Slashdot Mirror


Man Becomes 'Accidental Millionaire' After Jet.com's Sale To Walmart (fortune.com)

The acquisition of Jet.com by Walmart for $3 billion in cash appears to have made the founder of IdeaDash an "accidental millionaire." Fortune reports: "Martin, who is the founder of a startup called IdeaDash, won Jet.com's nationwide marketing competition -- Jet Insider -- in early 2015. The contest offered a reward of 100,000 shares of Jet stock to the contestant who got the most people to sign up for 6-month free trial 'insider' memberships to the membership shopping site, a sort of online Costco or Sam's Club. According to his company's website, Martin took first place out of the 350,000 people who participated, getting over 8,000 people to sign up. Martin spent $18,000 on online ads, Bloomberg reports, and now has a stake in Jet that is reportedly worth millions. Although Martin told Bloomberg that he is not sure exactly what his stake is worth, Fusion reported in February 2015 that his piece could be valued between $10 million and $20 million."

43 comments

  1. More like by Anonymous Coward · · Score: 5, Insightful

    Man with a plan finally sees the fruits of his efforts after several years

    1. Re:More like by mwvdlee · · Score: 2

      The fruit of his effort was winning the contest and receiving 100.000 shares (which was already worth quite some money).
      Having the prize suddenly jump up in value is a lucky bonus.

      --
      Slashdot social media options: AIM, ICQ, Yahoo, Jabber and Mobile Text. Why no MySpace?
    2. Re:More like by The-Ixian · · Score: 1

      You, sir or madam, have a very bleak outlook on life.

      --
      My eyes reflect the stars and a smile lights up my face.
    3. Re:More like by laie_techie · · Score: 1

      You, sir or madam, have a very bleak outlook on life.

      How does any one person get thousands of people to sign up without resorting to spamming and / or throwing ethics out the window?

    4. Re:More like by Anonymous Coward · · Score: 0

      He spent $18,000 in advertising

    5. Re:More like by mattack2 · · Score: 2

      You apparently don't read. THE SUMMARY says that he bought online ads.

    6. Re:More like by Anonymous Coward · · Score: 0

      Spamming *is* advertising online. There is no way he snagged 8,000 people with just static ads placed on his web site, he paid money to have mass unsolicited mail sent out.

    7. Re:More like by Anonymous Coward · · Score: 0

      What can I say? Life IS bleak. Maybe you'll understand when you grow up, junior.

      And at the very least, I'm not unethical scum like you.

    8. Re:More like by laie_techie · · Score: 1

      You apparently don't read. THE SUMMARY says that he bought online ads.

      I did read the summary; I know that he spent $18k on advertising, but I still fail to fathom how he could have got thousands of people to legitimately sign up for the trial without resorting to spamming (eg. buying email addresses) or other unethical practices.

  2. Accidental? by subk · · Score: 5, Insightful

    Sure sounds to me like he had a plan, having spent almost $20K of his own money to win the contest.

    --
    Now, if you'll excuse me, I have backups to corrupt.
    1. Re:Accidental? by Anonymous Coward · · Score: 0

      What about the other guy who spent $19k and didn't win shit?

    2. Re:Accidental? by Darinbob · · Score: 4, Funny

      Well frankly, I'm a bit pissed.

    3. Re:Accidental? by subk · · Score: 5, Insightful

      What about the other guy who spent $19k and didn't win shit?

      Put the pipe down, AC. It wasn't $18,000 worth of lottery tickets, the winner was chosen based on performance (amount of referrals).. $18,000 was the cost of implementing his strategy. Which happened to be the best one. If someone else spent $19,000 on a less successful strategy, well that's the way the cookie crumbles.

      You can call the boosted post-acquisition Jet.com stock value a windfall, but I find no reasonable way of calling it an "accident".

      --
      Now, if you'll excuse me, I have backups to corrupt.
    4. Re:Accidental? by ranton · · Score: 1

      What about the other guy who spent $19k and didn't win shit?

      The same as any business which spends money to acquire a customer and fails, or builds a product which doesn't sell, or any number of ventures which require capital expenditures without a guarantee of return. Not everything which requires spending money for uncertain return is gambling.

      --
      -- All that is necessary for the triumph of evil is that good men do nothing. -- Edmund Burke
    5. Re:Accidental? by Anonymous Coward · · Score: 0

      Sure sounds to me like he had a plan, having spent almost $20K of his own money to win the contest.

      Agreed. What I'm curious about is what do people think Amazon did right that Walmart has not yet done? First? Price? Open Market, where they let the demand grow and then undercut? Prime? Infrastructure?

      I used to shop at newegg more, but got annoyed when they sold me a blu-ray player some years ago that was refurbished and didn't come with a remote, making it useless. Sure the ad technically said that, but you had to read carefully. I had prime for awhile, but didn't see the point in keeping it once they raise the price. I can usually still get free shipping anyway. I just have to wait another week. Right now I suppose Amazon generally wins since they usually win on price.

      Does anyone have an alternative that is generally more ethical or treats their employees better? I assume Walmart treats their employees similarly, but perhaps that is not the case.

    6. Re:Accidental? by Anonymous Coward · · Score: 1

      What I'm curious about is what do people think Amazon did right that Walmart has not yet done? First? Price? Open Market, where they let the demand grow and then undercut? Prime? Infrastructure?

      "Not being called Walmart" probably doesn't hurt. Fair or not, the Walmart brand has a permanent stink attached to it. A history of treating employees poorly, working them just short of enough hours to qualify for health insurance and offloading that cost to taxpayers, pricing strategies that have put suppliers out of business and sent jobs overseas, selling "special model number" items that are made of lower quality materials, it goes on and on. Walmart isn't a brand I associate with positive things, and now Jet.com isn't either.

    7. Re:Accidental? by Anonymous Coward · · Score: 0

      >I used to shop at newegg more, but got annoyed when they sold me a blu-ray player some years ago that was refurbished and didn't come with a remote, making it useless. Sure the ad technically said that, but you had to read carefully

      It was useless to you, but that's your own damn fault for not actually reading. If it were listed as "new", then yeah you have some expectation that it comes with certain components. But anything that's open box or refurbished (and I'm sure it was clearly marked as such on newegg) you need to read the whole description carefully to know exactly what you are getting.

      But in general, no it wasn't useless. Plenty of ways to use it

      1) you already have the remote for it (maybe you had the same model but spilled something on it and ruined it, so you just need to replace the unit and already have the remote)
      2) you can find the matching remote somewhere else
      3) you can use a universal remote with it
      4) many models have some sort of link (either CEC or some proprietary interconnect) where you can connect it to the TV and control it via the TV remote.

    8. Re:Accidental? by Anonymous Coward · · Score: 0

      In other news, Lottery winners nationwide become 'accidental millionaires' because the tickets they buy actually paid off against the odds.

    9. Re:Accidental? by Anonymous Coward · · Score: 0

      In other news, Lottery winners nationwide become 'accidental millionaires' because the tickets they buy actually paid off against the odds.

      I just checked mine. Still poor and unemployed. I never used to buy tickets, the odds are terrible. That said, people do win, might as well be me. I am more desperate now, and logic went out the window.

    10. Re:Accidental? by DarthVain · · Score: 1

      Well considering the strategy was to essentially pay 2.25$ to get each person to sign up for a free account... Not sure how great that strategy is... Then again I have no idea, perhaps that is good value for your money. I guess the key to that metric is did those 8,000 accounts generate more than 18,000$ in profit for Jet?

  3. Texas Tea by Anonymous Coward · · Score: 0

    Well the first thing you know... you do.

  4. encoding by dmbasso · · Score: 2

    It's 2016, yet...

    [...] Jet.comâ(TM)s [...] Samâ(TM)s Club. [...] companyâ(TM)s website[...]

    ...still happens.

    - shame... shame... shame... bling bling bling

    --
    `echo $[0x853204FA81]|tr 0-9 ionbsdeaml`@gmail.com
    1. Re:encoding by Jeremiah+Cornelius · · Score: 1

      UTF-8! UTF-8! It's so fucking GREAT! UTF-8!

      --
      "Flyin' in just a sweet place,
      Never been known to fail..."
    2. Re:encoding by whipslash · · Score: 1

      Fixed

    3. Re:encoding by mwvdlee · · Score: 2

      What exactly did you fix? Seems like you've just hidden the symptoms.

      --
      Slashdot social media options: AIM, ICQ, Yahoo, Jabber and Mobile Text. Why no MySpace?
    4. Re:encoding by Anonymous Coward · · Score: 1

      The problem is using smart quotes at all. Just use the regular god damned apostrophe and stop fucking around.

  5. Fishy by Anonymous Coward · · Score: 0

    Name is Martin... contest involved. Any relation to Trevor Martin from CSGO Lotto gambling scandal?

    1. Re: Fishy by Anonymous Coward · · Score: 0

      I don't know; I'm too busy trying to make it big playing Pogs for Boglins. The jackpot is going to be Yuuge!

  6. That's actually pretty awesome. by Chas · · Score: 1

    Yeah, it's a bit like playing the lottery. But it's one of those "I did this dumb thing and got rich anyhow" type stories I love.

    --


    Chas - The one, the only.
    THANK GOD!!!
    1. Re:That's actually pretty awesome. by Anonymous Coward · · Score: 0

      you know what's even more awesome?

      jet.com was founded with seed money that came from the sale of quidsi (aka diapers.com, soap.com and others) to *amazon* back in 2010 (and its founder, marc lore, went to work at amazon as well after that)...

      this guy must have performed the right sacrificial rituals (anyone missing a puppy or a virgin?).. first $550 million from amazon six years ago, now $3 billion more from walmart.

      what's next? another new company and $30 billion in a few years from apple, google or microsoft? what ever marc lore's plans are, he should take this eric martin guy with. they're both farting gold.

  7. If he'd only stuck with pudding ... by BenBoy · · Score: 1

    Sort of remind me of this guy

  8. If only I had registered horsefucker.org by Anonymous Coward · · Score: 0

    well at least they have free e-mail accounts!

  9. Will wallmart use some fine print to get out payin by Joe_Dragon · · Score: 1

    Will walmart use some fine print to get out of paying this out?

  10. Confusion Over by grimfate · · Score: 0

    The title of this article really confused me for a bit, because I assumed it was talking about Wallmart spending $3 billion on a URL. I mean, companies can spend big bucks on good URLs, but $3 billion?! I assumed it was a typo - that it should be million, especially after the "accidental millionaire" part - until I realised that Jet.com is a business lol

  11. Accident by Anonymous Coward · · Score: 0

    I wish I could accidentally spend $18,000

  12. VCs didn't get rich sharing money by YesIAmAScript · · Score: 0

    They don't get rich by sharing their returns with non-investors.

    He likely has either been diluted or owns a class of shares which will be diluted.

    They didn't give out those shares because they actually wanted to make someone rich, but as a promotional effort. Once the promotion was accomplished they immediately had plenty of reason to begin cutting the guy out of the deal.

    It's weird that the original (fusion) article switches between saying they are options and they are shares.

    --
    http://lkml.org/lkml/2005/8/20/95
    1. Re:VCs didn't get rich sharing money by Actually,+I+do+RTFA · · Score: 1

      I'm not sure why multiple classes of shares are even legal.

      --
      Your ad here. Ask me how!
  13. Re:Will wallmart use some fine print to get out pa by tomhath · · Score: 2

    It doesn't cost Walmart anything. They don't care who owns the stock.

  14. when did jet go public? by Anonymous Coward · · Score: 0

    I can find no record of Jet going public. If W-M buys it without it going public, won't this guy's options be useless?

  15. Dividends, a share of profit (just like Walmart) by raymorris · · Score: 3, Informative

    He owns the same thing Walmart owns, though a smaller amount. Walmart thinks their portion is worth over $3 billion, so no the shares probably aren't worthless.

    If the company is a) making money and b) not re-investing all of the profit go growth, they'll pay out the extra profit to shareholders as dividends. He'll get his portion of the dividends (profit).

    If the company is growing quickly, and therefore reinvesting all profit, his holding increases in value as the company gets bigger, because eventually when it stops growing fast it'll be a bigger company paying bigger dividends.

    If someone else wants those future dividends, they can get them by buying the stock from him today, in a private sale. Just because the stock isn't publicly traded doesn't mean it can't be privately traded.

    The benefits of being publicly traded would just be that he wouldn't need to take the time to find a buyer, and he could more easily see how much the stock is selling for on any given day.