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Facebook Hires Hugo Barra, Former Android VP and Public Face of Xiaomi, To Head Oculus

Facebook has hired Hugo Barra, the most prominent global executive at Chinese smartphone maker Xiaomi, to lead its virtual reality business including the Oculus unit, Chief Executive Mark Zuckerberg said. "Hugo shares my belief that virtual and augmented reality will be the next major computing platform. They'll enable us to experience completely new things," Zuckerberg said in a post on Facebook.

37 comments

  1. Social Contributions by Anonymous Coward · · Score: 2, Insightful

    "...They'll enable us to experience completely new things,"

    Let's hope that Facebooks investments will enable them to contribute more than feeding rampant narcissism via the worlds largest social media platform.

  2. Another fad by Anonymous Coward · · Score: 0

    I can't but help think of this platform as just another fad that will eventually pass. Sure, it will be neat to check it out, but I just can't see it as being the next big thing nor really making any significant impact. Thinking 3D TV, apple watch, etc.

    1. Re: Another fad by Type44Q · · Score: 1

      Your use of the word "think" might be a bit of a stretch; just something to consider.

    2. Re:Another fad by spire3661 · · Score: 1

      VR is not a fad. The tracking tech alone is an industry in and of itself, even without HMDs. The difference between 3D TV and VR is that 3d TV was forced on consumers from the top down. It was created by Hollywood as a premium experience to help shore up flagging ticket sales. VR came from the ground up. A few people hacked together some prototypes and code and said 'Holy shit, we can do this'. Even if the VR industry dies tomorrow, people would hack together headsets. The genie is out of the bottle, and there is no going back.

      --
      Good-bye
    3. Re:Another fad by Anonymous Coward · · Score: 0

      Since when? I've seen the first VR headset in the 80's. I've seen the first commercial available VR headsets in the mid 90's. I've seen the first VR headsets being used in a professional (marketing department of a large construction business) environment in the early 2000's. Why would it all of the sudden become a common technology like smartphones, laptops, tv's, ... and not just some niche product for a small professional market or a small entertainment market? I simply can't force myself to completely shut me off from everyone around me. I can't stand the idea to not see or hear anything that happens around me while I'm wearing a VR headset. And I'm not the only one.

    4. Re:Another fad by HornWumpus · · Score: 1

      Porn.

      --
      John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
  3. Re: Yaba-Daba-Doooo! by Anonymous Coward · · Score: 1

    Thread closed. Nuff said.

  4. translation by Anonymous Coward · · Score: 0

    Let's hope that Facebooks investments will enable them to contribute something back instead of ripping off everyones private data and making you do so via endless spam and eulas

  5. Did they fire that snotty kid by Master5000 · · Score: 2, Insightful

    that made the front page of that magazine? What was his name... Can't be bothered to look him up. Oculus is a fad for the foreseeable future. I can't believe that guys like Carmack and Michael Abrash bought into it, must've been paid a lot of money. There is no market adoption, everybody says wow for the first 5 minutes and then proceeds to not use it. Most people who bought one aren't using it anymore and it's siting there gathering dust. Also, most PCs aren't powerful enough to really run VR. Also, most games suck. A lot of money invested for embarrassing returns. Wonder what the consequences will be like. Hopefully some asses will get fired for these decisions.

    1. Re:Did they fire that snotty kid by Anonymous Coward · · Score: 0

      well carmack is a tech junkie who loves the challenge, but beyond that he did get a nice payday and lucky palmer is like a snake oil salesman

    2. Re:Did they fire that snotty kid by monkeyxpress · · Score: 1

      Palmer Lucky. I disagree with you that it is a fad. I think there are some pretty interesting uses for the tech. Having tried one, there is a odd sense of immersion that you don't get from other forms of media, and it seems to work pretty well for simulation games (racing etc). However, you're right that it's pretty overblown with hype, as is anything tech related these days.

      Personally, I simply think the tech is not ready yet. We need much higher resolution/refresh rate screens, and a huge increase in computing power for a much reduced price. Think Apple Newton vs iPhone - the ideas were similar, the tech just wasn't where it needed to be yet. It's probably going to be another decade before the computing power gets there, and by then I think the screen situation will take care of itself.

      I don't think it is unreasonable to believe it could eventually grow into a decent sized market. But, a bit like Facebook, I think this idea that people are going to spend their lives in VR, or even that people outside of gaming and professional applications will use it, is a bit silly.

    3. Re:Did they fire that snotty kid by iMadeGhostzilla · · Score: 1

      VR has no overwhelming benefits that justify the radically different physical behavior to use it, in my opinion. They say it only needs a killer app, but I think any platform that needed a killer app has never found one. Killer app is what drives the design of the platform.

      I tried Gear VR, it was unforgettable, like I was in someone else's dream, and it wasn't pleasant. And I was big on VR in the 90s. If there is a killer app for VR, it's scifi stories, but you don't need hardware for it.

    4. Re:Did they fire that snotty kid by JMZero · · Score: 1

      If all you've tried is GearVR, you haven't tried modern VR in any meaningful way - it's garbage. Really. Find someone with a proper computer and a Vive.

      --
      Let's not stir that bag of worms...
    5. Re:Did they fire that snotty kid by Anonymous Coward · · Score: 0

      > ...guys like Carmack and Michael Abrash bought into it, must've been paid a lot of money

      How does a $700,000,000 retention bonus sound?

      http://www.usatoday.com/story/tech/news/2017/01/17/oculus-cost-3-billion-mark-zuckerberg-trial-dallas/96676848/

      VR and AR are middle-distance tech - In 5 years we will see $99 Black Friday sale for a headset that is comparable\beats the current HTC Vive.

      Ultimately, headsets will replace monitors for a lot of people.

    6. Re:Did they fire that snotty kid by Stormwatch · · Score: 1

      Also, most PCs aren't powerful enough to really run VR.

      Well, that's a given: you need more power to run any game as VR, because a good VR experience requires higher resolution and framerate than regular gaming.

    7. Re:Did they fire that snotty kid by iMadeGhostzilla · · Score: 1

      I assumed it was, and still couldn't imagine much of a difference re what it ultimately brings to the table.

      One of the biggest issue was not having a body. That's a very unnatural experience. Even in dreams you mostly have a body. So I did a search for body in vr and found this -- http://www.polygon.com/virtual...

      I'd definitely try that. Still even with that in mind the idea of overwhelming benefits continue to escape me. Hope I'm wrong.

    8. Re:Did they fire that snotty kid by JMZero · · Score: 1

      Having hands (well, controllers at least) and being able to walk around naturally/poke stuff helps a lot, as does better head tracking.

      I mean, I don't know if that's "overwhelming benefits" (I'd recommend waiting for next generation to buy at this point) - but it's pretty cool, and worth trying out a Vive (or Rift with Touch) if you get a chance.

      --
      Let's not stir that bag of worms...
    9. Re:Did they fire that snotty kid by HornWumpus · · Score: 1

      Porn.

      /. won't let me post the same answer to multiple threads. Even when appropriate.

      --
      John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
    10. Re:Did they fire that snotty kid by iMadeGhostzilla · · Score: 1

      Everybody says that. Have you tried it?

    11. Re:Did they fire that snotty kid by HornWumpus · · Score: 1

      By my estimate 'good enough', Leah may be dead, but the slavegirl lives on. (lights at piratebay dim under /. load)

      Good enough for a 16 year old (on a cardboard 2).

      Beware the ones filmed from female POV, no trigger warnings for us?

      Search 'VR' on pirate bay, count the seeds etc. Not sure how the producers are making their money, but with numbers like that, the 'videos' are everywhere.

      --
      John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
    12. Re:Did they fire that snotty kid by iMadeGhostzilla · · Score: 1

      Fair enough, sounds like the topic needs more research before jumping to conclusions.

  6. ai is to intelligence... by Anonymous Coward · · Score: 0

    as vr is to reality.

  7. That's not going to help by Dunbal · · Score: 1

    I said a long time ago that the numbers on Oculus did not make sense when FB bought it and we found out they wanted to sell units at $800 or so per. There is no way they can ever sell enough units to recover the initial investment. That is even less likely now that they have competition. Oculus will eventually run out of other people's money and die the fiery death it deserves. Of course I'm sure Hugo Barra will make a ton of money riding it into the ground.

    --
    Seven puppies were harmed during the making of this post.
  8. Full Potential of VR by Anonymous Coward · · Score: 0

    3D TVs were a fad. 3D printers were too expensive.

    VR has a lot more potential than all of them. But, if I have to pay $800 for a new GTX 1080 card, and then another $800 for a VR headset, I'm already out $1600 dollars. Bring down the price and maybe more people will use it.

    1. Re:Full Potential of VR by GuB-42 · · Score: 1

      At the time of the DK2, in Oculus, they said that they intended the final product to be around $300, $400 top. They said they chose this price point because more than that and people won't buy it, no matter how good it is.
      They were right : $600 final price and people didn't buy.

      With all its billions, I would have thought Facebook would have been more aggressive. Favoring wide adoption over large margins.

    2. Re:Full Potential of VR by Anonymous Coward · · Score: 0

      Getting the headset is the only bump. The real money is in the content. There's no need to charge a premium.
      Just package it in a cardboard box for $30 bucks and people will buy it.

  9. VR still sucks by backslashdot · · Score: 2

    I don't see why they would release VR without getting to 5K per eye? Or fine, 4K per eye. At resolutions below 4K per eye .. the screen door effect is far too prominent to stand for more than a few minutes (10 minutes being the Guiness world record, do not attempt -- the poor guy puked to death afterwords). Anyway, my point is that VR is basically not usable until we have the technologies to display, at absolute minimum 120 fps at 4K per eye. And that's for enthusiasts .. if it is for the mainstream we need it to be 180fps and 5K per eye.

    Today, we are at less than HD resolution at 90 fps .. it's irresponsible to release a product half baked so early.

    1. Re:VR still sucks by tlhIngan · · Score: 1

      I don't see why they would release VR without getting to 5K per eye? Or fine, 4K per eye. At resolutions below 4K per eye .. the screen door effect is far too prominent to stand for more than a few minutes (10 minutes being the Guiness world record, do not attempt -- the poor guy puked to death afterwords). Anyway, my point is that VR is basically not usable until we have the technologies to display, at absolute minimum 120 fps at 4K per eye. And that's for enthusiasts .. if it is for the mainstream we need it to be 180fps and 5K per eye.

      Today, we are at less than HD resolution at 90 fps .. it's irresponsible to release a product half baked so early.

      In other words, make VR even MORE inaccessible to people.

      First, we don't yet have the display technology for 4K per eye. But let's assume we do.

      Next you want to do dual 4K at 120fps. We can't even do that with top of the line video cards in PCs - 4K60 is still unachievable and you already want to do 4 times that. And we're using top of the line $1000 video cards. If we assume we can do it with 4 cards in an SLI configuration, that's $4000 worth of video cards. Right now the configuration requires just one higher end card $600-800 or so.

      All told, you can spend anywhere from $1500-2000 for a new PC and VR headset that's released too early. With your requirements, we'd be looking at $5000+ for a new PC and headset. And as enthusiastic as people may be, that's in the range of flopping.

      People already have a hard time justifying the existing cost, and it's why people are flocking towards the cheap smartphone route. It sucks, but it's cheap and accessible.

      Waiting for display technology and graphics cards, and VR will be the next 3D TV - on the wane.

    2. Re:VR still sucks by backslashdot · · Score: 1

      Did you read what 10% of what I said? I am saying don't release it all if we don't have the technology to make it usable.

      Anyway, first let's make cars with brakes that don't work so that it will be more accessible to people? Accessibility to the masses isn't a good thing if what they are getting is a rip off. It does a huge disservice to VR technology. Nobody will invest in it if it keeps flopping.

    3. Re:VR still sucks by Anonymous Coward · · Score: 0

      A proper comparison would be "Build a car that can only travel 50 miles on a single tank or wait until we build a car until we can travel 500 miles on a single tank"

    4. Re:VR still sucks by Anonymous Coward · · Score: 0

      The current VR solution give too many people motion sickness. It has to be usable by the vast majority of people to be a success. But still, VR requires you to put on an all covering headset which isolates you from the real world around you. You are effectively blind and deaf when using VR. It is simply not for everyone.

    5. Re:VR still sucks by HornWumpus · · Score: 1

      Don't make up bullshit numbers.

      You could play for a solid hour on the VFX1, in 1996 (better later, GHz machines make for awesome frame rates on games built for 66MHz) if you selected content that didn't make you puke. NOT Descent 2, something that kept up mostly up, Commanche 2, Jane's ATF.

      Same is true today. It's all about content that won't make you puke. But they are building a new Descent for VR...

      --
      John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
  10. fuck oculus by Anonymous Coward · · Score: 0

    and luckey and zuckerburg. and the rest of the oligarchy.

  11. next major computing platform? by Anonymous Coward · · Score: 0

    Its amazing how little you can know about computers (and the world) and still be the CEO/owner of a major gossip site.

  12. LOL by sexconker · · Score: 1

    Stagnant megacorp hires washed up exec from stagnant and companies in an effort to avoid further stagnation.

    When your brand starts to lose its luster, don't hire faces from other big name companies to try and restore it.

    1: If they're willing to leave for a bit more cash (and your illegal collusion and spying means you'll only ever offer a bit more) and enter your musty old claptrap, they're not the hip rockstar you think they are.

    2: Your opinion of the companies they're coming from is vastly different from what that person can do for your opinion. Inertia is a big thing in big companies. Even if you see that company as a super hip brand, it's likely a facade covering an internal morass. Hint: Look at your own company and the problem you're trying to solve compared to the company image you put out). Even if the company you're hiring the person from IS legitimately agile/hip/innovative/buzzword, the odds of it being due to that one person, or that one person being able to repeat their success on your ship, are slim to none.

    3: Your customers don't give a shit what monkey in a suit you hire, they care about the shit you sell them. Cut executive pay and roll it into product development, QA, or even salaries for regular staff if you want your company to BE healthy as opposed to just APPEAR healthy.