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How the Human Brain Decides What Is Important and What's Not (neurosciencenews.com)

New submitter baalcat writes: A new study reported by Neuroscience News sheds light on how we learn to pay attention in order to make the most of our life experiences. From the report: "The Wizard of Oz told Dorothy to 'pay no attention to that man behind the curtain' in an effort to distract her, but a new Princeton University study sheds light on how people learn and make decisions in real-world situations. The findings could eventually contribute to improved teaching and learning and the treatment of mental and addiction disorders in which people's perspectives are dysfunctional or fractured. Participants in the study performed a multidimensional trial-and-error learning task, while researchers scanned their brains using functional magnetic resonance imaging (fMRI). The researchers found that selective attention is used to determine the value of different options. The results also showed that selective attention shapes what we learn when something unexpected happens. For example, if your pizza is better or worse than expected, you attribute the learning to whatever your attention was focused on and not to features you decided to ignore. Finally, the researchers found that what we learn through this process teaches us what to pay attention to, creating a feedback cycle -- we learn about what we attend to, and we attend to what we learned high values for. 'If we want to understand learning, we can't ignore the fact that learning is almost always done in a multidimensional 'cluttered' environment,' says senior author Yael Niv, an associate professor in psychology and the Princeton Neuroscience Institute. 'We want kids to listen to the teacher, but a lot is going on in the classroom -- there is so much to look at inside it and out the window. So, it's important to understand how exactly attention and learning interact and how they shape each other.'" The study has been published in the journal Neuron.

63 comments

  1. Stimulus Control by srwood · · Score: 3, Informative

    This has been well studied https://en.wikipedia.org/wiki/Stimulus_control

  2. Most things aren't important by rodrigoandrade · · Score: 1

    Life becomes a lot simpler once you learn that most things you see/hear/read aren't important and you're able to filter them out.

    1. Re:Most things aren't important by Anonymous Coward · · Score: 0

      kinda like your post

    2. Re:Most things aren't important by Anonymous Coward · · Score: 0

      Makes you wonder why I bothered to respond to it. Turtles all the way down from here.

    3. Re: Most things aren't important by Anonymous Coward · · Score: 0

      glork glork

    4. Re:Most things aren't important by minstrelmike · · Score: 2

      Life becomes a lot simpler once you learn that most things you see/hear/read aren't important and you're able to filter them out.

      Exactly. Babies have to learn to ignore the million nerves sending signals about the cloth touching their skin. There's a lot of stuff our eyeballs see but only so much stuff our brains can process. Winnowing is crucial.

      Useful semi-automatic winnowing is probably developed via evolution over generations, the Darwin Award winners not paying attention to something crucial.

  3. More like advertising by Anonymous Coward · · Score: 1

    The findings could eventually contribute to improved teaching and learning and the treatment of mental and addiction disorders in which people's perspectives are dysfunctional or fractured.

    Yeah, no, this will help advertising, which will drive more addictions, not cure them.

    1. Re:More like advertising by Opportunist · · Score: 3, Insightful

      What's that "advertising" you talk about? Must be something my brain considered unimportant.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    2. Re:More like advertising by Anonymous Coward · · Score: 0

      What's that "advertising" you talk about? Must be something my brain considered unimportant.

      If you're such an expert at ignoring ads, then why are you running an adblocker?

      P.S. - And I know you are!!

    3. Re:More like advertising by Anonymous Coward · · Score: 0

      Save your brain for the important stuff. Just tell your computer that ads are not important enough to download. ;)

    4. Re:More like advertising by Opportunist · · Score: 1

      Because I have pity with those electrons who would be abused by having to transport that bullshit. That, and that I have better things to do with my bandwidth and CPU cycles than wasting them on ads.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    5. Re:More like advertising by Anonymous Coward · · Score: 0

      This post has been brought to you by McDonald's. After all, you deserve a break today.

      Now pretend you were able to ignore that one,

  4. Oversimplifications by rmdingler · · Score: 3, Funny
    An example in the article is how we learn to focus on the speed and proximity of vehicles when crossing the street, rather than their colors.

    Is that what makes the rabbit rush out of danger and then dart back under the wheels? My Lapine is a bit rusty, but are they shouting, "Oooo, look at the candy apple red on that pretty truck!"?

    Hundreds, maybe thousands, of ingrained calculations are at work when you cross a busy street... unless you're a millenial on a cell phone.

    --
    Happiness in intelligent people is the rarest thing I know.

    Ernest Hemingway

    1. Re:Oversimplifications by Anonymous Coward · · Score: 0

      Try again, your post didn't make any sense. Or perhaps there was nothing of value to be learned from it and I had enormous difficulty paying attention.

    2. Re:Oversimplifications by Anonymous Coward · · Score: 0

      How did your brain decide to type that gibberish?

    3. Re:Oversimplifications by Anonymous Coward · · Score: 0

      An example in the article is how we learn to focus on the speed and proximity of vehicles when crossing the street, rather than their colors.

      Is that what makes the rabbit rush out of danger and then dart back under the wheels? My Lapine is a bit rusty, but are they shouting, "Oooo, look at the candy apple red on that pretty truck!"?

      Hundreds, maybe thousands, of ingrained calculations are at work when you cross a busy street... unless you're a millenial on a cell phone.

      AKA Meanderthals

    4. Re:Oversimplifications by rmdingler · · Score: 1
      My morning gibberish is inspired by equal parts caffeine, optimism, and wonder.

      The evening stuff is more cynical, exploding with hints of honey'd raisin, main cinnamon and self-indulgent candy notices.

      --
      Happiness in intelligent people is the rarest thing I know.

      Ernest Hemingway

    5. Re:Oversimplifications by Anonymous Coward · · Score: 0

      What's a candy notice?

    6. Re:Oversimplifications by Anonymous Coward · · Score: 0

      An example in the article is how we learn to focus on the speed and proximity of vehicles when crossing the street, rather than their colors.

      Is that what makes the rabbit rush out of danger and then dart back under the wheels? My Lapine is a bit rusty, but are they shouting, "Oooo, look at the candy apple red on that pretty truck!"?

      Well, shit, dogs have a hypersensitivity to smell. Did you ever stop to think that maybe rabbits are experts at calculating redshift?

    7. Re:Oversimplifications by Anonymous Coward · · Score: 0

      Asian Drivers...

  5. If only that were true by muons · · Score: 1

    My brain decides to store things I don't care about and refuses to store things I specifically study. I can remember many memory tricks, but using them does not help. I can rattle off the wives of Henry the VIIIth despite not taking history since high school, but not the names of people I just met and have tried to remember. I can tell you a lot about some random things I looked up once, but don't ask me my license plate number.

    1. Re:If only that were true by Opportunist · · Score: 2

      You think that's strange? I can remember the most complicated passwords after reading them once, but it usually takes about half a year for me to remember my coworkers' names.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    2. Re:If only that were true by hey! · · Score: 3, Insightful

      My brain decides to store things I don't care about and refuses to store things I specifically study.

      From your perspective that's a bug. From your brain's perspective it's a feature. Your agenda is getting a good mark in your course. Your brain's agenda is to survive, reproduce, and generally have a good time while doing so.

      The thing that you think of as "you" is just a tiny film of consciousness on top of an ocean of unconscious activity. You think "you" live in the present, but actually it takes over 300 milliseconds for your consciousness to become aware of anything, and by then, most of the time, your brain has decided what to do about it. "You" mainly come up with rationalizations for decisions your brain has already made. Which is not to say that consciousness isn't important; it isn't quite as sovereign as it believe itself to be.

      --
      Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
    3. Re:If only that were true by Anonymous Coward · · Score: 0

      See, folks. This is what happens when you mistake modern folk-beliefs for "scientific facts".

      This is the very height of 'pseudoscience' as it sounds like science, but has no actual science behind it! It's false science in the most literal sense.

      Not that anyone here cares. As long as it sounds like something 'rationalists' are supposed to believe, it's good enough, right?

    4. Re:If only that were true by Anonymous Coward · · Score: 0

      > I can remember the most complicated passwords after reading them once,
      > but it usually takes about half a year for me to remember my coworkers' names.

      Nothin' wrong with asking your boss: 'Who are you again?'.
      Keeps him in his place. ;-)

    5. Re:If only that were true by PingPongBoy · · Score: 1

      My brain decides to store things I don't care about and refuses to store things I specifically study.

      From your perspective that's a bug. From your brain's perspective it's a feature. Your agenda is getting a good mark in your course. Your brain's agenda is to survive, reproduce, and generally have a good time while doing so.

      The brain's "agenda" is not at cross purposes with studying. Either the studying is being done wrong or the presentation of the knowledge is wrong. Not that I will say how to do either, far be it from me to do so. However, I will suggest to look back at times when remembering something was easy and figure out what made remembering work for you.

      Even the amount of knowledge needed for someone to be competent in a field, particularly when that knowledge is written out in detail,
      is enough to fill a bookcase or two. Then you get a revenue hungry author that tries to cram stuff into a textbook. The knowledge becomes spottier than rocks sticking out of a creek that you are trying to cross. That is kind of lifestyle brains try to avoid. You come to a stream, you don't see hordes of people coming to cross for the fun of it.

      Moore's law has been ticking along for decades, and you can carry all your books in your hand if they were digitized. I've seen some digital books with a lot of detail, even videos embedded. There's hope for better and better knowledge presentation, though it's a lot of work to compile.

      And then ... head jacks for connecting to the Matrix.

      --
      Know your pads. One time pad: good for cryptography. Two timing pad: where to take your mistress.
  6. conflicting theories? by petes_PoV · · Score: 2

    but a lot is going on in the classroom -- there is so much to look at inside it and out the window.

    This is a little worrying, since we are told that a rich classroom environment stimulates the young mind. It almost sounds as if we should go back to the drab, austere, classrooms of past decades. That way the children will have few distractions and will be better able to pay attention to their teacher.

    --
    politicians are like babies' nappies: they should both be changed regularly and for the same reasons
    1. Re:conflicting theories? by umghhh · · Score: 1

      and use taser!

    2. Re:conflicting theories? by goose-incarnated · · Score: 3, Interesting

      but a lot is going on in the classroom -- there is so much to look at inside it and out the window.

      This is a little worrying, since we are told that a rich classroom environment stimulates the young mind. It almost sounds as if we should go back to the drab, austere, classrooms of past decades. That way the children will have few distractions and will be better able to pay attention to their teacher.

      We've always known that distractions are the enemy of learning. The problem is that the most vocal proponents of any idea are themselves vacuous and unable to focus, hence they suggest stupid things like distracting environments and (being the most vocal) manage to get their way.

      I recall a study that found that a touch of OCD contributed immensely to problem solving skills. This is because having just enough OCD to turn things over and over in your head (for days, if need be) allows the person to view all facets of a problem. Being easily distracted means that only superficial thought is put into a problem.

      Solitude is necessary for depth when thinking.

      --
      I'm a minority race. Save your vitriol for white people.
    3. Re:conflicting theories? by crimson+tsunami · · Score: 1

      Unless you are trying to train them to focus on the important things. In the real world there will be distractions, why not learn to focus while your brain is still young and plastic.

    4. Re:conflicting theories? by Anonymous Coward · · Score: 0

      >drab, austere, classrooms of past decades
      Woah, is the article referring to a cartoon version of class in an English Boarding School? With dark brown walls, a cheap globe, and no lamps?
      Go to any school & the walls are decorated to high heaven. And equally go to any school, (or any building really) and catch that interior rooms will be lacking light and teachers will go out of their way to decorate and have learning items. At any socio-demographic level.

      So they're trying to say that without blinking computers & luminous flashy things they room is drab & austere? Do they not even comprehend a pet fish or something? Article's references are not even trying...

    5. Re:conflicting theories? by Anonymous Coward · · Score: 0

      Bingo. We put kids in the most distracting environment we can think of, with an underpaid teacher who is not allowed to enforce rules (penalties for attempting to do so include, but are not limited to, sacking, fines, being libelled and being sued), leading to still more distraction from class clowns, and are surprised when the kids fail to learn. So what solution do we try? Blame/punish the teacher and throw in new distractions based on whatever fad theory is popular now - like the current brain-damaged fad of hot-rooming, which is exactly like hot-desking applied to entire classrooms (I wish I had just made that one up, but I know teachers who are being forced to implement it right now).

      A classroom should be (as much as possible) a calm and non-distracting space where the teacher is empowered to teach (which includes enforcing some degree of discipline). What we have right now is pretty much the opposite.

    6. Re:conflicting theories? by Anonymous Coward · · Score: 0

      Considering how little modern students are learning, and what crap they are learning, I agree we should go back to the old classrooms, and the old subjects.
      Point of fact, my daughter attends a charter school, a classical academy. Old school, old classes, old style. I am very sure she is getting a better education.
      And they have uniforms, hair style requirements, makeup restrictions, etc. Minimizing distractions intentionally. It works.

    7. Re:conflicting theories? by b783719 · · Score: 1

      but a lot is going on in the classroom -- there is so much to look at inside it and out the window.

      This is a little worrying, since we are told that a rich classroom environment stimulates the young mind. It almost sounds as if we should go back to the drab, austere, classrooms of past decades. That way the children will have few distractions and will be better able to pay attention to their teacher.

      This is because learning is also a form of distraction... let's flip that around to make more sense of it. All events including distractions and learning are a type of things humans can focus on. So in short, adding some stuff in the classroom enhance some focus which also enhance other learning. Have you notice that most rich classroom environments have some type of classroom materials? like English class with color letters A-Z? These are distractions, but it is also meant to make the children focus on those distractions to learn rather than on other things not related (they really should remove the clock...). They are also encouraging the children to explore and learn.

      There are counter points in terms of over distraction, which is why classroom with distractions closely related to the subject are more effective and as we grow the classrooms have fewer distractions as we 'should' no longer need distractions to learn.

    8. Re:conflicting theories? by DutchUncle · · Score: 1

      A touch of OCD contributes to solving problems that require puzzling over details. A touch of ADD contributes to tracking prey through the underbrush while also noticing the snake to avoid stepping on. Our educational system has standardized on the facets of "civilization" and "technology" in which the OCD side has more potential usefulness, partly because of the self-fulfilling nature that a system tends to reinforce itself and partly because the OCD types are more likely to set up a "system" in the first place.

  7. An interesting example is Mozilla's new logo. by Anonymous Coward · · Score: 0, Offtopic

    An interesting example of how the human brain filters out information it deems useless, sometimes incorrectly, is Mozilla's new logo.

    Their logo is basically the name "mozilla" with the characters "ill" replaced with "://", giving "moz://a".

    As evidenced by our discussion about it here at Slashdot, a lot of people read the logo as saying "moz a", "moz-a", "moza", "motza", or some other variant:

    https://news.slashdot.org/comments.pl?sid=10135707&cid=53692003

    https://news.slashdot.org/comments.pl?sid=10135707&cid=53690807

    https://news.slashdot.org/comments.pl?sid=10135707&cid=53691285

    https://news.slashdot.org/comments.pl?sid=10135707&cid=53691017

    https://news.slashdot.org/comments.pl?sid=10135707&cid=53691919

    https://news.slashdot.org/comments.pl?sid=10135707&cid=53692263

    So while most people can eventually see how "://" is supposed to represent "ill", it isn't apparent at first and takes extra mental effort to make the connection. Most people see "://" and think of them not as useful characters, but as symbols to be filtered out. So they automatically do so, and see the name as "moz a" or some other variant on that.

    It's kind of unbelievable that Mozilla would use such a confusing logo. If people here at Slashdot are confused by it, even if just briefly, it will be incomprehensible to a wider, non-technical audience.

    1. Re:An interesting example is Mozilla's new logo. by Opportunist · · Score: 1

      Possible, but far from certain. You have to take into account that people here are used to seeing :// a lot during their day. Usually as the delimiter between protocol and target URL. That actually makes it amazing that they even noticed the "moz" altogether.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    2. Re: An interesting example is Mozilla's new logo. by Anonymous Coward · · Score: 0

      They are not useful characters, they are delimiters in a URI. So what The new logo reads access method "moz" to a resource named "a". Both are utterly meaningless so the entire new logo is absolutely meaningless.
      Nobody reads "colon, slash, slash" nobody has done that in the last 16 years

    3. Re:An interesting example is Mozilla's new logo. by Anonymous Coward · · Score: 0

      If you've been familiar with the word "Mozilla" for years it's NBD.

      If you're not, and this will definitely be the big majority, it probably gets pronounced "moze, A"

    4. Re:An interesting example is Mozilla's new logo. by Anonymous Coward · · Score: 0

      I used to diligently read every /. article (back when this was a relevant site), but now I filter out and skip over most stories here.

    5. Re:An interesting example is Mozilla's new logo. by srmalloy · · Score: 1

      That actually makes it amazing that they even noticed the "moz" altogether.

      Other than wondering "What protocol is 'moz'?" I have to admit, my reaction on seeing it was "Moz? Never heard of that protocol. Oh, wait..."

  8. Relevant and overlooked variables. by geekmux · · Score: 2

    Just curious, how did the study account for:

    YOLO

    FOMO

    IDGAF

    All relevant variables driving the average attention span of today.

    “We want kids to listen to the teacher, but a lot is going on in the classroom — there is so much to look at inside it and out the window..."

    You want kids to listen to the teacher? Take the fucking cell phones out of the classroom. It's rather obvious what "window" students are mindlessly staring at all day.

  9. Mystery Solved by Anonymous Coward · · Score: 0

    if (information.source.contains("slashdot"))
    {
            information.importance = 0.0;
    }

    1. Re:Mystery Solved by hey! · · Score: 2

      No wonder people thought Perl was a good idea...

      --
      Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
  10. TLDR by Anonymous Coward · · Score: 0

    Didn't RTFS, but doesn't sound like something worth reading.

  11. Raindancing by umghhh · · Score: 3, Insightful

    I know because I danced and it rained.
    Funny that this works for most of SW developers I worked with as well as for huge number of MBA drones too. I suspect MBA drones may be faking it in quest to reach a bonus but they are humans too so most probably randomly arrive at what is the connections between cause and effect.
    The worst thing however is that they may be right about choosing the simple way - there is hardly an economic gratification for determining the actual state of reality. For minority there may be a bonus in learning about this study. The majority will be just to distracted to understand and even if they understood this would bring only pain into their lives.

    1. Re:Raindancing by Anonymous Coward · · Score: 0

      "too" != "to"

  12. How to read things by tinkerton · · Score: 1

    The findings could eventually contribute to improved teaching and learning and the treatment of mental and addiction disorders in which people's perspectives are dysfunctional or fractured.

    Translate: who is willing to pay for this? The PR industry.

  13. CowbowNeal by Anonymous Coward · · Score: 0

    If it important to CowboyNeal then it important to me.

  14. My Wife does this by trevc · · Score: 5, Funny

    I have a wife that tells me what is important and what is not.

    1. Re:My Wife does this by Anonymous Coward · · Score: 0

      You got one too?

    2. Re:My Wife does this by minstrelmike · · Score: 1

      I have a wife that tells me what is important and what is not.

      In a nutshell, that's one way evolution works ( "choosing" what is important) within each generation ;-)

    3. Re:My Wife does this by Anonymous Coward · · Score: 0

      Sometimes it's helpful to have an override function though. If I did as you suggest for everything I would end up thinking that the biggest loser, married at first sight, the bold and the beautiful, neighbours and the Kardashians were important and lose what little remains of my self-respect.

    4. Re:My Wife does this by antdude · · Score: 1

      Prove that you have a wife. Anyways, isn't that the same from ALL females like moms? :P

      --
      Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
    5. Re:My Wife does this by Anonymous Coward · · Score: 0

      > You got one too?

      Sure. But she ain't important. ;-)

    6. Re:My Wife does this by Anonymous Coward · · Score: 0

      > Prove that you have a wife.

      I drink, therefore I am!

    7. Re:My Wife does this by DutchUncle · · Score: 1

      If you were talking about a business partner or office manager, nobody would assume you were being facetious. Choosing a partner should include such practical considerations along with the emotional ones. If you have chosen wisely, like an athlete choosing a good agent or a band choosing a good manager, then delegating decision authority may well be your best course of action.

  15. Nothing against the article.. by fishscene · · Score: 1

    ...but I decided not to read it. I'll leave it as an exercise to the reader as to how I relate to the article.

    1. Re:Nothing against the article.. by Anonymous Coward · · Score: 0

      I have learned what to focus on, and what not. Like not to focus on slashdot, for instance.

  16. First Post, Baby! by Anonymous Coward · · Score: 0

    At least it would have been if my brain decided getting first post was important.

  17. As an example of the difference by WillAffleckUW · · Score: 1

    One thing to consider is the existence of what SF calls "bullet time", or when time appears to slow.

    This is what it feels like when, in addition to your heart racing, you literally are recording everything you perceive. We get rid of almost everything we see, hear, feel, touch, and taste, but in bullet time, or emergency time, we turn the recorders on full, so that we can analyze how we escaped the dingoes trying to eat us, or the event that might have killed us.

    If we did that all the time, we'd run out of storage. So we toss most of it away.

    On a personal level, it is kind of cool. But it's there for a reason, to help you learn to avoid things that might get you killed, or almost did.

    --
    -- Tigger warning: This post may contain tiggers! --
  18. 5 Decisions by Anonymous Coward · · Score: 0

    ... make decisions in real-world situations.

    Will it kill me now?
    Can I eat it?
    Can I fuck it?
    Can I trade it?
    Is it bling?

  19. Same way Slashdot editors do by Anonymous Coward · · Score: 0

    Well-written summary? Nope.
    Respectable source? Fuhgetaboutit.
    Contains useful links? Not worth my time.

    Brings in clicks? High importance!