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Google Targets Low-Cost Android One Phone At African Markets

jfruh writes: In order to meet its goal of bringing Android to five billion users, Google needs to get smartphones into the hands of people in the developing world. The company's Android One program aims to do just that. Already active in India, the program is now bringing an $88 smartphone to West Africa. “The software on Android One devices automatically updates to the latest version of Android and will get the Android M release after release. The goal is to provide a consistent and uncompromising smartphone experience, for everyone,” Google VP of product management, Caesar Sengupta, said.

43 comments

  1. No need for Firefox OS any longer. by Anonymous Coward · · Score: 5, Insightful

    This puts to rest the final argument that Firefox OS supporters had to justify its existence: that Android phones were too expensive in third world nations.

    Of course, that argument was quite weak to begin with. Low-cost used Android phones are already plentiful in such regions, and already widely used. And now new Android phones will be available and affordable, too.

    Since Android phones can already run HTML/JS/CSS web apps, they should be able to run Firefox OS apps, too. Although in practice, there aren't really any Firefox OS apps worth using elsewhere.

    Mozilla, it's time to shut down the Firefox OS project. Firefox OS has already gotten some of the most scathing reviews of all time, and it's seeing pretty much no adoption at all.

    The worst thing about Firefox OS is that it has taken resources away from improving Firefox, the only product from Mozilla that really sees any use (although its market share is dropping, too). If Firefox OS was cancelled, the money and people involved could be moved over to working on Firefox instead. They could strip out Pocket, Hello, Australis, and all of the other completely unwanted changes that have been made lately. After that is done, and Firefox's UI is usable again, they could tackle some of the decade-old bugs and performance problems that have yet to be fixed.

    It's a real shame that Firefox OS wasn't cancelled sooner. It was clear from the onset that it was a failed project. The resources wasted on it could have been put to much better use elsewhere.

    1. Re:No need for Firefox OS any longer. by ButchDeLoria · · Score: 1

      Yahoo paychecks now.

  2. The software on Android One... by Anonymous Coward · · Score: 0

    The software on Android One devices automatically updates to the latest version of Android

    Unlike just about all other Android phones ... especially from AT&T ...

    1. Re:The software on Android One... by Anonymous Coward · · Score: 0

      Does it keep trying to upgrade to a version it can't even run, even after the storage fills up? Better have an unlimited data plan.

    2. Re:The software on Android One... by Anonymous Coward · · Score: 0

      I had mobile data switched off & it still did that that. Fucking hipster cunts.

  3. Still kind of expensive by cbhacking · · Score: 1

    There are lots of people in Africa who can afford an $88 smartphone, but that doesn't make it a cheap smartphone. You can find brand new Android and Windows Phone devices for under $60 right here in the US. The Android devices probably don't have too great of an update story, but that's an OEM problem and one that Google can obviously avoid. It seems like Google could easily make a device that costs less than $80, and when you're targeting the developing world, I feel like it would be a lot easier to sell a smartphone costing nearly $50 than nearly $90!

    --
    There's no place I could be, since I've found Serenity...
    1. Re: Still kind of expensive by Anonymous Coward · · Score: 0

      Google can architect android in a way that allows updates of the kernel of they choose to.

      Split the HAL from the kernel. Device makers do the HAL and a "BIOS", google does the OS.

      Microsoft do this stunningly well.

    2. Re: Still kind of expensive by tnk1 · · Score: 1

      I suppose the device makers could do the HAL, but note that Microsoft writes the HAL for Windows. I see that you want to relieve the effort from Google of having to deal with coding for lots of devices, but where is the value to the device maker if you make the device maker have to invest in developing their own hardware abstraction layer?

      You'd need to have a reason why device makers would be eager to do that, and honestly, they're not even really all that eager to test and deploy the newest Android to their devices, I can't see why they'd want to write even more software just for the privilege of running Android. Certainly, that would do little to bring down the price. As a software company, Google is far better positioned to write software than any individual device maker would be.

    3. Re:Still kind of expensive by iamacat · · Score: 1

      Just because you can buy a cheap phone does not mean it works in an acceptable manner. These $60 phones are running Jelly Bean and have 512MB of storage.

    4. Re:Still kind of expensive by Anonymous Coward · · Score: 1

      Mine is pay-as-you-go and is $19 no contract. It has 4GB of storage and Runs Android KitKat 4.4.2. Not sure what planet you are from.

    5. Re:Still kind of expensive by cbhacking · · Score: 1

      To take an example straight off the page I linked:
      http://smile.amazon.com/BLU-Da...

      $50 at current price, $60 list. That's new, in stock. What do we get for that?

      Android 4.4 KitKat (not Jellybean; I don't know what the update story is though)
      4GB of storage (not 512MB; still a bit low but adequate and good for the price. Expandable via microSD, of which Amazon will sell you 16GB for $6)
      512MB of RAM (are you not clear on the difference between RAM and persistent storage? A little low but fairly typical for low-end devices)
      Dual-core 1GHz CPU (decidedly low for a modern phone, but only because our standards are so high; quite suitable for a cheap device)
      Dual-SIM with tri-band HSPA+ (up to 42Mbps, sometimes called 4G)
      Front-facing camera and LED flash for rear camera (features often omitted from the cheapest of phones)

      You are full of shit. GTFO, troll.

      --
      There's no place I could be, since I've found Serenity...
    6. Re:Still kind of expensive by hvdh · · Score: 1

      Check out Chinese phones and shops, i.e. eFox.

      Doogee X5 on pre-sale for $62 (plus S&H):
      5.0" 1280x720 pixels, MTK6580 1.3 GHz quad core, 1 GB RAM + 8 GB flash, Android 5.1
      5MP main camera + 2MP front camera, GPS, BT4.0
      quad-band 2G/3G GSM, tri-band WCDMA
      http://en.efox-shop.com/doogee...

      MPIE/Stacy G7 for $66. Only on Android 4.4, but with 2GB RAM and LTE.
      5.0 inch 960x540, MTK6582 1.3GHz Quad Core, 2GB RAM + 8GB flash, Android 4.4
      8MP main camera + 2MP front camera, GPS, BT4.0
      2G/3G/LTE GSM (all LTE bands for Europe)
      http://en.efox-shop.com/mpie-g...

    7. Re:Still kind of expensive by hvdh · · Score: 1

      update: pandawill sells the Doogee X5 for $60 with free worldwide shipping

    8. Re:Still kind of expensive by Blaskowicz · · Score: 1

      Let's say the smartphone costs on the order of one people's monthly income - similar to buying a desktop computer in the 90s in developed countries. You can't afford to bet on a smartphone that may be a dud - crappy, low quality build, unsupported etc. ; for one thing the vendor may save $1 on flash and you get very crappy one that locks the phone for 15 seconds when doing some of the writes, or you risk it dying.
      A few $ more in the BOM may go a long way : higher quality flash, high res screen (800x480), connector that keeps working..

      US slashdot user solutions aren't workable (don't use the smart features, put it in a drawer, give it to kids, use it as a remote for a PC or gadget)
      US smartphones prices from Amazon and huge low cost supermarket chains are also along the lowest on the planet.

  4. Uncompromising experience? by Anonymous Coward · · Score: 0

    I thought it was going to be an Android phone. Make up your mind, for christ's sake.

  5. $19 by Anonymous Coward · · Score: 0

    My pay-as-you-go LG Optimus Android phone was only $19 from Best Buy. No contract required. I don't understand how $88 is cheap. There are tons of android phones under $50 now.

    1. Re:$19 by Blaskowicz · · Score: 1

      What does "pay-as-you-go" mean?, locked to a carrier but no contract, or unlocked and you happen to use a no-contract SIM card that comes with it?

  6. Updates are Late by bhagwad · · Score: 1, Informative

    I bought an Android One phone to get regular updates. It took more than 6 months for Google to roll it out to my device. I was expecting an update within 2 weeks of the announcement at Google I/O. They've changed the wording on their website, but at the time it was:

    "Android One devices receive the latest version of Android directly from Google. When a new update is released, it can take up to two weeks to reach your device.

    So Google broke their promise big time. I wouldn't advise anyone to get an Android One phone.

    1. Re:Updates are Late by bhagwad · · Score: 2, Informative

      Edit: They still promise the above in their "Timing for Software Updates" section in the following link: https://support.google.com/and...

    2. Re:Updates are Late by swillden · · Score: 5, Informative

      I bought an Android One phone to get regular updates. It took more than 6 months for Google to roll it out to my device. I was expecting an update within 2 weeks of the announcement at Google I/O.

      (I'm an Android engineer.)

      The announcement at Google I/O isn't the release. As of today, Android M still has not been released. i think the third and final(?) preview went out early this week, but it's still a preview, not a release.

      This is a pretty common misunderstanding of the Android release process. The announcement of a new version and its features comes when the feature set is demonstrably finalized, long before it's actually done and debugged. That means that our code is "feature complete", meaning we can demonstrate all of the features, but in many cases there are still a lot of bugs to fix. In some cases the bugs are of the form "three of the four use cases for this feature aren't implemented yet." (I actually did that this year; I'm responsible for the hardware-backed crypto and when preview1 went out I had completely broken asymmetric crypto. Hardware-backed AES and HMAC worked, but RSA and EC did not. And that was just the big stuff; there were lots of minor features that were broken, too. It's all working now.)

      The reason for announcing features and publishing APIs well before the actual release is to give all of the partners and app developers plenty of time to start getting ready for the release.

      Unless you're a glutton for punishment, you really don't want the version released at I/O. I know... I've been running M on my Nexus 6 since about February and it has been rather bad at times. Bad, as in the phone app crashing continually, or Google Play Services not running (which takes out pretty much all of the Google apps, plus some), etc. At a couple of points I almost had to abandon Marshmallow and go back to Lollipop because my phone didn't work. It's getting close these days, but it's still not done. I haven't personally run into any problems for a while.

      If you really *do* want Marshmallow now, you can always unlock your device and install the third preview. I don't recommend it, but I don't recommend against it, either. Like I said, it's actually working pretty well on my device. But don't be shocked if you find stuff that doesn't work. That's why it's a preview.

      So Google broke their promise big time.

      Nope, you just misunderstood the promise :-)

      The promise is within two weeks of release, not two weeks of first public alpha. And you are happy about that, really you are.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    3. Re:Updates are Late by Anonymous Coward · · Score: 0

      That doesn't mean 2 weeks from when the new software is announced at I/O, etc. It means that a rollout to a device can take 2 weeks once they start pushing it out to your model.

    4. Re:Updates are Late by Anonymous Coward · · Score: 0

      You can blame your carrier for dragging their feet. It costs them money to issue an OTA so they're not exactly motivated.

    5. Re:Updates are Late by Anonymous Coward · · Score: 0

      What a disgusting lowlife you must be IRL.

    6. Re:Updates are Late by iONiUM · · Score: 1

      Can you *please* fix play services wake lock? Since the latest update my Nexus 5 is useless if I ever go into a bad service area and try to send a text or use the maps for several days. It's fucking a lot of people, and I'm seriously considering going back to iOS, because having your phone randomly run out of power in an hour is really, really annoying.

    7. Re:Updates are Late by Anonymous Coward · · Score: 0, Insightful

      I'm an Android engineer

      Have you ever considered learning how to test stuff, you shitcock?

    8. Re:Updates are Late by swillden · · Score: 1

      I'm an Android engineer

      Have you ever considered learning how to test stuff?

      LOL.

      You have absolutely no idea what you're talking about.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    9. Re:Updates are Late by swillden · · Score: 1

      I believe that is already fixed, and that the fix will be released in the next update of the Play services app. However, I work on the core Android OS not on Play Services, so I don't follow that stuff closely.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    10. Re:Updates are Late by iampiti · · Score: 1

      Sorry to reply with an out-of-topic but I just wanted to say I wish Google would dedicate a release to stabilizing Android and bug fixing. I'm sure you do lots of that but from the outside it looks like new features are prioritized over stability.
      Thanks for listening.

  7. so does that include by Anonymous Coward · · Score: 0

    Detroit then ?

    1. Re:so does that include by Anonymous Coward · · Score: 0

      Detroit then?

      By low cost, they mean too cheap to steal.

  8. Still too expensive by tommeke100 · · Score: 1

    Just ship them 3 year old budget smartphones which are basically free.

  9. 2015 moto e by jsh1972 · · Score: 1

    Bought one for my girlfriend, on Verizon prepaid. LTE, 8 GB storage, 1 GB RAM, up to 32 GB sd card, 1.2 Ghz snapdragon 410 quad core, lollipop 5.0 upgraded to 5.1, splashproof rugged build, 2390 mah battery, front camera for Skype, paid 58 bucks. I've seen it on sale for this price several times since then. Very snappy little phone, too... Smooth scrolling and apps open quickly.

  10. Just bought a Quad Core, dual-SIM for ~$50 by iTrawl · · Score: 1

    I just bought an approx $50 (199 RON) quad core, dual-SIM, KitKat Android phone in Romania. This one is called Myria_Quad, but similar phones, with 512 MB of RAM, 4 GB of storage, 480x800 pixels, can be found on Amazon, eBay, and from traditional vendors (I got mine in brick&mortar retail). I'm sure these are already popular in Africa at this price point (if you have that kind of money), so targeting them with $88 phone sounds a bit clueless. That $88 price point is what you charge westerners for the same thing (phones similar to the one I got go for 50-80 GBP in the UK ~ $80-125).

    --
    "Everybody's naked underneath" -- The Doctor
  11. The goal is by Anonymous Coward · · Score: 0

    to engage in complete political and financial espionage over the African continent. That would be a more accurate statement.

  12. Best way to do it ... by cascadingstylesheet · · Score: 1

    .. would be to sell them to "wealthy" countries too.

    They could still sell the more expensive lines (proof: Apple exists).

  13. Never mind the cost; it's battery that counts by Coisiche · · Score: 2

    I recently watched a documentary on TV about an extended family living a remote existence somewhere in Africa. One of the men had a mobile phone and he was saying it was a day trip to walk to the nearest town to get it charged and he did it about once a week.

    Yeah, try that with a smart phone.

    1. Re:Never mind the cost; it's battery that counts by Anonymous Coward · · Score: 1

      So there's a new market opening up for photovoltaic chargers, you say?

    2. Re:Never mind the cost; it's battery that counts by Anonymous Coward · · Score: 0

      Or Biolites, since they need fire to cook with anyway :)

  14. Why can't Africans make their own smartphones? by Anonymous Coward · · Score: 0

    Or any phones, for that matter? Or perhaps a car to begin with? Or a bicycle?

    Could it possibly have anything to do with their average IQ being 70?

  15. Need them Everywhere by Anonymous Coward · · Score: 0

    I don't understand why google doesn't push these in every country. The reference design, combined with guaranteed updates is a very attractive package, especially with the SDCard support that the Nexus line does not have. Not to mention that it seems to directly address fragmentation. A slightly upgraded version of an Android One made by a top teir manufacture with the same basic reference hardware, maybe a larger battery, LTE modem, better screen/case at a ~$200 pricepoint (Call it an Android 2?)? Sign me up for three.

    I am still running a Nexus 4, and the only reason I am thinking of "upgrading" to a Nexus 5 is because it appears that the 4 will not be supported by Google with factory updates much longer. The hardware still more than meets my needs for light web browsing, book reading, phone use etc. When I want a machine that is more powerful I pull out a laptop.

    In the end I'm probably going to buy a Lava Pixel V1 or like phone just to try it out. I wonder just what percentage of One's that are sold in India are exported to buyers in mode "advanced" nations through Ebay and Amazon.