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A New Survey Shows Consumers Are Not That Freaked Out By Tech (fastcompany.com)

Lippincott, a global creative consultancy, asked 2,000 "leading edge" consumers in the U.S. whether they were excited to welcome our robot overlords or terrified of them. A report on FastCompany adds: Some of their findings go against conventional wisdom, like the belief that consumers are scared about the future. Turns out 80 percent said they are excited about changes in technology. Some 78 percent feel more powerful and in control of their lives thanks to the support from smart machines, artificial intelligence, and robotics. There is some anxiety about the incursion of tech into our lives, with over 40 percent reporting that they are scared about changes to the economy, society, culture, and the government. Despite that, 64 percent of them still expect that the world will be better in 10 years than it is today.

52 comments

  1. Ignorance is bliss by Anonymous Coward · · Score: 0

    What's the definition of better now? And for who?

  2. Skynet by Anonymous Coward · · Score: 0

    Beware articles about how AI will be great for you. You don't know what wrote them...

  3. "Leading edge" by Anonymous Coward · · Score: 0

    Better known in Zuckerberg's famous quote:

    Zuck: Yeah so if you ever need info about anyone at Harvard
    Zuck: Just ask
    Zuck: I have over 4,000 emails, pictures, addresses, SNS
    [Redacted Friend's Name]: What? How'd you manage that one?
    Zuck: People just submitted it.
    Zuck: I don't know why.
    Zuck: They "trust me"
    Zuck: Dumb fucks

    1. Re: "Leading edge" by Anonymous Coward · · Score: 0

      It's a joke you dumb ass. I can't believe people still bring this up. Do you know how many years have passed?

  4. Slashdot users are more terrified than anyone by Anonymous Coward · · Score: 1

    For a supposed bunch of tech enthusiasts, I see the most technophobia on this site. It's really quite pathetic. The government and advertisers aren't out to get you. You people are batshit crazy.

    1. Re:Slashdot users are more terrified than anyone by Austerity+Empowers · · Score: 1

      I don't know about slashdot users, but the main people I hear being afraid of AI are CEOs.

    2. Re: Slashdot users are more terrified than anyone by Anonymous Coward · · Score: 0

      Those who know more about technology respect it. The government and advertisers may not be out to get me, but they sure as hell are out to get all my information. If it is so valuable then why should I give it up for free?

    3. Re: Slashdot users are more terrified than anyone by Anonymous Coward · · Score: 0

      Those who know more about technology respect it. The government and advertisers may not be out to get me, but they sure as hell are out to get all my information. If it is so valuable then why should I give it up for free?

      So block the info leakage and use the technology. Or be a luddite scaremongering neckbeard with a tinfoil hat, it is your choice!

    4. Re: Slashdot users are more terrified than anyone by jxander · · Score: 1

      It's not the tech itself that poses a problem, it the people ("What a bunch of bastards.)

      Tech is a force multiplier. It allows good people to do more good, and allows evil people to do more evil.

      --
      This signature is false.
    5. Re: Slashdot users are more terrified than anyone by Anonymous Coward · · Score: 0

      Or just throw around ad hominems.

    6. Re:Slashdot users are more terrified than anyone by Anonymous Coward · · Score: 0

      CEOs have more to lose than most people.

    7. Re:Slashdot users are more terrified than anyone by arth1 · · Score: 1

      I'm not afraid of AI - I'm afraid of the humans controlling AI, and the H1-B workers putting bugs in them.

      And for the GP troll, I think slashdotters are more worried about many technologies because they understand them, and how they can be abused. Some of us were part of creating such technologies, and know all the pitfalls. While the average man in the street doesn't know the details, and was surprised when batteries blew up or toys were subverted to creep on children.

    8. Re:Slashdot users are more terrified than anyone by Waccoon · · Score: 1

      For a supposed bunch of tech enthusiasts, I see the most technophobia on this site. It's really quite pathetic.

      Every day that goes by, I see another company locking us out of our products for our own protection, and taking them away from us by force whenever they want.

      The electronic equivalent of book burning most definitely scares me. The only thing that's pathetic is that most technophiles I've come across never studied history and just don't give a damn.

  5. erosion of control, not increase. by Anonymous Coward · · Score: 0

    Some 78 percent feel more powerful and in control of their lives thanks to the support from smart machines

    I felt more powerful and in control of my life with 1980's and maybe 1990's tech, which was on MY side. It didn't do everything possible to wrestle control from me, spy on everything I do, and generally get all 1984 up in my face.

    Now? I don't even buy a lot of modern tech, because it no long can be considered mine. It belongs to the companies that want to monetize everything I do in every single domain of life. It no longer answers to me, with locked bootloaders and DRM out the ass.

    Plain old tech? Cool. But what we're getting is the Orwellian nightmare version.

    1. Re:erosion of control, not increase. by Anonymous Coward · · Score: 0

      What difference at this point does it make? The stuff only lasts a year or two and is obsolete. It's not like you're giving someone a long term license to spy. Quick hit and then on to the next cool thing.

    2. Re:erosion of control, not increase. by Anonymous Coward · · Score: 0

      Well cross device tracking is the new hot thing.

    3. Re: erosion of control, not increase. by Anonymous Coward · · Score: 0

      But then the maker of the next cool thing buys up the previous database of your information (or the company holding it) and adds it to their own. This is where we are at now... there are huge databases of personal information being bought and sold.

    4. Re: erosion of control, not increase. by Anonymous Coward · · Score: 0

      The T-800 feelings are hurt by your comments of obsolescence!

      #TerminatingTerminatorsMatters

  6. At least it's a change by chispito · · Score: 1

    All people really care about is will Skynet finally be the leader that delivers on its campaign promises, or will it just fold to special interests once it takes power?

    --
    The Daddy casts sleep on the Baby. The Baby resists!
  7. "It's 1984" is the new "Oh well" by TheOuterLinux · · Score: 1

    I think humans have forgotten that the Earth doesn't give a damn about you and that just because you can post something that doesn't mean it changes anything other than perception and maybe influence social Darwinism. So, people have become docile with new tech and joking say "It's 1984," knowing lack of privacy and product control has gone to hell, which is fine as long as the ice doesn't melt and they get to have the latest iPhone.

    1. Re: "It's 1984" is the new "Oh well" by TheOuterLinux · · Score: 1

      I cringe every time I see "it's 1984." In my head I'm like, "F---ing millennials...aren't you so f---ing cultured. Lit"

    2. Re: "It's 1984" is the new "Oh well" by Anonymous Coward · · Score: 0

      I cringe every time I see "it's 1984." In my head I'm like, "F---ing millennials...aren't you so f---ing cultured. Lit"

      Yep. It's more like Animal Farm, anyway.

    3. Re: "It's 1984" is the new "Oh well" by Anonymous Coward · · Score: 0

      Have something to add to the conversation aside from insults, shitbag?

    4. Re: "It's 1984" is the new "Oh well" by Oligonicella · · Score: 1

      Now if they would only figure out what Ingsoc stood for.

  8. Hype by Anonymous Coward · · Score: 1

    Wait...you mean all of the tabloid headlines are making this seem more horrible than it actually is? Could never have guessed that...

    The ALGORITHMS...them algorithms are coming to get us!

  9. Easier to be happy when you don't understand by Rick+Schumann · · Score: 3, Interesting

    The vast majority of 'consumers' have no idea what's going on 'under the hood' of the hardware and software tech they're using and how the corporations that tech interacts with (or 'is ultimately controlled by', if you prefer), and if they did have a thorough understanding I guarantee you they'd be far less than 'happy' about it, they'd own less tech, and (with any luck at all) there'd be a strong outcry for vast, far-reaching reforms in the areas of product testing, product reliability, privacy, and security. I can also guarantee you that this would also very much include so-called 'self driving cars' and other areas of so-called 'machine intelligence' (I refuse to call it 'AI'). Corporations have no real legal, moral, or ethical responsibility for full disclosure about their products and practices to the public, and as a result people are lied to by way of omission every single day, all in the name of the Almighty Profit.

    1. Re:Easier to be happy when you don't understand by Anonymous Coward · · Score: 0

      tl;dr: ignorance is bliss

    2. Re:Easier to be happy when you don't understand by Anonymous Coward · · Score: 0

      Millennials are doing their part to turn mankind into Eloi.

      How... efficient.

      - Morlock in training

    3. Re:Easier to be happy when you don't understand by Anonymous Coward · · Score: 0

      Till you get hurt by something you don't understand.

  10. 2,000 "leading edge" consumers by Obfuscant · · Score: 4, Insightful
    2,000 "leading edge" consumers aren't scared of technology. Hmm. Talk about selecting the population for a survey so you get the results you are looking for.

    P.S. Dewey didn't beat Truman, even if the survey said he did.

    1. Re:2,000 "leading edge" consumers by Actually,+I+do+RTFA · · Score: 2

      100% of doctors surveyed* believe vaccines cause autism

      *Survey sample drawn from names suggested by Jenny McCartney.

      --
      Your ad here. Ask me how!
  11. Lies, Damned Lies, and Statistics by Anonymous Coward · · Score: 1

    Lippincott, a global creative consultancy, asked 2,000 "leading edge" consumers in the U.S. whether they were excited to welcome our robot overlords or terrified of them.

    Well no shit. If you ask a bunch of people who already into a thing, if they are into a thing, it's a no brainer that your results will say that people are into that thing.

    In other news, a survey which asked 2,000 gay men if they like sex with other men, showed that men like sex with other men.

  12. The robots aren't coming for my job. by Anonymous Coward · · Score: 0

    There have been several surveys that have shown people think almost everything except their job will be able to be automated by AI. This seems similar, where a large part of that 80% don't understand that there are risks and they aren't immune.

    Then again I personally would say I'm somewhat excited about the advances, but I'm also scared about what it will mean for my children. With the middle class being eroded away, what will come to fill in the vacancy left by technology advancing? Will they be able to build on what I've done to have a better life or is their life going to be more of a struggle because the advances that may end up benefiting those who can afford them causing everyone else to be left further behind?

  13. asking the wrong people. by Gravis+Zero · · Score: 1

    Ask some folks that are long haul truckers if they are scared of new technologies. Ask racists grandmas if they are scared of new technologies. Hell, just ask people that aren't subscribers to a technology magazine if they are scared of new technologies!

    --
    Anons need not reply. Questions end with a question mark.
    1. Re: asking the wrong people. by Anonymous Coward · · Score: 0

      If you are low/ middle class capitalist you should fear technology.

      If you are low/ middle class socialist you should love technology.

  14. i'm a luddite by Anonymous Coward · · Score: 0

    and i've also been a tech geek for over 20 years. i just get super paranoid and don't like change.

    1. Re:i'm a luddite by Anonymous Coward · · Score: 0

      i just get super paranoid and don't like change.

      I'm not super paranoid, and I like change.

      But just the good change, whereas that's mostly not what we are getting anymore.

    2. Re:i'm a luddite by avandesande · · Score: 1

      your not paranoid if they really are out to get you

      --
      love is just extroverted narcissism
  15. Question: by avandesande · · Score: 1

    Is there some category of consumer behavior that isn't idiotic?

    --
    love is just extroverted narcissism
  16. Not freaked out, but.... by Lumpy · · Score: 1

    The masses still can configure or use anything because they do not bother with learning or even reading the manual.

    --
    Do not look at laser with remaining good eye.
    1. Re:Not freaked out, but.... by Oligonicella · · Score: 1

      "Reading the manual"? Please. One of the last manuals I got was written in Chinese. Lot of friggin' help that was. Good device though (digital projector). Just took some poking around forums to figure out the controls.

    2. Re:Not freaked out, but.... by Oligonicella · · Score: 1

      Oh, to add to that. Their website? A stub.

  17. Machine Gun by Anonymous Coward · · Score: 0

    Tech is like a machine gun: in that it isn't the device itself that is inherently frightening, but rather who the person is who is wielding it...

  18. Layers [Re:Easier to be happy when you don't un by Tablizer · · Score: 3, Insightful

    The vast majority of 'consumers' have no idea what's going on 'under the hood' of the hardware and software tech they're using

    Same with us in IT. Over time there's more layers. Just the other day someone was helping me diagnose app performance problems on a given server. She discovered a problem in the virtual-server-to-physical-server translation layer, related to the file system.

    She was slinging server virtualization terms that were new to me. There's a new layer on the block and I know diddly squat about the details.

    And we have to rely ever more on JavaScript libraries to get the eye-candy UI's executives want to see in web pages, including "responsive" for diff device sizes. I'd like to dig into how those libraries work, but I got too many other projects; so I have to blindly trust those libraries.

    I was just reading about nostalgia for the Commodore-64 days among techies where one had almost full control of applications from machine-language and each pixel in the UI. I can see that other techies are also a bit unnerved by "layer-ification".

    More turtles will hop on the stack, get used to it. Most of us IT mortals can only master a handful of turtles. Eventually even the Sheldon-memory-level techies won't be able to keep up on all IT turtles.

  19. Society is not ready by Tablizer · · Score: 2

    Automation taking enough jobs to destabilize society is a real possibility. It can be a good thing when machines do most the grunt work.

    However, if the wealth generated by machines is not sufficiently distributed, there will be major unrest. And idle people tend to get into trouble.

    There may be plenty of work in monitoring machines, people with problems, politicians, etc., but our society is not set up to allocate resources to such tasks.

    I don't know if the solution is "socialism" and make-work projects, or something else not fully defined yet. We can theorize until the cows come home, but it's new territory and nobody really knows the best societal solutions.

    Change is always painful for at least some, and it's coming faster than ever.

    1. Re:Society is not ready by ceoyoyo · · Score: 1

      When we're finally forced to give up the fantasy of wealth redistribution through employment we'll have to come up with a better system. That will probably involve some nastiness. But we'll be the better for it.

      It's not really new territory, we've been through it before. It's just that this time the usual solution, make-work, is probably going to be so obviously ridiculous nobody will buy it.

  20. Wrong demo by argStyopa · · Score: 1

    I'm pretty certain that the "leading edge consumers" aren't the ones who have the most to fear from/fear of robots.

    --
    -Styopa
  21. in order to enhance your user experience by eaglesrule · · Score: 1

    We can expect a steady drip of articles such as this, intended to marginalize anyone who does not utterly embrace the technology that surrenders the intimate details of our lives. We're not supposed to care that this data is traded without our control, having ceded it to corporations only interested in maximizing profit. The curated walled gardens that congealed in the ashes of the free and open internet will boldly proclaim such news as trending, making sure as many people as possible realize that they really have nothing to be concerned about.

  22. Re: Technophobes are bigots! by Anonymous Coward · · Score: 0

    Now I know I'm an apple hater. 3 out of 3, bitches.

  23. Bias by manu0601 · · Score: 1

    Probable bias: the same persons would probably have different answers when asked as consumers or as workers...

  24. It's not the tech it's the people that control it by Anonymous Coward · · Score: 0

    Those in the know I suspect are not necessarily concerned by the tech but who controls it and the data that it manages. I'd be all over a digital smart assistant that wasn't baked into Google or Apple servers and shared all my personal information with an ad sharing platform, or worse.