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Smartphone Maker HTC Explores Strategic Options (bloomberg.com)

An anonymous reader shares a Bloomberg report: HTC, the beleaguered manufacturer that once ranked among the world's top smartphone makers, is exploring options that could range from separating off its virtual-reality business to a full sale of the company, according to people familiar with the matter. The Taiwanese firm is working with an adviser as it considers bringing in a strategic investor, selling or spinning off its Vive virtual reality headset business, the people said, asking not to be identified as the discussions are private. A full sale of HTC, which has businesses ranging from VR to headset manufacturing, is less likely because it doesn't fit obviously with one acquirer, one of the people said.

28 comments

  1. Not a real surprise by HBI · · Score: 1

    The HTC phone I had was fragile and the updating was near-nonexistent. Show me how many PC clone makers from the 1980s are still alive today - Dell, is Gateway still in business? and that's it. The market was going to consolidate and they weren't paying attention to the future.

    In addition, no one has demonstrated much of a market in VR equipment yet.

    --
    HBI's Law: Frequency of calling others Nazis is directly correlated with the likelihood of the accuser being Communist.
    1. Re:Not a real surprise by Anonymous Coward · · Score: 1

      Show me how many PC clone makers from the 1980s are still alive today - Dell, is Gateway still in business? and that's it.

      Gateway was bought by Acer.
      Compaq was bought by HP.
      IBM sold their PC business to Lenovo.

      I'm sure there are ones I'm forgetting.

  2. Act before it's too late by DontBeAMoran · · Score: 1

    Steam/Valve, now is the time to buy the VR part of HTC: before it's too late.

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    #DeleteFacebook
    1. Re:Act before it's too late by Anonymous Coward · · Score: 0

      Valve want to promote a healthy competitive market in which they can sell software to all users. They don't want to scare off manufacturers otherwise interested in joining that ecosystem by becoming one of their competitors.

    2. Re:Act before it's too late by oic0 · · Score: 3, Insightful

      Why? They have a risk free business that prints money. Why get into a risky hardware business. They want the headsets to exist but they don't have any reason to take a risk making them.

    3. Re:Act before it's too late by DontBeAMoran · · Score: 1

      But without HTC, what's left?
      - Sony's VR headset is limited to PS4/etc.
      - Oculus is Facebook-infected.
      - Microsoft's going with its own thing as usual.
      - Apple's going with its own thing as usual.

      At this point I'd rather buy a VR headset from Viewmaster but all they sell is something to use with a smartphone. Given that smartphones keep changing sizes and shapes, that's not even a good short-term solution.

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      #DeleteFacebook
    4. Re:Act before it's too late by Anonymous Coward · · Score: 0

      I agree Valve shouldn't purchase it, but for different reasons.

      Valve should remain hardware agnostic, OSVR, Rift and others work with SteamVR, and LG is developing a HTC competitor that uses their lighthouse system.
      If Valve were to purchase one, they risk compromising their hardware neutral position and pissing off other companies looking to release headsets.

  3. Shame, because the easily make the best handsets by Anonymous Coward · · Score: 0

    I have had four HTC phones and they have all performed flawlessly. Sense is easily the best skin.

    It's a shame that people so easily lean toward the Samsung's

  4. Software differentiation by HBI · · Score: 2

    Oh, and the big screens. I'm sure that is a selling point.

    I will point out that the Samsung phones we see here in the US are the tip of the iceberg in terms of the (dumb and smart) phones available in Asia. HTC didn't seem to have much of a leg in the Korean or Japanese markets, as far as I could tell.

    --
    HBI's Law: Frequency of calling others Nazis is directly correlated with the likelihood of the accuser being Communist.
    1. Re:Software differentiation by Z00L00K · · Score: 1

      The downside is all the bloatware.

      Cut down on the bloat and let people download the apps they really want to use.

      I have a bricked HTC M9 due to the bloat, need a RUU for the Euro version to see if I can unbrick it.

      Now I have a CAT S60, great phone but no Nougat or Oreo update in sight. The camera is however not the best but it's rugged and cope with dual SIM cards.

      --
      If builders built buildings the way programmers wrote programs, then the first woodpecker would destroy civilization.
    2. Re:Software differentiation by Anonymous Coward · · Score: 0

      Honestly, I have Oreo, and you're not missing much with either Nougat or Oreo.

    3. Re:Software differentiation by Anonymous Coward · · Score: 0

      I had a KitKat and Nougat, after I combined them, I was left with an Oreo and more Nougat!

  5. Re:HORSEFUCKER.ORG free e-mail BEATS GOOGLE! by Anonymous Coward · · Score: 0

    Is that you APK? I thought you only fucked moose?

  6. Re:Shame, because the easily make the best handset by ctilsie242 · · Score: 1

    I have had five HTC phones as well (HTC Wizard, HTC One X Plus, HTC Desire HD, HTC A9, and a HTC M8.) All performed perfectly, the only reason I upgraded was just for speed. All the Android models were easily unlocked and a new ROM put on. I've done a lot of modding on those, and they are surprisingly brick resistant. Worst case, hold down volume-down and power, boot into HBOOT, and flash a RUU.

    I'd definitely recommend them, as an alternative to Samsung.

  7. Dell, Gateway, HP, Asus, Acer by rsilvergun · · Score: 1

    Though Asus/Acer didn't get going in earnest until the 90s. To be fair nobody survives these days because if you're even a little weak you get bought out to stifle competition. We stopped enforcing Anti-Trust laws around 1995 or so.

    --
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  8. Re: Shame, because the easily make the best handse by fubarrr · · Score: 1

    The moment they stopped making PDAs for power users, they lost. Everything is as simple as that.

    Samsung and HTC were evenly paced when both pursued that market, a single misstep by HTC and plonk..., Sansung went ahead

    Not to say that they had huge leverage over Google when they did so

  9. HTC charges too much for what it offers by Anonymous Coward · · Score: 0

    I've had an HTC One M7 for years. I still use it today and it still runs every app I download just fine. Sure, I'm in need of an upgrade, but the phone itself still acts and behaves much like it did years ago.

    My problem with HTC as I've kept track of them the last 4 years or so is they started charging more for their phones (I got two M7's for $50 each with a signup plan years ago), and they started doing boneheaded things like removing headphone jacks and other useful things at the same time.

    If HTC slimmed down a bit and focused on what it used to do very well: Provide a stellar smartphone that does all the basics well without excessive flash or bling....If HTC did that, they'd probably be doing a lot better.

    We already have Apple and Samsung. We don't need more bling phones. We need good phones that are reliable, run everything, and just work for years and years....Kinda' like the M7.

  10. The HTC G1 was fantastic, what happened? by Anonymous Coward · · Score: 0

    Did they puy JJ Abrams in charge of rebooting the company or something? I got an ADP, it still runs well enough to be usable (with android 2 on it). I got a HTC Vive the other month, it didn't work, and it took a month to get a refund - after they accused me of wrecking it - and I've been getting emails from HTC about "how was your customer expereince" ever since. WTF!?

  11. A lot of FUD around HTC by rickb928 · · Score: 1

    I've had a G1, Sensation 4G, M7. M8, and now a U11. All superb for their times, the G1 surviving through Android DI think, and since it was released without working Bluetooth or an on-screen keyboard it grew up well. Cyanogenmod did the trick. The Sensation was surprisingly ho-hum, but the M7 on were superb. Apple should have used the M7 design. Sense is indeed the best manufacturer skin. My U11 is really, really nice. Ultimately nothing about the Galaxy S8 was worth $100 more, and the G7 is too late for me.

    Battery longevity is big problem, but I see no phones I want with removable batteries. Sad.

    HTC could live on if it had more capital, perhaps, but they are trapped in an interesting niche, with Samsung able to hit market with their own new chips early sand capture mindshare.

    --
    deleting the extra space after periods so i can stay relevant, yeah.
    1. Re:A lot of FUD around HTC by Raisey-raison · · Score: 1

      I have the U11 and it is quite satisfying. It seems such a shame that HTC just got their mojo back with the U11 and now they are giving up. And they allow SD cards in their phones. It would be nice though if they made a pure Android phone, unlocked without any bloatware.

      I'm also confused about how companies don't make money when they sell smartphones for ~ $700 which cost them $250 to make.

  12. My HTC one almost 5 years old battery lasts 2 days by Anonymous Coward · · Score: 0

    I have a newer HTC for my business phone that's two years pld and the older one outlasts its batteries. I love my HTC phones and I'll be sad if I can't buy another when I need a new one.

  13. Re:Shame, because the easily make the best handset by kinocho · · Score: 1

    I have had my share of HTC phones at the start of android (can't remember all the models), but I remember clearly that at some point the removed the sdcard, then the battery, then they made them more and more difficult to root and install roms, and afterwards it was just a matter of time. They shot themselves in the foot, they kept taking out the things people liked in their phones, what the hell did they expect was gonna happen? Most of the people I knew moved to nexus, and certainly all stopped buying htc.

  14. Re: Shame, because the easily make the best handse by Anonymous Coward · · Score: 0

    Samsung spent a lot on marketing, and had a wide selection of models to choose from, I think that also accelerated their growth.

  15. exploring options by Anonymous Coward · · Score: 0

    Translation: they don't have a fucking clue what they're doing.