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Layoffs Reflect New Turbulence At High-Flying 3D Robotics (xconomy.com)

BVBigelow quotes a report from Xconomy: 3D Robotics, the drone maker that began life in Tijuana and San Diego, has been consolidating its operations after stumbling in its bid to go head-to-head against China's DJI, the world's biggest maker of consumer drones. In an interview with Xconomy, CEO Chris Anderson confirmed that 3DR has been reorganizing to focus its drone business on enterprise customers, but downplayed the significance of the high-flying robotic company's layoffs over the past six months.

19 comments

  1. Surely 3D printing is to blame. by Anonymous Coward · · Score: 0

    Since obviously we live in the post-game-changed society now, with 3D printed houses everywhere and people downloading cars all the time, surely we are 3D printing drones at home too?

    1. Re:Surely 3D printing is to blame. by U2xhc2hkb3QgU3Vja3M · · Score: 1
    2. Re:Surely 3D printing is to blame. by Anonymous Coward · · Score: 0

      So the motors, batteries, wiring, PCBs, chips, and everything? Or, as usual, it's just the last cosmetic part that is 3D printed, and then by the usual tortured mental process of the True Believers, the whole thing is 3D printed?

      Like that?

      So it should be easy to find a video of an empty 3D printer, and slowly watching the whole drone, with programmed chips, just materializing, right?

      Can you link me to such a video? Or explain to me why drone companies still exist?

    3. Re:Surely 3D printing is to blame. by U2xhc2hkb3QgU3Vja3M · · Score: 1

      3D printers are not Star Trek replicators. Desktop 3D printers can replace some milled/injected plastic parts. They can also produce parts that are nearly impossible to make with traditional methods.

    4. Re:Surely 3D printing is to blame. by Anonymous Coward · · Score: 0

      Wow, so we're far away from the post-scarcity future and the 3D printed houses and cars and self-replicating Mars colonies, eh?

    5. Re:Surely 3D printing is to blame. by U2xhc2hkb3QgU3Vja3M · · Score: 1

      There is 3D-printed houses. And no, not everything in the house is 3D-printed. Just like when someone says he has a log house cabin, not everything is made of freakin' logs.

    6. Re:Surely 3D printing is to blame. by Anonymous Coward · · Score: 0

      But the house is made of logs. No 3D printed house is actually 3D printed.

      You couldn't live in what they call a 3D printed house.

      I notice you failed to answer:

      "So it should be easy to find a video of an empty 3D printer, and slowly watching the whole drone, with programmed chips, just materializing, right?

      Can you link me to such a video? Or explain to me why drone companies still exist?"

      But that's OK, I don't expect much from 3D nutcases.

    7. Re:Surely 3D printing is to blame. by U2xhc2hkb3QgU3Vja3M · · Score: 1

      No the house is not completely made of logs. There's windows, hinges, metal wood stove, etc.

      Any my initial reply was to your "Since obviously we live in the post-game-changed society now, with 3D printed houses everywhere and people downloading cars all the time, surely we are 3D printing drones at home too?"

      And yes, people are 3D printing drones. I never implied that all parts were 3D printed and your question didn't either.

      As for 3D-printed houses, there's something called Google. You should try it sometimes.

  2. Good move to shift by Anonymous Coward · · Score: 0

    Consumer market is saturated with drones. Enterprise and commercial is where the growth wiill be.
    Great company and tech.

  3. from open to closed. by andydread · · Score: 2

    They had a vibrant community around their products when they were open but since they came out with a new closed system they have basically been abandoned by the community. Good luck to them.

  4. Maybe they can get together with by Anonymous Coward · · Score: 0

    the laid-off smart watch employees and make a flying smart watch that you have to catch before wearing it. Exercise and conspicuous consumption in one deal!

  5. Chris Anderson is the only reason they exist by BitZtream · · Score: 3, Insightful

    His name and ability to sucker people into venture capital money is the only reason they exist.

    They hired the guys who wrote ardupilot and promptly subverted it.

    Their website sucks ass and stock indications are ALWAYS wrong.

    Their customer service flat out lies to customers about items being in-stock or shipped.

    Their DIY drones are sub par quality and way over priced. Their COTS drones are heavy, slow, and have short flight times (guess why).

    Their good features, their flight management software and ArduPilot ... aren't theirs. They bought the ArduPilot guys, and the GOOD flight management software for ArduPilot doesn't even come from anyone at 3DR. The 3DR flight management software, while cross platform (the other software is Windows only :(), its slow, buggy, crashes, doesn't support all the features of the other system and is much more difficult to use which is impressive considering they tried to make it look and act the same.

    They deserve to die, they do not deserve to suck venture capital out of anyone else.

    Chris Anderson has no fucking clue what he's doing as far as running a company. He was a shitty editor in chief at wired and that is the ONLY REASON 3dr exists, because of wired and his name there. He is more than capable of making his bank account fatter, but as far as running a business, he's as worthless as a used douchebag.

    --
    Persistent Volume manager for Kubernetes - https://github.com/dwimsey/openshift-pvmanager
    1. Re:Chris Anderson is the only reason they exist by DNS-and-BIND · · Score: 2

      I think you don't know what a douchebag is. They are fully reusable.

      --
      Shutting down free speech with violence isn't fighting fascism. It IS fascism!
    2. Re:Chris Anderson is the only reason they exist by waTeim · · Score: 1

      Nah, don't think so. You sound disgruntled. For one thing, the Solo is quite a bit faster than the Phantom; but it does feel expensive and it does have a shorter flight time. I think you have to cut them some slack for attempting to take on a vastly larger company (though they messed up doing it). The lack of the gimbal early on hurt them greatly.

      I've looked at the ARDUpilot (frontend) stuff -- admittedly very briefly -- and it just looks old (like mid 2000's kind of old) and are you saying it (ARDUpilot GUI) is only Windows? Well, yea then it has to go. But that is just the GUI. I have not had a problem with using the python API as far as reliability goes -- it does not ever crash. It is layered on top of ARDUpilot API. And the documentation is actually pretty good.

      However, that being said, currently their customer support for developers is pretty bad and it seems clear that this is a response to the turmoil they are experiencing.

    3. Re:Chris Anderson is the only reason they exist by Anonymous Coward · · Score: 0

      Mission Planner looks like crap. I don't have a Windows machine, so I don't use it. APM Planner is at least cross-platform. It's fairly stable, from what I've seen. Tower runs on Android, and makes a pretty decent GC station for these drones. I really like the Solo, but I wish there was someone else out there who sold a UAV like it besides 3DR. This talk of "restructuring" or "prioritizing on enterprise customers" sounds like code for "oh, shit...". Bugs me.

  6. They chose the wrong strategy by Anonymous Coward · · Score: 0

    Instead of going head-to-head against the biggest dude in the trade they should have done one of the following:

    1. Become part of the biggest dude in town

    or

    2. If the thought of becoming a branch of a Chinese company is too distasteful, they could have look for partners outside China, and cooperate with those partners and come out with models that that Chinese company doesn't make (or not yet make)

    or

    3. Find a niche, a vertical niche that the Chinese company ignores

    Instead of doing one of the above the went gung ho against the Goliath

    They may be good in engineering, but they really sux at running a business

  7. 3DR has left its roots by Anonymous Coward · · Score: 0

    3DR started and became successful as a company focused on DIY UAVs. Recently, they've stopped selling most of their parts for Pixhawk-powered UAVs, reduced their financial support of the ArduPilot project, and introduced their Solo drone as a closed system. Unfortunately, many of the parts that were previously available for Pixhawks through 3DR are now only available through Chinese manufacturers with poor QC, which is inherently bad for flying metal objects. This has had a negative effect on the community that supported 3DR in the first place, and they can really only go downhill from here unless they make significant changes.

  8. We do not need robots by ziliac · · Score: 1

    What we need is for the bankers who caused the 2008 meltdown to go to jail.