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Google Boosts Mobile Web Speed On Apple Devices With Accelerated Mobile Pages (fortune.com)

Posted by BeauHD on from the lightning-fast dept.

An anonymous reader quotes a report from Fortune: The Google iOS app for devices like the iPhone and iPad now supports the search giant's Accelerated Mobile Pages project, created to increase the loading times of news articles on the Internet. Now when users search for news from their Apple devices using the Google app, they should see streamlined news articles from media companies like The Washington Post that chose to participate in Google's web project. The AMP project is a Google-led initiative to standardize the software code behind each news article on the mobile web. AMP was designed to remove years of accumulated software code that has built up on online publishers' websites. As of Friday, iOS users should see a lightning bolt graphic and the letters "AMP" next to news articles from participating publishers in the "Top Stories" section of their search results in the Google app.

28 comments

  1. loading times by Anonymous Coward · · Score: 2, Insightful

    "increase the loading times of news articles on the Internet" That's why I got FP

    1. Re:loading times by ArmoredDragon · · Score: 1

      I think they meant Asian Massage Parlors increase the load.

    2. Re:loading times by Anonymous Coward · · Score: 0

      Why would you get your internet from Asian Message Parlors?

  2. news decelerated by Anonymous Coward · · Score: 1

    "increase the loading times of news articles" - breaking news at 11...a year from today...

  3. Increase the loading times? by U2xhc2hkb3QgU3Vja3M · · Score: 1

    Wouldn't you want to decrease the loading times?

    Edit: damn, two ACs beat me to it.

    1. Re:Increase the loading times? by binarylarry · · Score: 3, Funny

      Someone isn't thinking like a mac user...

      Think different!

      --
      Mod me down, my New Earth Global Warmingist friends!
    2. Re:Increase the loading times? by Anonymous Coward · · Score: 0

      Webdesigners want longer loading times, otherwise each page wouldn't have more scripts than words in it.

  4. Great! by Anonymous Coward · · Score: 0

    Now I don't have to worry about "all servers busy now" on reddit!

  5. AMP considered harmful by Anonymous Coward · · Score: 0

    For news and search results on mobile, it breaks the web. URLs don't enter the browser history, and there is no way to copy and share the URL unless the site happens to have a widget. Ridiculous. I bet when Google pitched it to the participants, they didn't mention that the mark-up restrictions would make it very easy to implement an overlay that makes it possible to swipe betwern sites and monitor how long the user spends on each one.

    1. Re: AMP considered harmful by Anonymous Coward · · Score: 0

      I'm not seeing this behavior at all.

    2. Re: AMP considered harmful by Anonymous Coward · · Score: 0

      I'm on Android. Maybe it sucks less on iPhone. What do you see when you hit one of the AMP links on Google news? On mine, the URL remains that of the AMP overlay, regardless of what story is loaded. (And if it didn't, how could the overlay work at all?)

  6. want speed? dump javascript. by Gravis+Zero · · Score: 2

    seriously, it's that damn easy. all you need to do is remove all the javascript from your website and suddenly it will be a LOT faster on every platform. people would do it too if they weren't ad-whoring, analytic addicted control freaks that tracked every person as much as possible.

    --
    Anons need not reply. Questions end with a question mark.
    1. Re:want speed? dump javascript. by Anonymous Coward · · Score: 0, Funny

      JavaScript is like being molested by your uncle. There's something off about him, but everyone regards him very highly, so you trust him, and then on a family camping trip out at Montauk Point he takes advantage of you. Years later, you accept and acknowledge what happened, but you still refuse to believe that he's scarred you, because that would put him in control, not you, and the last thing you want is a molester in control of your life -- but your denial doesn't make it the truth. You want to believe that deep down inside, JavaScript is a good person, and you see that JavaScript has very redeeming qualities, but you sit down to try and program JavaScript and all you can think of is that rhino's hard, throbbing cock

    2. Re:want speed? dump javascript. by non0score · · Score: 2

      That's part of the point of the whole project -- get rid of certain JS/CSS hogs that constantly change and relayout the page while you're reading. And personally, I don't want to go back to the 90s crap static HTML using Lynx. I actually do like my interactive web pages (sans laggy third-party JS), thanks.

    3. Re:want speed? dump javascript. by inode_buddha · · Score: 1

      You know, its posssible to have interactive pages in HTML, right? (Now I wish I'd saved some of those books from the late 90's...) I've seen plenty of tutorials on how to do all the same stuff we do today, with the possible exception of the worst offenders, just like you want.

      --
      C|N>K
    4. Re:want speed? dump javascript. by Anonymous Coward · · Score: 1

      You realize that the AMP pages are essentially static, right? The required styles (if you read Google's AMP tutorial) supply some webkit animation bullshit, but there's nothing really "interactive" about the AMP webpages that you see atop Google News now. In fact, what you're getting isn't actually much different from what you'd find in RSS (just via some extra json crud instead of straight XML like the content basically already is). Everything else in AMP (like amp-ad) is just reinventing the wheel badly.

    5. Re:want speed? dump javascript. by Etcetera · · Score: 1

      You realize that the AMP pages are essentially static, right? The required styles (if you read Google's AMP tutorial) supply some webkit animation bullshit, but there's nothing really "interactive" about the AMP webpages that you see atop Google News now. In fact, what you're getting isn't actually much different from what you'd find in RSS (just via some extra json crud instead of straight XML like the content basically already is). Everything else in AMP (like amp-ad) is just reinventing the wheel badly.

      If I read you right, Google Reader has returned from the dead in the form of the worst XSLT you've ever seen... and more spying.

      --
      Hire a Linux system administrator, systems engineer,
    6. Re:want speed? dump javascript. by Anonymous Coward · · Score: 0

      But then how can the pages bring the "rich web experience" to the user? I mean eg. those crappy windows which jump to screen after scrolling a bit to bring "valuable" links to other stories or how about the animated background?

    7. Re:want speed? dump javascript. by Anonymous Coward · · Score: 0

      thanks for sharing the story about you and your uncle

    8. Re: want speed? dump javascript. by mnemotronic · · Score: 1

      Any alternatives or just doing the curmudgeon thing? Seriously, I'ld like to know what you would have done 20-some years ago in an effort to get dynamic (Java) functionality into what, at the time, were completely static markup pages.

      --
      The Russians have won. They have made the world a cesspool of distrust, greed, fear and hate.
    9. Re:want speed? dump javascript. by Anonymous Coward · · Score: 0

      Hahaha. You're funny. Sorry, flash doesn't count anymore - it's pretty much blocked everywhere. And CSS3 didn't exist back then, so unless you want us to go back to the good old days of perl-cgi and getting hacked due to string buffer overflows, I'd like to know how you want to make sites interactive WITHOUT any client-side scripting/programs.

  7. Altered content? by JustAnotherOldGuy · · Score: 1

    "...they should see streamlined news articles from media companies"

    Does this mean that the media companies are serving up a condensed version of the content? It wasn't clear. Or is this something completely different than what I'm gathering it to be? It sounds like something similar to an RSS-feed version of the article. (??)

    --
    Just cruising through this digital world at 33 1/3 rpm...
  8. Just simplify your website by Anonymous Coward · · Score: 0

    http://www.undeadly.org/ loads fast on almost any device I own.

  9. Ridiculously ignorant title by Anonymous Coward · · Score: 0

    So Google fixes their crappy code and some how that is boosting speeds on apple devices?

    They did nothing bug FIX their own crap.

  10. This boosts both speed & security of webpages by Anonymous Coward · · Score: 0

    APK Hosts File Engine 9.0++ SR-4 32/64-bit http://www.bing.com/search?q=%...

    Less power/cpu/ram + IO use vs. DNS/routers/addons/antivirus (slows you) + less security issues/complexity. Compliments firewalls (w/ layered drivers blocking less used IP addys vs. hosts blocking more used domains) & DNS (lightens dns load). Gets data via 10 security sites.

    Ads rob bandwidth/speed, security (malvertising), privacy (tracking) + anonymity.

    Hosts add speed (hardcodes/adblocks), security (bad sites/poisoned dns), reliability (dns down), & anonymity (dns requestlogs/trackers) natively. Hosts != ClarityRay blockable (vs. souled-out to admen inferior wasteful redundant slow usermode addons)

    Works vs. caps & HTTP PUSH ads w/ firewalls.

    Avg. webpage = big as Doom http://www.theregister.co.uk/2... & ads = 40% of the size.

    APK

    P.S. - Safe https://www.virustotal.com/en/... (Verified by Malwarebytes' S. Burn "I've seen the code & it's safe" http://forum.hosts-file.net/vi... )