Bursting the Filter Bubble
Jah-Wren Ryel writes with news that a few CS folks are working on a way to present opposing viewpoints without angering the reader. From the article: "Computer scientists have discovered a way to number-crunch an individual's own preferences to recommend content from others with opposing views. The goal? To burst the 'filter bubble' that surrounds us with people we like and content that we agree with. A recent example of the filter bubble at work: Two people who googled the term 'BP.' One received links to investment news about BP while the other received links to the Deepwater Horizon oil spill, presumably as a result of some recommendation algorithm."
From the paper's abstract: "We found that recommending topically relevant content from authors with opposite views in a baseline interface had a negative emotional effect. We saw that our organic visualization design reverts that effect. We also observed significant individual differences linked to evaluation of recommendations. Our results suggest that organic visualization may revert the negative effects of providing potentially sensitive content."
A recent example of the filter bubble at work: Two people who googled the term 'BP.' One received links to investment news about BP while the other received links to the Deepwater Horizon oil spill
Why does this imply anything about political or other opinions?
I would assume the first person reads investment news generally, and the other not so much.
i'm a generalist, i work in a few fields, including EE and CS - my colleague is pure CS
we're trying to have a conversation about a topic (distributed clocks) and based on our histories
we get entirely different search results, completely non-overlapping. his are general distributed
systems results and mine are narrowly turned to sensor networks
i had to ask him to make me a bibliography because I got sent into an entirely different
alleyway of the literature
thanks google
"I know you won't believe me, but the highest form of Human Excellence is to question oneself and others." - Socrates
It is good to see someone researching ways to combat group think with technology.
If a nation expects to be ignorant and free, in a state of civilization, it expects what never was and never will be-T J
TFA used two "revert"s and I am wondering if the use of "revert"s is correct or should the word be "reverse", instead ?
Muchas Gracias, Señor Edward Snowden !
Reads like somebody trying to write in English, and utterly failing.
Fuck systemd. Fuck Redhat. Fuck Soylent, too. Wait, scratch the last one.
Comment removed based on user account deletion
I only skimmed the paper briefly but it is interesting in that:
- User clicks a wordcloud keyword/hashtag that draws lines from it to multiple florets (individual nacelle-like microflowers in a sunflower head), each of which represents a tweet in recent portion of a feed.
- Repudiates the idea of filtering to meet viewer expectations so everyone can see the same content.
- A cuteness factor (or what they say is "organic" being like a flower) apparently reduces gut reaction to tweets you do not agree with
- Viewer is able to actively pick tweets to read. Presumably as the sunflower head image is mathematically generated and each floret's color could be tweaked to match a positive/negative sentiment score, allowing the user to pick only items that agree/disagree with them but to do so consciously.
This last point would seem to be ideal and I'd like to see slashdot include something more than the slider ("read only above this score"), particularly for a topic that has over say 500 or 800 replies. How about a data visualization that shows all the posts/threads for an article and lets the user select based on where in this chart a post is? At the very list, something 2-dimensional not 1-dimensional.
because it is still committing the same, fundamental flaw - it is biasing the search results based on its perception of the user's disposition. This makes it USELESS as a research tool. A proper research tool would simply find ALL material relevant to the topic of interest in order to present an UNBIASED selection of information to work from.
This is the difference between a research/scientific driven model and a marketing/agenda-driven model. marketing/agenda - bad, research/scientific - good...
We quit this crap of trying to target things to audiences and get back to the good old days of yore when we went out and found things to fascinate, inform and enrich ourselves rather than suffering pigeon-holing. Honestly, I think farcebook, amazon and others have it completely wrong. I'm bored by the same ol - same ol. I'm an explorer and love to wander and see new things. Keep showing me what i've already seen or already bought and I'm losing attention.
A feeling of having made the same mistake before: Deja Foobar
... and "group think" becomes "hive think"
I'm with you in wanting to combat "groupthink" but I don't think the technology in TFA will do it
First, who 'scores' the viewpoints? how is one organization weighted against another? ex: Fox News should be in the tabloid/nonsense news category but because Fox is kind of 'grandfathered' in as the 4th national network they are considered 'mainstream'
does this mean a person who goes to motherjones.com alot would get Fox News in this system? who determines that?
i would consider Fox News a 'lower' viewpoint...different sure, but not in any value added way....ignorance isn't an "opposing viewpoint"
2nd, is this going to be an "add-on"? Is the goal to get Google, etc to use it by default?
because people would ignore this tech for the same reason they don't bother seeking out differing viewpoints!!!
unless you force it on them the people who need it won't do it!!!
3rd, if forced upon them, people will inevitably train themselves to ignore the 'suggested alternate viewpoint' box just like they train themselves to ignore Google.com's "sponsored results" or tune out a commercial
To me, this is an example of why academics fail in public policy. They look at a problem and see human opposition as something uncategorizable so instead of understanding that **the problem isn't that people don't get opposing viewpoints...the problem is they willfully choose not to listen**
as they say, "You can lead a horse to water but you can't force them to drink"
this is like holding the horse's face in a water fountain
Thank you Dave Raggett
How great is it that someone is coming up with ways to sculpt the opinion of those who will not be swayed?
In a perfect world such a thing would be used to bring enlightenment to the ignorant... I fear it will be used to expose the educated (intellectuals are dangerous) to 'the controversy' (whatever it may be) until they become as confused and stupid as the rest.
Let's "burst the 'filter bubble' that surrounds us with people we like and content that we agree with." To paraphrase Shakespeare, "First thing we do, let's kill all the Karma."
Until then, though, I shall continue to post all such thoughts as...
your friend,
Anonymous Coward
If you search for X, and get confronted with an adversarial opinion, the contrary information is being pushed at you which is threatening and probably responsible for the negative emotional reaction.
If you search for X, see where the adversarial opinions are, but don't actually have to see them when you want to, that's more a pull mechanism and you feel much less threatened as a result.
From what I can tell glancing at the paper their system is very much a pull mechanism which probably lowers the negative response.
I stole this Sig
and all I got was the nearest gas station.
it is lower...it started that way and sunk ever since
Fox News is about population control, not informing decision makers in an entertaining way as the 4th Estate in a Social Democracy
you're giving them way too much credit
Now, if you said that CNN is getting so bad it has **devolved** into being almost as ignorant as Fox News I would agree...
but there's a key difference! Both Fox and CNN are below standard...the standard hasn't shifted...quality news will always have essential characteristics (which Fox & increasingly CNN dont exhibit)...no...Fox and CNN have gotten worse!!!!
Thank you Dave Raggett
I'm sure that sometimes people choose not to read opposing viewpoints. On the other hand, I very much enjoy the opposing viewpoint when it's presented in the style I prefer - with logic, fact based, and backed up with details like relevant numbers. Very often, it's not so much the opposing conclusion that turns me off, but the illogical, purely emotional and often sarcastic presentation.
In the post I'm replying to, for example, I enjoyed the second part, discussing possible reasons, but wouldn't have clicked to read the first part, the pointless Fox News rant. For the same reason, I don't listen to Rush Limbaugh - his name-calling silliness doesn't interest me.
Since you mentioned Fox News, I'll use them as an example. The one show I used to enjoy on Fox was Hannity and Coombes (sp?) precisely because they presented both sides and both were generally calm and logical. Both Hannity, the conservative, and Coombes, the liberal, would at times say things like "good point", or "I hadn't thought of it that way". Some people do enjoy hearing an opposing view; most don't like being made fun of and called "idiots", which is what happens all to often in political discourse. Occasionally I listen to Alan's radio show and I enjoy it, though I rarely agree with him. The one thing that bugs me is that he often yells over people and cuts them off when he sees that they have proven him wrong. He didn't do that on TV, not that I noticed.
Surely you want all views not just opposing views. Some of the most influential things are the off topic items, well off-topic to you, but on-topic to the poster.
Two people who googled the term 'BP.' One received links to investment news about BP while the other received links to the Deepwater Horizon oil spill, presumably as a result of some recommendation algorithm.
So I tried this, I wanted to see if the Internet thought I was a democrat or a republican but it just came up with a bunch of links to "Big Penises" I was outraged, and after 15 to 30 min or so of confirming the content I switched search engines. The algorithms are clearly out of control!
I know this is going in the complete opposite direction of the spirt of the article, but I'd rather see more options for filtering. I would like to be able to click on something and have it go away FOREVER or at least not show up for at least 6 months..
There are certain people and stories that just don't deserve more than 5 minutes of coverage. Certain politicians, nearly all actors that speak out politically, and what ever thing that happened 2000miles away that might (never) impact me.
My short list of people and stories that I could live without:
Anything from any personality that visits a 3rd world shit hole dictatorship and blathers on about how it's really "not that bad" and how the dictor and they are BFFs
Sean Penn, Oprah, Al Sharpten, Nancy Pelosi, Dianne Feinstein, Jessi Jackson, Harry Reid, Boehner, McCain, Al Gore, The Clintons.
Any politians that uses the pronoun "I" more than twice in a speach.
Any story that get's bent about how the US was founded on "Christian values"
Anyone upset about how they are trying to "destroy Christmas"
Any article that begins with "X things that you should know about Y"
Anything from a politician that has been out of office for more than 10 years
Anything from a politician that has been in public office for more than 10 years
Anything about gay marriage (honnestly I could give an F--- less, let them be misserable just like everyone else, now shut up about it already!)
All news that references anything within 30 days of a tragedy more than, when did it happen, how it happened, and who it happened too. Everytime the news get's the numbers wrong by more than 10% they get a month long ban.
Any politician that tries to make political hay from above mentioned tragedy get's an automatic life time ban
Anything to do with public figures bad behaivor, unless it is really, really funny
Any story that runs on how the poor are getting "poorer". It's like being wet, how much wetter can you get once you've already jumped into a lake? Once you are poor, it's not possible to get any more poorer, because then it would be a story about people dying, which at least in the 1st world, you don't hear about anymore (but somehow they are always getting poorer).
So sure it might cause a little more bias, but it would help shape the news a bit by taking away the agenda from the news agencies and giving it back to the people.
Wiping all your cookies and history in your browser might help a bit, but probably not if you're using Chrome or logged into Google.
Also, the Startpage search engine claims to use Google, but anonymously.
The "organic visualization" thing and its jargon are described in this thesis done at the MIT Media Lab. This is what happens when postmodernists try to improve on Tufte. Some of it is pretentious bullshit. But there may be the genesis of some new phone apps in there.
Here's a good, but unrelated, example of "organic visualization": BitListen This is a little HTML5/JavaScript page which depicts transactions on the Bitcoin block chain. An older example is Muckety. This can be done well, but most attempts in this direction are duds.
Fox News should be in the tabloid/nonsense news category but because Fox is kind of 'grandfathered' in as the 4th national network they are considered 'mainstream'
No, it's mainstream because more people watch it for news than anything.
You may disagree with the ideological bent but you seem to be confusing heavily partisan shows that are on Fox News channel, with the actual news coverage - of which there is a lot.
Fox news covered all of the major news stories as well as any other channel - like trains going off rails, or the Boston Marathon attack.
Meanwhile you appear to give other mainstream outlets with a clear bent the other way a free pass, just because they are inside your preferred bubble.
As for calling them ignorant, people like you think automatically anything you disagree with is based in ignorance - when in fact it's simply a set of choices made from a different point of view that are every bit as rational and informed as the things you prefer.
Your post shows what a dramatic need there is for a way to alternative viewpoints to truly low information self-selecting news consumers such as yourself, like dropping crucial supplies to Berlin via airlift...
"There is more worth loving than we have strength to love." - Brian Jay Stanley
n/t
Thank you Dave Raggett
How is mainstream, by definition, not the most popular and heavily watched news channels? That is what the "main" group of news watchers are watching - so how can it not be Mainstream?
What is nonsense is ignoring the definition of a word because it results in something you disagree with.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Using a tool means that you are already aware of the problem. Lets suffice to say: most people are not, and also may even feel content in their bubble. And that's the real problem.
So this algorithm can figure out what your political viewpoint is, as well as the viewpoint of a news article.
This could be used to show you articles which contradict your viewpoint - or articles which reinforce your viewpoint.
I think the latter is more likely in practice. It's more profitable.
It keeps me safe within my queer bubbles, where the cisheteropatrhiarchy can be ignored and shunned for the oppressive structure that it is, and I can avoid reading the crap that fills the society that surrounds me. It's a great break from the world, because the bubble bursts as soon as I go outside into society, and its structures push against my very existence.
The mainstream is so vast however, that it does get through the filter sadly.
I tried various searches in a normal browser window and an incognito window. There was really very little difference. Searching for "Laptop" swapped the order of amazon and curries. Searching for Islam had three appeasement sites at the top in my search and five in the incognito search. Searching for "BP" was exactly the same.
It's funny you should mention that, when the major news outlets are all pulling for Obama and hiding things that would effect Democratic elections.
Hate to break it to you, but Democratic elections were already effected hundreds of years ago.
have you ever noticed that all the political websites almost never allow mixing and matching of political talking points from the other side?
You cannot post on a liberal website/forum about being against immigration.
You cannot post on a conservative website/forum about being for universal healthcare.
These sites do not allow mixing of ideologies.
Why?
For money.
They get more viewers and donations and sales when the dominant political talking points being espoused on the site are "pure".
The owners of these sites do this for money.
I keep reading about this bubble, but I don't experience in my daily life. I am by political inclination pretty far to the left, but I run into plenty of right-wing opinions, from the libertarians on Slashdot to the Tea Party people on Facebook. I interact with moderate Republicans at work and extreme (God needs to cleanse this nation! Gold Standard!) Republicans in my neighborhood. I have no sense that there's a bubble. I sometimes wish there was a bubble that could filter out all the idiots. Some of the best days of my life were spent hanging out with people of varied and conflicting views who were all intelligent and capable of mutual respect and civility. I'd love a bubble like that. But, again, I don't see any damn bubble in my daily life. Why's it getting broadcast so much? Cui bono?
There are some people with blogs and some journalists, who consistently write crap. I want those filtered to the bottom of the news pages. If a friend of mine thinks a website is bullshit, then I don't want to see it on the first page of my google search results. I don't want to see marketing junk, reviews written by shills or poorly made viral videos. Let's be honest, the problem with the web is not that you get too much information that agrees with your opinion, but that you get mediocre results, when everybody and his brother can post his unqualified opinion online.
The bubble is extraordinarily pervasive and it is VERY difficult to break out of without a geographic change(Proxy/VPN).
Try your search with the following URLs and see what you get:
www.google.com
www.google.co.uk
www.bing.com
www.duckduckgo.com
I never log in to Google, always clear cookies and cache and generally try to avoid being tracked. I know that it's pointless because they still use geolocation, IP address, and browser signatures to track me. But I still try to avoid the bubble. Searching for BP gives me company/stock/investment information only! On all of the above search engines. But, searching BP from my hippie sister-in-law's house(on my own device) gives me a first page full of oil spill links.
It's REALLY startling when I travel overseas. Working remotely, I try searching for my "usual stuff", that's always right there at the top of the page. But, at the Caribbean resort, all I get is links to Philippine and Malay centric stuff and not at all what I'm looking for. It has been literally impossible for me to Google certain things that I normally do back home, even with very explicit search terms including location. It's been very annoying sometimes, but it drives home that I'm inside a bubble. It is not at all unlike being inside the Matrix and unable to wake up. You're not even aware that you're inside the bubble/Matrix.
You could learn a bit of tolerance and use a search engine that doesn't try to profile you like https://ixquick.com./
Rosie
Will you PLEASE F off with the Fing beta now?
Not with the general population, the prejudice is inside them, and even if you slip in an opposing view once they notice that's what's been done you've lost them again.
I would say it's almost impossible to change average adult minds and opinions on things they consider important by having them read articles with opposing views.
"If any question why we died, Tell them because our fathers lied."
Seriously, what the hell?
I understand how people can live in an echo chamber and suffer from monoculture. And targeted ads and recommended searches and all that jazz can contribute.
But, seriously? Just log out of google. Run your search. If they don't know who you are, you get an unfiltered search.
Is that so hard?
I didn't even know that google is doing this. One more reason to kill their cookies often (or not accept them in the first place...)
I mean, I occasionally read stuff from the other side,,, but a fair bit of it ranges from Michelle Bachman (R-wacko)'s la-la land pronouncements, to a guy on a mailing list I'm on, who's sure that with the Fed printing money, it's devaluating as we type, and oh, yes, we live in a soclaist America....
How does this "bubble-bursting filter" screen out the total crazies, to get *reasonable* contrasting information?
mark
I didn't even know that google is doing this. One more reason to kill their cookies often (or not accept them in the first place...)
Yes, indeed. I clean out the cookies quite regularly. You should also think about regularly deleting the macromedia folder. While it does not make you completely anonymous, it helps to stop them from following you around the 'net everywhere you go.
They're only recommending things be filtered differently, not that they should not be filtered at all. Useless. I prefer to use an anonymizing search engine, and browsers that do a better job of it would also be a help. The problem is to remove any ability for a site to know anything about the user at all, not to just be "nicer" about how they filter based on what they know.
From one conservative to another, be careful with "news" from Rush if you don't see/read/hear other sources much. Rush will tell you himself he's NOT a journalist, he's a satirist. Sometimes he makes a good point and he's a good source of opinions and entertainment, but not a good source for facts.
The "Filter Bubble" is in part the product of too much information and a very poor design for public discussion, the blog, which is intentional. Even Slash Dot has the core flaw even though it is a forum, technically. If there is a filter bubble at all, it is in part created by the need for moderation of blogs and the lack of a good mechanism to handle topic drift, sub-threads, and the way to create an interest, even compelling one, for opposing or different views.
I draw on my recall of how on the USENET It was possible to reason with people, present opposing arguments and be persuasive in an area that is at least as contentious as any mentioned in this thread. In fact I debated with Creationists from 1987 to about 1993, and changed a few minds.
The Newsgroup is a superior way to manage the topic. Slash Dot has some of the correct approach by laying out the discussion by topic, but the top down topic hierarchy of USENET is better. The problem with slash dot is that it has too much of the features of a blog and not enough structure so that readers can hone in on the threads that hold interest for them, and these are not necessarily those that they will find agreement as to ideas.
For example, one must filter the large number of posts in some useful way. One way I can suggest is that I would mark to ignore threads with a large number of posts, these are likely to be predictable, facile, and full of short posts. The other is to perfer to read long posts, indicating that some person has made an effort to write, put sentences and paragraphs in some order that is logical, and made an effort to reason. I want to read these posts. These don't exclude posts that I might not agree with, and good. I might want to be exposed to posts that have some meat on them written by people who can think in writing.
I hate tweets. I hate trolls. I dislike mobile. Building public opinion around them is bad for citizenship in a democratic state where discussions need to go to depth and have some grist. I sometime think that marketers and political establishments love mobile, tweets and blogs, because they can control the topic, just like the staff at Slash Dot can control the headlines and the fact that most of the stuff submitted is never seen unless it makes it to the headline. The fact that the topics need to to filtered in that top-down way is a sign that the technology that they are based on fails to give people a voice, and although I don't put slash dot at the top of my list of evil doers, there are plenty of other Internet companies that deserve to be for misusing the medium and not behaving in the service of lively and informative public discussion. The Filter Bubble is a product of misapplication of the technology because there isn't enough structure in blogs and fourms can have structure, but there isn't enough of it to allow for people to manage the flood of information in a useful way, for them.
I know that people on this site love to hate Facebook, but it is important to know why Facebook is not designed to really handle discussion and why that damages people who use it. The reason Facebook is a failure is that it is a blog, and the discussions on it quickly exceed the utility of a blog. What seems to anger Facebook users more is that they can't set a priority for what they see and the lack of structure upsets them at some perfectly normal human tendancies, like topic drift, but unlike a conversation between people, it is harder to wade through the things that don't excite interest, to ignore them.
While I think this post is OT, doesn't address the research finding cited above, I think that it may be beside the point, where the point may be how to inject different points of view in the lineal flow of a blog, the solution is to give the reader much more structure. I found on the USENET that it was possible to inject ideas that people might otherwise ignore if one was cleaver, not choosing obvious emotive words and phrases, and knowing how to make an argument,
I am tempted