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Amazon Considers Buying Some Toys R Us Stores (bloomberg.com)

According to Bloomberg, Amazon has looked at the possibility of expanding its retail footprint by acquiring some locations from bankrupt Toys R Us. "The online giant isn't interested in maintaining the Toys R Us brand, but has considered using the soon-to-be-vacant spaces for its own purposes," reports Bloomberg. From the report: Such a move would let Amazon quickly expand its brick-and-mortar presence, coming on the heels of buying Whole Foods and its more than 450 locations last year. The Seattle-based company also has opened its own line of bookstores and a convenience-store concept. Additional stores would give Amazon space to showcase its popular Echo line of devices, which run on the Alexa voice-activated platform. Amazon sees voice as the next interface for people to access technology -- supplanting computer mouses and touch screens -- and the benefits may be easier to demonstrate in a real-world setting. A bigger network of stores would put inventory closer to where shoppers live, potentially enabling quick delivery to e-commerce customers. The space could also serve as a staging ground for grocery delivery from Whole Foods stores. Amazon is already planning to roll out free two-hour service to Whole Foods customers in four cities, including Dallas and Cincinnati.

61 comments

  1. Good idea by will_die · · Score: 2

    After all having all those brick and mortar stores has done wonders for Barnes and Nobles and Waldenbooks.
    If they are going to make into stores they would need to compete with Target and Walmart and from what I remember of the Toy R Us stories they were not big enough.

    1. Re:Good idea by DontBeAMoran · · Score: 3, Interesting

      The stores will be big enough because Amazon has precise data about what sells the most in a given area/city.

      --
      #DeleteFacebook
    2. Re:Good idea by Anonymous Coward · · Score: 1

      The difference is that for Amazon the stores would be a small supplement to their on-line sales. Just as Apple has their stores, which are mostly just a show-case for their wares, rather than their main method of selling.

    3. Re:Good idea by alvinrod · · Score: 1

      I think they could also use them as a showroom for some of their products or popular items. There was an old joke about stores like Best Buy being showrooms for Amazon as you could find a particular television that you thought looked good and then just order it from Amazon.

    4. Re:Good idea by KixWooder · · Score: 2

      It may not be their main way of selling, but Apple stores are the most profitable locations per square foot of any retail space, of any industry. https://www.cnbc.com/2017/07/2...

      --
      I hate fat people.
    5. Re:Good idea by Anonymous Coward · · Score: 0

      Well, I'm not buying anything more from their stores until they come up with an updated Mac Mini.

    6. Re:Good idea by ksw_92 · · Score: 1

      Funny how history repeats itself. Sears, Roebuck and Co. was founded in 1893 as a mail-order only retailer and caused a shift away from local "general store" operators by making price discovery easier with their widely published catalogs. Local retailers would mark things up as they could; Sears kept them honest.

      As Sears found out, and as Amazon is finding out, people still need a local retailer for some purchases.

      The actors may change but the play is always the same.

    7. Re:Good idea by PolygamousRanchKid+ · · Score: 4, Funny

      After all having all those brick and mortar stores has done wonders for Barnes and Nobles and Waldenbooks.

      Who says that Bezos is planning on using them for stores . . . ?

      Now that the Zuck has been knocked out as the darling candidate for the 2020 presidential election, maybe Bezos is planning to run?

      All those empty stores in prime locations would make excellent campaign local HQs.

      Actually, considering the latest Facebook scandal . . . I believe Oprah orchestrated it all to eliminate the Zuck as competition to her.

      --
      Schroedinger's Brexit: The UK is both in and out of the EU at the same time!
    8. Re:Good idea by Anonymous Coward · · Score: 0

      So does every national retailer, and has for 4+ decades. You don't get that big without understanding your markets.

    9. Re:Good idea by SvnLyrBrto · · Score: 1

      Well, if I'm ordering a $2000 BTO MacBook, a $600 Apple Watch, or even just a $160 pair of AirPods, I'm not especially inclined to entrust it to the mailman who just drops packages on my driveway without so much as ringing the doorbell, the UPS guy who gives my packages to random neighbors if I'm not home, or the OnTrac guys who seem to enjoy the pastime of playing football with my packages for a while before delivering them... assuming they can be bothered to deliver them at all. When I place my order, instead, I'm going to choose the option to pickup at the Apple Store. Presumably, that counts towards the store's numbers.

      --
      Imagine all the people...
    10. Re:Good idea by Bradac_55 · · Score: 1

      ToysRUs isn't just going out of business due to poor management.

      Keep in mind they just settled the decade old TRS vs Amazon & Amazon vs TRS lawsuits (mostly in Amazon's favor) a few years ago and Amazon has been targeting them for longer than they have Wal-Mart.

      This is just a case of the wolves picking the bones clean during a fire sale.

    11. Re:Good idea by Bing+Tsher+E · · Score: 1

      Bezos is about as charismatic as Aleister Crowley. He has zero chance of running for political office, and doubtless knows this well.
       

    12. Re:Good idea by Gojira+Shipi-Taro · · Score: 1

      Being a local retailer isn't currently working out very well for Sears^k^k^k^k K-mart

      --
      "Oh my God. This is terrible. This is the end of my Presidency. I'm fucked."; ~ Donald J. Trump
    13. Re:Good idea by Gojira+Shipi-Taro · · Score: 1

      Well I wouldn't call it GOOD management....

      --
      "Oh my God. This is terrible. This is the end of my Presidency. I'm fucked."; ~ Donald J. Trump
    14. Re:Good idea by Anonymous Coward · · Score: 0

      The difference is that for Amazon the stores would be a small supplement to their on-line sales. Just as Apple has their stores, which are mostly just a show-case for their wares, rather than their main method of selling.

      Do I get to pick make, model, and options when I place an order for an Apple 'Genius'?

    15. Re: Good idea by Anonymous Coward · · Score: 0

      In store pickup does not help the Retail Storeâ(TM)s sale numbers. If you purchase an item from a device in store or from a sales specialist, the retail store gets credit for the sale. So in store pick-up from app or web store has the potential to hurt the storeâ(TM)s daily numbers because you are limiting their inventory for the next 24-48 hrs without helping the local team meet their metrics.

      Ps- sales credit for app/web orders gets credited to the Apple Online Store.

    16. Re:Good idea by ksw_92 · · Score: 1

      When you're 80 years old you won't move around as well as when you were 20, either. That's the point. Sears is the old man in the story I paint, having his lunch eaten by the young up-start. The point is that Amazon will grow old, too. We're just seeing the next candle being added to its birthday cake now.

      It's almost funny in a way. As humans age they look to establish a solid homestead and will fight to the death over it. Businesses, being run by humans, have similar desires. I see Amazon's foray into the brick-and-mortar an attempt to establish such a homestead.

    17. Re:Good idea by rtb61 · · Score: 1

      I think this is the main reason https://www.youtube.com/result..., so pick up points and what is the ideal thing to do then, set up a good show room, let them wait a bit and go for a wander for some spur of the moment purchases. So real world click and mortar stores, carrying the most sold consumables and other stuff and with lots of pick ups you need lots of storage and even an all call taxi truck service with a couple of able bodies. In that case check the package, call taxi truck and do you own delivery, meet taxi truck at you door to unload, unpack and delivery to actual final location.

      The other logistics companies still in dozy land, even the idiots at Wallmart are yet to wake up, more concerned with keeping unions out, instead of buying a union filled logistics company, insanely greedy freaks. Major retail chains have to merge with major logistics companies, to create that online seller or die, their choice. When they do this, Amazon will suffer bigly suddenly subject to mass competition and squeezed with high debt and an inevitable falling share price, everything changes, everything stays the same.

      --
      Chaos - everything, everywhere, everywhen
    18. Re:Good idea by mikael · · Score: 2

      Sometimes it works just as well the other way round. Look at Amazon to see all the different products available and what features they provide. Then go to the local store, order that item and pick it up at a convenient time. I do this with new parts for my PC's - I prefer to just walk into the store and get the memory chips, HD drives and CPU's rather than risk having them lost in the post.

      --
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    19. Re:Good idea by Anonymous Coward · · Score: 0

      Unfortunately I dont have a retail store nears me that I can order stuff like that from, except maybe for the wal mart market, which I dont trust half those sellers.

      Amazon works great for me. This past xmas, they lost an xbox I ordered. They resent a new one with no complaints.

  2. Not only do you get sweet retail locations... by SuperKendall · · Score: 1

    ...the shops ALREADY come stocked with drones you can tie packages to for delivery!!!

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:Not only do you get sweet retail locations... by Anonymous Coward · · Score: 1

      shut up you fucking fool.

  3. Amazon will never stop! by DontBeAMoran · · Score: 1, Offtopic

    Even when they surpass Apple in 2019 as the biggest company in the world, they won't stop there!

    Why settle for being #1 when there's a number even higher: Number Zero.

    Amazon Zero: coming soon!

    --
    #DeleteFacebook
    1. Re:Amazon will never stop! by Anonymous Coward · · Score: 0

      By the transitive properties of the zeroth law, Amazon, Apple and Alphabet will be in equilibrium.

    2. Re:Amazon will never stop! by Anonymous Coward · · Score: 0

      I hear Amazon is running for president!

  4. I can see it now by Anonymous Coward · · Score: 0

    The incessant echoes of a million Alexa devices erupting into spontaneous maniachal later inside the dreary abandoned halls of the once joyous Toys R Us stores.

  5. I don't want to grow up by cstacy · · Score: 1, Offtopic

    I'm an Amazon kid

    1. Re:I don't want to grow up by PolygamousRanchKid+ · · Score: 0

      I'm an Amazon kid

      "We be Amazon . . . and shit."

      No, it just sound right.

      --
      Schroedinger's Brexit: The UK is both in and out of the EU at the same time!
    2. Re:I don't want to grow up by cstacy · · Score: 1

      Modded down by someone who is too young to remember the Toys R Us song.
      Truly, the end of an era.

  6. They are perfect... by Anonymous Coward · · Score: 0

    Because, if you've ever been inside a Toys R Us, its already a warehouse. A giant open space with floor racks that are easily removable. They could have these turned into shipping centers in less than a week.

    Instant warehouse & shipping in multiple cities. The next closest thing they could buy for this would be Wal Marts or Targets. They're perfect for Amazon's needs.

    1. Re: They are perfect... by Anonymous Coward · · Score: 1

      The floor space maybe suitable for a warehouse, but the surrounds infrastructure might not be. Semis and truck in and out multiple times per day and all that.

      These places were built with retail traffic in mind.

    2. Re: They are perfect... by Anonymous Coward · · Score: 0

      The back side of the stores is where all of that occurs. Drive behind the shopping center sometime, you'll see plenty of semis delivering goods. Wouldn't be hard to also ship goods from there.

      Shoot a number of the fedex stores and post office locations are in shopping centers like that, and they have no problems shipping and receiving.

      On top of it they would have a local place to pick up or return packages. Maybe even a showroom of some of the amazon and other popular gadgets.

  7. Any other toy stores left? by rsilvergun · · Score: 1

    Besides the educational ones I mean (and maybe some stuff like this). Somebody was talking about bringing the KB Toys brand back to life. I could see that if there was no competition left.

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    1. Re:Any other toy stores left? by Bing+Tsher+E · · Score: 1

      There are plenty of toy stores left. They are small, local, and child focused. You probably have one within driving distance if you look for it.

  8. My prediction by 93+Escort+Wagon · · Score: 1, Offtopic

    Amazon will purchase the buildings from Toys 'R' Us, but leave them empty. Then, whenever Bezos feels the need to have his power reaffirmed, he can just go to one of these locations and wander around the empty store telling himself "I DID THIS".

    --
    #DeleteChrome
    1. Re:My prediction by Bing+Tsher+E · · Score: 1

      Based on past history of large closed stores, they will probably sit vacant for quite a time no matter who eventually buys them. Locally, we have a new 'Super Kroeger' grocery store, and the old Kroeger store, former anchor of a small shopping mall, is abandoned and vacant. Another local grocery chain's former location has finally been repurposed but stood vacant for about eight years after it closed.

  9. Some better than others by Locke2005 · · Score: 1

    Buying up all the Oregon stores would make sense; people from surrounding states can drive down and buy things from Amazon without paying sales tax. Since Amazon has a physical presence in every state, all shipped purchases are subject to sales tax. Yes, I can see the irony of the company that drove all the brick & mortar stores out of business now building out it's own chain of brick & mortar stores, but they might be used mostly for store pickups and returns of online orders.

    --
    I've abandoned my search for truth; now I'm just looking for some useful delusions.
  10. Going forward...in reverse. by geekmux · · Score: 4, Insightful

    "The Seattle-based company also has opened its own line of bookstores...A bigger network of stores would put inventory closer to where shoppers live, potentially enabling quick delivery..."

    So, Amazon defines progress as essentially converting themselves back into the very brick and mortar model they decimated? Putting inventory "where shoppers live"? Don't make that bullshit sound like it's some 21st century cutting edge concept; it's how the world did business for the last few thousand years.

    1. Re:Going forward...in reverse. by cascadingstylesheet · · Score: 1

      "The Seattle-based company also has opened its own line of bookstores...A bigger network of stores would put inventory closer to where shoppers live, potentially enabling quick delivery..."

      So, Amazon defines progress as essentially converting themselves back into the very brick and mortar model they decimated? Putting inventory "where shoppers live"? Don't make that bullshit sound like it's some 21st century cutting edge concept; it's how the world did business for the last few thousand years.

      Well, apparently the old bookstores didn't do it well enough to stay open. I'll be interested to see what Amazon brings to the table.

    2. Re:Going forward...in reverse. by Anonymous Coward · · Score: 0

      These failing retailers aren't failing because of Amazon, they're failing because of the massive debt piled on them by Private Equity firms when taking them private.
      http://www.businessinsider.com/brick-and-mortar-retail-private-equity-debt-financing-lbo-2017-8

  11. Shoes by Locke2005 · · Score: 1

    The one thing I won't buy online; I need to try them on first. There are still a few products people need to actually touch before they buy.

    --
    I've abandoned my search for truth; now I'm just looking for some useful delusions.
    1. Re:Shoes by Anonymous Coward · · Score: 0

      The one thing I won't buy online; I need to try them on first. There are still a few products people need to actually touch before they buy.

      I used to buy cheaper shoes, but my feet are less forgiving as I get older. I used New Balance for awhile, but the dang things kept falling apart. Now I just buy the same pair of Brooks Addiction walker shoes. If there is a better general purpose walking shoe, I haven't found it.

      Once you know what you want, you can just buy the same model over and over again...

    2. Re:Shoes by Anonymous Coward · · Score: 0

      I would encourage you to try it. As a child, I purchased shoes a few times each year, as activity levels and growth shredded shoes. As an adult, my feet are a consistent size, and I have well-defined tastes. I buy Chippewa shoes every ~7 years with the same make/model/color as the existing ones wear out, for work/general ($200). For sport/fun/weekend, I buy Feiyue martial arts shoes every 6-12 months as they wear out ($20). Given that I buy exactly the same shoe each time, and my needs can be forecast for the next decade+, why wouldn't I just buy from the cheapest provider, or whenever they go on sale?

      Note - I'm a man and having three pairs of shoes ("shine-able", "long distance hiking", and "beat to hell") is sufficient for my shoe needs.

      Also - I highly highly highly recommend the Feiyue shoes. They are minimalist and built for all kinds of activities. Given that they are mostly just a piece of sticky rubber with laces, they can easily be used as water shoes, parkour shoes, climbing shoes, biking shoes, slip on sandals, or general sneakers. Given the price, you can safely beat the shit out of them without worrying.

  12. Walmart by p51d007 · · Score: 1

    And people worry about Walmart LOL, Amazon is just as bad.

  13. Big stores tend not to understand their customers by HannethCom · · Score: 2

    You would think that with all the data big stores collect, they would know their customers better.
    Target in Canada didn't fail because of competition. It failed because it didn't secure it's supply chain and didn't have the products people wanted.
    Best Buy is failing for not understanding their customers, even though they are quite vocally being told they don't appreciate being treated like criminals. Also they are failing in Canada because they are not providing the products people want, where they want them. This dispite buying out FutureShop, including the data of exactly what stores were thriving and what they were selling.
    We can also see Indigo failing because while Chapters was more convenient than Amazon, Indigo removed transfers from other stores and made the online experience painful.

    --
    Microsoft, Apple, Google, Amazon what's the difference? All steal money from devs and control with walled gardens.
  14. Toy R Us has been in death throes before Amazon by raymorris · · Score: 1

    Amazon has been surviving on borrowed money since Amazon was a book seller. TRS declined in the 1990s vs Walmart and Target. In 1998 Walmart sold more toys than Toys R Us did. By 2005 Moody's rated TRS bonds as "extremely speculative" and "substantial risk" - indicating it was already likely TRS was headed for bankruptcy.

    Investors including Bain Capital thought there was still value in the brand, and with better management they might be able to turn the company around, so they bought it (cheap). After analyzing what was happening, Bain and the new management invested in store upgrades and were able to improve sales and profits, with the new approach yielding a 55% profit increase in 2010. That still wasn't enough to support all the high-speed interest debt TRS has been surviving on for the last 20 years, though.

    TRS has long been like a guy making $100K who is making minimum payments to float $200,000 in credit card debt. You can survive a long time doing that, but you know it's headed for bankruptcy unless they get lucky somehow.

    1. Re:Toy R Us has been in death throes before Amazon by Anonymous Coward · · Score: 1, Insightful

      Stop lying. Bain did their usual tactic of buying the company, taking loans out in the company's name to reward themselves handsomely (for existing I guess), and then letting the company be crushed under said debt. They did it to Kay Bee and dozens of other companies. It's called a leveraged buyout and it's ravaged the retail sector over the last few decades. Most of these companies, KB and TRU included, are perfectly profitable without hedge fun leeches sucking them dry.

    2. Re:Toy R Us has been in death throes before Amazon by Bradac_55 · · Score: 1

      I'm not sure what your smoking but you have no idea what your talking about. Yes I know evil capitalist paranoia is the new black on /. but that's to much of a stretch even for semi-sane people.

      Bain Capital had nothing to do with what happened to TRU that happened after Lazarus stepped down. The board put John Eyler in charge and he murdered the company with an expensive brick-&-mortar rebuild/re-brand that was never completed. He's also the reason TRU signed the bad (for them) contract to let Amazon build and run the enter online store that eventually bankrupted the company in 2000 because he couldn't understand the internet.

      Bane Capital didn't enter the picture until 2005 and even that was a partnership with Vornado Realty Trust which ultimately couldn't save the brand after the 2008/09 stock market crash that removed any value to the brick-&-mortar buildings. I'm a bit surprised they didn't liquidate sooner as the only year after 2000 TRU came close to making money was 2013.

      Bain had nothing to do with Kay Bee Toys which couldn't fix itself when the mall's declined in the 90's. They sold the company to Consolidated Stores (you know Big Lots) who then liquidated all of the stores and sold the name only to Toys R Us.

  15. This is to fight Walmart by Anonymous Coward · · Score: 0

    Amazon desperately needs more local distribution points, as Walmart's digital operations are an existential threat to their online retail operations, when Walmart gets their act together and use local stores as a direct support and distribution system for digital retail ops. If you can pickup an online order assembled/packaged at your local Walmart store (which should be roughly 15-30 minutes driving distance, open 24/7), compared to Amazon's current delivery experience that is a clear winner.

  16. Target in Canada was one big clusterf*** by knorthern+knight · · Score: 4, Interesting

    > Target in Canada didn't fail because of competition. It failed because it
    > didn't secure it's supply chain and didn't have the products people wanted.

    Let's start at the beginning...
    * Walmart buys bunch of Woolworth/Woolco stores in Canada http://articles.latimes.com/19...
    * ***KEEPS STORES OPEN***
    * this maintains the supply chain and customer base
    * renovates a store one section at a time, keeping 3/4 of the individual store open at all times
    * when the "rolling renovation" of the store was finished, a sign company came out, and replaced the "Woolco" sign with a "Walmart", and the store never skipped a beat in the process

    * Target buys a bunch of Zellers leases
    * ***THE IDIOTS SHUT DOWN ALL THE STORES FOR AN ENTIRE YEAR***
    * chase away former customers, who now get used to shopping elsewhere
    * former suppliers either go out of business, or find business customers elsewhere
    * after an entire year of gutting the old stores, they re-open
    * now they have to beg all the former customers to come back (didn't work)
    * and they try to ramp up supply chain for an entire store chain all at once (didn't work)

    If you ever want to write a "How *NOT* to expand into another country" book, Target is the obvious case study.

    --

    I'm not repeating myself
    I'm an X window user; I'm an ex-Windows user
  17. Voice replacing keyboard and mouse? Sure..... by Anonymous Coward · · Score: 0

    ....about as likely as a consumer level flying car ever coming to market.

      If this was true, it would have happened about 20 years ago, but there is one good reason why it didn't: Dry mouth. Imagine all of the water you would have to drink and the many more bathroom trips you have to make to use this? And imagine a whole cube farm full of extra yakitty yack, and computers picking up other people's commands by mistake, or commands being missed or misinterpreted because of all of the background noise. Not to mention the security/privacy problems with this.*

      *this reminds me of a story I read where a company was demonstrating a voice control system for PCs in the late 80s or early 90s, and somebody in the audience began shouting "FORMAT C:"!

    1. Re:Voice replacing keyboard and mouse? Sure..... by Anonymous Coward · · Score: 0

      Touch screens haven't even been able to replace the keyboard/mouse of a desktop PC or laptop because of the whole "Gorilla arm" problem.

    2. Re:Voice replacing keyboard and mouse? Sure..... by Anonymous Coward · · Score: 0

      I should rent out my house to test voice systems. Six kids make it almost impossible to use the voice systems most call trees have adopted.

      Give me a damn button to push!

  18. Let's go a further back in time by portwojc · · Score: 1

    The Toys R Us locations make sense. Now let's take their data tracking / customer profiling to the next level and create a store much like what was Service Merchandise. Order darn near anything in advance and they'll ship it that day to the store for you to pick it up. Shop there and they have the common items / trends ready to sold. Product that doesn't sell / needed elsewhere returns to the warehouse on the trucks making the deliveries and shifted to other locations as needed.

  19. shipping location by Anonymous Coward · · Score: 0

    If they can set the store as a shipping address to use for packages, I'd certainly be in favor of it. Bonus if it's free shipping to there. Have it staffed 24/7 with a couple of workers so that a customer can come in to pick up their Amazon order. It would certainly take care of a lot of the "stolen package" problems that have cropped up over the last few years.

  20. http://www.al-awa2el.com/%D8%AA%D9%86%D8%B8%D9%8A% by AhmedKamel · · Score: 0
  21. The land and the building those stores by Anonymous Coward · · Score: 0

    occupy may be worth many times the value of the company.

  22. Considers? by Anonymous Coward · · Score: 0

    Considers? Come on, guys. This is a non-story, and nothing has happened. Shame on BeauHD for submitting it. Here's another good story. I also considered buying it for like 2 seconds. So did Target, WalMart, Sears, and Donald Trump.

  23. Along with Sears by RogueWarrior65 · · Score: 1

    I keep saying that Amazon's long term strategy is to drive the 20th century brick-and-mortar stores out of business and then buy up their real estate at fire sale prices. Then they open Amazon stores.