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Salesforce, Google, Microsoft, Verizon Are In Talks With Twitter For a Potential Acquisition (cnbc.com)

Twitter is in conversation with a number of tech companies for a potential sale. The social company is in talks with Google and cloud computing company Salesforce (which also wanted to purchase LinkedIn), and may receive a formal offer soon, reports CNBC. TechCrunch corroborating on the report adds that Microsoft and Verizon are also in talks, albeit separately, with Twitter for the same. From CNBC report: Shares of Twitter were up 20 percent Friday. Twitter's board of directors is said to be largely desirous of a deal, according to people close to the situation, but no sale is imminent. There's no assurance a deal will materialize, but one source close to the conversations said that they are picking up momentum and could result in a deal before year-end. Suitors are said to be interested as much in the data that Twitter generates as its place as a media company.

65 comments

  1. Well... by johnsmithperson123 · · Score: 2, Insightful

    I think another consolidation wave is upon us as relics of the internet get swallowed up. The startup business has slowed for now.

    1. Re:Well... by Anonymous Coward · · Score: 0

      I think another consolidation wave is upon us as relics of the internet get swallowed up. The startup business has slowed for now.

      I cannot comment on the record, but most of SalesForce's growth has been through acquisitions.

    2. Re:Well... by DickBreath · · Score: 1

      > I think another consolidation wave is upon us as relics of the internet get swallowed up.

      I think this would be a pretty HUGE consolidation.

      Just re-read the Slashdot headline:
      > Salesforce, Google, Microsoft, Verizon Are In Talks With Twitter For a Potential Acquisition

      Wow. I didn't know that:
      1. Twitter could afford to buy Salesforce, Google, Microsoft and Verizon.
      2. That Google is a relic of the internet

      --

      I'll see your senator, and I'll raise you two judges.
    3. Re:Well... by Anonymous Coward · · Score: 0

      > I think another consolidation wave is upon us as relics of the internet get swallowed up.

      I think this would be a pretty HUGE consolidation.

      Just re-read the Slashdot headline:

      > Salesforce, Google, Microsoft, Verizon Are In Talks With Twitter For a Potential Acquisition

      Wow. I didn't know that:

      1. Twitter could afford to buy Salesforce, Google, Microsoft and Verizon.

      2. That Google is a relic of the internet

      Yet another reddit fuckwit too dumb to know he isn't on reddit anymore. reddit excels at generating Idiots. I guess that is the last export business left for America.

    4. Re: Well... by Anonymous Coward · · Score: 0

      Don't worry - if the idiot exports from reddit ever slow there's always self-righteous cunt AC posters like you.

  2. Twitter Board by SubtleGuest · · Score: 1

    What the hell would someone on the Twitter Board of Directors even do or talk about at meetings?

    1. Re:Twitter Board by Coisiche · · Score: 4, Funny

      They only have 140 characters to fill, so I guess they manage.

    2. Re:Twitter Board by rudy_wayne · · Score: 1

      What do they talk about at a board meeting for any company? Look at the board of directors for just about any company and they are all executives at other companies, i.e., they already have a full time job, probably in another part of the country, so there's no way for them to be familiar with the day-to-day operations of another business. So, the CEO comes in, feeds them a bunch of bullshit, everyone agrees, meeting adjourned.

    3. Re:Twitter Board by Anonymous Coward · · Score: 0

      How to aquire Salesforce, Google, Microsoft and Verizon using only 140 characters? #shortyaquisitions

    4. Re:Twitter Board by DickBreath · · Score: 1

      But on the flip side, think of how short board meetings would be if each director had to express all new and existing business in 140 characters.

      And the board secretary who takes the minutes of the meeting has the easiest job in the world (Well, second easiest, right after Donald Trump's fact checker.)

      --

      I'll see your senator, and I'll raise you two judges.
    5. Re:Twitter Board by pr0fessor · · Score: 1

      I've been to a few of those meetings. A lot of boring and meaningless financial projection and updates on current projects and acquisitions. Then when something goes right they all pat each other on the back and give a token mention of the people that did the real work.

    6. Re:Twitter Board by Anonymous Coward · · Score: 0

      Now that images don't count towards the character limit, I imagine the meetings are a meme riddled mess!
      Someone probably misunderstood a picture of some animal in a human dress as a go-ahead to sell.

  3. Brave New World by netwiz · · Score: 1

    Get ready for a whole new round of internet censorship, brought to you by the Corporations, for the Corporations.

    1. Re: Brave New World by Anonymous Coward · · Score: 0

      Which still beats Twitter's current censorship regime where anything even remotely offensive to the left is immediately censored.

      They banned a gay Republican journalist for being Republican and not toeing the SJW line!

      Whoever buys them can't possibly make things worse, even if they do start banning people for free speech that offends corporations. It'd still be better than their current system.

    2. Re: Brave New World by dbrueck · · Score: 1

      Thank you for not writing "towing the line", it would have driven me crazy. That is all.

  4. They can't figure out how to actually make money by Kreplock · · Score: 4, Insightful

    ...so the next best option is to sell

  5. Good! by Anonymous Coward · · Score: 0

    Microsoft or Verizon will the likely "winner" of this acquisition. Since both of them are evil, this is good news (I don't know enough about Salesforce to comment on them).

    Twitter has never made dime one, and bleeds red ink like it was Niagara Falls. It probably won't even exist 5 years from now. Learning that Microsoft or Verizon is going to flush billions of dollars right down the toilet made my day.

    1. Re:Good! by Anonymous Coward · · Score: 0

      Oops. I missed Google on the list. Everything I said applies to them too.

    2. Re:Good! by Anonymous Coward · · Score: 0

      Microsoft or Verizon will the likely "winner" of this acquisition. Since both of them are evil, this is good news (I don't know enough about Salesforce to comment on them).

      I am biased in that SalesForce acquired the company I was working at, but I enjoy the SalesForce culture. They are less evil than their competitors.

    3. Re:Good! by DickBreath · · Score: 2

      > They are less evil than their competitors.

      Hey Google! Hear that? I think I've found your new company motto. Right here.

      --

      I'll see your senator, and I'll raise you two judges.
  6. Would appear to make sense by The-Ixian · · Score: 1

    They have been having trouble monetizing. It does seem as though Twitter would fit well into a portfolio or suite of products rather than as a stand alone product.

    I am thinking Google or Microsoft would have the most to gain by the acquisition but neither would likely be the best stewards.

    However, they probably would be better than Verizon or Salesforce...

    --
    My eyes reflect the stars and a smile lights up my face.
    1. Re:Would appear to make sense by gtall · · Score: 1

      Better it be Microsoft, then we won't have Twitter around for much longer.

    2. Re:Would appear to make sense by Mashiki · · Score: 1

      Twitter has a tainted brand already. When they decided to implement the 1984ish named "safety and trust council" which is made up of all left-wing groups, some of which hold extremist views(other groups which engage in harassment of wrong-think targets) and then started banning or suspending people for wrong think, they started driving people to competing services.

      --
      Om, nomnomnom...
    3. Re:Would appear to make sense by lister+king+of+smeg · · Score: 1

      We can hope or we might be getting Clippy popping up while gaming on you XBox saying "looks like you head shot '420-4everF4gg07N00B69Y0lO' do you want help posting a video of tea bagging them to twitter?" everytime you play a game.

      --
      ---Saying gnome 3 is better than windows 8 not so much a compliment as it is damning with light praise.
    4. Re:Would appear to make sense by Anonymous Coward · · Score: 0

      A fair point, but all the would-be buyers are much worse. What they have in common is a penchant for data mining and opposition to privacy. Today you can get a Twitter account with an email address and make up all your other information, and Twitter doesn't make any obvious effort to dig up your real name. (Or if they do, it doesn't get you banned if you used fake registration info) They also allow multiple accounts per person, you just have to use a different email address for each one. So if someone complains and gets you banned you can get a new free email and create another account and you're back in business. If Google takes over they will be using their global tracking to ban you for good, and if you think Twitter is left wing take a look at Google doodles to see where they come down on the issues.

    5. Re:Would appear to make sense by chrish · · Score: 1

      Just imagine the glories of "Twitter for Skype" and "Twitter for Skype for Business"! The synergies will be paradigm shifting!

      --
      - chrish
  7. One white elephant for sale. by Mal-2 · · Score: 4, Insightful

    Whoever buys them is taking in a white elephant. It will continue to bleed money, and won't be re-sellable for anywhere near what they pay for it. Changes to the service intending to make it less of a money pit could well drive away the few serious users it has.

    This isn't like Microsoft acquiring Mojang, where they knew they would make money. They may still not get back what they paid, but at least the division is profitable, and they have done a good job of staying out of the way and letting it do its own thing (plus whatever spinoffs they request). With Twitter, the buyer most likely will lose money on both ends of the deal.

    Yahoo is another white elephant. It probably won't be as loss-heavy, but it also offers less potential for turnaround.

    --
    How is the Riemann zeta function like Trump rallies? Both have an endless number of trivial zeros.
    1. Re:One white elephant for sale. by squiggleslash · · Score: 1

      I don't think either Yahoo or Twitter has to lose money, but the path to profitability is a horrible one: they're both heavily overstaffed for what they do. Twitter in particular, IIRC, has thousands of employees, managing what's actually a fairly simple product. You could reduce the headcount to well under a hundred people.

      In that respect, being bought out is a preferable solution. The newly created division can set about reorganizing itself as a small focused team on the product at hand, while much of the remaining staff can be absorbed into the larger company over time. There'd still be redundancies, but they wouldn't be anything like as bad.

      --
      You are not alone. This is not normal. None of this is normal.
    2. Re:One white elephant for sale. by The-Ixian · · Score: 1

      I would imagine that when the bigger fish swallows Twitter, they will just be retaining IP and codebase and whatever talent is strictly necessary. I doubt they would give a home to all the current Twitter employees.

      --
      My eyes reflect the stars and a smile lights up my face.
    3. Re:One white elephant for sale. by CrashNBrn · · Score: 1

      Meh. Twitter developers have made numerous significant contributions to open source - AND their stuff actually gets used. Unlike the schlock-tech that Facebook (for instance) has created.

      Microsoft or Alphabet could easily do a talent-acquire, get rid of the useless twitter boards, fix filtering and a few outstanding issues with Twitter itself, and repurpose most of the acquired engineers to a more worthwhile task than "twitter infrastructure".

    4. Re:One white elephant for sale. by lgw · · Score: 1

      Google would likely to keep the employees, and in a few months announce that GTwitter will join the 60 or so services in the Google graveyard.

      Microsoft would likely keep the employees at firs, destroy the product through mismanagement, then close any remote offices and fire anyone there.

      Verizon would likely fire everyone immediately, and then bill them each $9000 for data overages.

      --
      Socialism: a lie told by totalitarians and believed by fools.
    5. Re:One white elephant for sale. by SolemnLord · · Score: 1

      Twitter-the-service is an amazing resource for advertising information. People don't just "like" (I mean star- no wait I mean heart) things on Twitter: a huge part of it is active engagement with topics that can be mined from all sorts of angles. It's a less-passive Facebook, and it's a better and more current indicator of what's trending than anywhere else on the web.

      Twitter-the-company is in rough shape, and while I wouldn't say it's an easy job it seems pretty clear that it's largely been a management issue since, oh, the very beginning. No clear vision of what Twitter is, coupled with real shoddy use of the information had at hand. It might not be able to directly make money (or, at least, a huge amount of money) in someone else's hands, but it could be incredibly useful as a data resource that drives profits elsewhere.

  8. Re:They can't figure out how to actually make mone by rudy_wayne · · Score: 4, Interesting

    ...so the next best option is to sell

    This has been the business model since the first internet bubble.

    Start a bullshit business
    Get bought by someone
    PROFIT!

    Worked well for Mark Cuban.

  9. "...said to be interested as much in the data" by JoeyRox · · Score: 4, Funny

    Do they mean the data generated by the estimated 20 million fake twitter accounts? Maybe they can use that data to feed the fake bots that are reported to be the next big thing. The utopian internet is emerging to be a huge pile of fake data moving back and forth for the sole purpose of generating fake ad revenue.

    1. Re:"...said to be interested as much in the data" by Anonymous Coward · · Score: 0

      I'd hate to be that guy who's gotta sign the ad revenue checks.

      At least if I burnt the cash I'd get some warmth and the knowledge that I'm not funding some shitstain like gawker.

      CAPTCHA: bearable

  10. How's Twitter Going To Afford All Of Them? by Anonymous Coward · · Score: 0

    This sounds like just the sort of bullshit you hear on and about Twitter.

  11. Verizon? by Anonymous Coward · · Score: 0

    What the fuck is Verizon going to do with Yahoo! and now Twitter?

    1. Re:Verizon? by lister+king+of+smeg · · Score: 1

      What the fuck is Verizon going to do with Yahoo! and now Twitter?

      Replace their sms service with manadatory public twitter feeds. put non removable yahoo apps on all their devices that will suck up data to give you a stream of clickbat-y headlines for yahoo news, BestOfTumblerFeed, and other crap you don't want.

      --
      ---Saying gnome 3 is better than windows 8 not so much a compliment as it is damning with light praise.
  12. Re: They can't figure out how to actually make mon by Anonymous Coward · · Score: 0

    Let me guess, you are one of the many billionaires who hang out on slashdot and opine on other businesses.

    I'm no fan of twitter, but at least the founders actually started something instead of being a snark ranger. Having started a successful business, I can admire what they have accomplished.

    I assert that starting a "bullshit business" is even more challenging than a non-bullshit business.

  13. So much for Twitter by Rick+Schumann · · Score: 5, Insightful

    I don't even use Twitter, but I can see the social value in it as a tool for free speech. I can also see having it owned by any of the companies that are planning on bidding in it as being a Bad Thing. Twitter should be it's own company, not a wholly owned subsidiary of one of these big, oppressive corporations, that don't particularly respect their customers and users. Sadly, the Internet seems to be heading in the direction of being 'owned' by a few large corporations, at which point the Internet will become more or less useless for anything other than surveillance of it's users, and as a marketing tool. In a post-Internet world, I wonder what we'll use instead?

    1. Re:So much for Twitter by Anonymous Coward · · Score: 0

      What you want for Twitter died in September 2013. Publicly held corporate entities are only ever allowed to be about revenue.

    2. Re:So much for Twitter by Anonymous Coward · · Score: 0

      twitter? hell, it will survive. there's enough morons out there with less than 140 characters to say..

      what will the world do without VINE though, OMG shudder at the thought.

    3. Re:So much for Twitter by iampiti · · Score: 1

      I do use Twitter. Actually it's the social network I use the most and I agree with your post. I hate how every company that seems to have some importance is acquired by a bigger fish: Whatsapp, Yahoo, Twitter.
      Of course, I fear that whoever buys it they'll make bad changes.
      It looks like the future of the internet will be controlled by Google, Microsoft and Facebook, everything being eventually acquired by them

    4. Re:So much for Twitter by Rick+Schumann · · Score: 1

      ..which leaves us at the question I asked at the end of my original comment: When the Internet is effectively ruined by being controlled by a few large corporations, what will we turn to in that post-Internet world? The 'free and open internet' and the 'age of information' are on their way to becoming extinct because of this. Will we have a viable replacement for it, or will the whole idea go the way of the dinosaurs?

    5. Re:So much for Twitter by Anonymous Coward · · Score: 0

      > In a post-Internet world, I wonder what we'll use instead?
      You seem to equate "Internet" with "social networks" sites. When you grow tired of living under their rules, you could just go back to writing/publishing on the god old web. That is put some pages on a webspace (or use e.g. wordpress), it is cheap or free. If you want to subscribe/follow/friend to somebody else, just subscribe to their rss-feed. Simple.

    6. Re:So much for Twitter by Anonymous Coward · · Score: 0

      Do you even bother to read the thread, or do you routinely vomit all over your keyboard like this? You don't even know what they're talking about.

  14. so, they all want to be twits... by swschrad · · Score: 1

    save your money, guys, signup is free.

    --
    if this is supposed to be a new economy, how come they still want my old fashioned money?
  15. Makes sense, sell at the top of the bubble by ErichTheRed · · Score: 4, Interesting

    Remember back to 2000 when AOL and Time Warner merged. That obviously didn't go well, but it did kind of mark the top of the dotcom bubble. Yahoo and Twitter are smart to get bought out while the bubble is still going...Yahoo's pretty irrelevant now, and Twitter can't make enough money off its users. People will only pay so much for Big Data about 140-character tweets. It makes sense as a useful little service, but not really a business. I think everyone is finally realizing that it's not going to cause a communications revolution and trying to get their money out.

    I'll bet Microsoft will buy it and add it to its LinkedIn acquisition. I could definitely see them trying to shoehorn both things into their business offerings -- Twitter as a customer service channel, LinkedIn as an automated recruiting department. I'm an old fart, but I don't even see younger people I know tweeting. I see businesses hiring 23-year-old marketing majors as social media managers and letting them say random things on the company's Twitter account, answer customer questions, etc. But does having that channel open actually produce anything valuable?

    1. Re:Makes sense, sell at the top of the bubble by Anonymous Coward · · Score: 0

      But does having that channel open actually produce anything valuable?

      I don't think it produces anything of value, but it can stop the loss of significant quantities of value.

      From what i've seen, if someone tweets at a company, and nobody responds, it gets bad quickly. Especially if it is false, misleading or spiteful.Instance response seems to becoming a requirement these days.

  16. Re:They can't figure out how to actually make mone by Anonymous Coward · · Score: 0

    Hopefully whoever buys it kills it off permanently.

  17. Re: They can't figure out how to actually make mon by Anonymous Coward · · Score: 0

    A successful business is a business that makes money because they create value. Twitter doesn't create value and doesn't make money. It is just like way too many business model and fast way to let share holders earn money from ignorant investors.

  18. media company by l3v1 · · Score: 1

    "Twitter [...] a media company"

    It's always really nice to begin your day with a good laugh and, well, this just made my day :))

    --
    I am putting myself to the fullest possible use, which is all I can think that any conscious entity can ever hope to do.
  19. Since hiring Anita Sarkeesian... by Anonymous Coward · · Score: 2, Informative

    ...for their Orwellian "safety committee," they've lost billions of dollars in shareholder value.

    They even suspended Instapundit yesterday for expressing non-approved thought, and they already banned @Nero and @RSMcCain.

    Will any of Twitter potential buyers make it a forum for users of all political persuasions to enjoy free speech, or will the continue to ban people who object to the SJW agenda?

    1. Re:Since hiring Anita Sarkeesian... by Anonymous Coward · · Score: 0

      They're boned. The board knows where this ends, and they'd short it if they could. Their next best option is to sell it as fast as they can. And what do we see? They're doing exactly that.

  20. Trump, Inc. should own it by unixisc · · Score: 3, Funny

    Given how yuuuuge the Donald has made Twitter, Ivanka, who runs their acquisitions, should be the one buying up the company, so that daddy can use a platform he owns

    It can then be the Trump online channel! Screw Microsoft, Google, Verizon and... Salesforce (how on earth does Twitter have anything to do w/ Salesforce)?

    1. Re:Trump, Inc. should own it by Dracos · · Score: 1

      They'd feel compelled to rebrand it as Trump something or other, and no one wants that.

    2. Re:Trump, Inc. should own it by unixisc · · Score: 1

      The app can still be called Twitter, while the company can be Trump Internet Broadcasting or something like that. Change the logo to that of a bird w/ a skittle in its mouth, and have Don Jr run it

    3. Re:Trump, Inc. should own it by Anonymous Coward · · Score: 0

      Trumpet

    4. Re:Trump, Inc. should own it by bazorg · · Score: 1

      Salesforce (how on earth does Twitter have anything to do w/ Salesforce)?

      Among many other things that SFDC and Microsoft Dynamics CRM are used for, handling customer service communications is one that has in the last few years been expanded beyond email and IRL interactions.
      I don't know the SFDC world, but I work in the MS camp and one addition from a few releases ago was the ability to measure "customer sentiment", by searching through Twitter, RSS and Facebook feeds. IIRC Linkedin was in a walled garden and could not be read.
      What some Microsoft Partners were doing, for example in the charity and higher education field, was to look for any signals that students/random people were so depressed or desperate that they used social media to announce their suicidal intent. There are other more conventional uses for this customer sentiment, related to avoid or contain customer service faux-pas that could become viral and therefore more expensive than to settle individually with one aggrieved customer.

      The rationale for this sort of acquisition could include having more communications channel to what the CRM system can use (ticking another box for enterprise customers); ensuring that social media networks with 100,000,000+ users are not walled gardens beyond the reach of the graph and search facility of SFDC/Office365/etc.; Getting more behaviour and geo data for Azure/Google/SFDC/etc. to get better with their AI.
      All else failing, just put loads of adverts under Bing management rather than Google's. IDK :)

  21. Re:They can't figure out how to actually make mone by Dracos · · Score: 1

    It's not about Twitter failing to be profitable, it's about all these suitors wanting the last available huge set of user data on the Internet.

    Internet products and services above a certain critical mass threshold become a means to an end: user data. The product or service is just the bait.

  22. Penny Stock pumpers by future+assassin · · Score: 1

    love Twitter.

    --
    by TheSpoom (715771) Uncaring Linux user here. I have nothing to add to this but please continue. *munches popcorn*
  23. And what does sales force even do? by Anonymous Coward · · Score: 0, Flamebait

    I looked at the wiki and apparently they do something called CRM: customer relationship management.

    What does that even fucking mean? I swear this sounds like some buzzwordy fad of the week concept.

  24. Finally! by SolemnLord · · Score: 1

    App.net- I mean Ello- I mean Peach- I mean Yo- I mean... well, it's finally their time to shine!

  25. Re: They can't figure out how to actually make mon by Anonymous Coward · · Score: 0

    You are forgetting that 90% of slashdotters own no business and are jealous little failures living in their parents' basement.

  26. Re:They can't figure out how to actually make mone by Anonymous Coward · · Score: 0

    ...so the next best option is to sell

    This has been the business model since the first internet bubble.

    Start a bullshit business
    Get bought by someone
    PROFIT!

    Worked well for Mark Cuban.

    i think you missed a step... something about underwear, iirc.