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Magic Leap CEO Defends His AR Company After Leaked Photo (mashable.com)

Saturday Business Insider claimed that augmented reality company Magic Leap was "scrambling to finish a working prototype before an important board meeting next week," publishing a photo described by their source as an early January prototype. An anonymous reader quotes Mashable: The image depicts a man with a kit on his back that looks as if it's in the early stages of development, but [CEO Rony] Abovitz's tweet suggested it was not intended as consumer technology. "The photo you are all excited about is NOT what you think it is," he wrote. "The photo shows an @magicleap R&D test rig where we collect room/space data for our machine vision/machine learning work. We do this in order to understand lighting, texture, various surfaces." As Mashable noted earlier, the leaked photo has done little to assuage fears the company's technology has been overhyped... A December report in The Information raised questions about whether Magic Leap was ready for primetime amid concerns that much of its work could not be commercialised or miniaturised. Two former employees also reportedly told the outlet a promotional video showing the technology in action was in fact created by the special effects company, Weta Workshop.
Magic Leap raised $1.39 billion from investors (including Google), and Abovitz's last tweet Saturday reassured fans that "We will not let you down." Mashable even suggested that "this might just be a bit of clever marketing spin by Magic Leap to greatly lower expectations before unveiling a polished product in the coming months... The worst case scenario is that this does represent the latest version of the company's prototype meant for consumers, in which case there's very little chance we will see a Magic Leap device available to consumers any time in 2017."

62 comments

  1. Wel, that settles it then! by jenningsthecat · · Score: 1

    Said no investor, ever, when given news the likes of "Abovitz's last tweet Saturday reassured fans that 'We will not let you down.'"

    --
    'The Economy' is a giant Ponzi scheme whose most pitiable suckers are the youngest among us and the yet-unborn.
  2. Venture capital by Anonymous Coward · · Score: 0

    This shows that:

    (1) Either some of the conjectures here are wrong, because Google (et. al.) carefully performed their due diligence and vetted the technology thoroughly
    (2) There's way too much cash flowing around and people are investing in stupid shit again
    (3) Both

    1. Re:Venture capital by Anonymous Coward · · Score: 1

      (1) Either some of the conjectures here are wrong, because Google (et. al.) carefully performed their due diligence and vetted the technology thoroughly

      When a technology does not exist yet, and requires actual R&D to bring it about, "vetted the technology thoroughly" is not something you can meaningfully do. You can look at the work you've done so far - research, early lab technology demonstrations, etc - and decide whether there seems to be potential there. But with the best will in the world, there is no guarantee that the end product will appear at all in any given time frame, or appear in a commercially feasible form at a workable price. The likes of Google are well aware of that from some of their own R&D activities, and anyone else investing in this type of company should be too.

    2. Re:Venture capital by Anonymous Coward · · Score: 0

      We've seen people get sucked in to a great narrative and overhyped products time and time again. The idea of raising capital on the back of a narrative first and actually proving the concept later but ultimately failing to do so, i.e. Theranos.

  3. And what IS "Magic Leap"? by Opportunist · · Score: 4, Insightful

    I think it's kinda ironic that the article complains about a product being vaporware but doesn't even talk about WHAT it is supposed to be. I'm used to TFS not even mentioning it, pretty much assuming everyone has heard about some arcane project that is maybe interesting to 5 percent of the audience, but that the articles linked to don't explain it, that's new.

    5 links deep in, we finally learn that it's yet another augmented reality gadget. At least that's what it looks like. Whether it is, I still don't know: All I really got was a YouTube video that had no sound (except some silly elevator music).

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    1. Re:And what IS "Magic Leap"? by GrumpySteen · · Score: 0

      The second sentence in the first link from the summary says "Here is the first public photo of a working prototype of Magic Leapâ(TM)s portable augmented reality device."

      It's not the author's fault that you skimmed the first article and went click happy until you were "5 links deep in" before you slowed down enough to actually read what was in front of you.

    2. Re:And what IS "Magic Leap"? by Anonymous Coward · · Score: 0

      Magic Leap has tried to make themselves a mystery to gain interest. They've put together amazing promotional videos and talking about what's possible but never spoke about what they're doing. So far though the only thing about the company that can be said to be true is they're really great at video editing.

      Several people left last year and rumors leaked out about the company. Their goal is to make a mobile computing, wearable, A/R rig and allow people to enhance their environments through A/R. That sounds like fluff, but essentially they're trying to position themselves so that A/R is not an individual experience, rather that the A/R is the environment you're in such as an office building where you work is an entire A/R experience and every worker would be plugged into it with the Magic Leap rig, hence the whole backpack level computer deal.

      Which I guess sounds like a lot of fluff. Anyways, think of them as augmented reality for enterprise; they're trying to go for an integrated, networked experience of A/R rather than a personal one. The inherent problem with that is power and processing; they need a lot of processing and power for every person in the A/R network and those people can't be tethered by physical cables, so they have a major miniaturization vs. technical specs tradeoff challenge to overcome.

    3. Re:And what IS "Magic Leap"? by Tx · · Score: 2

      The whole issue about Magic Leap is that they've been incredibly secretive about what they're actually developing. So the reason the articles don't explain that is because they simply don't know. Many have speculated that it's some kind of light field display, which would be a big deal, because it could solve the issues associated with all current VR headsets caused by the fact that your eyes are focussed on a fixed position screen close to your face, regardless of where in virtual space the VR object you are looking at is, amongst other things. But until they actually decide to announce a product publicly, or someone in the know leaks something concrete, we really don't know what they're doing.

      --
      Oh no... it's the future.
    4. Re:And what IS "Magic Leap"? by Oligonicella · · Score: 1

      First working phrase of that link: "... building technology that "augments" human vision with digital imagery,..." (emph mine)

    5. Re:And what IS "Magic Leap"? by FalcDot · · Score: 4, Insightful

      So there is a non-zero chance that they are building a gizmo that can detect gullible investors?

    6. Re:And what IS "Magic Leap"? by Anonymous Coward · · Score: 1

      Exactly. I read about them a while back... they got their start by marketing to key celebrity 'artists' to build hype. They basically got some rich person's favorite artist to say the guy is a genius, then it snowballed into a 'round of investing'... he did this a couple times.

    7. Re:And what IS "Magic Leap"? by ColdWetDog · · Score: 3, Interesting

      Basically, they read William Gibson's Bridge Trilogy and decided to make something.

      They forgot that fiction is easier to script than reality.

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      Faster! Faster! Faster would be better!
    8. Re:And what IS "Magic Leap"? by roman_mir · · Score: 1

      100% with you. I only entered the comment section to say the same thing, I have no idea what this thing is, I still don't know, for a moment I thought it had to do with Leap Motion device but it is not it. I hope whoever it is that submitted this story is not involved in software development, analysis, architecture and project management.

    9. Re:And what IS "Magic Leap"? by Anonymous Coward · · Score: 0

      You must be a millennial.

      http://lmgtfy.com/?q=magic+leap+augmented+reality

    10. Re:And what IS "Magic Leap"? by Anonymous Coward · · Score: 0

      First working phrase of that link: "... building technology that "augments" human vision with digital imagery,..." (emph mine)

      Will the technology automatically give any woman seen through the device "augmented" breasts? Cause that's what I think of when I hear the word "augmented".

    11. Re:And what IS "Magic Leap"? by Anonymous Coward · · Score: 1

      This guy has expertly explained not only the Magic Leap product, but more importantly, exactly how it is assumed to work based on some really deep investigation. He's brilliant.

      In 3 easy to view Youtube videos:
      https://www.youtube.com/watch?v=QBa-668ByAk&t=6s
      https://www.youtube.com/watch?v=R0b6IeX_x48&t=33s
      https://www.youtube.com/watch?v=Q4mq3G6iBks

      The TLDR version... Based on my watching of these videos there's some cool tech in that not so impressive photo. The cables connecting to the headset look exactly like what you'd expect the fiber optic connector to look like. Maybe with an added wire for gyro coordiantes (or maybe not needed if it's possible to do just using fiber).

    12. Re:And what IS "Magic Leap"? by Anonymous Coward · · Score: 0

      It's a hololens

    13. Re:And what IS "Magic Leap"? by Anonymous Coward · · Score: 0

      I love the idea of doing this with a light field display and of being able to capture a reasonable level of the world around you to then augment and some way of convincingly making assumptions about occluded spaces that the system cannot see. But it does smack a little of that company that came up with its "Unlimited Detail" game engine that turned about to be a complete farce and ultimately led to just some pretty unimpressive static point cloud rendering engine.

    14. Re:And what IS "Magic Leap"? by Anonymous Coward · · Score: 0

      Maybe I'm psychic, but 10 words into TFS, I knew that this was an augmented reality device.

    15. Re:And what IS "Magic Leap"? by SandWyrm · · Score: 1

      It smacks of Enron and numerous other dot-com scams from the early 00's. Read their website. No solid info about anything. Fake SFX videos that imply they're creating free-standing projected holograms that don't require special glasses (but they do). Mundane details described in overly flowery language to make them seem like more of a big deal than they are, etc. It's 99.9% emotional appeal. It's not a "lens", it's a "custom made photonic control device that controls the mind's perception processor". They must be spending 2/3rds of their investors' money on marketing instead of engineering.

      What they're actually going through the motions of making is an augmented reality display that's very similar to Microsoft's Holo-lens. That's it. That's all it is. You put it on your head, and it blends graphics into your surroundings using a camera-generated depth map – which is all a "light field" is. A normal digital picture that also records the distance from the camera for each pixel. The final image is projected into your eyes through a lens tilted at 45.

      The Holo-Lens is out now, and you can play odd demos on it all day long. Magic Leap might be X% better looking with their current backpack-mounted test rigs, but by the time they actually release anything, Microsoft will have made its third version of the Holo-Lens and made Magic Leap irrelevant. In a tech space that's counting on VR/AR actually taking off this time instead of crashing and burning again. I'm not holding my breath.

  4. Microsoft is way ahead by Anonymous Coward · · Score: 0

    I just used a Hololens Dev Kit. Most importantly, I used it not at a gaming convention, but at a robotics convention where it wasn't Microsoft using it, it was the robotics company who took 2 months and put together a limited but entirely functional interface to their robot and you could actually control the robot with holographic buttons and see status reports and data about the robot on a holographic monitor. It had control interfaces set in particular points in space, so you could walk around the robot and the buttons and screens would stay fixed, or you could change your control setup and move the screens and buttons closer to you. They also put together an introductory tutorial, and a little holographic engineer walked me through how to use the interface and spoke to me through the audio.

    It was the most awesome thing I'd ever seen, and the guys only had 2 months to play with it and put together a functional interface. Plus the headset was light and comfortable, had good speakers for audio interactions, and the guy at the robotics company was even talking to me about their early experimenting with integrating a microphone so you can control the thing with voice commands as well as hand interactions.

    The field of view on the dev kit for the holographic overlay is limited, but I'm hopeful they can expand it for the commercial release. But even as it stands, everything Magic Leap has promised is in trouble, because the Hololens does it, is well designed, is light and comfortable, doesn't require a belt for the hardware and has no cable. It's lack of cable means it's limited to about 2 to 3 hours of use for power constraints, but that's fine. They haven't announced a launch date yet but it's supposed to be this year; when it does then Magic Leap is going to have radically advance what they're doing because they'll have a hard time coming to market if the Hololens already has a foothold.

    1. Re: Microsoft is way ahead by Anonymous Coward · · Score: 0

      BS, Microsoft is not in the market yet either. The kits they have for devs do not count. Furthermore Microsoft is a decent software company, but they have reliably proven themselves a shit hardware company. The magic in AR is in the HW. Magic Leap's tech is something fundamentally new. Amidst revolutions, there's always a caudre of those trying to tie the line of the past. They can only conceive of what the have already experienced. The Magic of a ML will blow their feeble minds as it sweeps across the world changing the fundamental way we use and think about tech. And MS's AR device will end up like their phones.

    2. Re: Microsoft is way ahead by Anonymous Coward · · Score: 1

      Nice try Microsoft employee. The Hololens is garbage, I've used it.

    3. Re: Microsoft is way ahead by Bryan+Ischo · · Score: 1

      The other person's account was more detailed, more compelling, and more convincing than your one-liner response.

    4. Re: Microsoft is way ahead by Anonymous Coward · · Score: 0

      Found the Magic Leap employees

    5. Re: Microsoft is way ahead by Anonymous Coward · · Score: 0

      And yet the succinct post was 100% correct.

    6. Re: Microsoft is way ahead by Anonymous Coward · · Score: 0

      Nice try Microsoft employee. The Hololens is garbage, I've used it.

      If it was the iLens or the LibreLens youd be gushing all over it.

    7. Re: Microsoft is way ahead by Anonymous Coward · · Score: 0

      My Wheel Mouse Optical tells me that this was, at the very least, not always true.

    8. Re: Microsoft is way ahead by SandWyrm · · Score: 1

      Microsoft's HoloLens can be both garbage, and way ahead of Magic Leap (since you can actually buy one). The two state are not exclusive to each other.

  5. What is a magic leap? by Anonymous Coward · · Score: 0

    I know, I know. "Blah blah blah link in the summary to some ad ladened site or just fucking google it."

    But how about the editors learn how to write a proper summary?

    By the way, if it had mentioned what a magic leap is I would have bitch about how they stated the obvious and they shouldn't need to explain what it is on a tech site. The moral of the story is that you just can't win with low self esteem nerds who have to find something to bitch about no matter what it is so they can feel smug and superior.

    catcha: extremes

    1. Re:What is a magic leap? by Desler · · Score: 1

      It's an augmented reality device. Couldn't be bothered to even read the first sentence of the summary?

    2. Re: What is a magic leap? by Anonymous Coward · · Score: 0

      My middle finger can be an augmented reality device. I overlay it on top of things that are full of baloney. What does this "Magic Leap" bit of vaporware actually do?

    3. Re: What is a magic leap? by Anonymous Coward · · Score: 0

      Magic leap uses a system of low power led lasers and a series of lenses on the corner of glasses to image directly on your retina to superimpose virtual images over what you normally see. The rest is similar to other AR systems (like hololens).

  6. Obvious solution: by Gravis+Zero · · Score: 1

    Leak a photo of the current prototype.

    --
    Anons need not reply. Questions end with a question mark.
    1. Re:Obvious solution: by Anonymous Coward · · Score: 0

      They did :)

  7. Show me the eyetap by drinkypoo · · Score: 1

    All I want is an eyetap already. Prism, camera, display... no parallax.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  8. Re: Almost clever by Anonymous Coward · · Score: 1

    what the hell does this even have to do with the article?

  9. Re: Almost clever by Anonymous Coward · · Score: 0

    No, kind of like every parasitic snowflake that failed to report to Canada after Trump won.

  10. Re:Must be a slow news day! by Anonymous Coward · · Score: 0

    Well this is slashdot, not CNN, so

  11. Re: Almost clever by Anonymous Coward · · Score: 0

    Trump has done most of the things he said he would do. Sorry snowflake.

  12. Huh? by XSportSeeker · · Score: 3, Interesting

    I don't know why people are still reporting on this scam.
    It's simple people: this company scammed people out of their money to pay big bucks for a famous special effects company to produce a fake ad for a product that doesn't exist, because they wanted to scam even more people out of their money. It's also why they keep this stupid "secrecy" thing around the whole deal: because they both want the press to keep talking about it, and because they don't have anything to show.
    The gullible tech press ate the whole shit as if it was some imported chocolate mousse and spit it all over.
    It's not a whole lot different from lots of Kickstarter campaigns. I don't even know why this one is getting so much special treatment.

    Just open the Kickstarter page and search for some ridiculously miraculous products. Or go watch the original Pokemon Go teaser campaign. Magic Leap cannot deliver what they promised because what they promised is impossible. In the most optimal scenario it'll be something like Hololens. But it'll more likely be comparable to lower end AR/VR devices.

    1. Re:Huh? by bettodavis · · Score: 1

      Yep. This was noticeable since there were no live demos showing the gear itself, just what the user was supposed to see.

      And that was just fx, something anyone can do nowadays just with the right motivation and equipment.

      On this, the only "real deal" AR technology with positional awareness and overlaying virtual 3D images over the real world out there is Microsoft's, and a few upcoming others soon to be released. Which are not as impressive as the Magic Leap "demos", but way more real and existing.

  13. No big deal by Anonymous Coward · · Score: 0

    Facebook assigned a colossal value to this whole space with their acquisition. Even if Magic Leap uses backpacks and wildly forward looking demonstrations, they're spending time, money, and engineering on technology that are at least commensurate with the other companies in this space ... or litigating revenue from it.

  14. How stupid can critics be? by Anonymous Coward · · Score: 0

    Since when did the size of the hardware required to develop and train a neural network have anything to do with the size of the hardware needed to tap into the network's abilities?

    On the one hand, we have smartphones and cloud datacenters, orders of magnitude apart. On another we have biological organisms and the entire universe, even more radically different in size. This is just dumb.

  15. Miniaturization is hard by Anonymous Coward · · Score: 0

    So which chip vendor's unmet promises are to blame for the continual delays of Magic Leap? I've seen a lot of chip vendors over promise and under deliver causing even well established companies to stumble. At this point if Magic Leap is holding out for some yet to be released silicon they will burn through all of their funding and end up liquidating unless the chip vendor buys an equity stake, IMHO.

  16. Re: Almost clever by Bryan+Ischo · · Score: 1, Flamebait

    ... in a hamfisted manner has little to no chance of sticking. The man is dumb as a box of rocks, unfortunately. Despite all of his bluster he is apparently unable to operate with the required tact and subtlety necessary to effect changes he desires. There is the possiblity that everything he is doing publicly is a ruse to distract everyone and he is going to surprise us with the masterful maneuvers he's been making behind the scenes but ... given how dumb he has appeared to be at just about every opportunity, I doubt it.

    When he won I was at first disgusted, then somewhat hopeful as I thought, maybe the guy, despite being scum, can actually effect some interesting and valuable changes to the status quo of politics, maybe he can make some meaningful things happen that others couldn't because of their political ties.

    But seeing how hamfisted he's been in everything he's tried, and failed thus far, to do ... I am holding out little hope at this point.

  17. Prototypes are ALWAYS huge & klunky by Miamicanes · · Score: 4, Informative

    This story is insane. Prototypes of things involving emerging technology are NEVER, EVER, **EVER** tiny & compact.

    In the early 1980s, pre-Commodore Amiga showed off their new computer's prototype at Comdex. It was a rack the size of a small refrigerator stuffed with handmade (wire-wrapped) logic boards. Two years later, it was an attractive-looking desktop computer with nifty open space underneath that was big enough to tuck the keyboard into.

    The first version of Android was developed for a device that was a "phone" only in the sense that it could be used to make and receive phone calls, but was REALLY several cubic feet of prototype boards connected with ribbon cables and LITERAL duct tape.

    It would be a HUGE mistake for MagicLeap to prematurely commit to a controller design just for the sake of early miniaturization. I'd rather see them implement the controller as an 802.11ad-connected semi-dumb remote frame buffer, and offload the back-end heavy lifting to a desktop PC that's as big as it needs to be to do its job and impress everyone.

    The fact is, landfills around the world are littered with the corpses of prematurely-optimized hardware that ended up being inadequate for their intended purpose. That's why first-gen routers usually have more ram, faster processors, and better chipsets than second-gen routers... the first-gen ones are slightly over-engineered to give them headroom to handle more advanced capabilities, while the second-gen ones are pruned back to the bare minimum specs capable of running the first-gen model's firmware 9-15 months after release.

    1. Re:Prototypes are ALWAYS huge & klunky by null+etc. · · Score: 1

      Prototypes should be designed based on the goals they're supposed to achieve: performance and functionality that approaches the final manufactured unit, but with the flexibility to easily troubleshoot, modify, and reproduce the prototype without requiring several lengthy and expensive manufacturing cycles.

      Believe me, once the finalized design undergoes its first manufacturing cycle, there will be several kinks that need to be debugged and resolved. It's really best to not conjoin those manufacturing issues with other fundamental usability issues that may arise earlier during product development cycles.

  18. Re: Almost clever by Anonymous Coward · · Score: 0

    this is off topic but the dude has been in office only about 4 weeks. Give it a rest snow flake.

  19. Re: Almost clever by Bryan+Ischo · · Score: 1

    Whatever, coward.

  20. I can't wait to use technology by golgotha007 · · Score: 2

    that puts our arms constantly in the air, swiping at things and moving things around. If you've ever actually done this, you will quickly learn that after 5-10 minutes, your arms become uncomfortably tired.

    Eye candy and practicality seldom go together.

    1. Re:I can't wait to use technology by bettodavis · · Score: 1

      I want to do what Keanu Reeves did in Johnny Mnemonic, and there's no amount of facts and reality taking me away from that dream!

      Of courrse it's /s

    2. Re:I can't wait to use technology by Anonymous Coward · · Score: 0

      I'm sure as a fellow nerd this will come as a huge shock to you, but if you actually move your arms around regularly they will become stronger and fitter. Crazy right??

  21. Re: Almost clever by Anonymous Coward · · Score: 0

    Snowflake says what?

  22. prototypes are no surprise by Anonymous Coward · · Score: 0

    A lot of the important bits of AR are in the software, not the form factor of your hardware. Obviously they have an early SoC prototype from some vendor (probably nvidia) still on it's original development board.

  23. Re: Almost clever by Anonymous Coward · · Score: 0

    What, you mean by actually starting to do some of the most important things that he said he WOULD do, repeatedly, while campaigning? How awful!

  24. Hooray for slashdot moderation by Anonymous Coward · · Score: 0

    The commenter who didn't read the article is modded +4 insightful while the people who did read the article and corrected him haven't been modded up at all.

    To anyone with mod points who actually reads this: this is why you're supposed to have your threshold set to -1 when modding (even 0 would be an improvement). If you're filtering out the lower level comments, you miss stuff like this and wind up modding up blatantly wrong post.

  25. Re: Almost clever by Anonymous Coward · · Score: 0

    probably that you're an idiot, who has no rebuttals, and is desperate to convince yourself you didn't do something incredibly stupid by supporting someone who is more and more obviously showing himself to be a buffoon?