Slashdot Mirror
Facebook Signs BuzzFeed, Vox, Others For Original Video Shows (reuters.com)
Facebook has signed deals with Vox Media, BuzzFeed, ATTN, Group Nine Media and others to make shows for its upcoming video service, which will feature long and short-form content with ad breaks. The social media company is reportedly set to pay up to $250,000 for the longer, scripted shows. Reuters reports: Facebook is planning two tiers of video entertainment: scripted shows with episodes lasting 20 to 30 minutes, which it will own; and shorter scripted and unscripted shows with episodes lasting about 5 to 10 minutes, which Facebook will not own, according to the sources. For the second tier of shorter shows, Facebook will pay $10,000 to $35,000 for each show and give creators 55 percent of revenue from ads, the sources said. Ads will run during both the long-form and short-form shows.
Buzzfeed: "Good evening, and welcome to another episode of 27 Cats Who Hate Donald Trump. "
Vox: "It's time for another episode of Tedious Exposition of Liberal Consensus!"
Pass.
Lawrence Person (lawrencepersonh@gmailh.com (remove all "h"s to mail)
http://www.lawrenceperson.com/
It's interesting seeing Facebook taking on YouTube. It's always good to have more competition but it feels like Facebook is a different experience and will make it much harder to "watch real videos".
Right now Facebook is stream oriented and we do watch some short videos while scrolling but that will never turn into the kind of engagement that incentivizes ads. They will likely make a separate portal, but how many people will actually go there? The other "portals" Facebook currently has like shopping, offers, games, etc are not very popular and hard to integrate with the stream.
Also the huge hurdle is getting a video app onto all of the players out there. Android TV, Apple TV, Roku, DVRs, Bluray players, etc. That's... not going to happen fast. The only way you will be able to watch these videos is through a phone and that's not a great experience.
We'll see how they fare I guess.
Who is going v to watch this crap apart from SJWs?
Number 7 will amaze you!!!
...
I apologize. I'll post my actual reply once I can stop laughing.
Facebook claims to fight Fake News, yet jumps into bed with purveyors of it.
They're trying to jump on the streaming content bandwagon, but they're going to fail because people use Facebook for cat updates.
All the marketeers hate Facebook.
I look forward to seeing more vertical videos with obvious descriptions in big blog text written all over them
They are without honor or shame. A bad combination.
She was like chocolate when she drank... semi-sweet at first and then increasingly bitter.
Add cnn and wapo and it's all your fake noooos in one place!