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Over 90% of College Students Today Regularly Use Netflix, But Only 34% Are Actually Paying For Their Own Account (streamingobserver.com)
According to a new survey from LendEDU, more than 90% of today's college students have access to a Netflix account they regularly use, while only 8% who responded to the survey said they don't have a Netflix account. What some may find even more surprising is that of the 90% of students who have access to Netflix, only 34% of them are actually paying for their own Netflix account. Streaming Observer News reports: That actually goes right in line with numbers from Piper Jaffray that showed almost 40% of teens watch Netflix every single day. Their closest competitors, Amazon Prime Video and Hulu, each came in at just 3% each for daily use. Of course, that doesn't mean they're all paying for Netflix. 54% of respondents to LendEDU's survey said they use a family member's or friend's account, and 5% more said they used a boyfriend/girlfriend or ex's account. While only 34% of college students are actually paying for their own Netflix account, that's apparently not too big of a concern for Netflix, who has taken a relatively lax attitude towards password sharing in recent years.
These are just future Netflix subscribers who are getting hooked while they're young. When I was in college, I shared one account with all my roommates. Now that we're all adults, we each have our own paid accounts...
What would a broke college student do if Netflix required them to pay for their own account?
Let me give you a hint: the solution loses you a customer for life.
Netflix allows 3 simultaneous logins per account, so theoretically you could have 90% of college students using Netflix and only 30% paying for it.
I'm guessing the 34% figure comes from the 4% loners who don't have any friends and still wanna watch Netflix so they pay for their own account.
Sharing passwords/login credentials? I thought that sharing online passwords is a crime under the Computer Fraud and Abuse Act (1986): https://motherboard.vice.com/e...
Aren't many college students living in dorms, frat/sorority houses, or other shared space?
Makes sense that one roommate would have the Netflix account, and they all could use it. Wouldn't even require simultaneous logins, if the player was in the shared living room.
This signature is false.
College students will be inviting dozens of their friends over to drink beer and watch Netflix.
Gibs me that free shit! bernie could have won!
90% seem to try to do thing semi-legally, while the remainder don't care.
The numbers check out.
(I'm proud to be part of that 10%.)
Word verification: reprints
When I was in college between '99 and '03, the "jocks dorm" as it was called (next to the football field, kitty-corner from the athletic center, and never a morning without empty bottles in the dumpster) got its cable shut off by the police back in 2001. The local cable company knew there were more watchers than subscribers, and with the cooperation of the college, went room-to-room to see how many illegal splices there were. For what I believe was 112 rooms with cable, only 8 had paid subscriptions.
And now 34% have paid subscriptions to Netflix? They should consider themselves lucky.
You are allowed to share accounts across devices, more at higher pay levels. My parents use my account.
It's seriously like the journalists that talk this up have never actually used Netflix.
You are literally paying to be allowed to do this. They have different pricing tiers with a different number of simultaneous screens allowed. They're not "turning a blind eye", they're providing the service they sold.
If you try to have more people watching on your account simultaneously than you have paid for then it doesn't let you. It's simple. I don't know why journalists have so much trouble with this idea...
The content providers are going to wake up one day and realize the money isn't coming in the way it used to. Soon afterwards Netflix will be reduced to its own content plus reruns of "The Facts of Life".
During my tour through college in the early 1990's, I always asked my roommates who wanted to have cable TV. Everyone raised their hands. I then asked who wants to pay for cable TV. Everyone put their hands down. We never had cable TV.
During my second tour through college after the dot com bust, I had my own apartment and still couldn't get cable TV. Not that I couldn't afford to get cable. It's just Comcast refused to open an account unless I went down to the office to prove I wasn't the last tenant who didn't pay the bill. Nearly 12 years later, I still don't have cable TV.
also, chill
for my kid in college. Take that away and I wouldn't bother keeping it. For the occasional anime I watch on it it's not worth it.
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where has this statistic come from?
Its the same mount of paying accounts.
College kids are poor, this is not news.
Students may well be using someone else's account now, but when they finish college they will be used to getting Netflix, and be likely to pay for an account later.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
...they have very little reason to care about password sharing. They explicitly sell their subscriptions based on a number of screens that can simultaneously watch content. No single person is going to watch 4 screens at the same time, so obviously Netflix already views their account subscriptions as "family" accounts, not single person accounts.