weapons are no match for a good blaster at your side, kid."
I can bring in my Star Trek TOS, Stargate SG1, and Gattaca discs to walmart, get the upgrade to high-def versions online, and then sell the DVDs on ebay for cash.
Free market == win.
Aside - On the other hand some things don't really look good in HD. I imagine seeing Spock throwing foam spears and plastic rocks really takes away from the entertainment. Maybe TOS is best viewed in blurry SD quality.
My AC stalker: " I personally agree with your posts most of the time, but that won't keep me from modding you troll"
Does the DVD have to be in the original packaging or can I bring in my burned-at-home (or someone's home, anyway) copies?
Its actually a semi-serious question, aside from the "I downloaded a .iso and burned it" piracy aspect, how are they deciding if a physical DVD brought in is legit or gray market or outright black market?
"Science flies us to the moon. Religion flies us into buildings." - Victor Stenger
You and your friends bring all your media to one house. Each person brings the stack to walmart (perhaps filtering out things uninteresting to them) to get them added to their account and then drop the lot off at the next persons house. To make it legal (possibly, T&C apply, IANAL etc etc) you all agree that you are giving the first person the disks (or sell them to them for 1c) and they give/sell them to the next person until finally all have their accounts setup and you gather again to get presents from the last person who now has more discs then they want cluttering up their home. End result you can buy a license to the parts of the collection you want for $2-$5 per disc.
Never underestimate the dark side of the Source
.....they are mine? nice relatively cheap way to add to my collection.
can I just give walmart $5 with no dvd and have them add a movie to my ultraviolet account?
not that I have one but it seems that the industry just claimed a digital copy of a movie can be bought for $5 in HD.
If I could walk that way I wouldnt need cologne.
it does do a lot to allow people further down the supply chain than you to control the prices that you can charge
The movie studios believe they still have more control over the downstream supply chain than the record industry had when iTunes Plus came out. And until Kickstarter financing of direct-to-video films becomes common, and until either "film festival" stops connoting snobbishness or there comes a better way to get indie films into theaters, they do have such control.
But being able to buy a computer for only $250 plus other lowcost items helps the people save their money for other purposes (college for the kids, or retirement for the parents). Would you prefer that Mac or IBM PC-compatible computers cost $4000* like they did in the 80s, and few can afford them?
*
* inflation adjusted
My AC stalker: " I personally agree with your posts most of the time, but that won't keep me from modding you troll"
Ignoring the whole DRM is bad/repurchasing argument that will be covered to death in these comments, why would anyone trust Walmart with this? Didn't they learn when Walmart shut down their audio DRM servers?
Fool me once, shame on you. Fool me twice...
My DVD's are allready digital. And, as the MAFIAA keeps on repeating, i didnt buy the DVD, i did buy a "license" to view a specific movie, so screw you if you think i'm going to buy Terminator 2 an eleventh time.
... Fool me once, shame on you. Fool me twice...
"Fool me once ... shame on ... ... shame on ... you. You fool me but can't get fooled again!"
- G-Dub
Didn't see it in TFA, but I half suspect them of keeping the physical disks as they "upgrade" you to be able to see the streaming movie.
Ibid.
1) Sue them for DCMA violations - ripping DVD's and distributing them via the web
2) Intentionally lose the case and thereby setting a precedent for fair use
4) Profit
Ahahahahewaaha bwahahahahaaaaa ! Hahahaha!Ehahahahahahah!
Oh corporations, you slay me...
Nobody is stupid enough to pay *even more* for content they already own in this way. You can't even make people buy the media you have now.
All you are doing is making pirating the videos that much easier than legitimately purchasing them.
If the only way you can accept an assertion is by faith, then you are conceding that it can't be taken on its own merits
I'd like to upgrade to a "wheeled version of my car." To find out if there is one, I'll use a "search version of Google" on the "internet version of the web" viewed on my "visual version of a LCD" connected to an "electronic version of a computer" while I sip a "liquid version of coffee."
As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
as to when the Ultraviolet DRM servers are shut down.
http://arstechnica.com/tech-policy/news/2012/03/stop-innovating-please-kaleidescape-loses-dvd-ripping-case.ars
That's what I thought when this story was first up. But now, in the linked cartoon commercial, they clearly show the customer getting the bag of physical discs back and carrying it out of the store. So according to that, you do get to keep all the discs.
There is hope the problem with the digital locks can be avoided through simple boycotting. Don't buy, and there is no lock to bother with.
http://stephan.sugarmotor.org
In other words, bring your disks in so they can be registered, so we can get your serial number and more easily identify which ones have been used to make copies from so we can file legal action against you.
What other purpose could they have?
Walmart isn't actually ripping your dvds with this, you bring the dvd in as proof you have it. What's to stop somebody from renting a bunch of dvds and bringing them in a paying $2 each to include in their list? That would be a lot cheaper than buying new or even used dvds. Around here you can rent new dvs for $1.99 if you return them the next day. $1.99 + 2.00 = $3.99 per dvd.
If I already have the dvd, why would I want to stream it from the internet to watch on my ps/3, xbox, computer, etc.? I already own it, I can just put it in the device. As for watching it on my phone, forget it, battery life is terrible and the screen is really small. Tablet, possibly, but if I have 100 dvds in my collection, do I want to pay $200 to digitize them (btw, aren't dvd's digital to begin with??) in case I might want to watch them on a tablet? Wouldn't it be cheaper to pay amazon to stream it to me for that occasion?
So, I ask, why would I want to do this?
hope they take verbatims, heh
False dilemma.
In other words, Walmart is good because it lets people with Walmart-wages purchase stuff. There's a phrase for a situation like that...
1. Amazon/Netflix/Hulu/etc. don't have all (not even close) the movies that I own.
2. I prefer to not carry cases of DVD's when I travel, it takes up space and I don't have my full collection.
3. I don't have the hours of time each week to rip my collection to a digital format. Copying my VHS tapes to a digital format took a few months to complete.
4. I would prefer to not have to set up a separate NAS and machine to rip and save movies all day along. Also, if my house burns or is robbed, I don't want to lose all my movies.
4. I would like to have my owned DVD/Bluray collection available anywhere I go, not all of us go from work to home every day of our life. Some of us travel, vacation, visit others, etc.
That is why $2 per is a small amount to me. I already have a Vudu account, so I could see that that issue may not appeal to others.
With services like this, as plenty of posters have already pointed out, problems arise in the case of the distributor failing to provide functional DRM servers.
Well, key escrowing is probably not so popular when it comes to private data, but what about e.g. forcing distributors by law that they hand over the DRM keys to a third party, which, if they fail to provide service for set period of time (e.g. 30 days) publish those keys and make the digital assets essentially public domain?
Obviously, the law should further redirect damage claims towards the distributor who failed to provide DRM access.
This could be a very large incentive to keep DRM servers running "for ever" (I always wonder, will they give out a way to remove DRM alltogehther in some hundred years when the asset's copyright legally expired? ;) That's another point which should be clarified by law, anyone who deprives the public from it's ability to benefit from the public domain in the future by encumbering data with DRM now, shall be forced to remove it upon demand once the copyright has expired, and take care that this duty can also be performed in his absence (escrow).)
Hmmm, part of their terms and conditions
VUDU’s authority to provide Content to you is subject to restrictions imposed by the movie studios and other distributors that make Content available to VUDU (“Content Providers”). These Content Providers may designate limited periods of time when VUDU is prohibited from renting, selling and/or streaming certain Content to you, including Content that you have previously purchased. You will be able to again rent, purchase and/or view such Content at the conclusion of these restricted periods.
So even purchasing content it can still be taken away at any time by the studios. Don't sound like you are owning anything, just have the ability to view until they decide to discontinue the service or the studio sells the rights to someone else, or wants to put out a new version.
Might be worth playing around with, but not a major investment.
/* TODO: Spawn child process, interest child in technology, have child write a new sig */
>>> Imagine, a typical Wal-Mart shopper saving money for their kids... for COLLEGE! HA ha ha ha
My parents did it. (Except in their day the discount chain was called K-Mart... same difference.) Not everyone is rich enough to afford a $10 coffee at Starbucks, or other overpriced goods. Discount stores help people stretch their money.
My AC stalker: " I personally agree with your posts most of the time, but that won't keep me from modding you troll"
to ban all writable and previously bought dvds from the market so the mighty cloudnet, which starts to look like skynets up and coming little cousin gets a hold and track of all that goes about. Or to ultimately criminalize the media since, face it, pedophiles use dvd's to burn their child porn on so it must be a illegal for anyone to use-kind-of-thing in the making ?
Free speech was meant to be free for all... how can anyone grow up in a nanny state ?