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Roku Wants To Start Streaming To Third-Party Devices (variety.com)

According to Variety, Roku is looking to start streaming videos on devices made or controlled by competitors like Apple and Google. The company's first foray into streaming on third-party hardware will likely involve mobile devices. From the report: The move could further accelerate Roku's efforts to transition from a hardware-revenue-based to a services-based business model -- a transition that has been in progress for years. Now, it plans to also stream some content on devices that don't run its operating system, with mobile being a likely first step. Key to Roku's expansion into mobile video is going to be the company's existing mobile app, which has already been downloaded tens of millions of times on iOS and Android. The app's current primary function is remote control, as it allows owners of Roku streaming devices and Roku-powered TVs to control these devices directly from their phones. In fact, the app can't currently be operated if there is not a Roku device available on the same Wifi network. This could change soon, as Roku is looking to integrate video playback directly into its mobile app. A first step is likely going to be the integration of the Roku Channel, an ad-supported channel that the company launched last month. The Roku Channel currently offers free, ad-supported access to several hundred movies from major studios like Lionsgate, Metro-Goldwyn-Mayer, Sony Pictures and Warner Bros. as well as smaller publishers like American Classics, Fandor, FilmRise, Nosey, OVGuide, Popcornflix, Vidmark, and YuYu. However, Roku has been asking publishers to also grant the company the rights to stream their titles on mobile devices, according to a source familiar with these stipulations.

25 comments

  1. stream over wifi? by Anonymous Coward · · Score: 0

    It's going to pollute the radio spectrum with stupid shit. I hope it has radiation poisoning indicator.

  2. Ruku streams? by Rockoon · · Score: 2

    Since when does Roku stream? Roku provides a client device that streams from services other than Roku.

    The be part of someone elses device, Roku has to add some value or it will ultimately fail.

    --
    "His name was James Damore."
    1. Re:Ruku streams? by Anonymous Coward · · Score: 0

      What the fuck is Roku good for anyway? FIRESTICK I say!!! Side-load whatever. (Android HELLO)

    2. Re:Ruku streams? by squiggleslash · · Score: 2

      Roku has its own Roku channel which shows movies and TV shows, and has done so now for at least a few months. They've been advertising it heavily on their screensaver. Which, come to think of it, feels like a really odd sentence to write.

      --
      You are not alone. This is not normal. None of this is normal.
    3. Re:Ruku streams? by Rolgar · · Score: 1

      I checked the streaming channels that could be added to my Roku last week, and there was a new channel called "The Roku Channel". I wonder if this is part of the plan, or just something else. The channel in question is like most of the other free movie channel options (TubiTV, Crackle, Vudu free, etc.) even having many of the same movies I've seen on the others in recent months.

    4. Re:Ruku streams? by T.E.D. · · Score: 1

      They have their own streaming software that runs on their Roku boxes and provide an interface to all the streams that the box is taking. Presumably they are looking to turn that into a service like Netflix.

      I can see why you might not have noticed it. My wife likes to use it for her HGTV shows, but I never used it after the first day. I just install the streaming software for each service/channel I want on the main page, and surf to them from there.

    5. Re:Ruku streams? by AvitarX · · Score: 1

      If I could get everything available to Roku to cast to my Chromecast, that'd be value enough.

      Amazon and Google being pissy at each other is preventing this.

      --
      Wow, sent an e-mail as suggested when clicking on "use classic" banner, and got a fast response that addressed my msg
    6. Re:Ruku streams? by Anonymous Coward · · Score: 0

      Get a Firestick and sideload whatever .apk you want. Prevent NOTHING if you become the Operator of the Pocket Calculator. Don't need anything else. If you want more horsepower get the Fire TV box. Same sideload setup.

  3. No One Wants a Roku Account by Kunedog · · Score: 5, Interesting

    IMO Roku makes the best hardware box specifically because they have no significant streaming service, so it's in their best interest to ensure it works well (or at least acceptably) with all the streaming services that matter.

    I can see why Roku themselves might want to ruin it all (for their customers) by becoming a big streaming player, which they could leverage to get onto other platforms and stop doing all that hard work of making their own good hardware (Hell, maybe even sabotage Rokus for competing services or stop supporting them). But in the long run wouldn't that inevitably devalue their most valuable business segment (hardware), and probably leave them in a much worse position as "just another streaming service" on platforms owned by someone else (Google/Apple/etc.)?

    P.S. When I set up my Roku 3, it demanded I give it a pointless Roku user/pass and credit card number. There's an alternate activation URL that bypasses the CC# requirement, but you'd only learn it if you were pissed off enough to call Roku tech support (or simply google for it, as I did). So at the moment Roku's ambitions are merely a temporary annoyance, but that sounds likely to change for the worse.

    1. Re:No One Wants a Roku Account by Anonymous Coward · · Score: 2, Interesting

      "The move could further accelerate Roku's efforts to transition from a hardware-revenue-based to a services-based business model -- a transition that has been in progress for years."
      The Razor Blade/Heroin Model. (Note that both were invented at about the same time.)

      I don't lease, I don't stream, I don't subscribe, except for the most basic of Basic Internet. I buy something, it's mine. But that's just me. I no longer have a damn Credit Card.
      "The Roku Channel currently offers free, ad-supported access to..."
      These Bozos have it all wrong. You don't monetize the Content with Advertising, you monetize the Pause Button. Start up, a short Ad plays that can't be stopped, and On With the Show. If your bladder can handle a full 293 minutes of "Das Boot" uninterrupted, more power to you. (In fact, this could make for an interesting Drinking Game...)
      Hit the Pause Button for any reason, and the Ads start, and they can't be stopped, they can't be fast-forwarded, until the Pause Button is hit again. They can't even be muted. Free the Bladder! This of course may be considered a breech of the Sacred Trust between Advertisers and Consumers. We were supposed to watch Advertising, on their Schedule, remember? Here is how that works:
      If two or more people are watching the same content, it is rare for their Bladders to truly Synchronize. In fact, this event is something of a National Occasion- Half Time during the Super Bowl. Water and Sewage Systems are designed with this in mind. Even then, it is rare to share a Urinal; most activity there is sequential.
      Whoever is not Pissing themselves away have pretty much nothing else to do but watch the Commercials, or maybe whip up a pitcher of Margaritas. Which leads of course to more future P...ausing.

      What the hell, Cryptocurrency can be mined during these times as well. Pisscoin.

      Captcha: enticed

    2. Re:No One Wants a Roku Account by Rolgar · · Score: 1

      I've added and removed my credit card from my Roku account multiple times in the last few years.

    3. Re:No One Wants a Roku Account by omnichad · · Score: 1

      This x 1000. This is primary the reason why I don't recommend a Fire Stick, Chromecast, or Apple TV to any of my customers - this is why it works with almost everything. The UI and remote is the other.

    4. Re:No One Wants a Roku Account by WheezyJoe · · Score: 1

      IMO Roku makes the best hardware box specifically because they have no significant streaming service, so it's in their best interest to ensure it works well (or at least acceptably) with all the streaming services that matter.

      Absolutely agree. Other than an Intel Compute Stick and Kodi, the Roku is the better/best option as it's cheaper, works really well, comes with a remote and a great interface, and doesn't require your credit card number for roping you into one preferred source of content. Bonus, it is friendly to lots of paid content if you want it, like Sling or HBO. And as the Roku platform becomes more popular, there's more incentive for Roku apps to work well (as opposed, unfortunately, to Kodi apps which are often hit-and-miss).

      But to a lot of investor-people, the real money is in subscriptions, not in a one-time sale of a device that might last years. This sucks for consumers who just want to buy something and just use it. And how many content subscriptions can a person have anyway, until they're paying as much or more than they would for full-out cable or satellite TV?

      If Roku continues to make great boxes that don't come with strings attached like Apple TV or FireStick, then I don't care what else they do. Otherwise, you may be best off just pulling an older PC out of the closet and hooking it to your TV with a wireless mouse and keyboard.

      --
      Take it easy, Charlie, I've got an Angle...
    5. Re:No One Wants a Roku Account by squiggleslash · · Score: 1

      it demanded I give it a pointless Roku user/pass and credit card number.

      The username/password is kinda useful, it allows you to have several boxes and sync them, and means you can use the website to browse channels, which is much more comfortable than the TV UI.

      The credit card... yeah, that's ridiculous. Technically it's optional, there's a way to activate it without it using a hidden webpage, so I never gave them a card. They shouldn't be asking for one at all.

      --
      You are not alone. This is not normal. None of this is normal.
    6. Re:No One Wants a Roku Account by kalpol · · Score: 1

      The only real value of the Roku to me is the remote with the headphone jack. This is pretty ingenious and is the reason I haven't switched to the Raspberry Pi I have running Kodi on the other input with wireless mouse/remote/keyboard/thing. I would have to customize the remote to have the keys work consistently and get some kind of bluetooth headphone setup working to compare to the ease of the Roku.

      --
      12:50 - press return.
    7. Re:No One Wants a Roku Account by myowntrueself · · Score: 1

      IMO Roku makes the best hardware box specifically because they have no significant streaming service, so it's in their best interest to ensure it works well (or at least acceptably) with all the streaming services that matter.
       

      Nvidia shield tv is way better than Roku.

      Plus, if you live outside of the USA, NVidias support is literally infinitely better than Roku (because Roku doesn't provide any support outside the USA and NVidias support for consumers is enterprise-grade).

      --
      In the free world the media isn't government run; the government is media run.
    8. Re:No One Wants a Roku Account by antdude · · Score: 1

      Yeah, I hate these account requirements. Netgear does it too for its security hardware products. :(

      --
      Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
  4. Roku is dead to me by hemna · · Score: 1

    Once Roku decided that they were disabling 3rd party stream channels, the Roku devices because useless.

    https://techcrunch.com/2017/08/16/roku-cracks-down-on-private-channels/

  5. Roku on Steam Link? by Anonymous Coward · · Score: 0

    That would actually be pretty cool and give it an actual use beyond just mirroring the PC screen if they could turn it into a standalone Roku as well.

    Adding it to stuff like Chromecast, Firestick, or the Nvidia shield would be a little redundant.

    But to be able to add them to the Steam Link and maybe stuff like that, would actually be pretty cool.

  6. Gesture by racknithi · · Score: 1

    How will it work Gesture Lock Screen