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Does Free Comic Book Day Help Retailers? (freecomicbookday.com)

An anonymous reader writes: Today comic book stores around the world celebrate "Free Comic Book Day," offering free comic books to anyone who pays them a visit. Celebrating its 15th anniversary, the event is offering 50 free titles this year, including Doctor Who, Serenity, The Simpsons, Love and Rockets, and a brand new comic from Stan Lee. Marvel is giving away both an Avengers/Civil War comic and a separate one featuring Captain America, and there's also comics with Grumpy Cat, The Tick, and even a Street fighter V comic.

But the Los Angeles Times notes there's different opinions about whether the event creates repeat business (though one comic shop owner told them "as far as that one day goes, it's a great day.") Another store owner says he even stopped participating temporarily because "It's just the hyenas looking for free stuff," while a third described it instead as a way to give back to the community of comic book readers.

47 comments

  1. Never heard of it before by rossdee · · Score: 0

    and I live in a small town, so I would have to travel an hour or three to get to the nearest comic book store

    1. Re:Never heard of it before by Anonymous Coward · · Score: 0

      Sorry the world is not ubiquitously contiguous. Better luck next time.

    2. Re:Never heard of it before by retchdog · · Score: 1

      Unfortunately it doesn't take you three hours to post on slashdot. :(

      --
      "They were pure niggers." – Noam Chomsky
  2. Betteridge says... by Gravis+Zero · · Score: 1

    No.

    --
    Anons need not reply. Questions end with a question mark.
    1. Re:Betteridge says... by Dutch+Gun · · Score: 2, Informative

      Just getting people in the door once is a tried and true strategy for businesses. The other day I got my vehicle's state emission tests done at a local gas station that's a lot closer than the one I used to go to (thanks Google!). They gave me a free car with it, and I may go back there every once in a while to get my car washed now, as I discovered the basic wash is only three bucks. I'm certain I never would have discovered or used that place otherwise.

      Online retailers or services use the same principle - they'll give you a free gift just to get you to sign up and go through the checkout or purchasing process with no risk to you, just to get you comfortable with the process.

         

      --
      Irony: Agile development has too much intertia to be abandoned now.
    2. Re:Betteridge says... by Gravis+Zero · · Score: 2

      The other day I got my vehicle's state emission tests done at a local gas station that's a lot closer than the one I used to go to (thanks Google!). They gave me a free car with it, and I may go back there every once in a while to get my car washed now

      stealing a car from them and then going back to the same place to have them wash it? bold move, sir.

      --
      Anons need not reply. Questions end with a question mark.
  3. Ladies, if you're looking for husband material, by Anonymous Coward · · Score: 4, Funny

    This is *the* place to be today!

    1. Re:Ladies, if you're looking for husband material, by fredrated · · Score: 1

      lol!

    2. Re:Ladies, if you're looking for husband material, by JoeMerchant · · Score: 1

      Hey, I took my 12 year old to two comic shops today, at both there were a surprising number of females - and they were of equal life-mate quality, especially the ones in costume.

  4. Yes 100% Yes by huckamania · · Score: 4, Interesting

    Anything that promotes literacy will help comic book sales. I'm taking my 3 kids and hitting at least one shop. Reading is the most important thing anyone can learn to help them with the rest of their lives. Getting them early is important.

    1. Re:Yes 100% Yes by Anonymous Coward · · Score: 0

      I love reading books but I simply can't get to grips with comics - not in the sense that I don't enjoy them but that the storyline just makes no sense to me much of the time. I guess I don't think like a comic book writer.

    2. Re:Yes 100% Yes by ShanghaiBill · · Score: 3, Funny

      Reading is the most important thing anyone can learn to help them with the rest of their lives.

      Understanding human relationships is also important. Everything I know about women, I learned from reading about Archie's problems with Betty and Veronica.

    3. Re:Yes 100% Yes by Anonymous Coward · · Score: 0

      Poor Archie. May he rest in peace.

    4. Re:Yes 100% Yes by Calavar · · Score: 0

      Comic books aren't the best material for building reading skills. They're mostly composed of short two-to-three sentence snippets of dialogue, and children should be comfortable reading that sort of thing by the third grade. The next step is learning to read sentences with several dependent clauses, the kind that can stretch on for three or four lines, and you won't find those in comic books because they are simply too long to fit into speech bubbles. I'm not saying comics don't have meaningful and powerful plots -- they often do -- but the prose is simplistic as a result of the format.

    5. Re:Yes 100% Yes by phantomfive · · Score: 1

      I guess it's a shame you weren't introduced to comic books as a kid.

      --
      "First they came for the slanderers and i said nothing."
    6. Re:Yes 100% Yes by nomanisanisland · · Score: 1

      I just took my three sons to a local store an hour ago - I'd always meant to go but never did until today, and my sons were impressed with the store's offerings. They didn't care that much about the comic books - more about trading cards and action figures and such. Meanwhile I bought a ~$25 book (Asterix and Obelisk omnibus), and my sons said they want to go back when it's less busy (the store was packed), so I'd say yes it's a great idea!

    7. Re:Yes 100% Yes by Anonymous Coward · · Score: 0

      So what can you come to grips with? What stories do you like? What do you enjoy?

    8. Re:Yes 100% Yes by Peganthyrus · · Score: 1

      Yay for Asterix! Leave that one where the kids can get to it.

      --
      egypt urnash minimal art.
    9. Re:Yes 100% Yes by Anonymous Coward · · Score: 0

      That kind of depends on the source material I think. I've read comics that tried to fit so much narrative into sections that I almost needed a magnifying glass to read it.

      Plus, not all kids enjoy long ass stories, so you're going to be lucky if you can at least keep them reading at all with comic books.

      I'd recommend those oldschool Choose Your Own Adventure books as a Next Step from comics though - full sized as a novel, adventurery like a game, and each read through is small enough to keep one's attention.

      In this vein, some visual novel games are probably a good substitute in this day and age - although you'd have to find one that's appropriately rated for younger audiences.

    10. Re:Yes 100% Yes by Anonymous Coward · · Score: 0

      Reading is the most important thing anyone can learn to help them with the rest of their lives.

      Understanding human relationships is also important. Everything I know about women, I learned from reading about Archie's problems with Betty and Veronica.

      Ha! a-a-a-nd...Lightbulb!

    11. Re:Yes 100% Yes by Anonymous Coward · · Score: 0

      My wife took the kids today and dropped a $100. Free comic book day was an excuse for them to go buy comics, not a substitute. She's the comic fan (that's right guys, I've got a keeper!). But the boys are getting into it. On our last road trip, I banned electronics. They did great reading comics for 7 hours each way. Maybe even better than if they'd been on a tablet.

    12. Re:Yes 100% Yes by tlhIngan · · Score: 1

      Comic books aren't the best material for building reading skills. They're mostly composed of short two-to-three sentence snippets of dialogue, and children should be comfortable reading that sort of thing by the third grade. The next step is learning to read sentences with several dependent clauses, the kind that can stretch on for three or four lines, and you won't find those in comic books because they are simply too long to fit into speech bubbles. I'm not saying comics don't have meaningful and powerful plots -- they often do -- but the prose is simplistic as a result of the format.

      Sure, they aren't material to build up your vocabulary and whatnot, but they reinforce the idea that you can read for fun. Reading is a fun activity, and while comics may not be the best imaginative material, they still can imagine the action leaping off the page.

      It's like all the english teachers complaining about Harry Potter books ruining kids because they're not getting some aspect of learning done. You know what? Reading isn't all about learning - it's all about recreation. Sit down with a good book, normal or comic, and just enjoy the story and relax, unplug, unwind.

      It's also something you can give a kid that doesn't involve a screen (if you don't use the digital comics - paper ones are still plentiful).

      Reading is fun. The problem is school often makes reading a chore. If they want to sit down and read a comic, I say that's perfectly acceptable to me. If that comic transitions them to traditional books and novels, even better.

      And yes, today's comics cover everything pop-culture. No longer are you limited to superheroes or Archies - there's a comic about everything you want. Nearly 10 years ago I wandered into a newly opened comic book store that was nearby and got hooked. It's why Comic-Con is now billed as a pop-culture thing and not just comic books, because comic books are pop-culture. Videogames, movies, etc., they all have a comic book tie-in nowadays.

  5. The key is not to be a dick by Anonymous Coward · · Score: 0

    Instead of going in and saying "gimmie mah free comic" instead approach the owner and start a conversation about how you're just getting into comics along with asking questions on suggestions for what you might enjoy the most. Not only will the clerk/owner make sure you're well taken care of for showing interest, but they'll remind you it's free comic day and likely hook you up with multiple back issues to get you started. Comic guys love talking about their trade, the metaverse, story archs, characters etc. Show some genuine interest and you'll be welcome back anytime.

    1. Re:The key is not to be a dick by Anonymous Coward · · Score: 0

      Dude, they are business owners. I'm not there to kiss their ass, they need to be kissing mine if they expect me to open my wallet.

    2. Re:The key is not to be a dick by Calydor · · Score: 2

      Neither party should need to be kissing the other's ass literally or metaphorically for general manners to apply. Refer to the title of this comment thread for details.

      --
      -=This sig has nothing to do with my comment. Move along now=-
    3. Re: The key is not to be a dick by Anonymous Coward · · Score: 0

      Consider what it means when you disagree with someone who suggests that you not be a dick.

    4. Re: The key is not to be a dick by Anonymous Coward · · Score: 0

      No shit.

    5. Re:The key is not to be a dick by Anonymous Coward · · Score: 0

      Moooo Cowdor Mooo! Mooo say the Cowdor.

    6. Re:The key is not to be a dick by Anonymous Coward · · Score: 0

      Dick

  6. prolly turns them off for good by Anonymous Coward · · Score: 0

    comic book industry is so inbred now that it's practically a parody of itself - as it keep shrinking, stories become so inbred and derivative of other comics that anyone from "the outside" who isn't part of the industry would glance at the tripe the industry is putting out and never look at it again - if it wasn't for multiple covers and other sales gimmicks, the industry would be gone now - besides, every day is "free comic" day if you have a torrent client - worst thing for the current industry is to download old comics and see how much better they used to be

  7. Re:This day is for Cows, not comics by Calydor · · Score: 1

    Look. Trolling is an art.

    This is not art.

    Art would have been calling it Cowic Book Day.

    --
    -=This sig has nothing to do with my comment. Move along now=-
  8. worst day ever by Anonymous Coward · · Score: 0

    A bunch of free loaders hangout in my shop all day long and don't buy anything. And some even try to trade in the shit from last year as well.

  9. Re:This day is for Cows, not comics by Anonymous Coward · · Score: 0

    Comedy isn't always about having the best jokes, it's about getting them in first and being persistent. Here's an example: Kathy Griffin is still making a living as a comedian.

    So hail to you, mysterious cow poster (slashdot user Sexconker), you truly are the Kathy Griffin of trolls.

  10. Brings back memories of by Anonymous Coward · · Score: 0

    "This is a store, not a library. You READ the magazines after you BUY them."

    1. Re:Brings back memories of by Joe_Dragon · · Score: 1

      thank you come again

  11. Re: This day is for Cows, not comics by Anonymous Coward · · Score: 0

    Fuck you Calydor. You'll never do anything better with your life then what the cow poster has done.

  12. So much so that it should be done every day by Anonymous Coward · · Score: 0

    Imaging the business! This is like OSS -- FREE, as in beer, and you know if you want a lot of people to show up, you need an open bar.

  13. Re:This day is for Cows, not comics by Anonymous Coward · · Score: 0

    Fuck you Cowdor. You're the only cow here. Moo Cowdor moo!!!!!

  14. Superhero Comics != Comics by Qbertino · · Score: 1

    It bugs the hell out of me that apparently, at least the most outspoken US comic fans, just seem to think of superhero comics whenever they talk abour comics.

    A little enlightenment:
    Superherocomics are a smaller subgenre of comics in general, and, if I may say so, a rather shallow one at that. Comics encompass a huge superset of superhero comics, the bulk made up of so-called franco-belgian comics, covering a huge variety of genres and target audience demographics. Resulting in the fact that comics are considered a notable cornerstone of culture in France and Belgium. Count in japanese Manga (academically debateable, I know) and US Superhero comics are nothing but a fraction of all comics.

    A free comic day handing out only superhero comic is nothing I'd be interested in.

    I'm a notable multi-decade comic afficiando, know my way around pretty well and touched a superhero comic in years.

    --
    We suffer more in our imagination than in reality. - Seneca
    1. Re:Superhero Comics != Comics by Anonymous Coward · · Score: 0

      Oh, come on; the whole planet knows nothing exists beyond the US and it's borders. We outsides are mere figments of our own imaginations.

  15. One thing you'll never see in a comic book by WinstonWolfIT · · Score: 1

    A person named Clint.

    1. Re:One thing you'll never see in a comic book by Anonymous Coward · · Score: 1

      A person named Clint.

      Do you mean like Clint Barton (a.k.a. Hawkeye, Ronin) https://en.wikipedia.org/wiki/Hawkeye_(comics)

    2. Re:One thing you'll never see in a comic book by WinstonWolfIT · · Score: 1

      Interesting. How does that look in smudged block case. ..

  16. Serenity 2 should be made by Anonymous Coward · · Score: 0

    While I don't read comic books, I would get the Serenity comic book if I knew where the comic book store was. I just wish that they would raise money by selling comic books and t-shirts to go towards another movie or some more episodes of Firefly.

  17. gotta collect them all by Anonymous Coward · · Score: 0

    I like comics, but I don't like the consumerism that the industry is based around. I know I don't have to participate in the consumerism of toys etc., but I still don't think it is responsible for adults to buy toys to keep in a box and never play with. It's the same with most things, people want to collect everything. I do too, but I think it's an impulse we should learn to fight, and not encourage, for the environment or something ...

  18. My two cents: yes by Anonymous Coward · · Score: 0

    My family's experience yesterday: coming back from out of town later than planned. We'd hoped to hit at least one of two comic books stores that have comics and were participating (a third store has card and board games and hosts tournaments, yet no comic books, but I still consider it a comic book store). So we are still like 30 minutes out but get into cell reception range (we were out in the mountains) and call the first, they are already closed (6:30pm). Call the second, they were supposed to close at 6, but will wait for us. We tell them we are just getting back into town and are 20-30 minutes out, "Sure, no problem, come and get your free comics". Who does this?

    We get there, just as another family is leaving, who had also just come from out of town. The shop owner points us to the free comics table and tells us to take as many as we want. My two kids (16 & 17, male and female) take one of most of the dozen different comic titles left, I get 3, the wife gets a couple. Kids then search all the isles, agree on a Wolverine/Spiderman combo comic to buy together and my daughter buys a Spiderman book bag. Best of all? This place is 3 blocks from their high school, but new within the last year and we didn't know of it.

    Big win for the store, IMHO. My kids will probably be there at least monthly, and who knows, may spurn on two more comic book readers for life.