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Undergrad Project Offers Site Privacy Information At a Glance

An anonymous reader writes "Not everyone can read legalese. Websites ought to have clearer, more transparent, and simpler privacy policies. One important step in this direction is a simple way of summarizing a privacy policy's features, to make it easy to see how a website will use and protect user data. Inspired by Creative Commons and the Mozilla Privacy Icon Project, we (a group of Yale undergrads) have designed a set of icons, as well as simple descriptions, to describe common features of privacy policies. Additionally, we have built a generator to make it easy for websites to add these icons to their own sites. To further encourage awareness, we have reviewed several popular websites' privacy policies, so that users can see for themselves how they fare." True to their word, the examples show some tiny but nicely scannable icons.

61 comments

  1. Accessibility? by JustinRLynn · · Score: 4, Insightful

    Nice idea and I hope the implementation is well thought out -- designing pictograms that make sense to many cultures is difficult. The other usual concerns also apply -- speaking of which, one issue I see right off the bat is that they're using color as a sole designator in the icon set. For people with red/green color blindness, this makes the set of icons unusable for its intended purpose.

    1. Re:Accessibility? by Anonymous Coward · · Score: 0

      Agreed, Maybe a double ring for one of them rather than a color difference. That way it would work well on those mono e-ink displays and web browsers.

    2. Re:Accessibility? by Razgorov+Prikazka · · Score: 0

      Well... if they are clickable... or have a proper tag... Shouldn't be much of a problem.
      Besides only 7% of the people have that, which means that 93% of the population that earlier couldn't make squash out of legalities, now can!
      The glass is 50% full you see! :-)

      With warm regards...

      --
      rm -rf --no-preserve-root / ...and let /dev/null sort them out...
    3. Re:Accessibility? by PSVMOrnot · · Score: 1

      It's definately a good start, and increasingly necessary as we approach the stage of needing a lawyer for every little transaction otherwise.

      I think it is still in need of some further development though. As Justin pointed out there is the red/green colour blind issue, which could neatly be solved by using a circle with a line through, which is pretty widely accepted as a negation.

      Also the first three icons - alert on changes, ability to export your data and only using the minimum required for functionality - are a little un-intuitive. That said, they are not exactly the easiest concepts to iconise

    4. Re:Accessibility? by FurtiveGlancer · · Score: 3, Insightful

      Addition of a diagonal cross bar to the red circle should suffice and matches accepted international symbology.

      --
      Invenio via vel creo
    5. Re:Accessibility? by Anonymous Coward · · Score: 0

      There's a very large range between "dialect designed to be unpleasant to read" and "silly drawings that will require excessive explination until they are accepted." Personally, I prefer the "plain language" standard.

      Here's an example of a "plain language" privacy statement (for a hypothetical social network):
      "Everything you post and share on this site is as public as you make it. Targetted advertisement will use publicly shown information, random advertising will fill in the rest."

    6. Re:Accessibility? by Anonymous Coward · · Score: 0

      That wouldn't fly at all. Take the circle with a person: if you make it a prohibition sign, the only reasonable interpretation is "people prohibited". Similar for all the other symbols. A "no sharing" symbol would seem to signify "you/we cannot share data", the opposite of the intended message.

    7. Re:Accessibility? by Ihmhi · · Score: 2

      Or, they could add an up and down arrow. Up for good, down for bad. Unless we're talking about Roman Gladiatorial judgements I think that "Up arrow good, down arrow bad" is pretty universal.

  2. Well done! by Razgorov+Prikazka · · Score: 1

    This is something that was needed for a looooooooong time. Bravo!
    A simple bunch of icons that are easy to understand.
    Just keep it like this, dont make any more, that will just dazzle people. Keep it simple and uniform, and with a good reference on-line so that it is easy to retrieve what something means.

    P.S.
    EU, have a look at this! This is how things should be done icon-wise...

    --
    rm -rf --no-preserve-root / ...and let /dev/null sort them out...
    1. Re:Well done! by Razgorov+Prikazka · · Score: 0

      For example, it took me about 10 hours of non-stop research what that little square, with an even smaller diagonal square and 12M was doing on my shampoo.
      It turned out to be a "PAO" sign. <http://en.wikipedia.org/wiki/Period-after-opening_symbol> (wikipedia)
      So, if there is no reference to a symbol it is just that... a question-mark-invoking doodle.

      --
      rm -rf --no-preserve-root / ...and let /dev/null sort them out...
    2. Re:Well done! by nedlohs · · Score: 1

      It took 10 hours to type:
              shampoo 12M
      into google?

    3. Re:Well done! by drkstr1 · · Score: 1

      Why was parent modded down? I too am someone who has I hard time deriving meaning from a subjective pictograph. Sure , they can be recognized quickly once familiar, but i don't think it is an efficient way to convey information to someone who is not already familiar with it. Regardless, a disagreement of opinion is not grounds for a negative mod... but what do i know, I have a 5 million digit ID, or something like that.

      --
      Fanboy Status: Apache Flex, C#, Eclipse, KDE, Pirate Party, Ron Paul, Slackware, Windows 7
  3. They're worse by Anonymous Coward · · Score: 1

    In my not-so-humble opinion, my take on the Mozilla icons is more clear: http://arka.foi.hr/~lmarcetic/pic/privacy/

    1. Re:They're worse by Anonymous Coward · · Score: 0

      Yes - the data going to the checkbox is totally clear. Green checks are good, and I certainly don't want a shady question mark getting my data.

    2. Re:They're worse by Lumpy · · Score: 1

      I hate it when my papers are available to cross walk guards.

      --
      Do not look at laser with remaining good eye.
    3. Re:They're worse by Anonymous Coward · · Score: 0

      Here are the alternatives:

      Mozilla's (these I wanted to improve. Note that they have explanations underneath):
      https://img.skitch.com/20101222-nt2a3s3bkft4n8si81trwq6ww.png
      https://img.skitch.com/20101222-8my23a7krc7xjppphnn6xtdyqy.png

      And, Yale's from the above link (in my opinion, worse):
      http://yale.edu/self/privacy64/2control1.jpg
      http://yale.edu/self/privacy64/2control0.jpg

      I hope mine are at least more clear than those. That's not to say they're ultimate clarity in pictography. Improvements are always welcome.

  4. Legalese Parser by Anonymous Coward · · Score: 2, Interesting

    I thought this was going to be about a parser that processes the legalese and summarizes it into a couple of icons. Now that would be worth looking at.

  5. A concern... by fuzzyfuzzyfungus · · Score: 1

    I do like the idea of presenting privacy-relevant variables in a concise format; but I have to wonder if that would actually attack the problem usefully...

    It seems that(barring the institutionally incompetent, who usually get weeded out unless firmly entrenched in some other industry and just shoving a pseudopod into the web) people are usually pretty good at making obvious on their website whatever they wish to be obvious to the user. Privacy policies are generally made non-obvious, and written to be as incomprehensible as they are mandatory.

    This suggests, as does the general miasma of boilerplate evil and overreaching claims generally embedded within, that the privacy policies are largely invisible by design. Icons aren't going to solve that problem.

    Potentially worse, icons that allow for the slightest weasel-wording, or which simply aren't construed to imply any meaningfully binding promise on the site operator's behalf, can simply be used to lie more easily and reassuringly.

  6. Facebook by dbialac · · Score: 1

    I think this needs some work. Claiming Facebook doesn't collect information not necessary for the transaction? Isn't this the same company that is well known for raiding peoples contact lists and location data on smart phones? Meanwhile craigslist collects too much information? They only ask for your email address these days!

    1. Re:Facebook by CanHasDIY · · Score: 2

      I think this needs some work. Claiming Facebook doesn't collect information not necessary for the transaction?

      Weasel Words says: Define "Facebook transaction."

      --
      An enigma, wrapped in a riddle, shrouded in bacon and cheese
    2. Re:Facebook by dbialac · · Score: 1

      > Define "Facebook transaction"

      Posting status updates to my friends. Posting messages to my friends. Finding my friends via information that I choose to divulge.

    3. Re:Facebook by CanHasDIY · · Score: 1

      Sorry for the confusion, allow me to rephrase:

      How does Facebook define "transaction?"

      If you can answer that, you should be able to figure out what information they consider 'necessary.'

      --
      An enigma, wrapped in a riddle, shrouded in bacon and cheese
  7. need to work on this a bit more by fish+waffle · · Score: 1

    As they point out in their faq, companies may not reliably use the bad ones. That leaves it unclear whether a statement doesn't apply (e.g., no facility is provided to access and export your data because none is collected), or whether someone is just refusing to disclose whether the statement is true or not. An icon indicating that a policy statement doesn't apply would help clarify that distinction.

    Also, I'm not sure what the icon for indicating the site alerts you to policy changes implies...is posting a notice on the website sufficient (for how long? does it need a history?), or is it supposed to mean that direct contact (an email) will be made?

    1. Re:need to work on this a bit more by hey · · Score: 1

      Yes, a greyed-out "not applicable" version would be useful.

    2. Re:need to work on this a bit more by JaredOfEuropa · · Score: 1

      It would be nice if each icon came with an appropriate legal paragraph, concisely written but legally valid. Then grant the rights to use those icons only to sites that have the exact corresponding legal paragraph in their data privacy statement. That way, purveyors of web services can cobble together their own privacy statement from those standardised components, covering their needs and wants in legally correct but readable terms, and accompanied by well known icons that gives visitors the contents of the underlying privacy statement at a glance.

      Of course, some sites want anything but a legible privacy statement, but there are plenty of sites who do not mind being up front about what they do with your data.

      --
      If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
    3. Re:need to work on this a bit more by JaredOfEuropa · · Score: 1

      It would be nice if each icon came with an appropriate legal paragraph, concisely written but legally valid

      Actually, the Mozilla privacy icons project aims to do just that. Strange, the Privacy Simplified website links to the Mozilla initiative... which makes me wonder what they hope to do better.

      --
      If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
  8. Circle-slash (prohibitory) by Anonymous Coward · · Score: 0

    Yes, that's a common amateur mistake. The easy fix would be to use a prohibitory slash across the circle, like the "No Smoking" sign.

    A better one would be to offer two or three columns: Things the site does, things the site doesn't do, and (possibly) Not Applicable, and have all sites distribute all the icons among the three columns, no exceptions.

    1. Re:Circle-slash (prohibitory) by jdgeorge · · Score: 2

      Yup. This is privacy obfuscated, not "Privacy Simplified". If you're color blind, this is badly designed. And the examples have no "hover text", so you can't see what the icons actually mean without clicking on them.

      Also, I noticed that in certain examples the text for the "red" and "green" compliance icons is identical. For example:

      For example, Facebook (red compliance icon):
      "This organization might provide your data to a government that asks for it without following the legally required process."

      but Craigslist & Google (green compliance icon):
      "This organization might provide your data to a government that asks for it without following the legally required process."

      Ebay, Netflix, Pandora, & Spotify (green compliance icon):
      "When an organization receives a phone call, letter, or other legally insufficient request for your data, they don't comply because the law requires the government to take additional steps before getting your data.
      This website requires the government to comply, at a minimum, with the legal process provided by the law before getting users' data."

      So, are Craigslist and Google supposed to be red? Or was somebody getting carried away with copy & paste?

    2. Re:Circle-slash (prohibitory) by Yvan256 · · Score: 2

      If you're color blind OR using a device with a monochrome display (think e-ink like the Kindle Touch) then color alone will not convey any information.

      Going with "hover text" is also the wrong approach with more and more devices like the iPad, Kindle Fire and Kindle Touch being touch-screens browsers.

    3. Re:Circle-slash (prohibitory) by jdgeorge · · Score: 1

      Good point about the monochrome display. The "Hover" text thing is really a nit related to the examples, since it would almost certainly be done by web developers. However, it still does apply to tablets and other touch devices, since I understand that accessibility software (for example, screen readers) generally reads the alt text for images.

    4. Re:Circle-slash (prohibitory) by Anonymous Coward · · Score: 0

      Hover text comes from the title attributes; screen readers read the alt attribute.

  9. Non-obvious? by AmiMoJo · · Score: 2

    I had to look at the key to understand these icons. I know these are hard concepts to encapsulate in an icon, but some alt-text would have really helped.

    --
    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  10. color-blinds? by Anonymous Coward · · Score: 0

    Just using colors to differentiate between values isn't really the best idea.
    Add something more, so that it becomes obvious even without the colors.

  11. Missing? by Anonymous Coward · · Score: 0

    A symbol that lets you know whether they will let you block your account from the provided services immediately upon request of the account holder and honor the policies in place at the time the information was originally collected.

    Posting any policy changes to a centralized governmental website so they can be held accountable for what policies they have in place at which dates.

  12. Nice idea for Google to implement by Anonymous Coward · · Score: 0

    This would be useful data for Google to add in to search results

  13. Don't work in monochrome, for colour-blind users by Simon+Brooke · · Score: 1

    I'm not knocking the idea - it's a good one - but the icons as shown on the sample page differentiate 'good' from 'bad' icons only by the colour of the surrounding ring. That means that if displayed on a monochroms screen (think e-ink displays, or printout), or viewed by a colour-blind user, the information content is totally lost - at worst they could be actively misleading. Far better if the 'bad' icons had a triangular frame as well as a red border, as with 'warning' road signs, and 'good' icons remained circular and possibly got a non-white background.

    --
    I'm old enough to remember when discussions on Slashdot were well informed.
  14. Massive fail by DerekLyons · · Score: 1

    These are so badly done... Opaque (in meaning) icons, no hover text on the examples, and many of the icons (especially on the 'negative' side) represent user opinions rather than descriptive statements of fact that reflect real life TOS's. (And also ignorant of the non-binary nature of at least one option.)

    1. Re:Massive fail by CanHasDIY · · Score: 1

      These are so badly done...

      Yea, the icons you came up with are waaaay better...

      Oh, wait...

      --
      An enigma, wrapped in a riddle, shrouded in bacon and cheese
    2. Re:Massive fail by DerekLyons · · Score: 1

      That I can't do better doesn't mean I can't recognize when they're done badly.

    3. Re:Massive fail by CanHasDIY · · Score: 1

      That I can't do better doesn't mean I can't recognize when they're done badly.

      Perhaps, but it's not like that's some special power that only you possess; opinions are like assholes - everybody's got one, and most of them smell like shit. Few people have the intellect/creativity/hojos/etc to actually do something about it other than bitch. In the words of John Mason Brown,

      “The critic is a man who prefers the indolence of opinion to the trials of action.”

      Point being, pissing and moaning about the shortcomings of others does nothing to better the situation, so why engage in such pointless negativity, other than to hear the sound of your own voice? Here's a thought - instead of droning on about how you think they've done it wrong, try giving your idea of how to do it right.

      You know, constructive criticism.

      --
      An enigma, wrapped in a riddle, shrouded in bacon and cheese
    4. Re:Massive fail by DerekLyons · · Score: 1

      You know, constructive criticism.

      "Constructive criticism" is a term invented to deflect actual criticism by denying it's validity. It's a touchy-feely term that allows those being criticized to ignore actual criticism. It's bullshit I don't buy into.
       

      Here's a thought - instead of droning on about how you think they've done it wrong, try giving your idea of how to do it right.

      There's sufficient information in my critique to allow anyone with an IQ above room temperature to derive the flaws and see what corrective action is required. No further action on my part is required.
       

      it's not like that's some special power that only you possess; opinions are like assholes - everybody's got one, and most of them smell like shit. Few people have the intellect/creativity/hojos/etc to actually do something about it other than bitch.

      Just because you're ignorant, doesn't mean other people are. That you can't recognize the difference between a valid critique and mere "bitching" is your own failure.
       

      Point being, pissing and moaning about the shortcomings of others does nothing to better the situation, so why engage in such pointless negativity, other than to hear the sound of your own voice?

      This from you? You really are a piece of work indeed. You honestly think I that only to hear the sound of my own voice? You're even more ignorant than I believed.

    5. Re:Massive fail by CanHasDIY · · Score: 1

      You know, constructive criticism.

      "Constructive criticism" is a term invented to deflect actual criticism by denying it's validity. It's a touchy-feely term that allows those being criticized to ignore actual criticism. It's bullshit I don't buy into.

      Actually, it's the difference between, "That's a stupid idea," and "That's a stupid idea, let me help you make it better." You can try and write it off as "touchy-feely" socialism, or whatever, but that doesn't change the fact you're coming across as an idea-less asshole with nothing better to do than bitch about other people's work.

      Here's a thought - instead of droning on about how you think they've done it wrong, try giving your idea of how to do it right.

      There's sufficient information in my critique to allow anyone with an IQ above room temperature to derive the flaws and see what corrective action is required.

      ... which is apparently beyond your own reasoning capabilities? I don't buy that shit for a second, yo.

      it's not like that's some special power that only you possess; opinions are like assholes - everybody's got one, and most of them smell like shit. Few people have the intellect/creativity/hojos/etc to actually do something about it other than bitch.

      Just because you're ignorant, doesn't mean other people are. That you can't recognize the difference between a valid critique and mere "bitching" is your own failure.

      Personal attacks and strawmen get you nowhere with me, dude. Besides, the only reason you find your critique to be valid is because it's your critique... which is quite ironic, if you think about it, since here you are attacking me for doing the same thing to you that you've done to others. Hypocritical much?

      Point being, pissing and moaning about the shortcomings of others does nothing to better the situation, so why engage in such pointless negativity, other than to hear the sound of your own voice?

      This from you? You really are a piece of work indeed. You honestly think I that only to hear the sound of my own voice? You're even more ignorant than I believed.

      Aww, tiny baby get his butt hurt by someone else's criticism? Well, let me pull out my 20nm violin, so I can play you the saddest song in the world...

      The lessons for you to take from this are - criticism is nothing but egotism unless you're offering valid alternatives, and of course, don't dish it out if you can't take it.

      --
      An enigma, wrapped in a riddle, shrouded in bacon and cheese
  15. Not wanted by those who count by Anonymous Coward · · Score: 0

    Nice idea. The problem is that is solves a problem that doesn't want to be solved.

    The people who provide these websites have no interest in making their privacy policy easy to understand. If they did, there's a danger that users might read it, and if they read it, they might find something they dislike, and if they find something they dislike, they might not sign up to the service.

    This is a much less desirable outcome than users continuing to agree to anything the privacy policy says without reading it.

  16. Another Approach by martyb · · Score: 3, Insightful

    Disclaimer: I am not affiliated with this source in any way; just a very satisfied user.

    Check out the free EULAlyzer which can be downloaded from: EULA Research Center. EULAlyzer works on Windows 2000, XP, 2003, Vista, and 7.

    Example: I took a look at the Privacy Policy for /. which is located at: Geeknet Privacy Policy . "(Last Updated February 29, 2012) (Effective Date May 24, 2008)"

    EULAyzer summarized as:

    "Details: The license agreement above has a high calculated Interest ID. It's rather long, and there were a high number of detected 'interesting' words and phrases."

    The "Flagged Text" Called out the following, each of which can be expanded:

    • Advertising
    • Privacy: ID Number
    • Privacy: Web Bugs
    • Promotional Messages
    • Third Party
    • Web Site Address
    • Without Notice

    Each of these are expandable. Each expanded item provides an "Interest Level" graph and a link to its place in the License Agreement Text.

    PS: I've lurked on /. since before there even were UID numbers, but privacy concerns delayed my signing up. I'm quite frankly surprised at how extensive the policy is and that just shows me how much has changed since the olden days. I should probably check other on-line site's policies to see what's new there, too.

    1. Re:Another Approach by 7-Vodka · · Score: 1
      This is exactly what I've been looking for!

      Something to parse the legalese and give me a simplified version.

      --

      Liberty.

  17. Google Already Miscategorized? by MailtoDelete · · Score: 1

    Why do the examples show the wrong "Information" color for Google? The description for the information collection category says that Google " might collect and use more information than is strictly necessary" (no doubt in my mind there). So why is the icon in the example green, meaning Google "collects and uses enough data to provide any necessary services"? If the examples are not even reliable, what hope does this system of icons have?

  18. Reasonable idea, but not ready for prime time. by Animats · · Score: 2

    Take a look at their ratings of major sites. That's a simple feature comparison checklist chart, but hard to read. Graphically, all the info is conveyed with colors only, which is awful. From a graphical standpoint, the icons are non-obvious. The picture of a human in a circle means "you can view and export your personal data". From a data collection standpoint, everything is either self-reported or manually set for major web sites, so there's a scaling problem. From an accuracy standpoint, Facebook has "will alert you to material changes" and "you can access all of your data" set to True, which is somewhat questionable given Facebook's history in those areas.

    Compare "The evolution of privacy on Facebook" Now that's an excellent, and original, graphical representation of Facebook's privacy issues.

    Presenting detailed information with multiple icons creates confusing visual clutter. Here's the chart for the international standard fabric care icons found on clothing labels.A liquid-filled cup with two dots and an underline means "Machine wash, warm, permanent press". A triangle with two diagonal lines means "Bleach with non-chlorine bleach as needed". Did you know that? It's on most garments.

    We've struggled with this problem for SiteTruth We collect information about the business behind a web site, and present it to the user through browser add-ons. Doing this both concisely and effectively is tough. Right now, we have red, yellow, and green icons, with "do not enter", question mark, and checkmark graphics. We're about to launch a new system which brings up a small "dog tag" on link mousover, with information about the business. The dog tag uses text, not icons.

  19. Great. MORE inscrutable icons. by Arrogant-Bastard · · Score: 1

    The average web site is now loaded with buttons and icons whose meaning is obvious...once you know their meaning. (Look at this one, for example.) Adding still more is not forward progress.

    I think it's a useful exercise for all web designers to attempt to use their sites in text-only browsers. Not only does this give at least some appreciation for the difficulties of handicapped users, but it tends to highlight problems that affect all users. It strips away all the eye candy and leaves only the skeleton of basic function -- and sometimes that function isn't very good. I'm not just talking about navigation (although that's often an issue) but communication: is it obvious INSTANTLY to someone what the site is trying to tell them? Or is the site using some cute and idiosyncratic mechanism that everyone involved thinks is great...but which leaves users with "huh?".

  20. Bitwise negation by tchernobog · · Score: 1

    Lol, is it only me, or Spotify = ~Wikipedia?

    --
    42.
  21. FOG by thurmanukyalur · · Score: 1

    I have tried running several well known privacy policies, such as Google's and Facebook's through the online Gunning-Fog Index (GFI) calculator at http://gunning-fog-index.com/. The program said that you need to be in 15th grade in order to follow those policies. This post, by the way has a GFI of 9.733.

  22. Facebook icon should be by stanlyb · · Score: 1

    A naked man, doggy style, screaming, DO IT, DO IT, HERE, TAKE MY MONEY (ops, that was Apple :D )

  23. Take the next step... by Anonymous Coward · · Score: 0

    I think the next step is to have the browser (or JavaScript) check the website's Terms of Service and Privacy Policy for changes since the last visit and have the browser or whatever popup a little notification that the legal obligations of the site have changed. This information could be stored in a database and queried whenever a user visits that website for the last update time. The database access would have to be anonymized because you could track users via IP address as they query the database, or it would make sense to have the database run by Mozilla (because you implicitly trust their browser to not spy on you to begin with). Alternatively, the browser/JS could scan the ToS/PP itself for changes and store the last version (or a hash of the last version) for the privacy paranoid.

    Also, doing this for all cookies that get set when visiting a website, so users know exactly who is collecting their information and what those people/companies can/are doing with it.

    Thanks for all the hard work though!

  24. I designed some back in 2008 by La+Gris · · Score: 1

    I thout-off and designed such icons back in 2008

    My version is modular, account for color-blindness and can render B&W over white, black or any coloured background..

    I released them by-nc-sa
    http://www.noiraude.net/notracking/notracking.svg

    --
    Léa Gris
  25. Boolean questions don't work well by Anonymous Coward · · Score: 0

    I tried to fill out the questions, but kept coming up with an answer of "maybe".

    "Do you provide users with the ability to access and export their data?"
    Access: Yes. Export: No. It's accessible to them (and most publicly accessible), but no specific export tool exists.

    "Do you encrypt user data?"
    Only passwords. Really, encrypting anything else is pretty much moot because other than the email address (optionally) it's pretty much all public. Anyway, any hack is most likely to come in through the front end which would need the encryption keys anyway.