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Apple Unveils Liam, An iPhone Recycling Robot That Salvages Parts (inhabitat.com)

MikeChino writes from an article on Inhabitat: There are around one billion Apple devices in use, and with that comes "significant responsibility," according to Apple CEO Tim Cook. That's why Apple just unveiled Liam, a robot that quickly and efficiently disassembles old iPhones so that their components can be reused for other products (like solar panels).
According to the Inhabitat, "The robot takes apart old iPhones, removing each component and extracting metals like lithium, so that the parts can be reused and your phone 'can live on.'" TechCrunch notes that Liam specifically rescues cobalt and lithium from the battery, gold and copper from the camera, silver and platinum from the logic board and the aluminum enclosure, as well.

70 comments

  1. I don't know whose phone you are by HumanWiki · · Score: 1

    But I will disassemble you.

    1. Re:I don't know whose phone you are by slazzy · · Score: 1

      resistance is futile. you will be recycled.

      --
      Website Just Down For Me? Find out
  2. Apple's "significant responsibility" hey? by Rosco+P.+Coltrane · · Score: 1, Flamebait

    Apple is green-minded my ass. More like they've realized there's money to be made in the recycling business as long as robots costs less than African or Chinese children's labor. Now it's happened and they want a share of the pie.

    They've had decades to think about their responsibility towards the environment, and they haven't done jack squat about it up to now...

    --
    "A door is what a dog is perpetually on the wrong side of" - Ogden Nash
    1. Re:Apple's "significant responsibility" hey? by Anonymous Coward · · Score: 0

      Actual recycling doesn't usually happen when outsourced, e.g. kids in India burning PCB to get gold aren't really "recycling" much, and are harmed by the toxic fumes. This is a step forward, but a robot for a single phone isn't aimed at recyclers (the companies providing the recycling service and processing) as much as it is an indication that Apply now needs to setup reverse logistics to recycle their own phones and use the robot to process them.

    2. Re:Apple's "significant responsibility" hey? by Hentes · · Score: 2

      If there's money in it that's even better, means that more businesses will start recycling in the future.

    3. Re:Apple's "significant responsibility" hey? by Dutch+Gun · · Score: 1

      In business, this is known as a "win-win". I agree... it's terrible when everybody is happy, right?

      In case you hadn't heard, Apple recently switched CEOs. Maybe the company has slightly different priorities with a different person in charge?

      --
      Irony: Agile development has too much intertia to be abandoned now.
    4. Re:Apple's "significant responsibility" hey? by alvinrod · · Score: 1

      Money is a far better motivator than anything else. If you want people to do something, make it profitable for them to do so and that's the end of it. No need to beg, lecture, etc.

      The amount of materials if most phones or other electronic components aren't worth the cost of hiring a person to extract them, so of course we're going to use a robot. Apple just talks up the greenness in order to appeal to the kind of people that buy into that stuff because it makes the feel good about themselves. If you really want to make the world a better place, solve the really tough engineering problems that make it profitable to do things that are environmentally friendly that would otherwise cost too much for most people to bother.

    5. Re:Apple's "significant responsibility" hey? by MattskEE · · Score: 1

      They've had decades to think about their responsibility towards the environment, and they haven't done jack squat about it up to now...

      Better late than never. If they're better than their competition then they deserve some kudos. I doubt they'll make a great deal of money on recycling, the aluminum content will be a few cans worth... they will also recover some of the previous metals in the phone but there's precious little of those.

      This is probably about a combination of good marketing to a public which is increasingly concerned about environmental impact as well as a portion or corporate environmental responsibility.

    6. Re:Apple's "significant responsibility" hey? by hondo77 · · Score: 1

      Apple is green-minded my ass. More like they've realized there's money to be made in the recycling business...

      Oh no! Apple wants to make money? When did that start happening!?!

      --
      I live ze unknown. I love ze unknown. I am ze unknown.
    7. Re:Apple's "significant responsibility" hey? by Anonymous Coward · · Score: 0

      "jack squat" is so out of band from reality, it lessens the rest of your comment

    8. Re:Apple's "significant responsibility" hey? by tlhIngan · · Score: 1

      Better late than never. If they're better than their competition then they deserve some kudos. I doubt they'll make a great deal of money on recycling, the aluminum content will be a few cans worth... they will also recover some of the previous metals in the phone but there's precious little of those.

      This is probably about a combination of good marketing to a public which is increasingly concerned about environmental impact as well as a portion or corporate environmental responsibility.

      Actually, e-waste as it's traditionally recycled is still quite valuable - in fact, if you're a miner, mining e-waste is more profitable than trying to mine the ground - the concentration of precious metals is far higher and thus it's not only far easier to extract, it's more profitable.

      Using a robot means it's actually even more valuable - a lot of effort in the recycling industry is purification - an iPhone is made of glass, aluminum, steel, copper, gold, and other materials. The first stage of an e-waste recycler for small portable electronics is shredding - the pieces are then sorted in order to purify the materials - glass, metals (ferrous/non-ferrous) and plastics. The recyclers then buy those materials and pay based on purity.

      Using a robot to take apart iPhones means Apple can extract even more money because the purity is higher - all the cases can be separated which gives you high-purity aluminum, the cameras put together to be separated together into lenses, plastics and circuits, etc.

      The actual electronics themselves, uncontaminated with anything other than gold, copper, silicon, fiberglass and plastic (circuit board and components) can be ground up in a traditional method and then mined/smelted into high purity elements.

      So recycling an iPhone is profitable already. However, using Liam, recycling is likely to be way more profitable. It's just that disassembling is quite labor intensive. Apple is in a position where they can recycle iPhones over and over and over again rather than a thousand different phoens.

      Electronics recyclers do crude disassembly of major components - a desktop PC will be disassembled into case, circuits and other parts like drives, but stuff like laptops may not be disassembled because of complexity. (Except Macs - they tend to be easier to disassemble since the bottom cover pops off exposing all the cuts).

    9. Re:Apple's "significant responsibility" hey? by jcr · · Score: 1

      You don't know shit. Quit pretending you do.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    10. Re:Apple's "significant responsibility" hey? by necro81 · · Score: 1

      If you want people to do something, make it profitable for them to do so and that's the end of it. No need to beg, lecture, etc.

      Inversely, and a necessary component of any environmental policy, is this: if you want people to not do something, make it expensive for them to do it. Then the mash-up converse policy: if you want people to do something, make it too expensive for them not to do it.

    11. Re:Apple's "significant responsibility" hey? by Lodlaiden · · Score: 1

      They've had decades to think about their responsibility towards the environment, and they haven't done jack squat about it up to now...

      They built a robot, which couldn't be bought, to specifically disassemble their products. That sounds like a little more than squatting.

      --
      Suborbital [spaceflight] is the special olympics of spaceflight. - Rei
    12. Re:Apple's "significant responsibility" hey? by Anonymous Coward · · Score: 0

      It's "terrible" to shoehorn altruism into it. The self-serving portion is known as a "win-win"s first half.

    13. Re:Apple's "significant responsibility" hey? by Anonymous Coward · · Score: 0

      Blind allegiance to profit gets you terrafoam if not soylent green.

      That said, we can agree about what gets shit done. Things like "shoulds" and "people need to" are pretty useless for causing mass change, or affecting human behavior. If water runs downhill, the only real way to get results is hacking the hill.

    14. Re:Apple's "significant responsibility" hey? by MattskEE · · Score: 1

      True, they'll make a bit of money, especially with automation, but Apple's bread and butter is their huge profit margin on the iPhone. They make hundreds of dollars in profit per phone sold. Optimistically they'll get what - a few dollars worth of materials per recycled iPhone? This program will make them money mainly by driving new sales from positive publicity and giving people an environmentally friendly way to get rid of old phones (giving them incentive to make new purchases).

    15. Re: Apple's "significant responsibility" hey? by Anonymous Coward · · Score: 0

      you said it. Too little, too late.

  3. Feeling good using Siri? by dstyle5 · · Score: 1

    From TFA:
    “Every time you send an iMessage, ask Siri a question, or make a FaceTime call, you can feel good about your impact on the environment,” said Jackson.
    Haha, umm, OK.
    How long until Siri is instructing Liam to "recycle" humans for the coming Robo-pocalyse.

    1. Re:Feeling good using Siri? by tom229 · · Score: 1

      What a load of marketing garbage. This company continues to prove it either has no shame, or no clue.

      --
      If it ain't broke, don't fix it.
    2. Re:Feeling good using Siri? by Anonymous Coward · · Score: 0

      Their sales figures prove it's the former, regrettably.

  4. China will say no they need to keep the jobs by Joe_Dragon · · Score: 1

    China will say no they need to keep the jobs and they have the power to shut foxcon / apple down.

  5. My Cynicism may be showing... by Rob+from+RPI · · Score: 4, Insightful

    but isn't this an extremely handy way to remove old, but functioning, phones from the second hand market?

    Sorry kids, your'e not getting Mum's perfectly good phone, because we're giving it to the bot that will smash it. But we'll buy you an new iPad instead.

    1. Re:My Cynicism may be showing... by tlhIngan · · Score: 1

      but isn't this an extremely handy way to remove old, but functioning, phones from the second hand market?

      Sorry kids, your'e not getting Mum's perfectly good phone, because we're giving it to the bot that will smash it. But we'll buy you an new iPad instead.

      Maybe, but Apple needs to get the phones. And I don't know about you, but buying a new iPad would be more expensive than giving the kids the old iPhone.

      Apple has a robot to disassemble phones. But to take them off the secondary market would require Apple to acquire those used phones in the first place. Like if I buy an iPhone SE to replace my iPhone 4S, the 4S will be in my possession, and it's my choice what I want to do with it - give it to Apple to recycle, sell it on Craigslist for a few bucks, sell it on eBay, give it to my friends, etc.

      Maybe giving it to Apple will save me a few bucks? I'm presuming since Apple has long accepted old Apple products back that they do have a significant stock of them to recycle.

    2. Re:My Cynicism may be showing... by fizzup · · Score: 1

      I think if Mum believes she gets the most benefit if she gives her phone to her kids, she will give her phone to her kids. If she thinks there is a greater economic benefit if she recycles her phone, she will probably recycle it. Not everything is a conspiracy.

    3. Re:My Cynicism may be showing... by Anonymous Coward · · Score: 0

      Apple has a robot to disassemble phones. But to take them off the secondary market would require Apple to acquire those used phones in the first place. Like if I buy an iPhone SE to replace my iPhone 4S, the 4S will be in my possession, and it's my choice what I want to do with it - give it to Apple to recycle, sell it on Craigslist for a few bucks, sell it on eBay, give it to my friends, etc.

      But if you do that, you can also use the money to buy a competitor's phone. Money is fungible.

      Maybe giving it to Apple will save me a few bucks? I'm presuming since Apple has long accepted old Apple products back that they do have a significant stock of them to recycle.

      But if you do that, you get a gift certificate - which is just like money, except it can only be used to buy Apple products.

      If I'm a hardware company - any hardware company - I know which one I'd prefer you chose: the one that only gives you a discount on my products, and not the competitor's.

    4. Re:My Cynicism may be showing... by Anonymous Coward · · Score: 1

      but isn't this an extremely handy way to remove old, but functioning, phones from the second hand market?

      Yup. Just like people who trade-in their car when buying a new one. They could probably sell that old model for hundreds or thousands of dollars more for what they're getting for the trade-in, but it's a hassle to do so.

      This isn't anything new. They've been doing it for years, even without a fancy schmancy robot.

      Besides that, it's also a way to recycle old, non-functional devices. I'd sooner give my broken iPod Touch devices (of which I have a few, thanks to my kids) to Apple than a local electronics recycler, because I'm willing to bet Apple will do it much more safely.

    5. Re:My Cynicism may be showing... by Anonymous Coward · · Score: 0

      Apple explicitly covered this case in the video, and explicitly stated that they resold phones first rather than recycling, since it was more environmentally friendly.

    6. Re:My Cynicism may be showing... by Anonymous Coward · · Score: 0

      Yeah ...
      but if you want to sell your iphone, you can sell your iphone. I don't think Liam is going to break into your house and take it from you. However, for people who are so lazy that they don't even bother to sell their old iphone that could be worth a decent amount for resale or parts, this is a nice alternative to the garbage can. Sounds like a good idea to me, win win.

    7. Re:My Cynicism may be showing... by thegarbz · · Score: 1

      Sorry kids, your'e not getting Mum's perfectly good phone, because we're giving it to the bot that will smash it. But we'll buy you an new iPad instead.

      You're sorry? The kids are not. They're too spoiled for crappy hand-me downs when they need the latest and greatest iPhone 6+ just to not be shamed and shunned in social circles at school.

      Actually in some families I see hand me ups. The kids upgrade and the parents get the old ones. But you do realise that it's entirely optional to return the device right? Your cynicism is misplaced, and if you think it's not I suggest you visit the local dump at some point and see how many itoys you can find lying in a heap being pushed around by a Catapillar D9

    8. Re:My Cynicism may be showing... by Anonymous Coward · · Score: 0

      Yeah ... but if you want to sell your iphone, you can sell your iphone. I don't think Liam is going to break into your house and take it from you.

      No, silly, that's what Apple's Black Helicopter Troopers are there for. They do that while updating software you don't want updated.

  6. Not to be confused... by lionchild · · Score: 2

    Not to be confused with his cousin, Mail, who will be assembling new iPhones, the next building over.

    --
    Awk! Pieces of eight. Pieces of eight. Pieces of seven... ERROR: General Protection Fault. [Paroty Error.]
    1. Re:Not to be confused... by drnb · · Score: 1

      Not to be confused with his cousin, Mail, who will be assembling new iPhones, the next building over.

      Wow, so a Trump campaign promise might actually be feasible. Apple returning to domestic manufacturing. ;-)

    2. Re:Not to be confused... by The_Rook · · Score: 1

      so, what will disassemble all the liam robots when they reaches the end of their useful life?

      --
      when religion is no longer the opiate of the masses, governments will resort to real opiates.
  7. Of course they need a robot by Anonymous Coward · · Score: 0

    They did their level best to make the thing undisassemblable and unrepairable by squishy humans.

  8. De-pick and place machine by ickleberry · · Score: 3, Insightful

    Is there any machine out there that is the reverse of a PCB pick and place machine, that desolders those miniscule SMD resistors and caps, measures them and puts them all into nice ribbons?

    What about a cup-to-bean coffee machine that people can throw their slops of cold, milky coffee in to produce coffee beans at the other end?

    1. Re:De-pick and place machine by Jesus_666 · · Score: 1

      I... don't think it works that way.

      You see, coffee machines turn coffee beans into hot coffee which is then further processed into cold coffee through a Brownian deceleration method. In order to turn cold coffee into coffee beans you'd first have to find a way to turn it into hot coffee again - and I don't see any technology like that in the forseeable future.

      --
      USE HOT GRITS WITH STATUE OF NATALIE PORTMAN (NAKED AND PETRIFIED)
    2. Re:De-pick and place machine by ickleberry · · Score: 1

      Coffee contains bits of coffee bean and therefore can be made back into coffee beans again.

      There are bigger gains to be had from reprocessing used ground coffee that's still in the machine than from the slop but both have some bit of potential

    3. Re:De-pick and place machine by Lumpy · · Score: 1

      Why? you shave them off as they will be ground up, then smelted to get the metals back. Used chips are worse than china black market copies.

      --
      Do not look at laser with remaining good eye.
    4. Re:De-pick and place machine by jpellino · · Score: 1

      Um... no. You will not get a coffee bean. Dang, they needed to do more actual biology on Mythbusters. If you mean you could smush the grounds back into a bean shape with the addition of binder and make a thing that could be used as bait in a hipster trap, OK, but since much of the oils and chemicals that make coffee taste like coffee and most of the caffeine gone after the first steeping making it basically useless for making coffee... that's not a coffee bean. If you mean you could use the coffee grounds as compost and provide nutrients to a coffee plant and then if would make new coffee beans, then well, you're a bit closer, but at an astoundingly lousy efficiency, since living things turn everything back into component chemicals, there would be basically none of the complex molecules from the grounds circulating through the plant. The first one is as much a coffee bean as a Cheeto is a wheel of cheddar, the second is as much a coffee bean as the grass in the cemetery is your Aunt Tilly, may she rest in peace.

      --
      "Win treats sysadmins better than users. Mac treats users better than sysadmins. Linux treats everyone like sysadmins."
    5. Re:De-pick and place machine by Arkh89 · · Score: 1

      And what about a machine that takes your old, messy and large entropy and reduce to a new, tiny and shiny one?

    6. Re:De-pick and place machine by Anonymous Coward · · Score: 0

      So.... instant coffee beans?

    7. Re:De-pick and place machine by ChunderDownunder · · Score: 1

      You just invented compost.

      Imagine a future of 'smart' buildings where every office kitchen is fitted with a waste disposal unit that sends organic waste down chutes and up tubes to the rooftop greenhouse to fertilise climatically controlled coffee plants.

    8. Re:De-pick and place machine by thegarbz · · Score: 1

      Is there any machine out there that is the reverse of a PCB pick and place machine, that desolders those miniscule SMD resistors and caps, measures them and puts them all into nice ribbons?

      You put effort into scavenging tiny parts for resale with an unknown history of wear, unknown branding, likely unknown tolerance ratings at small quantities to try and sell second hand competing with a product that costs only a fraction of a cent?

      Not only is there no such machine, there won't ever be such a machine.

  9. Wrong, it's a way for Apple to benefit from both by SuperKendall · · Score: 1

    but isn't this an extremely handy way to remove old, but functioning, phones from the second hand market?

    Why? If Apple finds the phone is working, why would THEY not put it on the secondary market (which they have done forever).

    Rather it's a simple way for Apple to get even more devices in for potential resale, along with a secondary supply of key materials (when you process as many devices as Apple does you would gain a fair amount of material from recycling).

    It's also a partial hedge against future material price increases since the cost for extraction from old devices is pretty much constant.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  10. This sounds like a good idea... by Anonymous Coward · · Score: 0

    Seems to me we do have an electronics recycling problem. Hopefully we can solve that problem without damaging the environment, maybe bring some jobs back too.

    1. Re:This sounds like a good idea... by Anonymous Coward · · Score: 0

      Bring them back? Like, from the dead? Like, zombie jobs? That's a terrible idea!

      Also, that was a really boring and pointless comment. Sophisticated troll? Or just a dull person?

  11. No. by pushing-robot · · Score: 1

    Liam specifically rescues cobalt and lithium from the battery, gold and copper from the camera, silver and platinum from the logic board and the aluminum enclosure, as well.

    It's an arm that disassembles iPhones. Sure, separating parts is a first step to recovering raw materials, but they make it sound like the thing has some magic nano-disassembler ray.

    The thing is, Apple will sell something like 8 iPhones per second. Think of how many workers it takes to *assemble* iPhones; it would take a similar army of these to dismantle each one part by part.

    But that's the key, isn't it? It's no large step from disassembling phones to assembling them; Apple likely built this as a testbed for robot manufacturing, and in the mean time, a tool for salvaging usable parts for their refurbishers. Oh, and the occasional 'aren't we environmentally conscious' video.

    --
    How can I believe you when you tell me what I don't want to hear?
    1. Re:No. by drnb · · Score: 1

      ... Apple likely built this as a testbed for robot manufacturing ...

      They are getting ready for Trump, when they will have to manufacture domestically again. :-)

    2. Re:No. by tnk1 · · Score: 3, Insightful

      To some degree, economizing and efficiency can be better for the environment. The more you can recycle, the less you're dumping. The less waste you have, especially some of the stuff like heavy metals, it's going to be a good thing.

      I'm under no illusion that this sort of efficiency will be anything close to a dedicated, large scale program to clean up industry. By itself, this is a drop in the bucket.

      However, if all manufacturers started their process with designing in small, but an increasing number of improvements to waste reduction which happen to coincide with with supply chain efficiency, after awhile it will have a real effect on the whole industry by changing the way things are done slowly.

      There's two things you have to do in order to have a better environmental future: the big cleanups, and the small, but continuous process refinements that consolidate any gains into the future. No one is going to stop making gadgets like iPhones, so it is important for Apple and others to think this way. We just need to make sure they keep it up.

    3. Re:No. by Anonymous Coward · · Score: 0

      http://www.cnet.com/news/app-turns-old-iphones-ipads-into-a-home-security-system/

    4. Re:No. by Anonymous Coward · · Score: 0

      A big improvement could be to design generic components that can more easily be recycled. Make those components desirable by increasing production to lower cost per piece. Electrical components are chosen by cost first, and spec second. If there is a cheaper component with larger tolerances it will be chosen over the component with stricter tolerances.

  12. The normal slave labor was too good for this task? by Anonymous Coward · · Score: 0

    Why buck a winning strategy?

  13. "Responsibility" by kuzb · · Score: 1

    Essentially, Cook feels it's his responsibility to underpay you for your used device so he can turn a profit on the components. Apple's recycling program is a joke. Assuming your device is in working order, you'll make more on ebay than you will giving it back to them.

    --
    BeauHD. Worst editor since kdawson.
  14. Re:Wrong, it's a way for Apple to benefit from bot by kuzb · · Score: 1

    If Apple were to give you fail market value for your device I wouldn't have a problem with it. However they don't even come close. Only the most extreme brand loyalists (read: idiots) think selling their device back to apple at a microscopic fraction of its actual worth is a good idea.

    --
    BeauHD. Worst editor since kdawson.
  15. Yet.... by Lumpy · · Score: 0

    It takes throngs of slave children in china to make them?

    Honestly why cant they be assembled by robots?

    --
    Do not look at laser with remaining good eye.
    1. Re:Yet.... by drinkypoo · · Score: 1

      Honestly why cant they be assembled by robots?

      They can be, but so far it's still cheaper to enslave people.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    2. Re:Yet.... by Anonymous Coward · · Score: 0

      If the minimum wage ( which is non-existent in China) is lower than the cost of maintaining a robot to do a job then the corporation will always hire a human to do the job.

  16. It's funny...but.. by lionchild · · Score: 1

    I joke about Liam having a cousin Mail who'll be assembling iPhones in the next building over, but if you can use Liam to dismantle the phones, anywhere in the world, why couldn't you soon use something very similar, to assemble the iPhone/iPad/iPod, anywhere in the world. (And suddenly, Apple was assembling iDevices in the United States.)

    Yes, yes...I know, I know. It's far less complicated and easier to disassemble the devices than build them. You're not nearly as worried about damaged parts. However, I'm guessing that Liam isn't a dumb-robot, I suspect there's some programming in there for him to learn how to deal with devices in slightly different ways as it encounters something new.

    --
    Awk! Pieces of eight. Pieces of eight. Pieces of seven... ERROR: General Protection Fault. [Paroty Error.]
  17. What's impressive about this by rsilvergun · · Score: 1

    is that they're doing it with robots now. It used to be only humans could do this kind of pretty fine grain work. At least the initial disassembly.

    --
    Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
    1. Re:What's impressive about this by marciot · · Score: 2

      is that they're doing it with robots now. It used to be only humans could do this kind of pretty fine grain work.

      It probably relies on the components all being in the exact same place. If you really want to f*ck with Liam, open your old iPhone and rearrange the innards prior to sending it back to Apple for recycling.

  18. Re:Wrong, it's a way for Apple to benefit from bot by SuperKendall · · Score: 1

    Apple's price is not much different than any other third party service that buys back phones - you take a hit over selling it yourself because of convenience.

    Apple just happen to also be able to fix anything wrong with a device you turn in, or scrap it if worthless...

    I gave up selling old phones some time ago because it's easy enough to get ripped off, that the loss from using a service to sell the phone to means almost nothing.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  19. Re:Wrong, it's a way for Apple to benefit from bot by Anonymous Coward · · Score: 1

    Having done this recently, at least for some devices, they do give you fair market value. I recently sold an iPhone 5 back to them, and they gave me $195 for it. A quick stare at eBay suggests the going rate is about $130-150 for one.

    That said, a Mac from about 5 years ago appears to net you a grand total of $50, which is *way* under its value on eBay.

  20. Weird coincidence by Anonymous Coward · · Score: 0

    Article points to a robot "Liam" Apple has made to take apart iPhones; immediately preceding the article is one about a windmill for the home named "Liam".

  21. Apple's slick marketing BS.. by thesupraman · · Score: 1

    Ah, no.
    The realization came quite a long time ago, that Marketing is the specialty of Apple.
    This is just some more nice warm fuzzy marketing.

    Of course they wont actually use this - as it wont work if the phone has physical damage - just look at the methods used - they require nice
    smooth surfaces for the vacuum handlers, screws that remove cleanly, etc, etc.

    NO WAY IN HELL this will work for the type of phones generally thrown away.
    Most phones in good enough condition to be workable in this 'robot' should simply be reused, perhaps step or two down the tech food chain.

    But it makes a cute little video with some upbeat marketing message.
    Job done.

    1. Re:Apple's slick marketing BS.. by BasilBrush · · Score: 1

      Who says they need smooth surfaces for the vacuum handlers? What a silly idea. So long as there's plenty of suction, a few scratches and cracks aren't going to prevent a suction pick up.

      And who says the screws need to remove cleanly? Just because in the video, the screws were cleanly unscrewed, doesn't mean that there isn't a backup of drilling them out. It's a robot, it can adjust depending on what it's faced with.

      You're vastly underestimating what industrial robots can do. If a human can do it, a robot can do it quicker and more accurately.

  22. Re:Wrong, it's a way for Apple to benefit from bot by thesupraman · · Score: 1

    So, do they pay you cash, or is it a 'discount/voucher off a new model at standard price'?
    Because unless its the first, its not comparable, of course.....

  23. Re:Wrong, it's a way for Apple to benefit from bot by Anonymous Coward · · Score: 0

    If you're doing the sale or trade-in to help cover the cost of the new model, then it is *directly* comparable.

  24. Rosco's right! by Anonymous Coward · · Score: 0

    Rosco's right! GTFOOH, Apple's green, my arse.