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Samsung Electronics Spent $10.2 Billion On Marketing Last Year (yonhapnews.co.kr)

Posted by msmash on from the marketing-budget dept.

An anonymous reader shares a report: Samsung and LG, South Korea's two leading tech giants, expanded their spending on marketing last year amid increased competition, data showed Wednesday. According to industry data, Samsung spent 11.5 trillion won (US$10.2 billion) on marketing in 2016. The figure included 4.4 trillion won on advertisements, which advanced 15 percent on-year. LG Electronics also spent 1.3 trillion won on advertisements last year, a 21.4 percent increase over the cited period. Industry watchers said the rise seems to be tied to Samsung focusing on promoting its smartphones and LG struggling to promote its high-end home electronics.

23 comments

  1. And it was by Anonymous Coward · · Score: 0

    Explosive.

    1. Re:And it was by tripleevenfall · · Score: 1

      May as well have set that money on fire, eh?

    2. Re:And it was by Anonymous Coward · · Score: 0

      Right? At least the Catholic Church got to molest children for their 2+ billion spent.

  2. motive=results greed fear ego based by Anonymous Coward · · Score: 0

    liars touts & shills oh my... cease fire stand down.. good sports with good spirits being polymorphed...

  3. Am I the product? by Anonymous Coward · · Score: 0

    This is what makes your personal information so valuable to advertising firms

  4. Why? by Anonymous Coward · · Score: 1

    Why would anyone try to market a year that's already over?

    1. Re:Why? by alexo · · Score: 1

      Because this year sucks.

    2. Re:Why? by Anonymous Coward · · Score: 1

      Less ambiguous: Last Year Samsung Electronics Spent $10.2 Billion On Marketing

      Passive but ambiguous: $10.2 Billion Was Spent By Samsung Electronics On Marketing Last Year

      Passive, less ambiguous: $10.2 Billion On Marketing Is What Was Spent By Samsung Electronics Last Year

      Chomsky can suck it: If Marketing Is a Colorless Green Idea, Last Year Samsung Electronics Spent $10.2 Billion On Colorless Green Ideas.

      Chomsky can suck it passively: If Marketing Is a Colorless Green Idea, $10.2 Billion On Colorless Green Ideas Is What Was Spent By Samsung Electronics Last Year

  5. Mustve advert. in SuperBowel. by Anonymous Coward · · Score: 0

    because it was overpriced, I didnt see it as I sat on the throne, and wasnt memmorable.

    Is this how they expect to kill the 21464 Alpha in favor of Itanium?

  6. they should have spent more on by FudRucker · · Score: 3, Funny

    research & development, especially in the battery department

    --
    Politics is Treachery, Religion is Brainwashing
    1. Re:they should have spent more on by ausekilis · · Score: 1

      I guess you haven't watched TV lately. Samsung has spent a hell of a lot of money on advertising to show the "rigorous testing" they put their phones through. Including puncturing the battery, heat-soaking, cold-soaking, and humidity testing the phone.

      Sad part is people will forget about the recall in a year or two and go right back to their old ways.

  7. Seems they are actually spending less than in 2013 by Anonymous Coward · · Score: 1

    Samsung Electronics spent an estimated $14 billion (U.S.) – more than Iceland's GDP – on advertising and marketing in 2013. At 5.4% of annual revenue, this is a larger proportion than any of the world's top-20 companies by sales (Apple spent 0.6% and General Motors spent 3.5%).

    http://www.reuters.com/article/us-samsung-marketing-idUSBRE9AQ18720131127

  8. Ironic by ohnocitizen · · Score: 2

    All that money on marketing and they are releasing a phone with no home button, a dedicated button for an assistant that works for about 10 apps, an "edgeless" screen that will make it easier to activate apps by mistake, and an irreplaceable battery that now has to power a larger screen. Oh yeah, and a camera that didn't get an upgrade despite being inferior to Pixel.

    Can't wait to see what Pixel 2 looks like.

    1. Re:Ironic by Anonymous Coward · · Score: 0

      Samsung don't need to be the best, they just need to be better than their number one competitor and in that area they pretty much stomp Apple. While many of us are unhappy with their approach they are first and foremost are for profit company, that means they have to address the market from a popular standpoint, that means big marketing budgets like Apple, features that try to appear trendy rather than practical.

  9. The state of the industry by alexo · · Score: 3, Interesting

    Investing in marketing is more cost-effective than investing in R&D.

    In the old times, when people mostly bought locally, there was a benefit in retaining customers for repeat sales, but with the advent of globalization, it is easier to convince people to buy buy a gilded turd (because it's cheaper) because even if they realize they have been duped, there are plenty of other fish in the sea. Even bad reviews don't really matter since the corporations have bigger megaphones than the individuals, and the information overload also plays to their advantage.

    And because everybody races to the bottom, it becomes even harder to make an informed choice. Even the adage "you get what you pay for" has been subverted by rebranding the same crap and selling it for a premium. Cases in point: Monster cables, Bose, etc.

    Sucks.

  10. OT: Slashcode question by sootman · · Score: 1

    Why, under this story, do I see these totally unrelated "related links"?
    - Donald Trump Wins US Presidency
    - Garmin Engineer Shot And Killed By Man Yelling 'Get - Out Of My Country!'
    - VC, Entrepreneur Says Basic Income Would Work Even If 90% People 'Smoked Pot' and Didn't Work
    - Universal Basic Income Programs Arrive
    - Russia Unveils 'Satan 2' Missile Powerful Enough To 'Wipe Out UK, France Or Texas'

    Despite Slashdot having posted about a zillion stories that relate to Samsung, LG, and/or marketing, none of them were picked by Slashcode's AI/GS* system.

    * Artificial Intelligence / Genuine Stupidity

    --
    Dear Slashdot: next time you want to mess with the site, add a rich-text editor for comments.
  11. Per capita by Anonymous Coward · · Score: 0

    US$10.2 trillion divided by 324,420,000 people (from Wikipedia's U.S. Demographics page) is $31.44 per person.

  12. They sure burned though lot of cash! by Anonymous Coward · · Score: 0

    N/T

  13. What for? by OneHundredAndTen · · Score: 1

    Were they not happy with the free publicity they got from their exploding phones.

  14. Samsung vs Tesla. by WindBourne · · Score: 1

    Tesla purposely does not market but instead applies all of their money into R&D, and esp into expanding markets.
    Samsung, like so many other companies, has stalled because it is now ran by MBAs and is becoming worthless. THey have no choice but to do massive advertisement.

    --
    I prefer the "u" in honour as it seems to be missing these days.
  15. For some perspective by MrKaos · · Score: 1

    Roughly $50 million was spent last year on tracking near earth objects that can wipe out our entire civilization.

    --
    My ism, it's full of beliefs.
  16. The only important figure is $marketing per phone. by Anonymous Coward · · Score: 0

    This "$10.2 Billion On Marketing" figure is a great example of how to mislead by removing context. Samsung sells a a ton of TV sets and solid state memory along with selling the most phones in 2016.. They also sell a ton of home appliances...

    According to http://www.gartner.com/newsroom/id/3609817 Samsung sold 306446 phones in 2016, down from 320219 in 2015. But we still don't know how much of that $10 billion in marketing was spent on TVs, memory, appliances,etc., nor do we know how much Samsung's competitors spent per phone. In short, without context, this "$10.2 Billion On Marketing" figure is meaningless.