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Xiaomi Revenues Were Flat in 2015 (fortune.com)

Scott Cendrowski, reporting for Fortune: Xiaomi, the Chinese smartphone maker and second highest-valued startup in the world at $45 billion, barely grew sales at all last year. Revenue for 2015 reached 78 billion yuan ($12.5 billion), a 5% rise from 2014's 74.3 billion yuan. Taking into account the falling value of the Chinese currency, the yuan, sales rose 3% in U.S. dollar terms. Xiaomi has been mum about the 2015 sales total since founder Lei Jun gave a revenue target of 100 billion yuan ($16 billion at the time) at a government meeting in March last year. Flat sales growth represents a dramatic change of fortune for Xiaomi, which until recently appeared to be enjoying the momentum befitting China's hottest startup. It was coming off sales growth of 135% in 2014, and in early 2015 founder Lei Jun said at a press conference that Xiaomi's new smartphone was even better than Apple's iPhone. However the phone, the Mi Note, amassed early user complaints about hot temperatures and didn't become the mega-seller the company might have hoped.CNBC's Jay Yarrow said "The Apple-killer is dying." For the uninitiated, Xiaomi rose to fame in 2013-14 when the company took the world by storm with its cheap-priced handsets, TVs, speakers, power banks, and cameras. These devices offered top-of-the-line specifications for their respective echelon. The company has been called out before for allegedly copying Apple's iOS design in its MIUI Android-based operating system. In the past two years, Xiaomi has expanded its business to several Asian regions, and intends to sell a number of gadgets in the United States and Europe among other regions starting later this year. The company has also expanded its product portfolio, making weighing scale, rice cooker, suitcase and a range of other items.

55 comments

  1. Destruction by Anonymous Coward · · Score: 0

    If anybody can destroy what little trust and honesty remains in the financial markets, it will be China. As crooked as they come they are. It's the perfect setup.

    45 Billion... how izzat possible? What a load!

    1. Re:Destruction by Anonymous Coward · · Score: 0

      3.5x sales isn't unreasonable. Same range as banks.

      http://pages.stern.nyu.edu/~ad...

      But then you probably have no idea what you're talking about.

    2. Re:Destruction by Anonymous Coward · · Score: 0

      BAH! bunch of made up bullshit. Unless you're one of the sociopathic thieves playing the derivatives charade, you're still being robbed blind. You're either a wolf or a sheep. Try your propaganda elsewhere.

    3. Re:Destruction by mspohr · · Score: 1

      Not that the US is immune. Theranos had a startup value of $9 billion based solely on their "story". No product. No sales. Just "we're going to make a better blood testing machine".
      There's a sucker born every minute.

      --
      I don't read your sig. Why are you reading mine?
    4. Re:Destruction by Anonymous Coward · · Score: 0

      Exactly... "Valuation" is a derivatives scam. And it works to launder money that does exist.

    5. Re:Destruction by LynnwoodRooster · · Score: 1

      It's a pretty low multiple of actual sales of real products, and requires actual tangible products. What's really crooked is Uber and Slack with valuations in the billions for essentially a website and database.

      --
      Browsing at +1 - no ACs, I ignore their posts. So refreshing!
  2. Yay hype! by Penguinisto · · Score: 3, Insightful

    Seriously - can at least one tech journalist out there look beyond the stockbroker/analyst/IPO hype and actually, you know, *look* at the company's performance? Even with as little history as Xiaomi had, its officers have had to have at least some experience elsewhere...

    --
    Quo usque tandem abutere, Nimbus, patientia nostra?
    1. Re:Yay hype! by Archangel+Michael · · Score: 5, Insightful

      5% growth in a slowing market is actually pretty good. No, it isn't 15% or 10%, but it is still pretty good. And considering your investing options in the current world economy, it actually pretty damn good.

      So everything else is relative. It just depends on what you're comparing against.

      --
      Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
    2. Re:Yay hype! by NatasRevol · · Score: 1

      Every company is judged on their past performance. When companies whose sales used to grow >100% per year end up essentially flat, something has changed in their business. And probably not for the better.

      --
      There are two types of people in the world: Those who crave closure
    3. Re:Yay hype! by U2xhc2hkb3QgU3Vja3M · · Score: 1

      Apple used to sell zero iPhones. Then they sold a boatload of iPhones because nobody had an iPhone.

      Today, almost everyone who wants an iPhone already has one and will keep it for a few years before buying a new one. So Apple aren't selling as many iPhones as they did when they introduced them.

      So by comparison, Apple's iPhone sales are "essentially flat". That doesn't mean something changed in Apple's business, it just means the market is fucking saturated.

      I hate business people, trying to deduce "facts" from thin air and numbers and not being able to understand reality, the thing that's happening outside their freakin' 50th floor office window.

    4. Re:Yay hype! by NatasRevol · · Score: 1

      Except that Apple's sales flattened over years, from >150% to 75% to 25% to flat, over about 6 years. Xiaomi's went from 150% to 0% in 1 year.

      But yeah, it's the same thing as your explanation of what happened. Which was China is saturated....riiiiight.

      --
      There are two types of people in the world: Those who crave closure
  3. Like the phone, no Tmobile LTE support though by kimgkimg · · Score: 1

    I like quite a few of their phones, but unfortunately they've never support the proper LTE bands to allow them to be used with TMobile here in the US. Please put Band 12 support in Xiaomi!

    1. Re:Like the phone, no Tmobile LTE support though by aaronb1138 · · Score: 1

      My biggest gripe has been the fact that they're over priced in the US since you have to go through crappy eBay or similar overseas distribution channels. Then again, I have a soft cap of around $300 that I will spend on a smartphone. The difference in construction cost between a $700 flagship and $200 basic phone is about $70 ($70 vs $140 parts / build cost).

      I'm certainly not spending $300-600 for a Mi5 where the $300 model is crippled with low RAM/ROM (2/16GB) when I can get something vastly more usable like an Asus Zenfone 2 (4/64GB+microSD) at the same price point over a year ago. As long as I can keep crapware and API (un)improvements like biometrics replacing my password and blowing through CPU away, the only reason I would need the fastest / newest CPU/GPU would be gaming....

  4. Same money as last year = dying by Anonymous Coward · · Score: 2, Insightful

    Funny, that's not what they say when I ask for a raise.

  5. only americans would care. by nimbius · · Score: 5, Insightful

    sales rose 3% in U.S. dollar terms.

    the US is perhaps the only company in the world that expects quarterly and yearly earnings to approach 15% in order for performance of a company to be assured. its asinine, and partly why the US was forced to gut their manufacturing sector.

    Flat sales growth represents a dramatic change of fortune for Xiaomi

    but not a bad one. Remember, this is still the second most valuable tech company were talking about. pump your brakes and realize that sales in the #1 also failed to reach targets.

    It was coming off sales growth of 135% in 2014

    which one might expect would temper the childlike consternation of Forbes, until you realize these are americans, and their concept of investment and growth as constituents of capitalism lies somewhere between a 1952 hygene PSA and mad max.

    CNBC's Jay Yarrow said "The Apple-killer is dying."

    He also endorsed a conspiracy theory about the egypt air crash. who fucking cares.

    The company has been called out before for allegedly copying Apple's iOS design

    whos been copying everything from early microsoft innovation to the design notes for the movie minority report. but lets ignore that and the fact that copyright law is wildly variant from the jackbooted cartel force we know and love in the states.

    and intends to sell a number of gadgets in the United States and Europe among other regions starting later this year.

    if you had to shit on this company for anything --and it be relevant to slashdot -- then it should be this. Xiaomi has dragged its feet supporting 4g LTE bands in the US. every other year the company that insisted it would have something for the country that has everything, inevitably turned out to disappoint everyone. Maybe its regulatory, maybe its just disinterest, but the lack of a US offering from such a company seems to imply theyre happy with flat revenue and servicing the rest of the world instead. Some companies can be content with stability, just not American companies.

    --
    Good people go to bed earlier.
    1. Re:only americans would care. by NatasRevol · · Score: 1

      LOL.

      Everything is fine.
      The sky is not falling.
      Our sales did not have any issues.
      They 'just' stopped growing. Completely.
      When they were growing hugely the last few years.
      But everything is fine!

      No one really believes that, least of all the heads of Xiaomi.

      --
      There are two types of people in the world: Those who crave closure
    2. Re:only americans would care. by jratcliffe · · Score: 1

      the US is perhaps the only company in the world that expects quarterly and yearly earnings to approach 15% in order for performance of a company to be assured. its asinine, and partly why the US was forced to gut their manufacturing sector.

      Expected earnings depends hugely on what sector the business is in. If your market is growing 30% a year, then growing 15% is disappointing. If it's growing 5% a year, then 15% is pretty darn good.

      As for the "gutted" US manufacturing sector, it's bigger than its ever been.

  6. IOT Angle? by xanthos · · Score: 1

    Will the rice cookers be Bluetooth enabled?

    --
    Average Intelligence is a Scary Thing
    1. Re:IOT Angle? by Anonymous Coward · · Score: 0

      I would LOVE to have a rice cooker that was Bluetooth. But of course, they will be TCPIP based and require an Internet connection to a Chinese IP address =/

    2. Re:IOT Angle? by CannonballHead · · Score: 1

      They are "smart" ... but I am not sure what tech it uses (e.g., zwave or zigbee or some proprietary one with tcpip...). (I don't have one, I was just looking at wikipedia. :) )

    3. Re:IOT Angle? by Anonymous Coward · · Score: 0

      It'll be a part of the IoT. If it has an IPv6 address, you can just soak the rice in it before you leave, and when you start your drive home, you can send the command to start cooking. By the time you pull into your driveway, it'll be ready to eat

  7. expecting eternal increases? by Gravis+Zero · · Score: 2

    what is with the retarded notion that if you aren't making significantly more money than you made last year that you are somehow not being profitable enough? i feel like everyone started plotting only profit increases from last year on logarithmic charts and declaring every company but their favorite unicorn is going under.

    --
    Anons need not reply. Questions end with a question mark.
    1. Re:expecting eternal increases? by SeaFox · · Score: 1

      Hear, hear!

      I better headline for this would have been "Xiaomi Revenues Were Steady in 2015".
      Oh no! We made money, just like we did last year. We must be a failure!

    2. Re:expecting eternal increases? by fustakrakich · · Score: 1, Informative

      This how the derivatives market works. It's pure fantasy, but there is no other way to expand a market without expanding the population.

      --
      “He’s not deformed, he’s just drunk!”
  8. So all the Apple doom & gloom by rsborg · · Score: 1

    Was really the industry maturing?

    Guess the smartphone manufacturers are a bit depressed that most of their innovations haven't driven more thirst for sales? Maybe sad that Apple hasn't come out to save the industry's bacon? j/k

    --
    Make sure everyone's vote counts: Verified Voting
  9. What does Xiaomi bring that others don't? by Anonymous Coward · · Score: 0

    A good device is more than a list of specs and features.

    Not saying Xiaomi devices aren't great but what do they bring to the table in an already crowded market? And what I really mean by that is, to an average consumer, why get one of these instead of a Samsung?

    Samsung's the premium brand to have. Everyone else is pretty much either niche or 'the one you get because it's cheap'

    HTC is pretty much dead. Motorola is also dead. LG makes free-on-plan shit phones. Nokia no longer exists. Yes, they make windows phones. This is the same as no longer existing.

    Nexus devices are cool but they pretty much don't exist in the eyes of most consumers. Don't fool yourself. Stock android is niche. No joe average ever considered "Wow, I really love the stock android experience and that's going to drive my device choice"

    Know what would get me to switch to android away from my old 5s? - A consistent experience and a phone that won't be abandoned in less than 12 months. Sure my 5s is boring.. But it always works, and it always works the same way, and when I get a new one (Probably a 7) all my stuff will come over and it will continue to work the same way. Only with a better screen and camera. Might look in to contactless payment too. Or maybe I won't upgrade at all. Because my 5s will probably still be working well in to 2018.

    1. Re:What does Xiaomi bring that others don't? by eyenot · · Score: 1

      You say all this as if Apple has become synonymous with planned obsolescence.

      --
      "Stratigraphically the origin of agriculture and thermonuclear destruction will appear essentially simultaneous" -- Lee
    2. Re:What does Xiaomi bring that others don't? by eyenot · · Score: 1

      ERR ... correction:

      You say all this as if apple has NOT become synonymous with planned obsolescence.

      --
      "Stratigraphically the origin of agriculture and thermonuclear destruction will appear essentially simultaneous" -- Lee
  10. Media Bomb in the Cyber War by cloud.pt · · Score: 3, Interesting

    As someone deeply invested in researching and using Xiaomi devices, and having felt their quality over the years, I believe this news to be utter bull. Sources are all american. Xiaomi did a lot in 2015, its doing a lot in 2016, and that affects revenue. If someone told me they made less profit, I would be totally OK with that because they launch products like rabbits, but whoever believes Xiaomi isn't growing in revenue must be dumb or attempting to influence the market with speculation. Xiaomi has it all: it as a very decent brand, a great product line up, amazing pricing AND availability, even despite not making its devices available internationally (sites like gearbest take care of that high cost for them, and we, the final consumer use them indiscriminately). It is flat out impossible this brand made less revenue than in 2014 - they launched the Mi4, but the OnePlus killed its market for most of 2014. The S6 came right after. If they managed to make 135% revenue with the low season of 2014, considering those 2 very successful devices came right before or during prime season, I highly doubt the very uneventful 2015 (for most other brands) could have killed them. I mean, they released about 6 of the most interesting devices for the low-mid range: Redmi 2 and 3, Redmi Note 2 and 3, the Mi4 cheap variants 4s and 4c (this one being one of my favourite devices ever on the market as it matches a N5x for half price at launch, and still gives it a run for the money despite de N5X price cut). And this is just the mobile side of the thing. I am sure they are making gazillions with the old and new Mi bands, and I don't even have to mention the weird products they launch in the market, from water purifiers, passing through wifi routers, smart TVs, smart TV boxes, to audiophile-graded headphones like the Piston 3 or the hybrids (seriously, they're praised in places like head-fi forums, it has to mean something). I don't believe they are even making less profit, let alone less revenue. Prove me wrong, I dare you internet

    1. Re:Media Bomb in the Cyber War by eyenot · · Score: 2

      Since you don't trust non-Chinese sources on this, let's see, you're going to have to rely on whatever information the Chinese government allows to pass through their Great Firewall. And frankly, you can't trust what the Chinese Government says about anything. Nor what Chinese academics say about anything. Nor what the Chinese stock market tickers and brokers say about anything.

      Your challenge is pretty lopsided.

      --
      "Stratigraphically the origin of agriculture and thermonuclear destruction will appear essentially simultaneous" -- Lee
    2. Re:Media Bomb in the Cyber War by Anonymous Coward · · Score: 1

      It's just bullshit and FUD to try to make investors and buyers to swing to the American side. As the years go on, the Americans will become more and more desperate to try to save their sinking Dollar.

    3. Re:Media Bomb in the Cyber War by jratcliffe · · Score: 1

      It's just bullshit and FUD to try to make investors and buyers to swing to the American side. As the years go on, the Americans will become more and more desperate to try to save their sinking Dollar.

      You do know that it's CHINA that's most concerned about a sinking US dollar, right?

    4. Re: Media Bomb in the Cyber War by Anonymous Coward · · Score: 0

      I have a MiPad excellent hardware crippled by crap software. I do not know about the phones but for the MiPad bunch of Russian on 4pda trough Google translate provide better software support than xaomi

    5. Re:Media Bomb in the Cyber War by HalAtWork · · Score: 1

      Agreed, I found out about their products fairly recently but have been a fan ever since, carrying on to this day. Excellent price and quality, I've even vouched for them here in the past. I love the Piston 3 Youth Edition earbuds, sounds great, perfect price and hasn't broken on me. I'd treat other headphones with care but they would break consistently in about 8 months.

    6. Re:Media Bomb in the Cyber War by cloud.pt · · Score: 1

      First of all, I never mentioned I only trusted Chinese sources. The article itself cites chinese sources, but faiIs to provide links as they state themselves the links were removed. How fun it would be if we could all go and start outing news in the ways of "a very official source said this but then they retracted it so it must be true". We don't even know the whys of this retraction, who knows, maybe they were even wrong! I do agree about misleading information coming from China, but they didn't start out on misinformation campaigns, the US did way back in the 1920's. Hell, even European news agency space is tainted by corporate and polittical influence. Full disclaimer: I am european. The problem is this is coming from a source clearly american and clearly bound to american economy (it's in the name after all...), and what is usually a decent, fact-based publication is now basing its articles on hearsay from Xiaomi. This is bull. I'll wait eargerly for public data, which they will have to make available for investors in a proper way, not this half-assed "leak" Fortune is bragging about.

    7. Re:Media Bomb in the Cyber War by cloud.pt · · Score: 1

      Something I forgot to mention: I believe the main problem is Xiaomi is mainly present on markets with very bad information gathering methodologies. They are mostly popular in China, India and southern asian neighbors, Russia and east-europe. From some connections I got, they also have an arm and leg in south america, as south america is all in for the drop-shipping "scams" from people who abuse the low prices in china retailers like gearbest and set up "virtual shops" that just mediate transactions at a cost, and Xiaomi is a very popular brand as it's the most reliable Chinese phone maker today imho.

      With that said, I believe the information provided might be accurate in whatever scope it was provided. I just believe that scope is probably not fit for Fortune's affirmations or even the source they quote, and this is why the information was retracted. I just wouldn't publish bull out of my editorial hat if I had very solid facts that information is inconsistently true.

    8. Re:Media Bomb in the Cyber War by eyenot · · Score: 1

      I didn't realize you were mostly focused on criticizing Fortune's lack of sound method in journalism. That is disheartening; but I don't read Fortune, any way.

      I thought maybe you were shilling for Xiaomi. After all, if they have a public stock available, you might be invested in them and hope to counteract any negative publicity. That's sort of how it looked.

      China may not have "started out on misinformation campaigns", but ever since WW2 the U.S. has reported that the Chinese are ahead of us in signal intelligence and counter information. And if anything's obvious to the public, it's that China is a major player on the world's disinformation and propaganda stage.

      We're talking about a Chinese knock-off company that is doing ludicrously well. So from my personal point of view, we're already talking about large numbers of people who basically do business completely outside of ethics. Everybody who buys stock in this company or who buys their products are doing some form of harm IMHO. Quibbling over the politics of harming their image is not at all interesting to me -- hurt away! I don't like their very existence.

      --
      "Stratigraphically the origin of agriculture and thermonuclear destruction will appear essentially simultaneous" -- Lee
  11. It's China by eyenot · · Score: 1

    Hearing this news I simply shrug my shoulders. The government sanctioned mafia probably decided the startup was big enough to start laundering money through and extorting from.

    --
    "Stratigraphically the origin of agriculture and thermonuclear destruction will appear essentially simultaneous" -- Lee
  12. FUD by Anonymous Coward · · Score: 3, Insightful

    12.5 billions in sales mean "flat"? I guess they would call Apple having "gone flat" if they had not tricked people into buying the Apple Watch last year. Xiaomi makes high-quality products at affordable prices, and with 12.5 billions in sales, investors would be wise to invest.

  13. Investors expect a return by sjbe · · Score: 2

    what is with the retarded notion that if you aren't making significantly more money than you made last year that you are somehow not being profitable enough?

    Because investors don't invest in a company to maintain the status quo. Investors expect a return on their investment and that means you either have to kick off a lot of highly predictable cash at a rate substantially above inflation or you have to grow the company. Furthermore the returns (growth) you generate need to be higher than alternative investments of a similar risk profile or else investors will invest their cash elsewhere. If an investor can get a 10% return on their investment with Company A and "only" a 5% return from Company B, why would they ever invest with Company B if the risk profile was similar?

    Yes this means that growing a large company is a LOT harder than growing a small one in many ways. For Apple to grow by just 5% next year they would have to create enough new business to build a company the size of eBay from scratch. In ONE year. That's really hard to do. The investor does not care however. They want a return on THEIR money. The difficulty of providing that return is the problem of the company, not the investor.

    1. Re:Investors expect a return by Gravis+Zero · · Score: 2

      Because investors don't invest in a company to maintain the status quo

      last time i checked, /. isn't marketwatch.com, so fuck the investors because they are parasites on society.

      --
      Anons need not reply. Questions end with a question mark.
  14. The real reason. They have nothing new to clone. by Anonymous Coward · · Score: 2, Funny

    It is a chinese company. If there is nothing new to rip off, what value other than cheaper do/did they have to offer. China companies needs to emulate Samsung for the proper way to pirate and then innovate (sort of).

  15. Their problem is easily identified by 93+Escort+Wagon · · Score: 3, Interesting

    The company has also expanded its product portfolio, making weighing scale, rice cooker, suitcase and a range of other items.

    There's the problem, identified right there in the summary - they're only making one of each thing. If they want to take advantage of economies of scale, they need to start making products en masse.

    --
    #DeleteChrome
    1. Re:Their problem is easily identified by Anonymous Coward · · Score: 0

      Whoever modded this Interesting needs this:
      Whooosh!

  16. Who? by Anonymous Coward · · Score: 0

    Xiaomi revenues were flat in 2015

    And what is "Xiaomi" exactly?

    Xiaomi, the Chinese smartphone maker and second highest-valued startup in the world at $45 billion...

    This is the way to write articles.

  17. Only a shareholder would care by Anonymous Coward · · Score: 0

    You don't think Chinese investors demand growth? I expect all of my stocks to perform. Flat quarters are not the end of the world. Flat quarters in an expanding are. Try capitalism, you socialist. It works.

    1. Re:Only a shareholder would care by Anonymous Coward · · Score: 1

      Why can't we be happy with a business that stays steady? Why does EVERY BUSINESS need to CONTINUALLY SHOW GROWTH? At what point can I say something like "Hey, I'm making $100,000,000,000,000,000,000 pure profit each year every year and I have no expectations to make a single penny more"? Why is that a BAD thing? No company these days ever reaches 100% market saturation. It's literally impossible.

    2. Re:Only a shareholder would care by Anonymous Coward · · Score: 0

      We can. They are called dividend stocks, and there is a place for them. The real money is in growth.

    3. Re:Only a shareholder would care by KiloByte · · Score: 1

      A cancer that stays steady gets to live decades, until the host's natural death. A cancer with fast grow does not.

      --
      The creatures outside looked from Alt-Right to Antifa; but already it was impossible to say which was which.
  18. Oh NOES!!! Xiaomi is DOOMED!!! by macs4all · · Score: 1

    See? That's what the same breathless stories about Apple amount to.

  19. Idiot Commentators by Anonymous Coward · · Score: 0

    Xiaomi only grew by 3%, Xiaomi is dying!
    Apple was revenue neutral, Apple is dying!
    PC's shrank by 3%, PC's are dying!
    Tablets shrank by 5%, tablets are dying!

    There's this parable of the Boy Who Cried Wolf. Maybe they ought to read it sometime. In it, some sheep actually die. Also, it contains a lesson in there somewhere...

  20. You don't say! by melted · · Score: 1

    That's what you get if you compete on price. Lower revenues.

  21. Everybody is an investor by sjbe · · Score: 1

    last time i checked, /. isn't marketwatch.com, so fuck the investors because they are parasites on society.

    Everybody, including you, is an investor. So basically you are saying fuck yourself and everybody else too. Investors aren't some abstract class of rich people. Everybody invests their money in something. Everybody. Including people who read slashdot. Believe it or not some of us are engineers who also find financial markets interesting. Smart people invest their money in companies and assets that will generate a return on that investment. To generate a return those assets need to grow and become more valuable. You wondered why companies are forced to grow every year and I answered your question. You seem uncomfortable with the truth but it is the truth nonetheless.

    1. Re:Everybody is an investor by Gravis+Zero · · Score: 1

      Because investors don't invest in a company to maintain the status quo.

      Everybody, including you, is an investor.

      these two statements you have made are in direct conflict, please retract one of them.

      either i'm not an investor or some investors do invest to maintain the status quo.

      --
      Anons need not reply. Questions end with a question mark.
  22. Was nice, its shit by Anonymous Coward · · Score: 0

    I use xiaomi product from 3 years, phone, plugs, speakers, headphones, they were all good. But lately they increased their prices and they cost as much as nexus or samsung, so fuck em. The customer service is non existant, their forum is run by retarded indians on a power trip (you must never let an indian run anything, they are subhuman shits). Xiaomi only sells in countries with non existant consumer rights so they can fuck them however they like