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Yesterday Saw $3.3 Billion In Online Purchases (cmo.com)
Friday humanity set a new record for the most money ever spent online in a single day -- and the most ever purchased on mobile devices. An anonymous reader writes:
Online sales reached $3.34 billion yesterday, up 11.3% from the same day last year, according to a new report from Adobe Digital Insights. And most of that traffic came from mobile devices. In fact, yesterday became "the first day to ever generate over a billion dollars in online sales from mobile devices," according to their report. Although 64% of online sales came from desktop computers, 55% of the traffic to shopping sites still came from mobile devices -- 45% from smartphones, and 10% from tablets. (Just three years ago, only 20% of Black Friday sales came from mobile devices.)
The top-grossing products appeared to be iPads and Macbooks, Microsoft's Xbox, and Samsung and LG TVs, while the top-grossing toys were electric scooters, drones, Nerf guns and LEGO sets. The products mostly likely to be "out of stock" yesterday included the new NES Classic and the Nintendo 3DS XL Solgaleo Lunala (black edition), the Playstation VR bundle (and the PS4 "Call of Duty: Black Ops" bundle), and the Xbox One S bundle for Madden NFL 17.
The day after Black Friday is now being touted as "Small Business Saturday," a tradition started in 2010 when American Express partnered with the non-profit National Trust for Historic Preservation (and some civic-minded groups in Boston) to encourage people to shop in their local brick-and-mortar stores. American Express reported a $1.7 billion increase in sales on Small Business Saturday in 2015, "with 95 million customers reporting shopping small at local retailers, salons, restaurants and more."
The top-grossing products appeared to be iPads and Macbooks, Microsoft's Xbox, and Samsung and LG TVs, while the top-grossing toys were electric scooters, drones, Nerf guns and LEGO sets. The products mostly likely to be "out of stock" yesterday included the new NES Classic and the Nintendo 3DS XL Solgaleo Lunala (black edition), the Playstation VR bundle (and the PS4 "Call of Duty: Black Ops" bundle), and the Xbox One S bundle for Madden NFL 17.
The day after Black Friday is now being touted as "Small Business Saturday," a tradition started in 2010 when American Express partnered with the non-profit National Trust for Historic Preservation (and some civic-minded groups in Boston) to encourage people to shop in their local brick-and-mortar stores. American Express reported a $1.7 billion increase in sales on Small Business Saturday in 2015, "with 95 million customers reporting shopping small at local retailers, salons, restaurants and more."
My sausage hurts.... I give a flying fuck ... not!
Didn't Alibaba pull in more than that recently on Singles Day in China?
Curse you consumerist idiots.
And it will break a day after warranty so it can be replaced next black Friday.
Kids, get a double major in CS and Marketing if you want a future.
Forgive my ignorance, but how does Adobe Digital Insights know how much all, or even a small majority of online retailers sold yesterday. It's difficult for me to believe that Amazon, Walmart, Macy's, Toy 'R Us, Best Buy, et al are feeding Adobe their sales data.
So, is Adobe Digital Insights pulling numbers out of their ass or are they leveraging all of Adobe's Flash installations to spy on everyone's online transactions?
when everyone I know refuses to buy online because of counterfeit products and terrible return policies. In September, I bought four 4T harddrives from Newegg that were used and two didn't work out of the box and two never worked. The two that worked for a while had more than 500 hours on them according to SMART, so they were used. I'm still fighting Newegg for a return. At work, we bought four expensive TVs for conference rooms from Fry's in August, and none worked out of the box. They wouldn't take a return and required us to have on-site service for them. We're still waiting on Samsung. If we had bought them locally, we could have argued in person and maybe gotten a replacement with a restocking fee.
three billion dollars worth of junk.
My ism, it's full of beliefs.
I've spent zero dollars. Cyber Monday might change that but I'm doubtful. Considering that the political environment in the U.S. took a turn for the worst, I need the cash on hand more than the big corporations.
US humanity? Or does the rest of world count too?
Sig?
If there is anything dumber than risking your life to save a few bucks on Black Thursday/Friday, its buying something using a mobile device. 6 months from now, look for a story about all the mobile users who had their CC accounts compromised.
The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
Well that's what the 1% are saying right about now.
Speaking of Chinese crap, the Chinese bought more than than in 1 hour in their online sales day. But they are in China and so not human.
And people wonder why there is a fake news problem...
because of their shitty customer service. You can find comparable pricing if you look around a bit (bhphotovideo/amazon/sometimes fry's,etc).
and they're trying to compete with Amazon and every other All-tailers and in doing so they're fucking awful now having diluted the one thing they were good at years ago.
It seems every retailer thinks they have to be everything now instead of specializing and doing something well.
This may be obvious to you, but it's not obvious to me how Adobe Digital Insights could possibly have visibility into Visa and MasterCard's transaction records.I thought that those were three separate companies with at least two of them being competitors.
So, I must ask again; how does Adobe Digital Insights get visibility into the transaction/sales records of an majority of online companies? It seems rather implausible that they could have such visibility and this causes me to suspect that they are manufacturing numbers out of thin air.
Brick and mortar lost 3 billion in sales. Walmart in store barely tried to compete.
I am certain one of the two in my town are going to close.