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In Oracle's Cloud Pitch To Enterprises, an Echo of a Bygone Tech Era (siliconangle.com)
An anonymous reader writes: Oracle sought to position itself once again this week as the best place for everything companies need to move to cloud computing. On Thursday, executives at the database and business software giant distanced Oracle from public cloud leaders such as Amazon Web Services, Google Cloud Platform and Microsoft Azure that provide computing, storage and other services to corporations looking to reduce or eliminate their data centers. "Our cloud is more comprehensive than any other cloud in the market today, a full end-to-end cloud," said David Donatelli, Oracle's executive vice president of converged infrastructure. "We design from the chip all the way up to the application, fully vertically integrated." What's interesting about that messaging, which Oracle has been refining since at least its OpenWorld conference last September, is not simply the competitive positioning. Oracle is essentially saying that the nature of cloud computing suggests customers need to move away from the notion that has dominated information technology since personal computers and PC-based servers began to displace mainframes and minicomputers: cherry-picking the best applications and hardware and cobbling together their own IT setups. In short, Oracle contends, it's time for another broad swing back to the integrated, uber-suppliers of a bygone era of technology. Of course, the new tech titans such as Google, Facebook and Amazon arguably wield as much power in their particular domains of advertising and e-commerce as the Big Blue of old. But it has been a long time since a soup-to-nuts approach has worked for enterprise tech companies, and for those few still attempting it, such as Dell and Oracle, it's far from obvious it will work. The cloud, Oracle contends, may well change that.
Don't hang around, baby, two's a crowd.
Faster! Faster! Faster would be better!
Take whatever amount of money we quote you, put it in a pile and set it on fire. You'll be making more money than you would using our cloud services.
My cloud is bigger than your cloud
love is just extroverted narcissism
>> it has been a long time since a soup-to-nuts approach has worked for enterprise tech companies
If you were subject to as many sales pitches from large vendors as I am, you would know that Amazon, Google, IBM and Oracle all offer "full stack" PaaS services including table-based DBs, nosql DBs, ESBs/queuing, application runtime environments, etc. In fact, the term "Cloud 3.0" is being used by a bunch of them to describe their soup-to-nuts PaaS solution.
But it will not include Oracle.
The Oracle plan will not be secure. By design.
I see they are at least bullshit-compatible. My advice to anybody even considering to take that offering is to think long and hard about why you hate Oracle and then the process of thinking about whether you want to buy anything from them ever again will be short indeed.
Most ACs are not even worth the keystrokes to insult them. Be generically insulted by this and ignored otherwise.
I cringe because I know I'm about to feel like a $20 whore: sore in the ass.
Yeah, the whole thing stinks of ridiculousness on the face of it, but there is undoubtedly a non-trivial section of the market that wants things to "just work" and they either don't trust SaaS or they actually need something a bit different and have to build. Let's be intellectually honest with ourselves, writing for Oracle is a lot simpler from a management perspective than trying to fathom the Apache zoo, even if it is vastly less capable and probably a ton more expensive.
You could move your IT infrastructure to within Oracle buildings. Better yet, just become an Oracle subsidiary.
"We design from the chip all the way up to the application, fully vertically integrated."
If that were true then they wouldn't be using...
* x86_64 architecture CPUs
* Linux
* shit they got when they bought Sun
* lots of platform software they didn't write
but rather something they developed on their own.
Anons need not reply. Questions end with a question mark.
My cousin worked as a sales rep for Digital Equipment in the 80's We all thought it was so cool he had a VAX terminal in his billiard room. He'd get a call while we were playing pool and hop on the terminal to look up something...Today you can do that from your phone. How will this help my business again?
"A person is smart. People are dumb, panicky dangerous animals and you know it." - K
This is a matter of economics. Some of the expenses for running an application vary significantly in proportion to use while others do not. In the case of cloud services and particularly for comprehensive services, this allows for the lowest achievable cost as there is not limit on savings at scale and less wasted/unused capacity over time.
You may idealize Hadoop, Pig, Scala, et al. but realize that hosting any part of your own solution requires major investment in hardware, utility, and especially personnel. That isn't just "programmers, that includes maintenance workers from janitors to facilities professionals and everyone else required to keep a building in working order. Then additional financial costs in insurance, loan amortization given the huge capital expenditures otherwise required, etc.
This is what enables arguments for a fixed price or some mix of fixed and metered usage billing. IT in business is a business process, and in most companies IT services are a cost center best minimized to allow more productive investments for actual business growth.
Integration is most costly than the original implementation so pre-integrations are key. I just set up 2 Oracle Cloud SaaS instances with a local database. I've never had enough access with PaaS so this hybrid approach offers the best of both worlds.
From what I've heard, the Oracle DB instances on the Oracle cloud are fully managed. They're also in a HA environment. With AWS you'd have to find a vendor to configure and manage that (or do it internally).
Soup to nuts? Why do they like to compare their platform to a man dipping his testicles into a cup of hot soup? I'll never understand marketing people.
We were forced into buying credit for their cloud to settle a licensing compliance dispute. The credit was only good for 12 months so we gave it a try.
It completely sucks. Nobody should ever use it. Just use AWS, Google, or Azure instead, they've actually got mature cloud models, unlike Oracle.
"Our cloud is more comprehensive than any other cloud in the market today, a full end-to-end cloud," said David Donatelli, Oracle's executive vice president of converged infrastructure. "We design from the chip all the way up to the application, fully vertically integrated."
So in other words, vendor lock-in? That what I take out of this, they're a vertically-integrated monopoly, meaning that they handle everything from the very top to the very bottom. Because nothing is from other entities, it means that everthing one does here is Oracle-based. Once you join and tailor your stuff to their system, you cannot simply leave their system for another.
Do not look into laser with remaining eye.
then based their quotes on taking 80% of our profits. Oracle is evil. They don't charge a fair price but instead take all that they can.
Oracle wants you to use cloudy thinking?
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So glad I got out years ago, had to let a whole system die that couldn't be replaced. People are still trying to re-write it from the ground up.
It was still worth it, best management decision ever made.
Never, ever, ever again...
I expect everything IBM and Microsoft and Adobe to start looking this desperate pretty soon and will have to keep my head high and my eyes on the horizon, while pinching my nose.
Grow the balls you need to lead, time for them to die.
Oracle OnDemand was, and from what I hear still is, notoriously shitty.
Call it what you want: It's still somebody else who doesn't have your business urgency in mind, with an eye towards spending the least amount of money possible (on both hardware and people) managing your database and application infrastructure....and gouging you a premium for it. In this case, it's Oracle, who really doesn't give a crap about you past your next purchase.
Call it "Cloud". Call it "Hosted". I call it dereliction of IT Management fulfilling their duties of recruiting good people and sensibly provisioning their capital budget.
I have used Oracle products for a long time. At Open World it was all they talked about. They are trying to frame this as a benefit for the customer. The real reason they are pushing cloud is that it is more profitable for Oracle. With the current ERP offerings they have to support a multitude of hardware, operating systems, databases, middleware, firewalls, etc. It is an enormous effort to try to keep up with all the 3rd party patches. By moving to cloud Oracle only has to support one stack - theirs.
Cloud might sound great but I have seen studies that show the first few years you are ahead. After that the costs rise dramatically. Remember, you are not buying software you are renting it. You also give up a lot of control. Control over when your systems are patched, outages, feature rollouts. Your data is no longer in your control. It is sitting one someone else's servers. That alone is enough to make it a non starter.
Wife is testing this at her work....complete dogshit.
Nothing works and what does work doesn't work correctly.
Don't you hate it when people are so positive about Oracle?