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Cluetrain Authors Offer an Updated Guide To the Web
Esther Schindler points out that new "Clues" have been added to the Cluetrain Manifesto. "If you’ve ever said, 'markets are conversations' you’re quoting the words of The Cluetrain Manifesto, the ’90s-era opus on the promise of the Web. David Weinberger and Doc Searls (two of the original authors of Cluetrain) are publishing another provocative work today called New Clues. Weinberger says: 'The Cluetrain Manifesto was an attempt to explain to businesses and the media what they were getting wrong about the Web. In the broadcast era, a mass audience was fed what the media owners thought they wanted. It was one-way communication. The Web lets us communicate directly with one another about what matters to us. The Web’s been a social world since it began. A pall has descended even among those of us who have believed in the Net as an opportunity for transformation. What seemed inevitable 15 years ago now is at risk. So Doc and I thought it was time for a re-assessment. For many people, the Net now feels like just another way commercial media feed us content and toys. We can treat it like that. Or we can remember the Net’s original and true essence: it is a set of connections open to anyone. We have built wonders with it. Those days are far from over. But we have to take back the idea and meaning of the Net. We have to make sure that it stays open to everyone, every idea, and every connection.'"
How to download the internet in 3 easy steps???
Um... no. The 'net was originally the ultimate walled garden. Then some squatters snuck over the wall and banded together with some residents and other people lucky enough to gain admittance created a few illicit hangout spots in unused corners... The garden has opened up a bit since those days, but it's still walled and gated just as it's always been.
>> If you’ve ever said, 'markets are conversations'
Um...did you mean to post this on SlashDot? I'm pretty sure no one here ever said that...
You thought wrong,assholes.
Go fuck a tree.
1) FIRST RULE: DON'T INTERRUPT ME.
2) SECOND RULE: DON'T PISS ME OFF.
Throw up a dialog box within seconds asking me to join [insert anything here], I just lost interest in anything you had to say, and I'm on to something else. See first rule.
Bounce my web page up, down and around and piss me off because whenever I try to click a link, it moves under my mouse or finger and all I do is get angry. Not very good marketing. See second rule.
Refresh my web page multiple times just... *because,* and once again I can't just click a damn link, then I just get angry again and go elsewhere. See second rule.
4) Clutter your site with ad crappy boxes full of bandwidth sucking animations that my pipe can't support because I'm using my phone as a hotspot and every byte is costing me, and once again, I'm off to something *useful.* See second rule.
5) NEVER, EVER, start playing any sort of sound automatically. I don't need to wake my spouse, child or cat to hear about your ever so special brainwave or product at 1:30 because I can't sleep. See first and second rule.
Look, if a waiter did this stuff to you in a restaurant. If he constantly interrupted, bounced the menu when you were trying to read it, constantly rearranged the dishes, silverware and cutlery while you were eating, or began to sing loudly and randomly while trying to ply you with daily special coupons during the course of your meal, you would *never* come back to that restaurant. It astonishes me every day that web designers think they can do exactly the same thing to your web page. It never seems to occur to them just how angry this behavior makes the end user.
Please do not read this sig. Thank you.
For people professing to have clues, I suggest they are lacking any regarding web page design. 5 seconds into trying to scroll their oversized fonts, hideous colours, and centre-justified text, my eyeballs were driven off their site.
It is all good and easy to say you agree with the "theses," but, take a look at the signers list...most of the companies listed...are no longer around. The theses appear to be against the slick, marketing approach...but, those that did the slick marketing at the time of the creation of the theses...are still around. The signers' companies...not so much!
Ok, government, you win. You've got our data. Now, what can we do to make sure you use it against Them and not against Us? In fact, can you tell the difference?
If we want our government to back off, the deal has to be that if — when — the next attack comes, we can't complain that they should have surveilled us harder.
A trade isn't fair trade if we don't know what we're giving up. Do you hear that, Security for Privacy trade-off?
1) no, "government" doesn't win. those that have violated the constitution should be tried and punished.
2) there is an extraordinary difference between "we dont want you to do unconstitutional warrantless mass surveillance and universally weaken security" and "we dont want you to do any surveillance". should they do surveillance? yes, off course, that's why government spies exist, to find and stop those who want to harm us. that said, warrantless mass surveillance is not required to achieve that goal and if the people in the government dont understand that then they are clearly in the wrong line of work.
cluetrain, let me show you my cluebat.
Anons need not reply. Questions end with a question mark.
Thanks, I've been missing this
It's really just a series of tubes.
The Web lets us communicate directly with one another about what matters to us.
The phrase was "one and other" last time I checked. I suppose if I look hard enough I'll find a "try and do something" instead of "try to do something" as well. Incorrect use of language shows the world that these communication experts really are not.
I really wanted to post the link to gluetrain...but it seems to have succumbed to webrot . Here's hoping the Gluetrain authors take this opportunity to refresh their manifesto as well...the self-important pronouncements of the cluetrain bunch need a sane (and appropriately sarcastic) response.
007: "Who are you?"
Pussy: "My name is Pussy Galore."
007: "I must be dreaming..."
"For many people, the Net now feels like just another way commercial media feed us content and toys."
Many (most?) are content with that. For them the web is just a new sort of TV + shopping mall. That's really all they seem to want.