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Amazon Tests Two-Hour Booze Delivery In 12 US Cities (foodandwine.com)

An anonymous reader quotes SFGate: Thanks to the Prime Now service, Amazon will now deliver booze to the home, failing house party, mundane family brunch, or other occasion of Prime members in the Bay Area. While Prime Now (a delivery service that comes with a $99 annual Prime membership) is available in 30 different cities across the U.S., the alcohol delivery service can only be accessed in a select 12 of those 30, including San Francisco... Two-hour delivery on booze is free of charge, but if you find yourself in a truly desperate situation, one-hour delivery is available for an extra $7.99. ID's are checked upon delivery by couriers.

A minimum of $30 is required for a delivery, which shouldn't be a problem to hit seeing that prices are slightly higher than standard for what you'd find in your corner liquor store. $26 for a 12-pack of Coronas, $15 for a six-pack of Angry Orchard, and $23 for a bottle of chardonnay, for example... Delivery hours match those of regular Prime Now services, which run from 8 a.m. to 10 p.m.

Amazon is competing with local liquor-delivery services in the Bay Area, according to the article, as well local services in the Phoenix metropolitan area. Amazon began testing liquor deliveries in March in two Ohio cities, then slowly began rolling it out to more, according to Food & Wine magazine (which has a complete list of the 12 cities). "Unlike other markets such as Seattle, which was the first to get alcohol delivery via Prime Now back in 2015, and Manhattan, which just got Prime Now alcohol delivery this past June, Portland can only order beer and wine, and not spirits, through the service. If Portlanders want spirits in a hurry, they'll have to hunt it down a different way like some sort of bourbon-loving caveman."

Amazon is also testing two-hour liquor deliveries in Los Angeles, Chicago, Minneapolis, San Diego, and Richmond, Virginia.

74 comments

  1. Two hours is too long! by NotQuiteReal · · Score: 1

    If you deliver too late, you can't keep the buzz going.

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    This issue is a bit more complicated than you think.
    1. Re: Two hours is too long! by dougdonovan · · Score: 1

      whats real is having a housekeeper to take care of things like this.

    2. Re: Two hours is too long! by KiloByte · · Score: 1

      Well, there are more extreme cases. I heard of a wedding party 2ky ago where they ran out of booze; such estimations were mastered even that long ago thus I expect the housekeeper's error to be minimal. Yet the shortage, in modern units, was between 450 and 680 liters. Even assuming the whole village and the village next to it had been invited, the amount of alcohol per person must have been of truly biblical proportions.

      --
      The creatures outside looked from Alt-Right to Antifa; but already it was impossible to say which was which.
    3. Re:Two hours is too long! by Anonymous Coward · · Score: 0

      Order 2 hours early

    4. Re: Two hours is too long! by JaredOfEuropa · · Score: 1

      The best part is that there wasn't a 2 hour wait, nor a requirement to have Amazon Prime. And I doubt any ID checking went on.

      --
      If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
    5. Re:Two hours is too long! by Anonymous Coward · · Score: 0

      You might want to seek help for alcoholism if two hours is too long for you to wait to drink.

    6. Re:Two hours is too long! by Anonymous Coward · · Score: 0

      Pretty sure it was a joke. Lighten up, have a drink!

    7. Re:Two hours is too long! by fredrated · · Score: 1

      Perfect!

    8. Re:Two hours is too long! by Scarletdown · · Score: 1

      I prefer my alternative.

      Get in my car, go to the liquor store, chuckle again about them being between a bank and a convenience store, choose bottle of Kraken, pay the $20 (or less if it is on sale) for it; make a little bit of small talk with the nice elderly lady running the place, then head home. Total time involved, anywhere from 10 to 15 minutes.

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    9. Re: Two hours is too long! by Scarletdown · · Score: 1

      It is a good bet the one who saved the day, simply had everyone turn away while he quietly removed a cauldron of water and replaced it with a cauldron of wine he had stashed.

      Just ask Sea Man.

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    10. Re: Two hours is too long! by slazzy · · Score: 1

      Or buy it the day before from Costco, and save a fortune... imagine that

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      Website Just Down For Me? Find out
    11. Re:Two hours is too long! by Anonymous Coward · · Score: 0

      No thanks, I'm not a drug addict.

    12. Re: Two hours is too long! by Anonymous Coward · · Score: 0

      You found like a fucking knob

    13. Re: Two hours is too long! by Anonymous Coward · · Score: 0

      I live in a small Florida town, I just have to pick up the phone, most package stores will deliver

  2. Bah by Anonymous Coward · · Score: 4, Informative

    I have 30 minute weed delivery in Denver.

    1. Re:Bah by Scarletdown · · Score: 1

      We grow our own here in Oregon. Been nearly 2 years since I had to pay for weed. And back then, it was a pretty steep $100 an ounce.

      And on that note, it is time to go both break and fulfill Mosaic law. In other words, I finish this work that I am doing on the sabbath, and then I can go get stoned. (And I don't even believe in any deities. If I did though, I would put together my own pantheon consisting of my perception of various beings from Sumerian, Egyptian, Earth/Nature Based, and other mythologies based on what sort of party animals and general hawtness they tend to have.) :D

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    2. Re:Bah by Anonymous Coward · · Score: 0

      If I did though, I would put together my own pantheon consisting of my perception of various beings from Sumerian, Egyptian, Earth/Nature Based, and other mythologies based on what sort of party animals and general hawtness they tend to have.) :D

      A lot of people do this now and find it rewarding.

    3. Re:Bah by Anonymous Coward · · Score: 0

      Drive-thru pot shop:

      http://www.postindependent.com...

      At least the first one that wasn't disguised as a Jack in the Box.

    4. Re:Bah by Anonymous Coward · · Score: 0

      In less than 5 Minutes I can walk across the street and get all the Booze I want. Yeah, and probably Weed along the way to the store. =p

      Honestly now, the whole problem with shopping online is delivery time -- In my opinion.

  3. Amazon is finally bringing the taste of... by Anonymous Coward · · Score: 1

    Canadian prices to US soil.

    1. Re:Amazon is finally bringing the taste of... by Anonymous Coward · · Score: 0

      Canadian prices to US soil.

      Probably still cheaper than booze in my province.

    2. Re: Amazon is finally bringing the taste of... by Thundercat007 · · Score: 1

      Costs $8 bux for beer delivery and takes 20 mins tops in Ontario.

  4. Drone Delivery by Anonymous Coward · · Score: 4, Funny

    *Yawn* Call me when they get drone delivery of booze.
     
    If Dominos can figure out how to deliver a hot pizza, Amazon should be able to figure out how to deliver a cold beer.

    1. Re:Drone Delivery by Anonymous Coward · · Score: 0

      *Yawn* Call me when they get drone delivery of booze.

      Call me when they offer delivery of my uhh Colorado Prescription.
      Just text NEED WEED to Jeff Bezos.

    2. Re:Drone Delivery by alvinrod · · Score: 1

      I think beer would be a little more difficult. A 6-pack of beer probably would be about the smallest unit amount you'd want to deliver. 1 fluid ounce of water is about but not exactly 1 ounce (can we just switch to the metric system already) and a lot of American beers are pretty fucking close to water anyhow, so the beer comes out at around 4.7 pounds and a bit more extra weight depending on whether its in glass or cans. Most large pizzas won't get much above 2 pounds unless they're loaded with toppings.

      That makes it a lot more difficult to drone deliver beer simply because of the extra weight. Also, if the beer gets dropped it's going to be completely ruined, as even cans would be likely to rupture with a fall from the heights that a drone would need to fly to avoid buildings, trees, etc. On the other hand if a Dominoes pizza gets dropped, no one would be able to tell the difference.

    3. Re: Drone Delivery by Anonymous Coward · · Score: 0

      Surely you don't think ounces are metric units. That was a joke, right?

    4. Re: Drone Delivery by alvinrod · · Score: 1

      In the metric system 1 liter of water weighs exactly 1 kilogram (yes a kilogram measures mass, but we're on Earth's surface so it's also weight), so it's easy to convert between volume and weight. However, the same is not true when dealing with fluid ounces and ounces, hence the desire to just switch the U.S. to the metric system.

    5. Re:Drone Delivery by Anonymous Coward · · Score: 0

      Booze drones . . .

      Could be some interesting fireballs when a redneck shotguns a vodka delivery 'trespassing' his airspace.

    6. Re: Drone Delivery by Anonymous Coward · · Score: 0

      So wait... the Metric system arbitrarily decides to key liters and grams off of a measure of water on Earth... and you don't have a problem with that? Seriously... now the inch, foot, cubit, yard, etc make much more sense. At least those arbitrary measures can be approximated with just your body. If the best camera is the one that's with you... why isn't the best system of measurement the same?

    7. Re:Drone Delivery by Scarletdown · · Score: 1

      I think beer would be a little more difficult. A 6-pack of beer probably would be about the smallest unit amount you'd want to deliver. 1 metric fluid ounce of water is about but not exactly 1 metric ounce (can we just switch to the metric system already)

      Better?

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    8. Re: Drone Delivery by Anonymous Coward · · Score: 0

      The metric system did not replace the imperial system. It replaced the hundreds of different systems that existed on the continent. Industrialization and free trade of parts simply could not start without a unifying system. Try to buy 50 Legious inches of denim when the inch in Nîme has a different length. Since so many cities had their own standard that even changed over time, it was not possible to trade product that had to have precise measurements.

    9. Re:Drone Delivery by Anonymous Coward · · Score: 0

      The Mexicans' already perfected it with Coke and Weed to bypass the Trump wall, so why the hell not?

    10. Re: Drone Delivery by Anonymous Coward · · Score: 0

      None of what you said is correct, but hey, fight on Cnut.

      Reality is probably disappointing anyway.

    11. Re: Drone Delivery by Anonymous Coward · · Score: 0

      "In the metric system 1 liter of water weighs exactly 1 kilogram"

      Not if you don't specify temperature and pressure, it doesn't. But it's pretty close for standard conditions (say, 1 atm and 0-25 degrees C).

  5. Just when you need it by Tablizer · · Score: 1

    Election night: "Sorry, we've received too many orders, the earliest is Friday."

    1. Re:Just when you need it by Anonymous Coward · · Score: 0

      Any night: 'cause the judge-ordered breathalyzer in your car ain't workin!

    2. Re: Just when you need it by Anonymous Coward · · Score: 0

      Yep, everyone was partying when Hillary didn't get in.

    3. Re: Just when you need it by Anonymous Coward · · Score: 0

      Only toothless rednecks and Nazis.

  6. Too bad... by Anonymous Coward · · Score: 0

    ... the best booze is the vintage that's been in your own cellar for at least 20 years.

    No amount of technology, automation, amazonian logistics magic, or whatever else can change that.

    Less snootily, it's cute they can do this, and yet another edge they have over the competition, but at the same time it's not something that's useful unless you're fantastically poorly organised, which is fantastically stupid and costly to you. And perhaps you really shouldn't snub the liquor store with the proprietor with decades of experience just so you can get your alcohol fix a little faster. Unless you are a clochard, but then what're you doing with amazon prime ordering bum wine? Oh, wait, you probably already are even if you don't know it yet, seeing how if it wasn't for amazon prime you'd shop at walmart.

    1. Re: Too bad... by swright · · Score: 1

      Actually with young children at home meaning it is hard to leave the house once they have gone to bed this is fantastically useful....

      Ofc small children also mean much less headspace for being organised for your own pleasures. And well sometimes randomly lets just have wine!

    2. Re: Too bad... by Anonymous Coward · · Score: 0

      You probably should accompany those children in class when they're old enough to learn to spell.

      But as noted, run a pantry and keep a couple bottles of wine stocked along with the crackers and cheese, and you don't have to rely on two hour delivery. It's already there right when you randomly decide to have a glass.

      In fact, I live in a 15m^2 room and so can only run a teeny tiny pantry, but if run out of regularly scheduled food there's at least a week of reserves to see me through, three square meals a day. And, er, some wine too, but I really don't drink much, so I'll have to check if what I have is still drinkable. Anyhow, your excuses are weak.

  7. Ridiculously high prices by guruevi · · Score: 1

    The main problem with Amazon food delivery (and apparently booze too) is the cost. They need to make back their delivery charges, obviously, but the costs mentioned in the article are 25-50% above retail in liquor and corner stores which is already 15-25% above supermarkets. And the only reasons corner stores stay in business is because they accept food stamps as payment for liquor whereas larger retailers like Walmart don't.

    --
    Custom electronics and digital signage for your business: www.evcircuits.com
    1. Re: Ridiculously high prices by swright · · Score: 2

      The regional difference is interesting - here in sunny england i have been using this service for some months. Prices are comparable to local stores, and often cheaper...

      With the added advanfage of not having to leave the house, pay petrol, etc... ...amazon delivery ftw!

    2. Re: Ridiculously high prices by Entrope · · Score: 1

      The same is true of the rest of Amazon's grocery offerings. I figure the break-even for my time is less than a third of what I get on an average weekly trip (for two adults and two children). Maybe self-driving delivery trucks will make prices more compelling.

    3. Re: Ridiculously high prices by Anonymous Coward · · Score: 0

      Or just use the s ervices existing grocery stores have. I haven't gone shopping in an actual grocery store in 20 years. Every city I've lived in on the west coast (Denver, Portland, Seattle, San Francisco) has had online shopping and ordering of groceries delivered to your kitchen from whatever stores offer it in the area (usually Albertsons, Safeway, Kroger, etc). Same price as the stores. Same sales. Same discounts. Just with a $11 per delivery fee. And hell fucking yes, not having to drive, shop around, deal with the other shoppers, wait in line, check out, haul it out to the car, haul it in from the car, etc... is EASILY worth $11.

      But Amazon's prices are fucking fucktarded. Fuck Amazon.

    4. Re:Ridiculously high prices by Known+Nutter · · Score: 1

      And the only reasons corner stores stay in business is because they accept food stamps as payment for liquor

      No.

      Maybe there are some less than reputable stores who do, but as a matter of practice, this is not the case. In most states, you will lose your liquor license for this -- not worth the risk.

      --
      Beware of the Leopard.
    5. Re:Ridiculously high prices by Scarletdown · · Score: 1

      We have one liquor store here. And if someone on public assistance were to try to buy booze with their food benefits, she would probably be turning their (possibly) lazy asses in.

      I'm confident the convenience store personnel around town would as well.

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    6. Re:Ridiculously high prices by guruevi · · Score: 1

      As a matter of practice, in the inner city it is very common. Some food benefits do not have restrictions on purchasing alcohol and most stores will simply trade the value. I've seen it done plenty of times across plenty of corner stores in plenty of cities across the US. I'm sure not all of them do, but most will. There are plenty of stories of journalists finding EBT cards being used at dog tracks, casino's and bingo halls.

      Most states simply don't enforce and fewer stores do. Even major stores like Wal-Mart, even though they won't sell alcohol on food benefits, will allow you to scan multiple EBT cards and checks even under different names. If you've ever waited in line behind one of those people, I commonly see 2 or 3, but I've seen people running 5 different EBT cards.

      --
      Custom electronics and digital signage for your business: www.evcircuits.com
  8. This is a thing? by Anonymous Coward · · Score: 0

    We've had liquor delivery in St. Louis literally forever. Pizza delivery guys bring whiskey with your order. Way to innovate.

  9. I screamed OMFG YES!!! by MarcusOutrageous · · Score: 1

    Then I read "only 12 cities" and my heart sank...no fuckers...no -- DON'T YOU FUCKING DANGLE THIS IN FRONT OF ME AND SNATCH IT AWAY

    FUCKING DAMMIT. Why isn't the CITY LIST on the post (click) LOAD FASTER DAMMIT!

    oh shit -- here -- skim...fucking advertising elements - huh? why the FUCK am I on the dev BROWSER....skim....where THE FUCK IS THE FUCKING CITY Lis- -- oh there and YEEEEESSS!!!!!

    THE END

    A real true 15-second story from Tales of the Prime

    P.S. I love you Jeff Bezos. I have loved you for many a year and you know it by how you fulfill me so very often.

    Hookers & Blow can't be far off now! Really, its only the second one that's most interesting, and best done with your own chick. But I'll be ecstatic, Mr. Bezos, whichever you start with because the next is sure to follow. Besides, Clients. Either way WINNING!!!

  10. $26 for a 12-pack? by intellitech · · Score: 4, Insightful

    That is way more than slightly higher than most places near me in the midwest.

    --
    vos nescitis quicquam, nec cogitatis quia expedit nobis ut unus moriatur homo pro populo et non tota gens pereat.
    1. Re:$26 for a 12-pack? by jedidiah · · Score: 2

      D*mn. That's an insane price for even the snootiest of beers.

      If it's only beer, I can walk to the nearest grocery store and back in only half an hour and pay reasonable prices.

      I don't even live in a "walkable" city.

      Of course I am not holding out high hopes for their selection. That seems to be their weak point with anything in this area.

      --
      A Pirate and a Puritan look the same on a balance sheet.
    2. Re:$26 for a 12-pack? by Anonymous Coward · · Score: 0

      Some microbrews are $10 for a four pack now. Not worth it at all.

    3. Re:$26 for a 12-pack? by Anonymous Coward · · Score: 0

      Exactly, they advertise amazon prime as "free" also, but you can almost always find the exact same thing without amazon prime magically cheaper....

    4. Re:$26 for a 12-pack? by Anonymous Coward · · Score: 0

      Here in Ontario, $26 for a 12-pack is a good deal. Our government (which is pretty much in the pocket of Anheuser-Busch) has a monopoly on alcohol sales which they refuse to open up for privatization which would lower prices.

    5. Re:$26 for a 12-pack? by Scarletdown · · Score: 1

      Some microbrews are $10 for a four pack now. Not worth it at all.

      And that probably gives you a much better buzz for the buck than the cheapo beer flavored waters (you know, like Bud, Coors, etc).

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  11. that is all they need by Anonymous Coward · · Score: 0

    that is all they need now with all kinds of news around them....

  12. "Free" delivery by SlaveToTheGrind · · Score: 1

    Remember the era when eBay commissions were based only on the sales price? Half the products on eBay were a penny plus $14.99 shipping, $49.99 shipping, etc. etc.

    This is pretty much the opposite -- "free delivery" for a product overpriced by 40-50%.

    1. Re:"Free" delivery by Scarletdown · · Score: 1

      Higher price plus "free" delivery is identical to how "free" shipping works on any ecommerce site. The worst case scenario shipping (otherwise farthest domestic zone especially of weight based) is calculated and added to the price. Anyone with even 2 brain cells to rub together knows that there really is no such thing as free shipping.

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    2. Re:"Free" delivery by SlaveToTheGrind · · Score: 1

      Higher price plus "free" delivery is identical to how "free" shipping works on any ecommerce site.

      Except for the inconvenient fact that you pay an annual membership fee for Amazon Prime. Keep rubbing those brain cells.

    3. Re:"Free" delivery by Scarletdown · · Score: 1

      Well, I forgot that this did involve Amazon and Prime. oops.

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  13. Fuck Amason Prime/Go/Fresh Whatever It's Called by Anonymous Coward · · Score: 0

    For years, I've been eager to see Amazon start delivering groceries. Their customer service, user interfaces, variety, etc? Hell yeah, I'm down!

    Then I saw their prices. Jesus fucking christ. Absolutely ridiculous. Why would I ever use them when Krogers, Safeway, Albertsons all already deliver?

    For example, one dozen large AA eggs are $1.99 USD at Kroger's home delivery service.

    On Amazon, they're $2.99. That's a 50% price increase. And that's just on eggs. Want beef/hamburger/fruit/any fucking thing else? It's all like 35% to 100% more expensive. ALL OF IT.

    What's the fucking point? With existing grocery stores already offering grocery delivery service in every city that Amazon already offers theres in, who the fuck do they think is goings to buy it through amazon?!

    1. Re:Fuck Amason Prime/Go/Fresh Whatever It's Called by thsths · · Score: 1

      That is the genius of Amazon. Everybody thought that internet shopping would undercut brick and mortar retailers, and that's what most companies tried. However, Amazon competes on service, not on price, because it turn out that the often cited "brick and mortar" service is not actually that great. And yes, Amazon is expensive, but for many people it is worth it just for the convenience and peace of mind.

      Whether it works, we will see. But you have to compare the prices to corner stores, not to supermarkets.

  14. No variety by John.Banister · · Score: 1

    When I think of Amazon, I think of a store with more variety of products available than retailers with a physical presence. i'd be happy with two day delivery, but first they have to catch up with local physical retailers Total Wine and BevMo on selection.

  15. Wow! by nospam007 · · Score: 3, Informative

    I live in a small country in Europe and I can get any booze or wine/beer in 5 minutes at the nearest gas station at a much, much lower price or if I'm to drunk to walk or drive, any pizza delivery guy or China/Indian/French restaurant delivery guy will bring it with or without any food to my door in under half an hour at a slightly more expensive price without any proof of age and if he wanted one, the age is 16 for alcohol.
      (more expensive than the gas station, not as expensive as in the article, Chardonnay is between 6 and 16 bucks)

    1. Re: Wow! by Anonymous Coward · · Score: 0

      Yeah, but you have to worry about Mohamed al-Jihadi and his pals blowing you up, shooting you or beheading you.

    2. Re: Wow! by Harold+Halloway · · Score: 1

      At least in the US you only have to worry about the white supremacists and the police shooting you dead, often at the same time.

    3. Re: Wow! by Anonymous Coward · · Score: 0

      Somebody has been eating the bullshit.

  16. I don't think this is new... by whizzard · · Score: 1

    I know the twin cities have had Prime Now alcohol delivery for over a year now. I wonder how many of the other markets are actually new?

  17. Ethanol? by philmarcracken · · Score: 1

    You know its ethanol, right? Am I on slashdot...I thought this crew had more respect for themselves.

    1. Re:Ethanol? by drinkypoo · · Score: 1

      "I thought this crew had more respect for themselves."

      Obligatory you must be new here comment

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  18. Pink Dot by Mal-2 · · Score: 1

    Since the summary mentions that this is being tested in Los Angeles, how can they not mention that L.A. already has such a delivery service and has for many years now: Pink Dot? I wouldn't be surprised in the slightest if Amazon ends up deciding it's more profitable to just serve as another front end for Pink Dot orders.

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    How is the Riemann zeta function like Trump rallies? Both have an endless number of trivial zeros.
  19. city of angels by Anonymous Coward · · Score: 0

    LA is so much cooler than SF. Editors should give up on the bayarrhea.

  20. Simpsons predicted it by slipped_bit · · Score: 1

    Homer: "Siri, have Amazon drone me a beer!"
    (seconds later a small quad copter flies through a conveniently already-opened window, dangling a can of Duff).
    The only thing left is to switch to drones to reduce the delivery time.